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Getting Instagram verification is desirable, as it indicates the user is an influencer or a verified celebrity. With a rapid increase in cases of online scamming, celebrities and influencers alike have adopted this feature to prove their authenticity.
Verification on Instagram is given to users deemed ‘notable’ and essential figures in the online world, such as celebrities, public figures, and brands. It is a way for users to identify a real account from an imposter one quickly.
The process of getting verified is relatively simple, but specific steps need to be taken for your request to be successful. Before submitting your application, you must ensure that your profile meets all the criteria Instagram sets for verification.
Once your account is verified, several advantages come with it. Firstly, being verified will give you access to more Instagram features, such as insights and analytics, which can help you better understand the performance of your posts. It also shows your followers that you are an official account and boosts their trust.
Furthermore, it can help you stand out from other accounts in search results and get featured on the Explore page or other promotional opportunities.