XPRESS MANUAL - MULTIPLY by C3 Church Global

C 3 X P R E S S C O U R S E M A N UA L

Multiply.

C 3 X P R E S S C O U R S E M A N UA L

Multisite. Multisite is a rapidly growing method for starting a

multiplication and multisit

new location. It is an effective way of starting and

Autonomy is a measure

growing congregations.

freedom. In this case, a c

Rather than planting a

church from nothing, which is usually quite a costly,

will have a greater degree

tiresome and lengthy journey, multisite involves producing a small core team out of an already developed team. This team, who has the training, methods and DNA of the sending church already built into them, start a new church service in a

Multisite

nearby neighbourhood. The key distinctive between

Low

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te is found in ‘autonomy’.

to a multisite church which has more decisions

e of independence and

made for them by the ‘sending church’ or ‘central

church that has multiplied

team.’ The differing degrees of autonomy can be

e of autonomy compared

viewed on a spectrum as shown below:

Autonomy Spectrum Multiplication

Church Plant

High

C 3 X P R E S S C O U R S E M A N UA L

Just to note when we

weâ&#x20AC;&#x2122;re not always talking

utilises video preaching o

methods, as is commonly

there has been quite a d

recognise that such techn

appropriate in some cont

continue to assert that th

idea behind multisite, it i examining arguments for church model, youâ&#x20AC;&#x2122;ll find

as concerns. To overly fo

argument over the other is

The multisite church mov

the new normal for church

once originally a reaction

lack of church facility spa

become an intentional m

reach of healthy churches

fad for megachurches, b

now getting on board an

results. In 2010 there w

multisite churches (now o

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M U LT I P LY

use the term ‘multisite’

of U.S. megachurches) just in the U.S. alone. With

g about a method that

an average attendance of 1,300, this means almost

or online communication

4 million people were attending a multisite church.

y assumed. Even though

2 Numbers have now been estimated at over 8,000

degree of criticism, we do

multisite churches with nearly 7 million people

niques can be useful and

attending. 3

texts, though we will also

his is not the foundational

“Every multisite church is different and has a

is so much more. “When

unique “church-print” – there is no one-size-fits-

and against the multisite

all formula.” 4 Although keeping that in mind, we

just as many advantages

will attempt to cover in this chapter some of the

ocus on one side of the

basic principles to develop and lead a healthy and

s naïve and judgmental.” 1

effective multisite church, or network of churches.

vement is now becoming

Multisite is two things:

h expansion. Multisite was

1. God’s divine pipeline for leadership – in your

n to compensate for the

ace but has now quickly

method to increase the

church 2. God’s divine lifeline to the community – from your church

s. It’s also now not just a

but smaller churches are

It has to be a pipeline within your church before it

nd are beginning to see

is a lifeline from your church. If you try to become a

were an estimated 3,000

lifeline without first having a pipeline of leadership

outnumbering the number

within your church, it will not work.

C 3 X P R E S S C O U R S E M A N UA L

MULTI Going multisite isn’t a simple endeavour, but the

members

benefits can be well worth it. Multisite churches

●● A greater number o

have a proven 90% success rate. 5 Overall “the

because of increased

multisite model continues to be a proven and cost-

●● Younger leaders are d

effective vehicle for churches in reaching, serving

of a less exposed env

and engaging more people locally and regionally.”

●● Leadership is not limit

6 But even more so, as explained regarding the pipeline and lifeline:

preachers

●● There are access an wider skill set

Benefits of the pipeline: ●● More people tend to be engaged in serving

Benefits of the lifeline:

●● An increase in engagement of disengaged

●● Multisite is a neighbou

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ISITE? ●● More people are reached because of a greater

of leaders are produced opportunity

developed faster because

vironment

ted to those who are great

nd an engagement of a

urhood church movement

geographical reach ●● An increased sense of community due to placement of congregations ●● It’s perfect for a mobile society. As people move there are options to stay connected ●● A great model for building healthy, vision led churches in regional communities ●● We can target communities with a specific missional focus ●● It creates the opportunity for consistent service delivery in previously unreached communities

Multisite Preparation

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As mentioned, a prerequisite for a church to start a multisite location is health. Health is essential. We need to keep in mind that although a multisite location isn’t a direct copy of the sending church, it does replicate a whole lot of practices and methods. Any small cracks inside will escalate and become a crevice outside. Un-health will reproduce as unhealth. When it comes to launching a multisite location, health is more important than the size of the sending church. We will cover more on this later in the chapter.

So along with health, some further prerequisites are evident before launching a new multisite location.

These include: ●● Clarified Vision ●● Reproducible DNA ●● Making sure methods are simple, scalable, and reproducible

C 3 X P R E S S C O U R S E M A N UA L

Princ

W H AT H E L P S O U R C H U R C H B E C O M E A N E F F E C T

There are future church planters and department

and language use. It is no

leaders within your midst and these are some

and us’. You are still one

principles to ensure that they are identified, trained,

church mentality in multi

and released into ministry to further the Kingdom.

with our thinking. If such

present in your team, then 01

M U LTI S ITE M E NTA LIT Y

M U LTI PLI CAT

You cannot create expansion whenever you are

The key is to get out of ad

thinking like a mono-site church. We are not a

pipeline. We need to be as

mono-site church trying to stretch out, but we are

●● Are your leaders repro

a multisite church. To do this, we have to dismantle

●● Are your departments

mono-site thinking. This involves fighting for unity

●● Are your small groups

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ciples

PIPELINE.

T I V E P R O D U C E R O F L E A D E R S F O R M U LT I S I T E ?

ot ‘you and them’, but ‘we church, so create a one-

groups? ●● Is your church able to multiply services and

iple locations. It all starts

locations?

h multisite thinking is not

Begin to look at the internal mechanisms of the

n start planting it.

multiplication culture inside your church.

TI O N CU LTU R E 03

M ATR IX LE A D E RS H I P

ddition and redesign your

sking these questions:

You are no longer a linear leadership model, but

oducing leaders?

you embrace simple complexity found in matrix

s building multiple teams?

leadership. The more sites you have, the more you

s reproducing other small

need to understand matrix leadership.

C 3 X P R E S S C O U R S E M A N UA L

What is a Matrix Leadership Structure? A major principle for multisite is the idea of matrix

still not effectively used by

leadership - the multisite organisational structure.

but we believe that it is ke

To a church that is currently functioning as a mono-

multisite church.

site congregation, this is a change that will reshape your organisational structure. Matrix leadership is

Research has shown that 8

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have three or less geographical locations, 7 and 47% of multisite churches operate with just two locations. 8 This indicates the organisational challenges of having more than two or three locations. It is suggested the reason behind the limitation of the multisite method is found in its structure.

●● “The fourth campus is the ‘game-changer’ that typically forces churches to change their structure which positions them to take full advantage of the model and grow even beyond four campuses.” 9 ●● “Most of the 8,000-plus multisite churches in the United States are stuck at 1 or 2 additional campuses because they don’t know how (or aren’t willing) to make the organisational changes necessary to deliver their church to multiple locations fully.” 10 ●● “The average multisite church in our study had approximately three to four different campuses (3.5 on average). Beyond three campuses, we believe multisite churches must

y some multisite locations,

make significant structural changes to support

ey to effectively leading a

several locations.” 11

85% of multisite churches

●● “You can stumble to two sites, but you have to plan, think, and restructure to get three or more sites.” 12

C 3 X P R E S S C O U R S E M A N UA L

Sample Matrix Structure Executive Pastor

Campus Pastor Location 1

Campus Pastor Location 2

Central Children’s Director

Campus Children’s Director

Central Worship Arts Director

Campus Worship Arts Director

Central Discipleship Director

Campus Discipleship Director

Central Volunteer/Connections Dir.

Campus Volunteer/Connections Dir.

Many churches are limited in their multisite

resource allocation. “Goin

method because they are functioning like a

moving from intuitive to in

mono-site church with a location, instead of a

organisational change.” 13

church of locations. It needs to be recognised

When a church goes multi

that multisite should change everything. It should

some functions can be cen

change how you think and do church regarding

being duplicated at every

staff, structure, governance, communication and

origin of the matrix model

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structure. A sample matrix structure, provided by Campus Pastor Location 3

The Unstuck Group, is as follows:

63% of multisite churches use a matrix structure, Campus Children’s Director

and 60% of multisite churches use a central services team to make strategic decisions. 14 The point of the matrix structure is to develop “a clear

Campus Worship Arts Director

reporting and job responsibility structure” 15 that creates freedom and allows every member and

Campus Discipleship Director

staff to play their unique role at each location. It means the church needs to figure out how to reproduce their ministry and restructure

Campus Volunteer/Connections Dir.

organizationally. But it’s the structure that opens the door to further locations and greater growth. In general, the larger the overall attendance, the more the central team will need to be defined.

ng multisite requires

ntentional leadership and

The changes that need to occur to make way for

the matrix model are:

isite, it recognises that

●● Addition of a central services team that leads

ntralised rather than

ministry areas across all locations.

location. This is the

●● Hiring a locations pastor at the original

l or matrix leadership

location to free up the lead/executive pastor.

C 3 X P R E S S C O U R S E M A N UA L

Going into the matrix model brings new challenges.

•

Consulting & C

“The easy part is launching a new campus. The

outside expert inp

challenging part is managing the relationships

●● The location director i

between campuses and reorganising staff to

the guidance from the

support multiple campuses.” 16 Roles need to be

●● The location pastor

defined and communicated well.

leadership coaching, a

●● The executive pastor is the overall senior authority.

Multisite can become

●● The central support team, or central directors,

arise regarding how de

don’t work at a specific location but manage

tension is found betwe

matters that overlap between them. The central

and

directors can provide:

empowering location pa

•

Content: great teaching can be

contextualise. The key to

delivered to all locations allowing the

church

location to focus on leading volunteers,

“Churches making strat

developing ministries and shepherding.

local campus are experien

Consistency: allows greater efficiency,

growth on average.” 17 “A

lower cost and greater range of learning

make decisions creates a

from experience.

locations, maximises resou

Communication: develop processes to

have found it best for the

•

keep everyone in unity.

accountability

•

structures

ove

staff

Report directly to

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Coaching: offer valuable

put.

M U LT I P LY

being under their authority, and meanwhile •

Be coached by the ministry specialist on

implements and outworks

the central support team – being under

e central directors.

their influence.

r provides local vision,

A multisite director should also be considered

accountability and care.

as part of the senior leadership team to oversee and consult regarding such interactions between

difficult when tensions

location directors, location pastors and central

ecisions are made. The

directors. This role is also to be one that isn’t based

een providing oversight

at one of the locations but rather is positioned

outside and above all locations for the sake of unity

the

locations

while

astors to implement and

and clear lines of authority and communication.

o unity is how a multisite

and

decision-making.

The Church of the Highlands, the second largest

tegic decisions at each

church in the US, pastored by Chris Hodges utilises

ncing the least amount of

the matrix model with great results. Started in

A central service team to

2001 the church now has 16 locations, 53 services

alignment across several

and a total of 40,000 attendees. Their leadership

urces.” 18 Proven methods

structure is what has allowed them to not only

local staff to:

spread their reach greatly but also continue to track

o the location pastor –

and measure the health of each location.

C 3 X P R E S S C O U R S E M A N UA L

Principles Of The Life W H AT M A K E S A N E F F E C T I V E C O N G R E G AT I O N I N T H E C O M M U N I T Y ?

M O M E NTU M

September-October. Ther

it, but the principle remai

momentum. Start church w Start strong, grow better. The pre-launch phase has

one and birth ‘mature’ con

an impact that can pre-create momentum before the launch. We need to recognise there are ‘seasons’

TE A M

to launch. Most people worldwide are discovering that there are two times of year to start because they are growth seasons – February-March and

Pre-develop the core str

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eline.

re is no one way to do

the location before you start. This team is what will

ins the same â&#x20AC;&#x201C; start with

build strength and momentum in the new location.

with momentum from day

Pre-train your volunteers and pre-establish your

ngregations.

team culture. Get this happening before you start.

ructure of your team for

LOCATI O N

Find the right, adequately equipped location that

It is not about having a perfect location but gettin a location and making it a good as it can be.

ng as

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is ready to do church. It needs to have tested production systems, adequate seating, parking and kidâ&#x20AC;&#x2122;s facilities. It is not about having a perfect location but getting a location and making it as good as it can be. Location creates an environment and an atmosphere that people enter. We need to be transformative of not just peopleâ&#x20AC;&#x2122;s live but transformative of spaces. If we think correctly, it only takes effort and some creativity to transform spaces.

LOCATI O N PA STO R

Choosing the right location pastor who is an empowering team builder and gatherer. We need to ask ourselves three key questions of the campus pastor:

Can they handle the stage?

Can they develop leaders?

Can they gather people?

C 3 X P R E S S C O U R S E M A N UA L

Location Pa The location pastor is such an integral part of the

in person. Therefore, ther

success of any multisite location and to the health

and expectation placed o

of the network of churches as a whole. So we think

a degree, the location pa

it necessary to expand on this topic a bit more.

responsible and accounta

of the new location. Churc As author and pastor, John Maxwell says so well,

says, “You can get a bun

“everything rises and falls on leadership.” 19 This

you get the right location

is why the role of location pastor has so much

likelihood that you’ll succe

emphasis placed on it. When starting a new multisite

the most important lesson

location, the senior pastor isn’t able to be there

doing multisite.” 20

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astor

re is a high level of trust

Multisite churches to a large extent reproduce their

on the location pastor. To

ministry in a new location; the role of the location

astor is the person who is

pastor is, therefore, to ensure this transfers as best

able for the effectiveness

as possible. As stated the location pastor provides

ch researcher Warren Bird

local vision, leadership coaching, accountability

nch of stuff wrong, but if

and care. This involves leading the local staff and

n pastor, there’s a strong

volunteers in a way that extends the impact of

eed in the long run. That’s

the sending church, while “keeping an eye on a

n I’ve learned so far about

wide variety of areas and ensuring that they are functioning at a healthy level.” 21

C 3 X P R E S S C O U R S E M A N UA L

Location pastors have be seen to come from a varie of previous roles. A location pastor, to be effective in their role,

is a staff member of kids

typically displays the following qualities:

location pastors previousl

●● Visionary ●● High capacity leader

Initially multisite was seen

●● Empowering team builder

mega-churches. However,

●● Disciple maker

in the right circumstance

●● Highly relational

by churches of any size e

●● Gatherer

early signs that multisite i

●● Entrepreneurial

other global regions inclu

●● Good communicator

Middle East.

“The two traits that repeatedly come to the top in

“No matter the number o

all of our surveys about location pastors are that

has, reproduction is th

this person needs to be a high capacity leader who

believers, ministries, grou

possesses the DNA of the church.” Location pastors

you are going multisite, ma

have been seen to come from a variety of previous

on multiplying the missio

roles. But the standout choice for a location pastor

brand of church or the rea

een ety

or youth ministry. 15% of

ly held this role. 23

n as a model exclusively for

r, multisite can be utilised,

es, to spread the gospel

effectively. There are now

is even now spreading to

uding Asia, Africa and the

of campuses your church

he goal – reproducing

ups, and churches… so if

ake sure you stay focused

on of God – not just your

ach of one person.” 24

Multiplication Multiplication is an essential aspect of any

that will then plant others.

church planting movement and needs to be a key

kingdom multiplication.â&#x20AC;? 2

distinctive for all C3 Churches. As one leader so well said, â&#x20AC;&#x153;youâ&#x20AC;&#x2122;ll never plant 1,000 churches out

When it comes to mult

of a single church. To get there, you need to plant

there are several misc

churches that have a reproducing DNA so that

multiplication is only seen

when you plant them; they will plant other churches

new locations or prod

. It’s not rocket science, its

Multiplication doesn’t just involve the big-picture

aspects of church life, but rather it’s the smallpicture elements that are just as vital. “You need

tiplication in church life,

to multiply everything: disciples, leaders, groups,

conceptions. Sometimes

ministries, and churches. Multiplication needs to

n in the realm of starting

become the core value for your church literally. It

ducing new ministries.

has to be so core that it becomes viral – spreading,

C 3 X P R E S S C O U R S E M A N UA L

infecting, and reproducing everywhere.” 26

to prove that multiplicatio

effective than multiplicati When the small-picture aspects of church life are

intentionality will particu

multiplying, then this influence moves from the

mindset of your church

ground up and eventually everything begins to

then secondly the culture

multiply…even services and congregations!

For

aware this is no simple t

such widespread multiplication to occur effectively,

hard work and persistent i

everything needs to be accessible and reproducible.

that will be produced will

●● “Accessible means the average person can

Ed Stetzer and Daniel Im in

understand and participate in the vision without

Today, Movements Tomorr

any advanced knowledge or special training

practices of multiplication

●● Reproducible means that the concepts are

of multiplication. Their re

reduced from complexity to simplicity to virally

following:

spread.” 27

PR AC TI C E S Multiplication that is rooted deep in the church’s culture isn’t something that just happens to occur overnight, but it’s something that only occurs

●● Embracing a kingdom

through a high level of intentionality. When it

●● Preparing the planter

comes to church life those who have a heightened

●● Loving the lost, and in

intentionality to a specific area have tended to

●● Committing to disciple

produce fruit in that area. This principle works

●● Developing other lead

the same with multiplication. Simple math goes

●● Creating a clear strate

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on is exponentially more

M U LT I P LY

BA R R I E RS

ion in the long run. This

ularly involve shifting the congregation firstly and

e of your congregation. Be

●● Fear ●● Perceived and actual scarcity

task. It will require much

●● Addition over multiplication

intentionality, but the fruit

●● Church centricity

long outlive the pain.

●● Unaware of need for multiplication ●● Lack of change management strategy

n their eBook Multiplication

●● No incentives

row, 28 Have noted certain

●● Opposition to multiplication

n along with the barriers

esults have produced the

m vision

In closing this chapter and of the New Location Starter Kit we wanted to end with this thought

As the apostle, Paul wrote to the church of Galatia

“And let us not grow weary of doing good, for in due season we will reap, if we do not give up.” G A L AT I O N S 6 : 9 ( E S V )

ntentionally evangelising

eship

This is first to be an encouragement to all you

ders

church leaders and pastors who are reading this,

egy to multiply

to you who have been labouring hard and faithfully

God has no plan “B” He only has plan “A” the CHURCH!

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in the ministry. We want to say that we see you, we champion you, and we thank you for the role you have played in the greatest calling we could ever have – in preaching the gospel, making disciples of all nations and building the Church.

But secondly, this is an appeal. Just as mentioned Paul says, “let us not grow weary of doing good”, and we will continue to assert that starting new locations and seeing that community eternally impacted by the gospel is about the best good anyone can do. So we urge you who are reading. We urge you not to grow weary of doing good, to not become complacent or apathetic but rather continue to stretch, multiply and start new locations!

Congratulations on making it this far! You may have already started a new location or you may just be considering it...whatever place you’re at remember what we mentioned at the beginning... God has no plan “B”. He only has plan “A” – the Church!

C 3 X P R E S S C O U R S E M A N UA L

References 1

Stetzer, Planting Missiona

Warren Bird, and Kristin

Multiplying.” Leadership Ne

pastoralized.com/wp-cont

LN_multi-site_report-1.pdf 3

Jim Tomberlin.“What’s Tr

2014.” OutreachMagazine.C

2014. Accessed October 13

outreachmagazine.com/fe

trending-in-multistie-2014 4

Tomberlin, “125 Tips for

Bird and Walters, “Multis

Tomberlin, “Whats Trend

Bird and Walters, “Multis

Tony Morgan. “One Team

The Unstuck Group | Churc

Coaching. Accessed Octob

theunstuckgroup.com/mu paper/.

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M U LT I P LY

al Churches, 116 Walters. “Multisite Is

Tomberlin, “Whats Trending in Multisite? 2014.”

Jim Tomberlin. “Delivering Multisite.” MultiSite

etwork, 2010. http://

Solutions. Last modified February 9, 2015. Accessed

tent/uploads/2013/01/

October 25, 2017. https://multisitesolutions.com/

delivering-multisite/. 11

Morgan, “One Team. Multiple Locations”

Com, January 5,

Dave Ferguson, and Jon Ferguson. Exponential:

3, 2017. http://www.

How to Accomplish the Jesus Mission. Grand

eatures/5620-what-s-

Rapids (Mich.: Zondervan, 2010).

Trending in Multisite?

Tomberlin, “125 Tips for Multisite Churches”

Morgan, “One Team. Multiple Locations”

site is Multiplying”

Tony Morgan, Avoiding the Multisite Mothership

ding in Multisite? 2014.”

Syndrome | Exponential. “Avoiding the Multisite

site is Multiplying”

Mothership Syndrome.” TonyMorganLive.Com. Last

m. Multiple Locations.”

modified October 24, 2012. Accessed November

ch Consulting, Leadership

1, 2017. https://tonymorganlive.com/2012/10/24/

4.html.

r Multisite Churches”

ber 25, 2017. https://

ultisite-churches-white-

avoiding-the-multisite-mothership-syndrome/. 16

Tomberlin, “125 Tips for Multisite Churches”

Morgan, “One Team. Multiple Locations”

C 3 X P R E S S C O U R S E M A N UA L

Ryan Stigile. “Multisite C

Practices for Church Lead

| Church Consulting, Leader

modified February 29, 201

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multisite-church-staffing-b 19

Maxwell, John C. The 21

of a Leader: Becoming the

Want to Follow. Nashville, 20

Warren Bird. “Campus P

Multisite Success: New Re

Descriptions.” Portable Chu

vineyard-wpengine.netdna

uploads/2013/09/Campus Multisite_Success.pdf. 21

Rich Birch. “8 Habits of

Campus Pastor.” UnSemina

25, 2017. http://www.unsem

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Church Staffing - 3 Best

ders.” The Unstuck Group

M U LT I P LY

highly-effective-campus-pastor/. 22

Jim Tomberlin. “What Makes a Great Campus

rship Coaching. Last

Pastor?” MultiSite Solutions. Last modified October

16. Accessed October

27, 2015. Accessed October 13, 2017. https://

kgroup.com/2016/02/

multisitesolutions.com/what-makes-a-great-

best-practices/.

campus-pastor/.

1 Indispensable Qualities

e Person That People Will

Success”

, (TN: T. Nelson, 1999)

Stetzer, Planting Missional Churches, 121

Pastor as Key to

Ed Stetzer, and Daniel Im. 1,000 Churches: How

esearch, Sample Job

Past Movements Did It - And How Your Church

urch Industries, https://

Can, Too. Nashville, TN: NewChurches.com, 2017.

a-ssl.com/wp-content/

Ibid

Ed Stetzer, and Daniel Im. Multiplication Today,

s_Pastor_as_Key_to_

Bird, “Campus Pastor as Key to Multisite

a Highly Effective

Movements Tomorrow: Practices, Barriers, and an

ary, Accessed October

Ecosystem. Nashville, TN: NewChurches.com, 2016.

minary.com/8-habits-of-a-