Test

Page 64

l

133% more likely to listen to a news podcast (21% v. 9%)

l

133% more likely to visit the site of an international news organization such as the BBC (28% v. 12%)

l

100% more likely to visit a site that offers a mix of news and commentary such as the Drudge Report or Huffington Post (24% v. 12%)

l

73% more likely to visit the website of a radio organization (19% v. 11%)

l

72% more likely to visit a site that specializes in a particular topic like health, politics or entertainment (50% v. 29%)

l

55% more likely than other online news consumers to visit the website of a national or local newspaper (48% v. 31%)

l

46% more likely to visit the website of a TV news organization (57% v. 39%)

l

35% more likely to visit a news portal like GoogleNews or AOL (66% v. 49%)

Participators also appreciate websites that make the news experience interactive, personal, and helpful to social engagement. Naturally, they also highly prize news sites that facilitate commenting on stories.

Pew Internet & American Life Project

Understanding the Participatory News Consumer | 64

And what kinds of stories would participators like to get more often from news


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.