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C U ST O M E R A N D S TA K E H O L D E R C O M M U N I C AT I O N From the ‘Welcome pack’ received on arrival to the Estate, we communicate frequently with our retail customers. This includes regular newsletters and seminars to update them on neighbourhood news (from footfall trends to new openings, public realm investment and public affairs campaigns) and working alongside them on destination marketing and events programmes. Both residential and commercial customers receive complimentary access to our premium concierge service, Cadogan Concierge, which assists with day to day demands as well as bringing our community closer together – retail customers benefit from reaching an exclusive residential audience, while our residents enjoy invitations and exclusive offers from the array of shops, restaurant and cultural attractions on their doorstep. Our newsletters, magazines and digital channels ensure that we keep audiences across the Estate informed. From Sloane Square magazine to Cadogan VIP and destination websites, newsletters and social feeds from Sloane Street, King’s Road, Duke of York Square and Pavilion Road, each works independently to reach a combined audience of over 150,0001 both locally and beyond, keeping followers up to date and creating continual reasons to enjoy the local area, or visit Chelsea. The team ‘on the ground’ includes multilingual Welcome Ambassadors to provide a friendly face to visitors who may need assistance – and Area Supervisors who live locally and are key to our customer facing service provision. The Area Supervisors are first responders, central to our 24/7 emergency response capability. The regular feedback we receive consistently highlights how approachable, friendly, helpful and knowledgeable this team is. This extensive information helps customers become familiar with the area and with their new home or business space, as well as informing them of the services that we provide.
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Combined audience of Cadogan owned channels across print, digital and social as of March 2021.