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APRIL LEDBETTER ALLSTATE INSURANCE AGENT
BY GARY KAUFFMAN The name on the sign at the Allstate Insurance agency in Grovetown may be different, but it is in many ways a continuation of a business that has been around for a quarter of a century. April Ledbetter took over the business in 2016 after a career in customer service and sales at AllTel and ADP. She has worked hard since then to continue and grow the insurance business she was – somewhat surprisingly – able to purchase. April and her husband, Breamon, weren’t exactly looking to get into the insurance game but their interest was piqued when they heard the business was available. Already Allstate customers, the Ledbetters began researching it from the business side. They found that usually Allstate agencies are legacy businesses, with the agents passing it on to a child when they retire. That helped the Ledbetter’s in their decision to buy it. “You’re not going to leave it to your kids if it’s not a good business,” April said. One area that appealed to April about the business is the opportunity to forge long-term relationships. She admitted that some insurance providers can beat her on price, but those companies are transactional businesses that don’t educate customers on what they truly need. “The bottom line is only good until you have to use it,” she said. “If you’re not taking the time to find out about that customer’s life, you have no idea if you’re really protecting them. We don’t give a five-minute quote. We ask the important questions.” That relationship is strengthened by periodic phone calls to see if a customer’s insurance needs have changed. She said customers often don’t realize that a life change or a change to property means that the insurance coverage should change as well. Ledbetter also enjoys the flexibility the job gives her for family activities.
24 Buzz on Biz April 27 –May 24, 2018
Allstate Insurance Agent April Campbell Ledbetter, Grovetown GA | Home, Life, Motorcycle, Auto and Car PHONE: (706) 650-8272 FAX: (706) 650-8395 EMAIL: aledbetter@allstate.com ADDRESS: 585 E Robinson Ave Grovetown, GA 30813 AREAS SERVED: Proud to serve the areas of Grovetown, Harlem, Martinez, Augusta, Hephzibah, Evans, Thomson, Appling, Wrens, Louisville.
With two children and another on the way, she knows how frantic life can be for her customers as well. So even on week nights, weekends or while she is at the ball field watching her son, she can still serve her clients. That flexibility is enhanced by the two staff members who came with the agency. Her office manager has been with Allstate for 27 years and with her agency for nine years. “She knows everybody,” April said. “I think if I hadn’t retained her I’d have lost a lot of customers. It’s extremely important to have the right staff in place.”
April grew up in Louisville, Ga., but has lived in the Augusta area for 20 years. She plans to remain a fixture with her agency for the long-term, especially in the rapidly growing Grovetown area. And, she hopes, it will continue beyond her. Like other Allstate agents, she has a desire to some day pass her business along to one of her kids. “They’re still young and we don’t want to push them into anything,” she said. “But our hope is that one of them will want to take it over. But if not, I want to make sure it’s well established for someone else to take over.”
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