August 2020 Hereford World by American Hereford Association and Hereford World

August 2020 Hereford World

The voice of the American Hereford Association | August 2020

The Cadillac of Cows Hearty and versatile, first generation (F1) tiger-striped calves are built to last. by Diane Meyer

s the days grow longer in South Texas, the afternoon heat climbs higher and the humidity hangs in the air like a fog. Bugs come out in full force, and wildlife seek the shelter of shade trees and ponds until the sun slips behind the horizon. Seemingly oblivious to the stifling summer heat, a few Hereford bulls, a set of Brahman cows and their tiger-striped offspring graze comfortably on Bermuda pastures. Just an hour and a half north of Houston, registered Brahman cattle are bred to Hereford bulls to develop F1 Brahman and Hereford cross replacement females at Windy Hills Ranch in Madisonville. Combined, the operation is home to 500 head of cows, bulls and heifers. Ranch manager Stephen Trichel says these calves can handle the Southeast climate changes in stride. In “really good cow country,” as Trichel describes it, temperature change is regular, with sometimes a 30-degree fluctuation from morning to afternoon. Rainfall is decent, the winters are mild, and although the climate is steady during spring, summers bring 100-degree-plus temperatures with high humidity. “The cattle can adapt and make it through year after year,” Trichel notes. “Heat tolerance in these cattle is very important,” he continues. “The cattle have to be able to handle high heat, high humidity and

stay healthy. But then again, come fall, they better be ready for some cold freezing temperatures and strong north winds that are tough on them.” Trichel has been working at this particular location for 24 years and manages the property, land, cattle, horses and hay production. He and a longtime team of three other hands do everything from working cattle to haying and planting winter crops. Trichel says breeding has always been the same — using Brahman cattle to raise F1s to keep as replacements or to sell at special female sales. “We started the Hereford-Brahman cross on this ranch because of the marketing value of the F1 tiger-stripe female. They adapt to this country so well,” he says. “One of the biggest advantages is that F1 tiger-stripe female is very versatile. You can breed her to different types of bulls for different purposes — for feeder calves and replacement females.” He adds the F1 calves all grow and gain weight consistently and wean off very well. The F1 females hold their value, and there is demand for them year-round. “The tiger-stripe cattle in this area will perform as well or outperform other breeds, mainly because of the adaptability to the continued on page 20...

| August 2020

Hereford.org

August 2020 |

Selling 150 Bulls Annually

CONTENTS August 2020

PRIVATE TREATY

Hereford & Braford

The voice of the American Hereford Association

The Cadillac of Cows Cover story

Southern Raised & Adapted ••• Complete Performance Records •••

Hearty and versatile, first generation (F1) tigerstriped calves are built to last. — by Diane Meyer

Tech Takeover Features 30

400 Registered Cows

Expect more tech tools to create transparency in a post-pandemic livestock world. — by Kindra Gordon

Keeping your cattle operation profitable is often a moving target, but technology offers tools to help you hit the mark. — by Katie Maupin Miller

Advancing with Antioxidants 36

New Tools for a New Decade

Technology on the Fast Track

Ranching — There’s an App for That 32

Other Features

New technology is promising in protecting frozen genetics to significantly improve reproductive success. — by Heather Smith Thomas

The Other AI 40

Walker Bristol 10Y 140 408B

Key takeaways from the virtual 2020 Beef Improvement Federation (BIF) Research Symposium and Convention. — by Troy Smith

Don’t Just Sit There, Precondition Your Calves

A preconditioning program is the right choice to realize profit in your cowcalf operation. — by Brent Meyer

What is Fetal Programming?

Advancements in artificial intelligence contribute to progressing daily routine management for cattle producers. — by Laura Handke

Consider the Consequences of Convenience

A look at remote drug delivery and concerns that surround it. — by Troy Smith

A discovery in human health has led to research about the effects of maternal environment on calf longevity and performance. — by Grace Vehige

Tagology 101

What feed tags do and don’t tell you. — by Christina Hayes

Food for Thought

Tech Tools

How to utilize technology to drive efficiency and profitability. — by Grace Vehige

Consumers have changed as a result of the COVID‑19 pandemic and so, too, must food and agriculture. — by Kindra Gordon

DEPARTMENTS

COLUMNS 6 | Breed Focus

Select groups of heifers for sale.

An Age of Technological Progression As technological advancements are inevitable, the AHA continues to evolve in order to serve the progressive cattleman.

8 | Performance Matters

A Case for Change Change does not mean a method is wrong.

10 | What’s New?

“Performance and quality from grazing since 1942” 4

| August 2020

Association News and Events Mark your calendar for the Annual Meeting and Conference, Oct. 23-25. Neogen announces partnership with AHA.

12 | Member Service

The Power of Technology Get the most out of MyHerd by learning about its services.

14 | Commercial Connection

Value Driven AHA and NJHA feedout programs allow producers to see how their cattle perform.

16 | CHB Bites

A Partner Behind the Brand Kern Meat Co. general manager reflects on 12-year partnership with Certified Hereford Beef®.

18 | Hereford Women

Dedicated to the Juniors National Hereford Women creates a resource guide to help junior members navigate their NJHA career.

6 Contacts 54 The Marketing Mix 56 Hereford Mom Diaries 58 Succession Planning 60 From the Field 62 New Members 72 Advertisers’ Index 73 Calendar of Events 73 National Show and Sale Schedule

Hereford World (ISSN 1085-9896), Vol. 111, No. 3, published monthly (except June) by Hereford Publications Inc., 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Periodical postage paid at Kansas City, Mo., and additional entries. Subscription rates, $35 a year. Postmaster: Send address changes to Hereford World, 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Hereford World agreement #1803689 Hereford.org

Hereford.org

August 2020 |

Breed Focus

An Age of Technological Progression

by Jack Ward

As technological advancements are inevitable, the AHA continues to evolve in order to serve the progressive cattleman.

Jack Ward is the executive vice president of the American Hereford Association. He can be reached at jward@hereford.org.

Technology has certainly evolved over time, but it seems to be moving at a much faster pace than ever. I, like many of you, can remember a dial phone and if we wanted to send a note to someone, it was done by the U.S. Postal Service. It was either written by hand or typed on a manual typewriter. My senior year in high school, my mother made me take typing class, and I just could not understand the reason why. That spring when I graduated high school, she and my dad gave me an electric typewriter to head off to college. I certainly used that typewriter for a number of years in course work and even during the first years of my career.

Instantaneous results I am writing this column on a personal computer and using a keyboard that is set up almost identically to my first typewriter. My mom always knew what was best for me, and now when I make a mistake, I do not have to use any correction fluid or start over; I just keep a finger to the keyboard and make my corrections. Additionally, I send a number of emails each day through this same computer and it allows me to communicate with colleagues and friends all over the world

instantaneously. As for that dial-up phone, my mom also gave me a phone card when I ventured off to school so I could use any pay phone in the country to contact them at any time. Recently, I utilized a mobile application on my phone called WhatsApp to communicate with some friends and cattlemen in Argentina. That communication was also instantaneous.

AHA advancements At the American Hereford Association (AHA), we have moved from nearly all data submitted in the early 2000s by mail to over 80% submitted through some type of online format. Today, a breeder, through MyHerd, can register or transfer an animal, submit all performance data and receive performance reports immediately, order a DNA kit, and do most all other business transactions. This system has created a much more efficient office and keeps the turnaround time on registration to less than two days compared to two weeks when I first started at the AHA. Honestly, most all exchanges can be done through a stroke of a key on a computer. A breeder can order and submit a picture to be used in an ad through email. Think about that one! I can go to a website, take a look

at a picture, order it, pay for it and immediately see it show up in an email for me to use how I see fit. One of the most impressive changes in the cattle business for me is the power of the genetic evaluation. Not only do we incorporate genomics, but we produce an updated genetic evaluation on a weekly basis which absolutely gives us selection power that we have never seen. It was not that long ago that evaluations were produced one or two times a year because of the lack of computing power. I will not argue with anyone on their beliefs concerning EPDs, but in a population of genetics, if a cattleman utilizes this information, genetic progress can be made. I am not saying more is always better, but the tool has certainly armed us with tremendous information. Technology will continue to evolve. My mom would be proud that I continue to use my typewriting skills today even though the process has a much different look than during my senior year of high school. We need to be prepared to evolve with the technology and to implement it where it fits and progress. On the other hand, I must admit, I am not sure I am ready to sit in a car and let it drive me.

Contacts | American Hereford Association Address: 11500 N. Ambassador Dr., Ste. 410 Kansas City, MO 64153 816-842-3757 • Fax 816-243-1314 hworld@hereford.org • Hereford.org

AHA BOARD OF DIRECTORS

President Joel Birdwell, Kingfisher, Okla. Vice president Mark St. Pierre, El Nido, Calif. Directors Term expires 2020 Tommy Mead, Midville, Ga. Bruce Thomas, Gold Creek, Mont. Term expires 2021 Nate Frederickson, Spearfish, S.D. Joe Waggoner, Carthage, Miss. Term expires 2022 Craig Beran, Claflin, Kan. Bruce Everhart, Waldron, Ind. Andrew Matheny, Mays Lick, Ky. Term expires 2023 Bill Goehring, Libertyville, Iowa Whitey Hunt, Madison, Ga. Becky King-Spindle, Moriarty, N.M.

Member Cattle Registration Fees

Age of calf

Paper

Electronic

Up to 4 months

$14.50

$12.50

4-8 months

$20.50

$17.50

8-12 months

$27.50

$22.50

More than 12 months

$52.50

| August 2020

SENIOR OFFICE STAFF

Executive vice president Jack Ward, jward@hereford.org Chief operating officer and director of breed improvement Shane Bedwell, sbedwell@hereford.org Chief financial officer Leslie Mathews, lmathews@hereford.org Director of records department Stacy Sanders, ssanders@hereford.org Director of commercial programs Trey Befort, tbefort@herefordbeef.org Director of youth activities Amy Cowan, acowan@hereford.org National shows coordinator and youth activities assistant Bailey Clanton, bclanton@hereford.org Records supervisor and education coordinator Laura Loschke, lloschke@hereford.org Director of communications Diane Meyer, dmeyer@hereford.org Associate director of marketing and communications Hannah Johnson, hjohnson@hereford.org Member of

Commercial Advertising Representative Jay Carlson, Carlson Media Group LLC 913-967-9085, jay@carlsonmediagroup.com The publisher reserves the right to decline any advertising for any reason at any time without liability, even though previously acknowledged or accepted.

| Certified Hereford Beef Staff President and chief executive officer Amari Seiferman aseiferman@herefordbeef.org Brand managers Kyle Caldwell, kcaldwell@herefordbeef.org Donald Lucero, dlucero@herefordbeef.org Ty Ragsdale, tragsdale@herefordbeef.org For information about marketing Herefordinfluenced feeder cattle or about commercial programs, call Trey Befort at 816-842-3758 or visit HerefordFeederCattle.com.

| Hereford World Staff Director of field management and seedstock marketing Joe Rickabaugh, jrick@hereford.org Production manager Caryn Vaught, cvaught@hereford.org Editor Diane Meyer, dmeyer@hereford.org Editorial/production assistant Rachel Dotson, rdotson@hereford.org Advertising coordinator Alison Marx, amarx@hereford.org Creative Services coordinator Samantha Albers, salbers@hereford.org Editorial designer/assistant Christy Benigno Graphic designers Sharon Blank and Teri Wolfgang Contributing writers Kindra Gordon, Laura Handke, Christina Hayes, Katie Maupin Miller, Heather Smith Thomas, Troy Smith and Grace Vehige

| Field Staff Western Region – Clint Brightwell Ariz., Calif., Idaho, Nev., Ore., Utah and Wash. 41020 Pocahontas Rd., Baker City, OR 97814 417-359-6893, cbrightwell@hereford.org Mountain Region – Kevin Murnin Colo., Mont., N.D., Wyo., and western Canada P.O. Box 105, Worden, MT 59088 406-853-4638, kmurnin@hereford.org North Central Region – Alex Acheson Kan., Minn., Neb., S.D., and central Canada 1903 Country Club Dr., Elk Point, SD 57025 785-366-1185, aacheson@hereford.org Upper Midwest Region – John Meents Ill., Ind., Ky., Md., Mich., Ohio, Pa., W.Va. and Wis. 21555 S.R. 698, Jenera, OH 45841 419-306-7480, jmeents@hereford.org Southwest Region – Colton Pratz Ark., La., N.M., Okla. and Texas 6074 Monte Vista Ln., Apt. 1718 Ft. Worth, TX 76132 405-385-1054, cpratz@hereford.org Eastern Region – Tommy Coley Ala., Fla., Ga., Miss., N.C., S.C., Tenn. and Va. 1284 Stage Coach Rd., Sewanee, TN 37375 815-988-7051, tcoley@hereford.org Central Region – Joe Rickabaugh Iowa, Mo. and eastern Canada 11500 N. Ambassador Dr., Ste. 410., Kansas City, MO 64153 785-633-3188, jrick@hereford.org Northeast Region – Contact the AHA Conn., Del., D.C., Maine, Mass., N.H., N.J., N.Y., R.I., Vt. and eastern Canadian provinces

Hereford.org

MISS ADVANCE FEMALE PAGEANT 2020

September 16, 2020

Online Only Sale on

SELLING 50 ELITE LINE ONE FEMALES 20 BRED HEIFERS

• Most are bred to our exciting young sire HH Advance 8132F • There are some fantastic ET heifers included in this group.

25 2- to 6-year-old BRED COWS

• March and early-April Calving Young Cows. Many donor prospects in this group.

5 OPEN FALL YEARLING HEIFERS

AHA

GE•EPD

HH MISS ADVANCE 7231E

Sire: HH ADVANCE 3297A ET • MGS: HH ADVANCE 8203U ET CE 1.7; BW 5.4; WW 71; YW 116; DMI 0.9; SC 1.5; SCF 15.6; MM 35; M&G 71; MCE 3.2; MCW 146; UDDR 1.20; TEAT 1.40; CW 92; FAT 0.063; REA 0.34; MARB 0.30; BMI$ 365; BII$ 465; CHB$ 122 • This exciting young donor prospect out of 3297A ranks in the top 10% of breed or higher on 8 different traits. She sells!

AHA

GE•EPD

HH MISS ADVANCE 0121X

Sire: HH ADVANCE 8203U ET • MGS: HH ADVANCE 4140P CE 5.6; BW 3.4; WW 47; YW 66; DMI -0.1; SC 0.4; SCF 16.7; MM 21; M&G 45; MCE 1.0; MCW 88; UDDR 1.40; TEAT 1.40; CW 65; FAT 0.023; REA 0.14; MARB 0.56; BMI$ 374; BII$ 469; CHB$ 101 • One of the top marbling cows in the breed combined with phenotype and udder quality. Daughters and granddaughters sell!

Sale offering is 100% parent verified and has GE-EPDs. Videos will be viewable in late August at www.holdenherefords.com, the livestocklink.com, and on www.smartauctions.co Sale cattle will be viewable at the ranch anytime this summer and on display sale week. Follow us on Facebook for more updates @holdenherefords

Watch for more details in the September issue of the Hereford World.

Dustin Layton 405-464-2455

Hereford.org

HH MISS ADVANCE 5139R ET

Sire: CL 1 DOMINO 2136M • MGS: CL 1 DOMINO 500E CE 8.2; BW 0.7; WW 50; YW 77; DMI 0.1; SC 1.2; SCF 13.0; MM 23; M&G 48; MCE 3.6; MCW 91; UDDR 1.30; TEAT 1.40; CW 60; FAT 0.033; REA 0.49; MARB 0.02; BMI$ 289; BII$ 348; CHB$ 93 • This breed leading female has produced almost $1.5 million in progeny sales. Daughters and granddaughters sell!

3139 Valier Dupuyer Rd. • Valier, MT 59486 • 406-279-3301 Home 406-450-1029 Jack’s cell • 406-450-0129 Jay D. Evans 406-600-3118 Eric Lawver • 406-590-3307 Brad Holden jtholden@3rivers.net • www.holdenherefords.com August 2020 |

Performance Matters

A Case for Change

by Shane Bedwell

Change does not mean a method is wrong.

Shane Bedwell is the chief operating officer and director of breed improvement of the American Hereford Association. He can be reached at sbedwell@hereford.org.

I vividly remember early summer mornings raking hay in our open-cab 1030 J. I. Case tractor. I was only 10 years old, but I still recall how big I felt driving it through our fields. It only had one working headlight, but if there was a full moon, I was in business. We had bigger tractors with cabs used for more extensive farming reasons, but the ol’ 1030 was the perfect fit for the rake and a beginner like me. I now think back to how impressive that tractor must have looked when it was brand-new and the joy my grandad must have felt when he bought it in the late ’60s. At the time it was a significant upgrade from the tractors he owned and was a stark difference from the team of horses used beforehand. We have since upgraded to more sophisticated and efficient equipment but still use the 1030 Case on occasion. That tough and dependable machine has stood the test of time, and its core mechanics are really no different from those of the modern tractors we use now.

Parallel tracks

It’s ShowTime Online Sale

Sept. 9, 2020

www.lowdermanauctionoptions.com

Visit our website for additional information. Jeff Koch and Jill Blake Mooreland, Ind. 317-446-8589 www.showtimecattle.com

| August 2020

A lot of parallels can be drawn between my family’s 1030 Case and the American Hereford Association’s (AHA) performance program. Close to when the 1030 came home to our ranch, the 1964 initiation of performance recordkeeping marked the beginning of documenting essential traits breeders use to track cattle and to improve the breed. Over time those basic principles helped in the evolution of expected progeny differences (EPDs) to hone in on phenotypes and to allow for trait comparisons across the breed as opposed to in-herd comparisons. Then came the formal program we utilize today — Whole Herd Total Performance Records (TPR™) — which mandates complete calf crop reporting to ensure bias is taken out of the equation. You see, even though the performance program has evolved, its core principles still apply to our current genetic evaluation to combine pedigree, performance and genomic data to predict genetic merit. So, what drives change? Whether in the tractor business or the genetic evaluation arena, whether for efficiency or competition, all change revolves around receiving more information more quickly to advance effectively. Technology allows us to evolve, to stay competitive in the marketplace and to meet the standards of receiving information instantly.

effects model (MEM) was implemented utilizing biometric open language tools (BOLT) technology to include genomic information directly into an EPD, rather than to blend reported observations and genomic information. Making genomic predictions with DNA for genetic evaluations was not possible prior to 2012 because of limited technology to run complex computations. I feel most people agree incorporating DNA into the AHA’s performance program has been a great step forward, especially when considering the ability for parentage verification. Furthermore, increased accuracies provide more confidence in each EPD with genomic information. Finally, realizing exactly what an animal inherited from its parents relative to traits of interest is invaluable, as we know it is not a perfect 50/50 split from sire and dam. No doubt, these genetic evaluation advancements have been great tools to improve the industry. During the 2017 genetic evaluation update, the MEM, or genomic component, was not incorporated into the sustained cow fertility (SCF), calving ease maternal (CEM) and milk (M) EPDs. At the time genomic information could not be added to those maternal traits because of the limited number of female genotypes submitted. As a result the AHA initiated the Whole Cow Herd DNA Project so breeders could submit female genotypes on their entire herd to gain valuable information for their herd and to contribute to research to better understand the genomic component for maternal traits.

Cutting-edge improvements I am proud to say the cow herd DNA project netted over 10,000 genotypes, and along with the female genotypes already on hand, genomic information has been added to the AHA’s maternal traits. Starting July 12, 2020, the SCF, CEM and M EPDs of genotyped animals will reflect information from

their DNA. There will be some changes to these specific EPDs, particularly those of nonparent animals without production data for maternal traits. Adding the genomic component to SCF, CEM and M helps to accurately determine a sire’s maternal contributions earlier in his lifetime, as opposed to waiting for results until he has multiple daughters in production. In fact, genotyping a nonparent animal for maternal EPDs provides the equivalent accuracy of a sire with 15 daughters already in production. In regard to the SCF model specifically, how the contemporary groups are compared has been restructured in addition to adding the genomic component. Currently, a sire’s daughters are compared across the breed to one another. In the new SCF model, the herd will be fit for comparison, and, consequently, the new analysis will factor in environment more suitably. This improvement may result in changes to SCF values for proven sires, although the correlation to the current and new SCF models is 0.70. Given SCF is a significant driver for the baldy maternal index and the Brahman influence index, some animals will move ranks in their respective indices. In regard to the CEM and M models, the addition of the genomic component will result in minimal changes. In fact, the overall correlation is 0.98 when comparing the current production run to the new run, which includes the genomic component. All in all, technology allows for great advancements to our genetic evaluation. Just like the mechanics in that 1030 Case tractor paved the way to modern equipment, the core principles of recordkeeping have evolved to include genetic information. Change does not mean previous tools and methods are wrong; it means we enhanced our operations to allow for continued progress.

Genomic technology In December 2017, the AHA made use of advanced genetic evaluation technology to run and report weekly EPD analyses, which include the most current phenotype and genomic data. Along with this change, the marker

To watch a presentation about the new changes to the genetic evaluation visit Hereford.org/2020/07/american-hereford-association-genetic-evaluation-updates/. Hereford.org

Hereford.org

August 2020 |

What’s New?

Association News and Events

“What’s New?” is a column designed to keep you in-the-know about Hereford happenings. You can also sign up for Hereford Headlines, a weekly electronic newsletter from the American Hereford Association (AHA), and additional Hereford news by sending an email to info@hereford.org. Archived issues are posted at Hereford.org.

Annual Meeting Notice American Hereford Association

The 2020 American Hereford Association (AHA) Annual Membership Meeting will take place at 9 a.m., Saturday, Oct. 24, at the Loews Kansas City Convention Center in Kansas City, Mo. The event will feature four-educational sessions covering leading industry topics. Attendance to the educational sessions and trade show is free for AHA members and guests. This is a can’t-miss opportunity for Hereford breeders and enthusiasts to network and to gain more industry knowledge. To make reservations at Loews Kansas City, please call 816-897-7070 and ask for the AHA $179 room rate. Group rate is valid from Oct. 21-26. A complete schedule of the Annual Meeting and Conference will be provided in the October Hereford World. Details are subject to change pending COVID-19 restrictions.

“I look forward to this opportunity to further my involvement in BIF by serving as a breed association representative,” Bedwell says. “The organization is dedicated to advancing and coordinating all segments of the beef cattle genetics, and I hope during my term I can contribute to helping move the beef industry forward.” More than 1,300 beef producers, academia and industry representatives registered to participate in the organization’s 52nd Annual Research Symposium — Online. BIF’s mission is to help improve the industry by promoting greater acceptance of beef cattle performance evaluation. For more information about this year’s event, including additional award winners and meeting coverage, visit BIFconference.com and see Page 22 for a recap. The 2021 BIF Convention and Research Symposium will be June 22-25 in Des Moines, Iowa.

Commercial

Annual Meeting Announcements Attention Century and Golden breeders The AHA is seeking nominations for breeders who have been raising Hereford cattle for generations. The Century Breeder recognition honors families who have been in the Hereford business for 100 years, and the Golden Breeder award denotes 50 years of raising Herefords.

Each year, the AHA honors these families on Oct. 23 during the Hereford Honorees Reception at the AHA Annual Membership Meeting and Conference. To nominate a Century or Golden Breeder, contact Shane Bedwell, AHA chief operating officer and director of breed improvement at sbedwell@hereford.org or call 816-842-3757.

Breed Improvement Bedwell elected as BIF breed association representative The Beef Improvement Federation (BIF) announced new directors and officers June 8 during the virtual annual meeting and symposium. Shane Bedwell, AHA’s chief operating officer and director of breed improvement, was selected to serve a three-year term as a breed association representative.

Summer video sale schedule Hereford breeders are encouraged to attend video sales this summer at multiple locations across the nation to network with commercial producers, buyers and marketing representatives. If you have any customers who will be marketing cattle at any of these sales and are interested in participating in American Hereford Association commercial programs, such as the Hereford Advantage or Premium Red Baldy programs, contact Trey Befort at tbefort@herefordbeef.org. Aug. 4-5 - Cattle Country Video – Oregon Trail Classic, Gering, Neb. Aug. 17-18 - Western Video Market, Cheyenne, Wyo. Aug. 17-21 - Superior Livestock Auction – Big Horn Classic, Sheridan, Wyo.

Sept. 9-10 - Superior Livestock Auction – Labor Day XXXVI, Ft. Worth, Texas Sept. 15 - Western Video Market, Ogallala, Neb. Sept. 17 - Cattle Country Video – Sandhills Roundup, Torrington, Wyo. Sept. 21 - Northern Livestock Video Auction, Billings, Mont.

Youth Enter in the 2021 Fed Steer Shootout contest FED STEER The National Junior Hereford Association (NJHA) Fed Steer Shootout is accepting entries for the 2021 contest. Delivery date for the contest is set for Dec. 15, 2020, at HRC Feed Yards, Scott City, Kan. Participants in the program will gain education and experience in the cattle feeding industry and will receive feedlot performance and carcass data throughout the contest. Animals can be entered individually or in pens of three and must meet the following specifications: • 2020-born steers

• Purebred Hereford and recorded

or registered in AHA database at time of entry OR

• Commercial animals meeting

Certified Hereford Beef® Live Animal Specifications

• Be weaned at least 45 days prior to delivery

• Underwent two rounds of vaccinations

Visit Hereford.org/Youth/ NJHA-Fed-Steer-Shootout to enter and to learn more.

Aug. 24-25 - Northern Livestock Video Auction, Billings, Mont.

Neogen, American Hereford Association announce educational partnership

It’s ShowTime Online Sale

Sept. 9, 2020

www.lowdermanauctionoptions.com

Visit our website for additional information. Jeff Koch and Jill Blake Mooreland, Ind. 317-446-8589 www.showtimecattle.com

| August 2020

Neogen Genomics and the American Hereford Association (AHA) are announcing the launch of an educational partnership to help association members make the best use of the rapidly evolving genomic tools available to them. Through the partnership, AHA members will have expanded access to Neogen’s genomics expertise at in-person AHA-sanctioned conferences and other meetings, as well as via on-line events and resources. “We are very pleased to announce our expanded partnership with the American Hereford Association,” said Neogen’s Director of Marketing and Sales, Tom Schultz. “Just as beef producers seek constant improvement as they move from one generation of animals to the next, we constantly seek to improve the products that we offer the beef industry from one generation to the next. It can be difficult for producers to keep up with the latest genomic technology. This effort is intended to make it easier for Hereford producers to learn about the latest innovations — and what it means to them.” There will also be educational opportunities for junior members to learn about the concept of genomic testing for genetic improvement. “As DNA technology evolves, this partnership will allow our members to stay current on proper DNA extraction and the opportunities it provides for genetic improvement,” says Jack Ward, AHA executive vice president. Neogen’s GeneSeek Genomic Profiler™ portfolio provides seedstock producers, breed associations, and genetics suppliers with the best tools on the market for DNA testing in cattle. Highly accurate genomic-enhanced expected progeny differences (GE-EPDs) improve sale results, genomically assist seedstock selection, and accelerate breed improvement — which ultimately impacts a producer’s bottom line. Hereford.org

59th ANNUAL BULL SALE • OCTOBER 8, 2020 Selling 125 Hereford Bulls • Lunch at 11:00 • Sale at Noon

E ULL SAL B L A U N 59th AN BER 8, 2020 OCTO

John: 325-642-0745 Cell Tom: 325-642-0748 Cell Office: 325-356-2284 • Fax: 325-356-3185 Email: john@dudleybros.com

www.dudleybros.com

Hereford.org

August 2020 |

Member Service

The Power of Technology

by Laura Loschke

With the way technology advances these days, sometimes it’s hard to keep up. Here are some helpful tips on the ins and outs of MyHerd and maybe some neat functions you didn’t know about — such as a more mobilefriendlier version of MyHerd.

Access anywhere To access MyHerd on your tablet or phone, simply go to your internet browser on your device. Then navigate to the MyHerd login screen. MyHerd is scalable and can adjust to the size of any screen, so the screen may look different across numerous devices. Instead of having the menu tabs listed along the top of the screen, you will have a menu box at the top, right-hand corner that you will click to see your menu options. The layout may look a little different because of the size of the phone screens, but you still have all the options as when logging in via a tablet or a computer.

Available functions Sometimes you get so caught up in the things you have to do, like registrations and transfers, that you forget about the neat extra tools MyHerd provides. One of the neat tools available is your

list of available artificial insemination (AI) certificates. At any time, you can log onto your MyHerd, hover over the “Herd Details” tab and then select “AI Certs Available.” This list will show you any available AI certificates you have in your account. It will list the bull’s name and registration number, as well as the number of certificates for that particular bull. Another cool feature of MyHerd is your “Personal List.” Under the “Actions” menu, you have your “Personal List” option. This list shows you anyone you’ve done business with in the last three years. It will show you the person’s name or farm/ranch name and his or her/the full address, phone number and email address (if available). This list can be downloaded and saved. Remember you have access to the “EPD/Animal” search function through MyHerd. Simply hover over the “Links” menu tab and then select “EPD Enquiry.” This tab will take you to the “Enhanced User” screen, where you can search for animals and/or members within the American Hereford Association’s (AHA) database. If you have linked accounts, you have the ability to view those linked accounts as well as to renew an account’s annual dues and/or to bill the annual member

service fee. To access this feature, hover over the “Member Details” menu tab and then select “Member Dues & Service Fees.” This screen will list any of your linked accounts, as well as your primary account. It will also show whether or not the particular account needs the dues renewed or the member service fee billed. If one or both of those things needs to be renewed or billed, simply click on that particular account (the whole line will become highlighted in blue). If the account needs its dues renewed or the service fee billed, that button(s) will become clickable. Click on the corresponding button to renew the membership dues and/or to bill the member service fee. Another great tool within MyHerd is the ability to run your potential defects carrier report. Hover over the “Jobs & Reports” menu tab and then select “Submit A Job.” On the “Make a Report” screen, select “Potential Defect Carriers” from the drop-down menu. On the next screen, you have the ability to run the report based on an inventory year, a calfcrop year or a specific animal’s ID. Once the report is completed, you can view it by going to the “View Reports & CSV’s” option under the “Jobs & Reports” menu.

Account management You can always pay your AHA or Hereford Publications Inc. (HPI) bill through MyHerd. Remember, if you are a MyHerd user, you will no longer receive packing slips or monthly statements in the mail. They will all be emailed once you are signed up for MyHerd. These include any work done through HPI, as well. To view or pay your HPI bill, hover over the “Transactions” tab. Then select “Previous HPI Transactions.” This tab will show you any packing slips created because of HPI work done. You have the ability to click on any of those packing slips to see what work has been done. You also have the ability to pay your HPI bill on this page. As always, if you are having problems navigating through MyHerd, you can view the “MyHerd Help” pages, view more than 20 step-by-step tutorials or call Customer Service at 816-842-3757. To get signed up for MyHerd, email your membership number to myherd@hereford.org. Laura Loschke is the records supervisor and education and information service coordinator of the American Hereford Association. She can be reached at lloschke@hereford.org.

3 r d A n n u al H er e for d Pr od uc tion S ale

LABOR DAY – MONDAY – SEPT. 7, 2020 Guests: Church View Farm Millersville, MD 443-871-0573 HP Polled Herefords Rupert, VT 802-379-6430 Windy Way Farm Boyd, MD 240-687-3721 All Seasons Farm Princess Anne, MD 443-880-1614

Jay and Shelly Stull 10718-A Liberty Rd. | Frederick, MD 21701 301-898-8552 | eastsidehereford@comcast.net

Visitors welcome! 12

| August 2020

Hereford.org

August 2020 |

Commercial Connection by Trey Befort

Value Driven AHA and NJHA feedout programs allow producers to see how their cattle perform.

Throughout June and July, cattle from both the National Junior Hereford Association (NJHA) Fed Steer Shootout and the Hereford Feedout Program were harvested at National Beef Packing Co. Though feeding conditions and overall performance was much better in comparison to last year, this year has brought its own challenges with the impacts of COVID-19 on the cattle and beef markets. It is within challenging times, though, that a great deal of value can be gained from participating in the various programs facilitated by the American Hereford Association (AHA).

Proven return on investment Though “value” is often associated with monetary worth or financial gain, the NJHA Fed Steer Shootout and the Hereford Feedout Program can both provide a great deal of “value”

to participating producers in other ways. This value can be found in the information and education received from participating in these programs to help improve genetic quality, contribute to the advancement of the Hereford breed and set yourself apart as a progressive producer. Lee Mayo, HRC Feed Yards general manager, gives his perspective of the value that can be gained from participating. “Understanding the value of your genetics is paramount to the success of your customers,” Mayo says. “At some point all cattle end up on feed and being harvested so if you don’t know how your cattle perform in the feedyard or on the rail, how much do you really know about your cattle? It is so critical for us as Hereford breeders to have real carcass and feedyard performance data to make good genetic decisions so we

can sell bulls to the commercial sector that advance the breed. “Participation in the Hereford Feedout Program yields great data for any size breeder,” he continues. “There is nothing more rewarding as a feedyard owner than calling a customer that fed their home raised cattle and telling them the cattle fed and harvested well. They get a sense of accomplishment out of that as well. Each and every year there is only a certain number of champions in the showring yet all of us can raise cattle that win on the rail and for the industry.” I wanted to provide an example of the information producers participating in these programs have received for the cattle that they put into the program. Included below is a chart outlining some general group performance data for the first group of cattle harvested from the Hereford Feedout Program. Participants

HEREFORD FEEDOUT PROGRAM AMERICAN HEREFORD ASSOCIATION

ENROLLMENT DEADLINE: NOVEMBER 1, 2020 DELIVERY TO HRC FEED YARDS: DECEMBER 15, 2020

also received individual data for each of their steers, giving them a great opportunity to compare their genetics to the actual performance of each animal. One participant, Jim Reed from Green Ridge, Mo., expresses what he gained from participating in the program. “I was very pleased with the information gained from participating in the program and the overall performance of our cattle on feed,” Reed says. “Learning more about the specific costs associated with feeding cattle, along with the individual carcass data I received were great benefits of sending cattle to the program. I would especially encourage any small Hereford breeder interested in the program to make an effort to participate.” We are excited to be working with HRC Feed Yards in Scott City, Kan., this coming fall to host both the NJHA Fed Steer Shootout and the Hereford Feedout Program. Included on this page is general information about the Hereford Feedout Program. The delivery date for both programs is set for Dec. 15, 2020. We strongly encourage producers with interest in either program to start planning their weaning and preconditioning programs to prepare cattle for the feedyard. For a detailed calf preparation protocol and more information about these programs visit Hereford.org/Youth/ NJHA-Fed-Steer-Shootout (Fed Steer Shootout) or Hereford.org/Genetics/ Breed-Improvement/Feedout-Program (Hereford Feedout Program).

Hereford Feedout Program

PROVE THE WORTH OF YOUR GENETICS! • • • • •

Maximize your profit potential Improve carcass EPD accuracy Expand marketing avenues Gain access to the U.S. Premium Beef ® grid Market into the Certified Hereford Beef ® brand

PROGRAM GUIDELINES • Groups of 5 head (min.) per producer • Weaned 45+ days • 2 rounds of vaccinations (MLV) – specific protocol available upon request • Financing options available 14

| August 2020

Lee Mayo

General Manager (620) 872-5328 lee@hrcfeedyards.com www.hrcfeedyards.com 6550 KC-96 Scott City, KS 6787

Trey Befort

Director of Commercial Programs (816) 842-3757 tbefort@herefordbeef.org www.hereford.org

Performance averages 05/29/2020 Days on feed 164 Death loss % 1.8% In weight 784 Out weight 1,401 Average daily gain 3.7 Cost of gain $75.05 Carcass averages Hot carcass weight 903 Ribeye area (in.2) 14.4 Back fat (in.) 0.66 Quality grade percentages Prime 0.0% Choice 74.5% Select 25.5% Yield grade percentages 1 3.6% 2 27.3% 3 54.5% 4 14.5% 5 0.0% Breed type Hereford 52% Hereford x Angus 48% Trey Befort is the director of commercial programs for the American Hereford Association. He can be reached at tbefort@herefordbeef.org. Hereford.org

Online Sales

LHF

Bar-S

September 22nd – Selling 10 elite heifer calves Sired by Endure, Belle Air, 628, Double Your Miles, 7167 Open House on September 19th to view sale lots December 1, 2020 – Bred Heifers Bred to breed leading sires. On LowdermanAuctionOptions.com

HH MISS

Advance 1056Y ET

{DOD}{DLF,HYF,IEF}

CE 2.7 MCW

BW 3.3 UDDR

WW 52 TEAT

YW 78 CW

DMI 0.3 FAT

SC 1.4 REA

SCF 17.4 MARB

MM 29 BMI$

M&G 55 BII$

MCE -0.7 CHB$

1.60

1.70

0.023

0.43

0.14

358

429

Mother of HH Advance 7156, sold to Cooper Hereford Ranch in the Holden Herefords 2018 sale.

H5 0945 CE 8.6 MCW

BW 3.2 UDDR

1.40

Domino 7167 ET

{CHB}{DLF,HYF,IEF,MSUDF}

WW 59 TEAT

YW 100 CW

DMI 0.4 FAT

SC 2.0 REA

SCF 6.6 MARB

MM 30 BMI$

M&G 60 BII$

MCE 10.2 CHB$

1.40

0.043

0.80

0.28

231

309

121

Powerfull set of 2020 bull calves for sale this fall by these matings, as well as CL 1 Domino 710 ET.

Available Sept. 1st

CL 1 CE

Dominette 3175A {

DLF,HYF,IEF}

-1.0

MCW

BW 3.3 UDDR

WW 56 TEAT

YW 87 CW

DMI 0.6 FAT

SC 1.5 REA

SCF 10.8 MARB

MM 24 BMI$

M&G 52 BII$

MCE 0.6 CHB$

1.30

1.40

-0.017

0.56

-0.02

265

324

110

Mother of CL 1 Domino 7131 ET, high selling bull in 2018 Cooper Hereford Ranch sale to Hoffman Ranches.

Private Treaty 20 Registered Hereford Heifers bred to black Angus bulls. 20 Registered Hereford Heifers bred to registered Hereford bulls, some AI'd. Select group of cows bred AI for Feb./March calving date.

Mark Stephens

Pete Loehr

704 Virginia Ave. Taylorville, IL 62568 217-825-7913

Bar-S Hereford.org

113 Northgate Rd. Peoria, IL 61614 309-692-6026

LHF

Farm is located at: 1777 N. 1000 East Rd., Taylorville, IL 62568 Visit our website for updates throughout the year

www.stephensandloehrherefords.com August 2020 |

CHB Bites

A Partner Behind the Brand

“CHB Bites” is a column designed to keep you in-the-know about the Certified Hereford Beef® (CHB) program. To get involved with CHB on social media, search Certified Hereford Beef on Facebook and Pinterest, @certifiedherefordbeef on Instagram and @crtherefordbeef on Twitter.

Matt Sherman, general manager of Kern Meat Co., has three degrees: an MA, a Ph.D. and an M.B.D. (married the boss’ daughter). After Sherman received his Ph.D. in American history and entering the job market at a time that was not quite conducive for this field, Sherman’s father-in-law asked if he had an interest in taking over the family business — his father-in-law also has his M.B.D.

The business Kern Meat Co., which was started by H.A. Kern, has provided St. Louis and Midwest restaurants, hotels, clubs and institutions with high-quality meat products since 1948. Tina and Dennis Markwardt, H.A. Kern’s daughter and her husband, took an active role in the company in 1970 and helped to expand in terms of size and reputation. Sherman says the most cutting-edge business move for the 72-year-old company has been adding Certified Hereford Beef ® to the portfolio in 2008. “Since Kern Meat Co. focuses on providing the finest quality meat products in the region, working with Certified Hereford Beef was a natural fit for my family’s company,” says Tina. “Our partnership with CHB also brought our family’s history full circle. My father, H.A. Kern, owned a Hereford bull — Wooly Bully — and raised polled Herefords on our family farm. We are proud to manufacture and distribute CHB.” The business’ operating philosophy is built on five key principles: produce only the highest quality meat products, source products from the best regions and from reputable companies that are committed to humane handling practices, work closely with local farmers and ranchers to showcase Missouri’s rich agricultural heritage, provide outstanding customer service, and treat employees as family members.

Marketplace advantage “We’ve done cutting after cutting of blind tasting of like products, and CHB outperforms time after time,

| August 2020

so it became our flagship program,” Sherman says. “And Kern only pulls from two plants, which helps with quality and consistency, compared with Certified Angus Beef, which has 30 packing houses across North America.” For Kern Meat Co., genetics matter in the meat industry, which is why the company heartily embraces Certified Hereford Beef. Products made from Certified Hereford Beef are consistent and provide a quality, well-rounded eating experience. “The American Angus Association was on the ropes in the ’70s, and they deployed a plan of action to save the breed when they created the first branded beef program, Certified Angus Beef, in 1978. It’s arguably one of the most successful marketing programs of the 20th century, and it’s also a great product,” Sherman says. “However, others followed suit to capitalize on their brand. When I started in the industry, there were 87 branded beef programs in the country, 49 of which were Angus derived. Today, when people hear the term “Angus,” they automatically believe it is a quality product. It is the USDA’s (United States Department of Agriculture) job to make sure that the meat qualifies for a respective program and adheres to universal standards: a particular marbling score, a certain ribeye size, etc. Each program carries different genetics and requirements, and we’ve found Certified Hereford Beef outperforms other brands in the marketplace.” Over the years, Sherman believes a major factor in providing the best available product starts with building a lasting relationship with partners — packers and producers. “On behalf of the employees and family of Kern Meat Co., I wanted to thank the Hereford producers for tirelessly providing such a consistent product that outperforms other brands” Sherman says. “Our partnership with the farmers and ranchers of CHB has successfully positioned us with a unique product in the marketplace.” For more information about Certified Hereford Beef, visit CertifiedHerefordBeef.com or email info@herefordbeef.org

Steak Frites Recipe provided by Matt Bessler, Kern Meat Co. corporate executive chef. Ingredients: 5 pounds of Certified Hereford Beef® Flank Steak (cleaned of silver skin) 4 packed cups of cleaned and dried parsley 6 garlic cloves 1 tablespoon fresh rosemary 1 tablespoon fresh thyme 4 sage leaves 2 shallots, roughly chopped 2 lemons, juiced 1 tablespoon Worcestershire sauce ¼ teaspoon red pepper flakes 2 tablespoon kosher salt 1 tablespoon black pepper 1-1.5 cups olive oil 1 tablespoon white vinegar Roasted garlic butter instructions: 1) Preheat oven to 300 degrees. 2) Rub 6 cloves of garlic with olive oil. Roast garlic until soft and slightly brown. 3) Add cooled garlic to softened butter and using a whisk, whip until the garlic is broken into small pieces. Season with salt, black pepper and a dash of cayenne pepper. Persillade instructions: 1) In a food processor or kitchen blender place all ingredients except olive oil. Compact the ingredients on the bottom as much as possible. 2) Pulse the ingredients several times, turn on medium low and slowly add the olive oil and blend until smooth. Adjust salt and pepper to taste. 3) Reserve ¼ of the mixture for topping the sliced steak. 4) Place the cleaned flank steak in a large plastic bag, cover with persillade, mix until evenly coated and refrigerate for 12-24 hours. 5) Remove steak from persillade, bring to room temperature, then grill or pan sear to desired temperature. 6) Once cooked to desired temperature, gently rest meat loosely covered with tin foil for at least 10 minutes, slice on a bias against the grain. 7) Serve over your favorite french fries, top with garlic butter and reserved persillade.

Hereford.org

August 2020 |

Hereford Women

Dedicated to the Juniors

by Shannon Worrell

National Hereford Women (NHW) strives to find ways to encourage and to inspire junior Hereford breeders. NHW works diligently to raise funds that allow the organization to award numerous scholarships and awards. Most of these scholarships and awards require junior members to complete in-depth applications and essays. These applications are tedious and require an immense amount of information and knowledge from the applicant. Many times, this necessary information causes a barrier for junior members to complete these applications. Therefore, the NHW has designed a high-end Junior Journal that follows the path of a National Junior Hereford Association (NJHA) member.

A guide to success The Junior Journal is divided into sections representing the peewee, junior, intermediate and senior divisions. The journal also includes Hereford breed information and history, NHW material and general beef industry information. Certified Hereford Beef® and the NJHA Fed

Steer Shootout challenge information is also highlighted. There are dedicated pages that represent some of the questions of the scholarship applications and necessary award documentation. This information should assist in the completion of

award and scholarship applications. A key component of the Junior Journal is Hereford members, breeders and industry associates had the opportunity to purchase ad space throughout the book. These ads allow contact information to be readily available to the junior members and helps keep the cost of the Junior Journal reasonable for all of our members to purchase. While the goal of the Junior Journal is to help keep junior members’ information organized for scholarship applications, it can also serve as a memoir for generations. NHW members hope this book will become a family treasure and adorn all Hereford families’ coffee tables for generations. The Junior Journal can be purchased on our Facebook store. These journals will make excellent gifts and awards. Plus, by purchasing a journal, you will be helping support NHW scholarships and educational events.

You can email your application to nationalherefordwomen@gmail.com.

Join NHW Want to be a part of the NHW’s board? Applications are due Aug. 1.

To join and to learn more about the NHW, visit HerefordWomen.com or email nationalherefordwomen@gmail.com.

OFFICERS AND COMMITTEE CHAIRS President – Sharon King, Columbia, Miss. President elect – Dana Pieper, Zurich, Kan. Vice president – Shannon Worrell, Mason, Texas Secretary – Amy Taylor, Munford, Ky. Treasurer – Nikki Rogers, Eatonville, Wash. P.O. Box 1122, Milton, WA 98354 Historian – Nikki Rogers, Eatonville, Wash. Communications – Erin Lockhart, Bryan, Texas (ex officio) DIRECTORS Bridget Beran, Claflin, Kan. Kathy Bryan, Garrison, Texas Erika Evoniuk, Dayton, Ohio Briley Miller, Newcastle, Wyo. Betsy Pitstick, S. Solon, Ohio Bonnie Reed, Hampton, Minn. HerefordWomen.com

MALONE HEREFORD FARM

Breeding Quality Hereford Cattle Since 1958

2-YEAR-OLD

88X GRANDDAUGHTER

3-YEAR-OLD

Packer DAUGHTER

6-YEAR-OLD

Cash Flow DAUGHTER

Blending Old Pedigrees with New Available Private Treaty:

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Stop by for a visit! MA L O N E

H ereford Farm 1371 Road F • Emporia, KS 66801 Phone: 620-342-7538 Alton's Cell: 620-794-2358 ammalone@lcwb.coop

Alton, Marie, Brian, Dustin and Michelle Malone 18

| August 2020

Hereford.org

August 2020 |

…The Cadillac of Cows continued from the cover

Pretty much anywhere that another cow doesn’t want to live, a tigerstripe will thrive. That tigerstripe will not only thrive, but it will also raise an 800-pound weaned calf. — Zach Vigil climate,” he says. “They can take the heat… they can do their job in the hot weather and sunshine all day long, whereas some other breeds in this type of climate may shade up most of the day.” The mix of British and exotic genetics produces a hearty, versatile calf with an edge in the marketplace. Windy Hills’ customers are looking for deep-bodied females with a good disposition and good udders that can stay in the herd 12 to 15 years down the road. “The longevity of the F1 tiger-stripe female is an asset to the rancher that buys them because in that female’s lifetime, she can have quite a few more calves than some other English-type breeds,” Trichel points out.

think the future of the Hereford breed in the South is very, very bright,” he says. “There’s lots of eared cattle programs down here that have implemented Herefords. I think with our data collection at the Hereford Association, we’re giving everybody a good place to start and learn about quality grades and things like that.”

Tend the land, cultivate performance

Bar-none baldies

Windy Hills Ranch recently became part of the GKB Cattle operation owned by Gary and Kathy Buchholz. Zach Vigil manages the cow herd at each ranch location for GKB Cattle. “The tigerstripe is kind of the Cadillac of cows when you go to South Texas and get into Louisiana, Florida, Georgia and Alabama,” he says. “Our goal there is to make a tigerstripe like no other.” According to Vigil, tigerstripe cattle are great for that region. “Pretty much anywhere that another cow doesn’t want to live, a tigerstripe will thrive,” he says. “That tigerstripe will not only thrive, but it will also raise an 800-pound weaned calf.” As cowman for GKB Cattle, Vigil develops cattle primarily for the commercial bull market, as well as improves genetics on the seedstock side. “What I like about Hereford cattle is the ability to take a Hereford bull and implement him into almost any commercial program and come out with something that you would want to market,” he describes. “If you want to keep females out of a Hereford bull and they’re on Brangus cows, you’re going to have some awesome females. You’re going to do the same thing with the Red Angus — the red baldy program is really, really hot right now.” With a mix of polled and horned Hereford genetics, the GKB operation runs a 1,000-head Hereford cow herd. “We use both of them to utilize the best of both worlds. Our whole goal genetics-wise… is to create a cow family that’s dependable,” the cowman says. “We really focus on having the genetics in the Hereford breed to make good, sound, functional, performing cattle that have more longevity, better feet and more growth.” The Hereford breed’s docility is another plus and translates into added longevity. Vigil explains how cattle less prone to stress adapt well to change and can last in new environments much longer. In order to maximize genetic progress, Vigil’s philosophy is to tend to the land. “As a rancher, we’re really not cattle raisers. In the end we’re grass growers,” he shares. “Our main focus on the ranch at any location is to grow as much quality forage as we can for cattle to perform. The environment has the biggest impact on genetics. Without great environments to raise these cattle in, we can’t reach genetic potential. If we can’t reach genetic potential through our environment, then we’re kind of doing it all wrong.” With a breed that makes efficient use of the landscape, GKB Cattle can sell bulls that will outperform a buyer’s expectations. “I

Many Hereford bull customers are seeking out the docility associated with the breed, according to Zach Vigil. "The breed's docility is another plus and translates into added longevity," he says.

Case in point is Bar Neal Farms, located a few states to the east, in Wetumpka, Ala. Owned and operated by Nealy Barrett and his son, Justin, the operation has used Hereford genetics on its primarily Brangus-type cow herd for nearly 20 years. The commercial cow-calf outfit keeps about 400 brood cows, which are then bred to Hereford bulls to produce black baldy calves, and the baldy heifers are kept back and bred to ultrablack cattle. “Through all the ups and downs of the market, a good black baldy calf still brings top dollar,” Barrett says. The black baldy calves also bring tremendous value in terms of weaning weights and docility. “This year, we weaned a lot of calves over 600 pounds, and quite a few of them were at 750,” Barrett shares. “Docile cattle and heifers breed early. We calve all of them at two-yearsold and have good conception rates on the heifers.” Those retained baldy females tend to stay in the herd for at least 10 years. Barrett is pleased with their easy-keeping natures, efficiency on grass and ability to breed back on time for fall calving. The Barretts also run about 1,200 head of yearling stocker cattle, which are all sourced off the farm. “I’ve always bought some bulls for other folks,” says Barrett, who is also a veterinarian. “I’ve worked with a lot of folks’ herds. Several folks wanted Hereford bulls and I helped line that up. For most of those producers, I buy their calves back because I have the opportunity to get them some good bulls and then I know what genetics I’m getting back from them.” Recently, Barrett has been buying bulls from GKB Cattle in Texas. “These bulls are able to go out there and go to work,” he says. “There’s two year-old-bulls that I have and other producers here, too, and they all have held up very well, as good as any two-year-old bull they’ve turned out.” For about 15 years, all Bar Neal calves have gone through a preconditioning program and are sold in lot loads in combination with calves from nearby producers who participate in the same preconditioning program. Barrett says this system helps them get the most value they can for their calves. Although feed prices are high right now, Barrett says he has maintained the preconditioning program because it helps calves when they go to the feedyards. “Our customers know they are going to get a good, healthy calf when they go to the feedlot because they’ve had all their vaccines and are a very uniform set of calves,” Barrett says. Whether staying back in the herd or heading to the lot, Herefordinfluenced, Brahman-based calves are about as classic as they come in the Southern states. Like the American Cadillac luxury car, these tigerstriped and superbaldy cattle have proven to have the drive and quality to top the market. Stephen Trichel explains the Brahman and Hereford cross brings added heat tolerance to their program, and Herefords bring the docility and the genetics to produce pounds of beef in a quick, economical manner.

GKB Cattle centers around developing strong cow families. Only elite cows are held back in order to capture cattle that are more functional, better-doing and high-performing.

| August 2020

Hereford.org

August 2020 |

New Tools for a New Decade Key takeaways from the virtual 2020 Beef Improvement Federation (BIF) Research Symposium and Convention. by Troy Smith

hat will the purebred cattle industry look like in 20 years? According to N. Platte, Neb., seedstock breeder Bill Rishel, the answer might depend on producers’ willingness to adjust and to adapt to change. In a recent message to the BIF Research Symposium and Convention online audience, Rishel notes Greek philosopher Heraclitus’ premise that the only constant in life is change. “The only thing that is not constant is the speed at which it will change,” Rishel says. Recognizing the need for a change in BIF’s annual meeting and research symposium, the organization’s program committee responded to the COVID‑19 situation by adapting the conference to a virtual format. Presentations by Rishel and other speakers were offered online, providing learning opportunities for cattle producers interested in improving the profitability and sustainability of their operations through genetic selection and improved management. More than 1,400 registrants participated in the program June 8–12, originally set to take place in Orlando, Fla. In comments aimed particularly at young producers, Rishel says communication with beef consumers regarding stewardship of natural resources and animal traceability will become increasingly important. He suggests consumers Bill Rishel may not be satisfied with a great beef product unless they are reassured it was produced through regenerative and sustainable practices. “The beef industry must communicate the message of the upcycling value from cattle to the environment and society,” says Rishel, referring to the ability of ruminants to utilize forages grown on land unsuitable for human food crop production. He also predicts documenting beneficial environmental practices to communicate with consumers will become necessary. “We must make a greater effort of connecting with consumers to tell what we do and how we care,” he urges, emphasizing the need for a unified message explaining there is no protein — animal or otherwise — more natural than beef. Regarding traceability, Rishel encourages producers to “get serious about an independent, industry-wide and third-party verified traceability program for rapid response to a major disease outbreak.”

Currency of trust During his presentation, Henry Zerby reminded the online audience change is inevitable but progress is not. According to the vice president of procurement and innovation for Wendy’s,

| August 2020

Henry Zerby

progressive producers must adapt to consumer demand. Zerby says the growing demand for “story proteins” is influenced by product origin, environmental and animal health and welfare production practices, and the status the product represents. “Transparency is the currency of trust,” Zerby says. “We all have an opportunity to help shape the story being told about animal proteins.” Tasked with addressing ways cattle producers can improve sustainability of their operations and the beef industry, director of the King Ranch® Institute for Ranch Management at Texas A&M University Clay Mathis supports Clay Mathis a systems approach — being mindful of how management of parts of an operation affect the operation as a whole. Mathis says sustainability is about keeping an operation environmentally sound, socially responsible and economically viable. However, Mathis points out producers may gain the greatest leverage by enhancing an important element of social responsibility — consumer trust. “Our license to manage land, livestock, water and wildlife and to sell food products will be valid only if we maintain consumer and social trust,” he shares along with his fears the industry is under-investing in this area. “Consumer trust can change demand, create greater revenue and increase profitability.”

The protein plight Among other highlights was a presentation on “alternative meat” products by Alison Van Eenennaam, animal biotechnology and genomics Extension specialist at the University of California– Alison Davis. Her discussion Van Eenennaam outlined two distinct types of alternative products: vegan meat substitutes and cultured, or cell-based, meats. According to Van Eenennaam, vegan meat substitutes are created by breaking down plant-based concentrates and proteins — often legumes — and adding them to binders, fats and flavorings to simulate the taste of meat. Specific examples of plant-based proteins include the Beyond Burger® and the Impossible™ Burger. Cultured meat, however, is laboratory-grown from living animal muscle cells using a bioreactor. Although vegan meat products comprised just 0.2% of meat products consumed in 2019 and no cultured meat products are yet commercially available, both have been vigorously promoted. Advocates predict by 2040 these alternatives will have collectively

claimed 60% of the market for meat. However, while vegan products have found a small niche and cell-based meat may appeal to a segment of consumers, Van Eenennaam thinks neither is likely to live up to the hype. At this point, production of cell-based meat alternatives is complicated and expensive, requiring large amounts of energy and food-grade nutrient inputs. Plus it produces large quantities of waste products — the very things proponents cite as reasons why animal agriculture must be replaced. Alternative-protein-product advocates also want to free up land used for cattle production for use in growing human food crops, ignoring the fact that cattle spend most of their lives grazing forage grown on land unsuitable for crop production. Van Eenennaam does not foresee the demise of grazing ruminants as a food production system and maintains neither of the current alternatives is a viable substitute for animal agriculture.

Upcoming selection tools Also included in the BIF program were discussions of selection decision support tools. A presentation by University of Nebraska geneticist Matt Spangler introduced iGENDEC, which stands for internet Matt Spangler genetic decisions. The web-based sire-selection tool allows users to generate customized selection indices to help make the most economical decisions for their individual operations. Spangler explains while expected progeny difference (EPD) values allow a way to compare animals on the basis of their predicted ability to pass on various production traits, the application of many numbers associated with many traits makes balanced trait selection cumbersome. Selection indices were developed to facilitate simultaneous selection for multiple traits using a single number. According to Spangler, each index represents a collection of trait EPDs weighted by their economic value so that traits with greater effects on certain production and marketing goals receive greater emphasis. Different indices address different combinations of goals and, thus, include different combinations of traits and assign different levels of emphasis for each trait. A shortcoming of selection indices is each assumes common breeding objectives and constant environmental and marketing conditions. So a user must choose an index that “most nearly” fits his or her situation. Another drawback is, like EPD values, selection indices typically are breed specific. Spangler says iGENDEC will allow users to generate selection indexes customized according to each producer’s individual production environment, specific production Hereford.org

objectives and markets. Producers can input data from their operation such as breed(s) used, a marketing plan, feed costs and other variables and then create an index for ranking animals according to how each might be expected to affect an operation’s profitability. Producers may also choose to weight certain traits differently than in standardized indices. Additionally, iGENDEC allows for more seamless across-breed comparisons of seedstock candidates. “Allowing producers to take part in the creation of their own selection indices has the potential to increase technology adoption,” Spangler says. Another BIF session focused on Australian efforts to develop tools for selecting animals on the basis of their relative healthfulness or disease resistance. Copresenters Brad Hine, a researcher at Commonwealth Scientific and Industrial Brad Hine Research Organisation, and Christian Duff, Angus Australia special projects manager, explained research seeking a predictor of an animal’s ability to mount cell-mediated response and antibody response to disease challenge. Both types of response are important to broad-based resistance to a wide Christian Duff range of pathogens. As a result, genomic breeding values (ImmuneDEX Values) have been generated as estimates of the genetic differences between animals for overall immune competence. According to Hine, the goal is to use this tool within a selection index to remove the low responders but not to target the selection of high-immune-response animals. In a presentation aimed at purebred and commercial breeders alike, University of Nebraska animal scientist Travis Mulliniks warned against placing too much emphasis on selection for increased Travis Mulliniks milk production. Seeking greater output through heavier calf-weaning weights, many producers focus on selection for growth traits and more milk to fuel the growth. “Selection for increased milk production impacts more than calf growth,” says Mulliniks, noting the unintended consequences of increased risk of reproductive failure and the higher cow nutritional requirements that accompany prolonged emphasis on milk production. Mulliniks says heavy-milking cows often are at greater risk of decreased pregnancy rates which then affect cow longevity in the herd. He reminds the audience that reproduction is five times more economically important than growth traits or milk production. Heavy-milking cows with higher nutritional needs take more feed, which may force the producer to reduce stocking rates. Ultimately, this decrease reduces the carrying capacity of the ranch. Mulliniks cautions Hereford.org

producers to consider how selection for increased milk production costs, particularly feed costs, noting how feed costs usually represent more than 50% of the variation in profitability of cow-calf operations. “Typically, the most profitable producers have lower costs of production,” Mulliniks says. He further emphasizes boast-worthy weaning weights are not a sure indicator of profitability. Announced during the virtual BIF event was the retirement of Mississippi State

University Extension beef specialist Jane Parrish from her role as executive director of BIF. Succeeding Parish is Bob Weaber, associate professor of beef breeding and genetics at Kansas State University. Expecting to return to the standard format, the next BIF conference is scheduled for June 22–25, 2021, in Des Moines, Iowa. Editor’s note: To view presentation archives and award winners from the 2020 virtual conference, visit BeefImprovement.org.

Hereford leaders recognized with BIF Pioneer Awards The Beef Improvement Federation (BIF) awarded Paul Bennett, Red House, Va., and the late Craig Ludwig, put location here, with the Pioneer Award June 9 during the virtual 2020 BIF Research Symposium and Convention. The Pioneer Award recognizes individuals who have made lasting contributions to the improvement of beef cattle, honoring those who have had a major role in acceptance of performance reporting and documentation as the primary means to make genetic change in beef cattle. Learn more about Bennett’s and Ludwig’s achievements below.

Paul Bennett Paul Bennet heads up his family’s operation, Knoll Crest Farms (KCF), which has been producing seedstock genetics since 1944. The Bennett cow herd includes three breeds — Hereford, Gelbvieh and Angus. Annually, KCF markets 400 bulls. In 2020 the KCF prefix was recognized with 40 Certified Hereford Beef sires and 31 Dam of Distinction females from the American Hereford Association (AHA); 10 Dam of Merit and two Dam of Distinction females from the American Gelbvieh Association; and 29 Pathfinder females from the American Angus Association, all of which validate the merits and genetic influence of the KCF program. “The KCF prefix is synonymous with multi-trait excellence and, as a result, has gained the respect Paul Bennett of the most progressive seedstock and commercial cattlemen alike while placing leading genetics in every bull stud in the U.S.,” says Shane Bedwell, AHA chief operating officer and director of breed improvement, who presented the award. “Through Paul’s leadership and mindset of being an early adopter of key breed improvement tools, he has positioned Knoll Crest Farms as a true nucleus seedstock operation.” Bennett has served as BIF president and is a leader in his community. He has dedicated time to national breed associations as well as national and state cattlemen’s associations’ advisory committees and is a deacon at Union Hill Baptist Church.

Craig Ludwig Craig Ludwig was posthumously presented the Pioneer Award by Robert Williams, American Wagyu Association executive director. Ludwig earned his bachelor’s and master’s degrees from Iowa State University and his doctorate from Oklahoma State University. In 1971 he accepted a position with the AHA, where he worked for nearly three decades. During his time with the AHA, Ludwig served several roles but spent the majority of his years as director of the Total Performance Records (TPR) program. As head of the TPR program, he oversaw rapid growth in the performance programs of the AHA. Following BIF recommendations, Ludwig implemented the AHA Feedlot and Carcass phase of the TPR program in 1976, which became widely known as the National Sire Evaluation Program. Following Craig Ludwig his time at the AHA, Ludwig served as secretary of the American Braunvieh Association and chief operating officer of the American Black Hereford Association. He also served on the BIF board of directors and was an active participant in BIF’s annual research symposium for several years. Ludwig, in cooperation with the University of Georgia, the Canadian Hereford Association and the American Polled Hereford Association, was integral in developing the first multi-association North American Hereford Genetic Evaluation, which later became international evaluations with the addition of South American Hereford associations. “Craig Ludwig not only took the challenge – he played a large role in changing the culture of not only the Hereford breed, but the beef industry,” says Dave Nichols, 2000 BIF Pioneer Award recipient from Bridgewater, Iowa.

August 2020 |

THE AMERICAN HEREFORD ASSOCIATION FIELD STAFF IS HERE TO HELP YOU MARKET YOUR CATTLE AND PROMOTE YOUR OPERATION.

REGIONAL FIELD STAFF Give your local field representative a call if you are interested in: • Placing an ad in the Hereford World • Creative Service projects, including sale catalogs, flyers or brochures • Buying or selling Hereford-influenced feeder calves • Marketing cattle through the CHB program • Assistance in marketing your Hereford seedstock and commercial females

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August 2020 |

Handle on

HEALTH

Don’t Just Sit There, Precondition Your Calves A preconditioning program is the right choice to realize profit in your cow-calf operation. by Brent Meyer

y grandfather would often declare, “Don’t just sit there, do something.” He was emphasizing that one needed to make a choice, and that those choices have consequences — either good or bad. As both a beef producer and a veterinarian, one of my passions is promoting the practice of preparing calves for the next phase of production. My aim herein is to demonstrate the value of preconditioning and thereby motivate you to make the right choice and invest in your calves. At the recent Bovine Respiratory Disease Symposium held by the Academy of Veterinary Consultants, several feedlot managers discussed feeder calf purchasing decisions. Given a choice, the managers preferred to purchase preconditioned calves at a higher premium. These same managers would not bid on non-preconditioned calves because of the risks they posed. The goal of preconditioning is to minimize the magnitude and number of concurrent stressors faced by calves. When management procedures are modified to achieve the preceding, morbidity and mortality are lower. Calves that have been dewormed, have received both primary and booster vaccinations, and have been weaned at least 45 days will be well prepared for the next phase of production. Do not let preconditioning nomenclature confuse you. There are a myriad of named preconditioning programs such as the Iowa Green/Gold Tag program and the Merck PrimeVAC program. Programs are generally grouped into the following classifications: VAC24, VAC34, VAC45, and VAC PRECON. The VAC24 program is considered the baseline, signifying calves received both a bovine

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respiratory disease and clostridial vaccination at 3-4 months of age and nothing else. VAC34 denotes calves received vaccinations at 3-4 months of age and again 2-4 weeks pre-shipment. Neither VAC24 nor VAC34 require a weaning period. VAC45 requires a minimum of 45 days weaned plus vaccinations at 3-4 months with boosters. Finally, VAC PRECON requires a minimum of 60 days weaned, plus vaccinations at 3-4 months with boosters.

Superior livestock data In 2019 Superior Livestock calf sales data, the following variables significantly affected calf price: weight, number of head in lot, weight variation within lot, sex, frame/flesh, polled vs. horned, breed, vaccination program and BQA certification of the farm of origin. The data comprised 6,942 lots of calves with an average weight of 575 pounds (range=250 to 800) sold at an average price of $154 per hundredweight (cwt.). Nationwide, compared to VAC24 (baseline), the preconditioning programs below resulted in the following premiums: VAC34 + $2.79/cwt. VAC45 +$5.97/cwt. VAC60 +$6.16/cwt. VAC PRECON +$7.20/cwt. Within the upper plains region, calves without a VAC program suffered a $3.97/cwt. discount. A producer in the upper plains forfeited $22.82 per head on a 575-pound calf compared to a baseline VAC24 calf at the same weight. Conversely, if a producer opted for the VAC60 program, then the premium per head (now a 700-pound calf) over a VAC24 calf was $30 per head — and this includes subtracting veterinary health costs and feed costs if

fed 60 days gaining 2 pounds per day. That is nearly a $50 per head difference! This scenario will vary depending on how cattle are fed post weaning, but the takehome message is preconditioning calves pays back a premium. The Superior data also showed implanted calves were not discounted, and non-implanted calves did not receive a premium. This is further evidence to support the use of nursing-calf implants to increase weaning value.

Low-stress weaning Weaning is viewed as one of the most, if not the most, significant stressors in the life of a calf. The goal of low-stress weaning is to have calves in both a positive immunological and nutritional state to withstand the stress of weaning. Evidence suggests low-stress weaning dramatically improves the health and wellbeing of calves. Fenceline weaning and antisuckling devices are viable options to reduce stress on calves and to improve responses to vaccination. Regarding fenceline weaning, consider penning up the calves and cows in an area for several days, or until the calves find the water and feed sources. Then remove the cows from the area while still allowing nose-to-nose contact. The calves will have minimal issues staying on feed and water since they are familiar with the environment and the cow is nearby. Using anti-suckling devices is another option. Antisuckling devices prevent calves from nursing while allowing the pairs to stay together. Following installation of the device, the calf stays with the dam for a period of up to 14 days, then the device is removed after weaning. The importance of consistent feed intake in the immediate

post-weaning period toward maintenance of health cannot be overstated. Work with your nutritionist to avoid erratic feed intakes. A common proven practice is limit feeding, where calves are fed 2.2% of their body weight daily for 2-3 weeks. This program will keep calves aggressive at the bunk while generally eliminating erratic feed intakes and digestive upsets.

Deworming Recent evidence suggests the injectable and pour-on products for deworming cattle are losing effectiveness. Resistance issues are severe and commonplace. Allowing the worm burden to remain after weaning will reduce response to vaccination and increase sickness rates. Deworm calves shortly before or at weaning with an efficacious product. Producers should strongly consider testing fecal samples 14 days following deworming to assess the dewormer’s effectiveness.

Conclusion The evidence is clear: preconditioning pays. However, no producer will get paid for their preconditioning efforts unless it is effectively communicated to buyers, such as with a certificate from Merck Animal Health’s PrimeVAC program. The choice is yours. Will you sit there and do nothing for no reward, or will you take those extra steps and both realize more profit from your cow-calf operation and enjoy the satisfaction of knowing that you did the right thing for the calves? Make the right choice: choose preconditioning. Editor’s note: Brent Meyer, DVM, MS, is a veterinarian at Merck Animal Health. Copyright ©2020 Intervet Inc., d/b/a Merck Animal Health, a subsidiary of Merck & Co., Inc. All rights reserved.

Hereford.org

August 2020 |

Fetal Programming Series

What is Fetal Programming? A discovery in human health has led to research about the effects of maternal environment on calf longevity and performance. by Grace Vehige

hen it comes to pregnancy, one thing is certain. Lifetime performance is influenced by all the events leading up to the birth. Both positive and negative outcomes are possible throughout a pregnancy and after a birth depending on the maternal environment.

A famished discovery One historical event paved the way for a key scientific discovery about maternal reproduction. During World War II, a blockade caused a detrimental decline in the Dutch food supply. Over 4.5 million people were impacted by the food shortage, a crisis later named the “Dutch Hunger Winter.” From the famine, it was later noted nutritionally deprived pregnant women birthed children with different diseases based on the trimester of that deprivation. Those children developed cardiovascular issues, high cholesterol, asthma, kidney disease and various other health implications. The Dutch Hunger Winter clearly displayed how the environment affects fetal development, a phenomenon now known as

fetal programming. According to Elizabeth Backes-Belew, Ph.D., nutritionist with Purina Beef Technical Solutions, fetal programming is true for all mammals.

Maximizing genetic potential Backes-Belew says fetal programming was first recognized in cattle about 20 years ago, and research continues to this day. This is why managing nutrition and weight is as vital as ever during a cow’s gestation. In a traditional sense, many cattlemen and women do not worry about a calf until it hits the ground, but as Backes-Belew explains, “the calf’s future performance is affected throughout all three trimesters.” Of the many factors and stressors that can potentially affect the health of the cow, the leading setback for fetal development is depriving the cow of her nutritional requirements. “Lack of nutrition as a fetus develops can impact growth, fertility, carcass merit and organ development once a calf hits the ground,” Backes-Belew says. While the calf’s DNA cannot change, the way genes are expressed can change

When it comes to ensuring positive fetal development, the producer’s role is simple: monitor body condition. depending on environment factors. This is called DNA methylation. Offering adequate nutrition is the best way to maximize genetic potential and to help prevent DNA methylation. Replacement females are meant to stay in the herd a long time. Depending on a dam’s nutrition, stayability can be positively or negatively impacted. “Short-term challenges can be linked to decreased health following calving and weaning, due to lower-quality colostrum production, and into the weaning phase, where the calf can be challenged with respiratory challenges because of the development of the lungs,” Backes-Belew says. “Long-term challenges can be affected in terms of heifer development, reproductive performance and longevity in the herd.”

Ensure positive fetal development When it comes to ensuring positive fetal development, the producer’s role is simple: monitor body condition. “When you see your cattle every day, it is hard to recognize weight loss right away. It is important for producers to measure and record body condition scores to promote cow health and good fetal development,” Backes-Belew notes. Body condition scores are numbers used to estimate fat and muscle deposition in cattle. Scoring for body condition ranges from one to nine, with one being a very thin animal and nine representing an obese animal. According to Backes-Belew, a prime body condition score that promotes positive fetal development is a body condition score between five and six. “A score between one and four is bad for calf development. On the other hand, a body condition score between seven and nine affects a cow’s reproductive ability,” Backes-Belew says. By providing the right nutritional supplements — vitamins, minerals, protein and energy — producers can position both the cow and her developing fetus for future success. Learn about the effects of fetal programming throughout each trimester of pregnancy in future issues of the Hereford World.

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Hereford.org

August 2020 |

Tech Takeover Technology on the Fast Track Ranching — There’s an App for That Advancing with Antioxidants The Other AI Consider the Consequences of Convenience Tech Tools

Technology on the Fast Track Expect more tech tools to create transparency in a post-pandemic livestock world. by Kindra Gordon

echnology was filtering into all facets of the agricultural industry at a moderate pace prior to the COVID-19 pandemic. But now, expect that pace to accelerate in response to the transparency and digital access consumers are seeking in the aftermath of the coronavirus. “The consumer is waking up,” says Rodrigo Carranza, an executive with Diamond V, a global animal nutrition and health company. He explains, “People are thinking about what goes on to get food to their plate and where food comes from. [For technology] it creates a lot of opportunities.” Carranza spoke during the Digital Animal Summit Virtual Meet-Up, which included over 100 animal industry executives, veterinarians and investors from all livestock sectors, held via Zoom in mid-May of this year.

Tech takeaways Common themes shared by summit participants included the realization that even with stay-at-home orders and social distancing, with today’s technology, consumers around the world can stay very well connected. Second, several speakers underscored this takeaway: COVID-19 pointed out that without digital platforms, it is hard to do business. With that, e-commerce, and especially online grocery shopping, has taken a leap forward. Additionally, the disruption the pandemic has caused to traditional ways of doing business, schooling, and food production and distribution has actually created an opportunity to think more creatively and to look outside-the-box toward the future. The bottom line is this: nothing is really “normal” anymore, and the world is changed because of the virus. Carranza points to the digital ability to provide information that has been unleashed by all sectors to reach clients during the stay-at-home time of the pandemic. From recipes to price specials, he anticipates digital communication will also morph into sharing more information in the food sector by suppliers and producers. He notes price, taste and health are currently the biggest drivers for consumer food purchases, but in the future, information on how that food was produced could also play a larger role as an influencing factor. Specific to the beef industry, more and more consumers are indicating they want to know where their beef comes from. For the industry to achieve this feat, many industry experts are pointing to

Tech on the horizon The transition to new technology is already underway in the livestock industry. Some examples include: • Telemedicine with veterinarians. Video capabilities are being utilized to connect livestock producers and veterinarians to assess care for specific animals and to determine if an in-person appointment is needed.

• Digital diagnostic tools that allow for linking to an app or other electronic

• Continued research and product development. Researching diseases, genome

recordkeeping system are already available with more on the way. From thermometers and stethoscopes to neck collars, ear tags, scales, feedbunks and waterers, expect digital diagnostic options to continue advancing.

mapping and the gut microbiome are continued areas of interest in human health, which then overlap with animal health as well. In addition, as more knowledge is gained, anticipate new developments in nutritional supplements and animal health products.

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traceability via blockchain technology, which allows data sharing and data verification and creates transparency — and validation — for the consumer to trace where his food came from. However, it is not just about the consumer. On the producer side of the aisle, blockchain offers benefits by helping identify potential improvements in efficiency, which may also benefit longterm sustainability. But what about the balancing act between traceability for consumers and confidentiality for businesses? Heather Donley, representing the cattle verification services provided by Progressive Beef, noted the beef industry must continue to work toward using technology to find the best of both worlds — where producers can select what information is given in a format that is understandable by consumers. Donley added, “We need to do a better job at working together — to be transparent but protect information at the same time. We are on the same team.” She connected the verification and transparency process in working together within the industry to a football saying, “The linebacker can’t take out the quarterback to get the ball down the field.”

Investor’s view So, what other technological transformations can be expected within the agricultural sector in the near future? Spencer Swazye is the managing director at the Silicon Valley-based investment firm Paine Schwartz Partners, and he anticipates agriculture will be impacted in several ways. He especially sees opportunities for what he calls “precision livestock hardware and software solutions” that can address traceability, supply chain efficiency, animal health, food safety, and hygiene and sanitation — especially at processing plants. Swayze also sees a future in agriculture for robots and automation to address labor challenges. Additionally, Swayze predicts there may be a surge in new technology for vaccines in agriculture. He notes vaccines were previously a disregarded sector, but that standing has changed as a result of the coronavirus. Another silver lining Swayze sees developing from the current pandemic is the new acceptance of digital tools for diagnostics and telemedicine. He expects that to transfer to the livestock industry as well. “People across all sectors are becoming more comfortable with using tech tools,” he concludes. Hereford.org

Hereford.org

August 2020 |

Tech Takeover Technology on the Fast Track Ranching — There’s an App for That Advancing with Antioxidants

Ranching — There’s an App for That

The Other AI

Keeping your cattle operation profitable is often a moving target, but technology offers tools to help you hit the mark.

Consider the Consequences of Convenience

by Katie Maupin Miller

Tech Tools

rom cell phone applications you can hold in the palm of your hand to new, emerging tools, technology can provide cattlemen and women with innovative solutions to common industry problems. These inventions can make it easier for producers to aggregate data, judge their operation’s performance and profitability, reference materials, catch up on news and even make valuable management decisions. While some of these ideas and innovations may seem far-fetched, here are some emerging and existing tools to help you make ends meet in every aspect of your operation.

Feeding in the future Feed costs are among the most significant factors affecting beef producers’ profitability, whether they are running a cow-calf operation or managing a feedlot. Luckily, there are many tech tools available to cattlemen and women to help make the best management decisions for their farm or ranch. Forage management is often an integral part of cow-calf producers and stocker-calf backgrounders operations. There are several cell phone applications available to help producers make better decisions when managing their forages — from identifying weeds and grasses to understanding their soil types — these lowcost tools are literally at your fingertips. University of Missouri Extension has compiled a searchable database of common weeds. This free app allows users to search for weeds by their common or Latin names and to identify weeds using several different plant characteristics. While tailored to Missouri flora, the app can be useful for cattlemen in nearby

regions. Other popular weed identification apps include the BASF’s Weed ID, which has a vast database of U.K. species and some U.S. entries, and Bayer Canada Weed ID. SoilWeb is a product of the University of California-Davis’ soil research lab. This iOS application pulls soil survey information on your current location from the SSURGO (Soil Survey Geographic) dataset from the United States Department of Agriculture Natural Resources Conservation Service. According to the app developers’ description, cattlemen can access soil sketches, estimated proportions and geomorphic positions of soil composition from an iPhone. The maps can aggregate data such as rated water holding capacity and can provide soil component details such as taxonomy, property depth profiles, land classifications, erosion ratings, etc. Producers preparing to cut their largest field for hay know how important an accurate weather forecast can be for forage harvest and management. Luckily, there are several apps and programs available to provide producers with the latest forecast, radar readings and storm warnings. With so many valuable weather apps available for little to no cost — such as My Radar, Raindar, AccuWeather and WeatherBug, to name a few — producers can test several apps before settling on their favorite pocket-sized forecaster. For those wanting to optimize rations, free online tools like South Dakota State University Extension’s feed cost comparison tool, available at IGrowLivestockTools.org, can help determine which feedstuffs provide the highest return on investments. New and exciting technologies such as Vence, virtual fencing, can bring new opportunities to manage cattle more extensively with less labor. Vence allows producers to move cattle with a touch of a button on their smartphones. While this feature may sound too good to be true, Vence is proving that cattle can be contained by wearing a rugged, lightweight device which responds to the GPS boundaries set through the application, according to the Vence website. Innovations, such as Vence, will continue to find new ways to help producers manage their resources to optimize their operation’s performance without increasing labor. Devices worn by cattle may be the next step to allow producers to check herd health and heat cycles more accurately than ever before.

Reproducing better herd health Products like Allflex’s SenseHub Beef tags provide producers with cattle monitoring solutions that collect and aggregate data for a new cattle management solution. “Powered by market-proven, sophisticated algorithms to analyze behaviors based on activity, rumination, eating and other key behaviors, SenseHub Beef delivers actionable information on the reproduction, health, and well-being status of individual cows and groups, in real-time,” the Allflex website says. Wearable cattle monitoring systems like this can make it easier for producers to detect heats, calving difficulties and early indicators of health issues. Others are turning to robots to help monitor their cow herds. The Australian Centre for Field Robotics at the University of Sydney made headlines when it started testing the “SwagBot,” an all-terrain robot designed to tackle the Australian bush and to help cattlemen check their herds. According to the New Scientist, this robotic rancher uses thermal and vision sensors to identify sick and injured animals. While the SwagBot is still in development, many modern-day ranchers are already turning to drones to do flyover checks on fencing, water tanks and cattle. As drone technology becomes

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more affordable and advanced, many expect drones to become a more common part of farms and ranches as they offer producers a way to save time and miles while checking on their herds. But, if you’re not yet ready for drones, robots and digital cattle monitoring devices, there are still plenty of tech tools to help you manage your herd’s health and reproduction. The BCI Pregnancy Analytics app, published by Kansas State University Diagnostic and Analytical Services Inc., helps cattlemen and women see how their herd’s reproductive rates stack up against the industry standard. Producers and veterinarians enter beef cattle pregnancy data and compare those numbers to industry reproductive benchmarks. All data uploaded to the app will be collected and maintained confidentially to create beef industry benchmarks and to conduct research, according to the app’s description. Genetic companies Cattle Visions and GENEX Beef offer smartphone apps giving producers access to these companies’ sire catalogs, gestation calculators and semen tank inventory tools. These tools prove useful to cattlemen looking for a new sire or wondering in which tank they stored a particular semen straw. Lameness is a common problem that can affect a producer’s bottom line in a beef operation. Since lameness has such a profound effect on cattle’s performance, production and profitability, the Zinpro Corporation released the ZinPro Step-Up application. This app helps producers use locomotion scoring to identify lameness in their operation. “Locomotion scoring is an effective tool for assessing the prevalence and severity of lameness within a herd,” the app developers say. “Use locomotion scoring to help determine the extra profit potential your herd can achieve by reducing the prevalence of lameness.” The must-have application of this section is The Compendium of Veterinary Products. This application is available for both Apple and Android phones and can even be accessed online. Most importantly, it features the label and dosage instructions for more than 5,900 pharmaceutical, biological, feed medications and parasiticide products from more than 260 manufacturers, according to its description. This concise reference is invaluable for double-checking dosage and withdrawal time information on your farm or ranch.

Data in, data out With more and more ways to gather and to access data about your herd, it may seem overwhelming to use it all to make proper management decisions. Yet, cattlemen and women have long known the importance of good records. From scribbling calving dates into pocket books to entering performance data into computer spreadsheets — producers of all sizes are trying to find the most efficient and useful ways to store and to use information about their operation. Many of the technologies already talked about use complex algorithms to translate these new and additional datapoints into realworld information. However, there are tools of all shapes and sizes to assist producers in measuring and monitoring their operation’s performance. Some smartphone applications are even free to use. Here are some handy apps to help with your recordkeeping. University of Wyoming Extension released YouTube videos in 2012 which showed farmers and ranchers how to use free tools such as Google Sheets to create an online data entry system. Then, multiple farm workers and owners could use the program to enter calf information from their smartphones, which would synch and save to a Google drive. By creatively using common and well-established tech tools like this, cattlemen and women can find new and convenient ways to improve their farm and ranch recordkeeping. They can even tailor the data collection points to their operation. Other paid and specialized software systems, such as CattleMax, offer producers a dedicated interface designed for cattle operations, and many come with mobile options. For example, TagMax by CattleMax connects through Bluetooth to an EID tag reader. This allows producers to scan tags into sessions divided by dates, pastures or other working groups, according to the developer’s description. Then users can export these working sessions into your CattleMax software, although this feature does require an online trial or customer CattleMax account. Several other smartphone applications tout on-farm recordkeeping features at various price points, including iCattleMgrPro, Ranchr — Cattle Record Keeping, Cattle Check and Livestocked, to name a few. These are all worth reviewing to see if any of these existing applications gather the data your operation needs at a price point which will work within your operation’s budget. Hereford.org

One all-around cattle application which is handy for most beef producers is the MSUES Cattle Calculator published by the Mississippi State University Extension Service. The calculator covers reproduction, performance and management figures that cattlemen and women can use to make quick calculations that are valuable to their operation. From figuring calving and breeding dates to adjusting performance weights and from calculating medicine dosages based on weights to figuring frame scores, the Cattle Calculator is an excellent tool for producers to have in reach to make everyday calculations that are often imperative to sound management decisions. With a 5-star rating in the Apple Store, producers have already found this smartphone application quite useful.

Trending tech After seeing what tools are available now as well as emerging technologies aimed toward the beef industry, it is easy to see that tech’s influence is here to stay. As producers, researchers and innovators continue to explore new ways to optimize production, performance and profitability, the industry will continue to rise to the challenge of producing more meat in safer, more sustainable and affordable ways than ever before. The future hints at cattle operations that are managed more extensively with less labor. As animals are raised, more data and metrics are collected to track their performance from birth to harvest. This outpouring of data will undoubtedly help cattle producers learn more about their herd and optimize performance across all production areas. Even if your operation is not ready to install virtual fencing or to check water with drones, there is technology available at your price point which can serve as a reference, help you collect data and assist in management decisions to help move your beef operation forward. August 2020 |

GRAND STARLIGHT E46 ET •••

{DLF,HYF,IEF,MSUDF}

Definitely Di f ferent Sale

•••

Oct. 11, 2020 • Alto, MI

SHE SELLS! Grand Starlight E46 ET {DLF,HYF,IEF,MSUDF} P43852098

Calved: March 16, 2017

Tattoo: BE E46

PURPLE MB WOMANIZER 14U ET {DLF,HYF,IEF} BAS DJF KJD OSHIE 150B ET {DLF,HYF,IEF} P43526309 STAR TRF PAIGORY 277S ET {DLF,HYF,IEF}

CH ENUFF PROPHET 2913 {DLF,HYF,IEF} MCR PPF MISS GOLD DOM 206 ET {DLF,HYF,IEF} STAR 12G PALLIADIN 115N STAR TRF MALLORY 47J

GOLDEN OAK OUTCROSS 18U {SOD}{CHB}{DLF,HYF,IEF,MSUDF} GRAND STARCROSSED 38Z ET {DLF,HYF,IEF,MSUDF} P43334000 CSF 435 LADY 9200

GOLDEN-OAK FUSION 3S {DLF,HYF,IEF,MSUDC} GOLDEN-OAK 60D MALLORY 15M DM BR SOONER {CHB}{DLF,HYF,IEF} RED HILL MY LADY N212 {DLF,HYF,IEF}

GMF

Grand Meadows Farm

12967 N. Cochran Rd. Grand Ledge, MI 48837 Ron’s Cell 517-230-7431 Jill’s Cell 517-627-4327 jilllemac@aol.com

Cedar Creek Herefords Larry and Margaret Breasbois Heather and Matt 310 E. Freeland Rd. • Merrill, MI 48637 989-835-6748 • mbreasbois1@gmail.com Paul and Christie Johnston Cole and Andrew 3162 S. Five Mile Rd. • Merrill, MI 48637 989-859-1131

Phil and Chris Rottman 2148 S. Croswell • Fremont, MI 49412 231-924-5776 • pcr@ncats.net www.pcrherefords.com Performance Bred Bulls

David, Bonnie and Logan Forgette 737 U.S. Hwy 41 • Carney, MI 49812 David 906-458-3233 Logan 906-295-1652 davidforgette63b@gmail.com

Making Show Cattle that Make Momma Cows!

Maple Lane Farm Group LLC Jim, Karen, Clint and Kelsey Steketee

maplelanefarmgroup@gmail.com 616-437-3338 7237 Kraft Ave. SE • Caledonia, MI 49316

This space is available!

Contact

John Meents 419-306-7480 34

| August 2020

beefssr@gmail.com Hereford.org

Hereford.org

August 2020 |

Tech Takeover Technology on the Fast Track Ranching — There’s an App for That Advancing with Antioxidants The Other AI Consider the Consequences of Convenience Tech Tools

Advancing with Antioxidants New technology is promising in protecting frozen genetics to significantly improve reproductive success. by Heather Smith Thomas

erving as nature’s oxidation inhibitors, antioxidants protect cells from damage to free radicals. While recognized as a crucial component of human health and nutrition, antioxidants have proven themselves useful in another arena — reproductive success.

A decade ago, scientist Lisa Herickhoff, Ph.D., started Membrane Protective Technologies Inc. (MPTI), a research and development company that develops technologies to enhance success rates in artificial insemination (AI), embryo transfer (ET) and in-vitro fertilization (IVF) in livestock and horses. The company’s products, collectively referred to as GameteGuard®, utilize antioxidants to protect gametes from damages caused by thawing and freezing.

Applying the technology

This healthy embryo cell is protected by GameteGuard®, which prevents oxidants from damaging the cell membrane and DNA structure.

| August 2020

After college, Herickhoff was one of the first two employees of XY Inc. — a sexed semen developer that got its start at Colorado State University. The company’s technology was later licensed to ST Genetics of Navasota, Texas, which eventually became Sexing Technologies. At XY Inc., Herickhoff says they were able to commercialize existing technology to increase the number of sperm cells sorted, as well as their health and survival. “This enabled us to get reasonable pregnancy rates from sexed semen,” she notes. “I was fortunate to be involved with this; it was a great way to ‘cut my teeth’ in this science and learn how to start a small company, and the science behind it.” Returning to the field of antioxidants, which she studied in graduate school, Herickhoff’s next job focused on utilizing antioxidants to protect fresh-cut produce such as sliced mushrooms. In the food industry, antioxidants are essential in extending product shelf life. Exposure to oxygen triggers the process of oxidation, which causes the formation of free radicals like peroxides, ketones and Hereford.org

aldehydes. Oxidation results in browning or pigment loss and reduces nutrients like essential fatty acids and vitamins. Then Herickhoff’s dad came up with an idea to apply antioxidant technologies to sorted sperm. “We talked to a friend, Dr. Pat Burns, a scientist at University of Northern Colorado, and he graciously allowed us to work in his lab. We collaborated on developing our first product,” she says. GameteGuard®, as it came to be known, is a plant-based additive incorporated into a semen/extender mixture to protect the sperm cell membrane from harmful oxidants. Oxidants are a natural biproduct of cellular metabolism as well as the environment. They cause damage to the cellular membrane and can result in breaks in the DNA (irreversible in sperm) and can impair fertility. Extensive DNA damage can also cause early term pregnancy loss, about 15-45 days post insemination. The addition of antioxidants will inhibit the impact of naturally produced oxidants and neutralize the oxidants already in the solutions and caused by the environment. The result is a dramatic increase in conception rates and in AI pregnancies carried to term. With the sperm cell membrane and DNA protected by the product, sperm cells stay healthy and viable. Since male fertility is most affected by sperm quality, protecting sperm cells results in a higher chance of offspring. Through grants from the National Science Foundation and the United States Department of Agriculture, the company has bred approximately 1,000 cows in robust research trials. In a 2018 trial with Noble Foundation, 50 beef heifers bred AI to one bull resulted in pregnancy rates of 58% using GameteGuard® -treated sperm and 44% with untreated sperm. Currently, the MPTI team is working with a large bull stud to complete a multi-thousand cow breeding trial with dairy animals. “We get between 10 and 35% improvement in pregnancy rates with AI, and this is exciting,” Herickhoff says. “We applied this technology last summer breeding 1,400 sows with cooled semen, resulting in 9% increase in farrowing rate and 293 more piglets born alive.” The technology is also being applied to frozen embryos, as they suffer from the same stressors as cooled sperm. Supplementing the media for in-vitro fertilization and in-vitro culturing has resulted in a great increase in success rates — the embryo quantity and quality improves, with significantly more Grade 1 embryos. Herickhoff notes these protected embryos will be implanted in live cows in upcoming research trials, and hypothesizes pregnancy retention will be improved due to a higher quality embryo based on other research.

Herickhoff recommends testing every batch of semen because sperm volatility can be affected by illness — it takes 60-90 days for semen to return to normal, including after a low-grade infection that went unnoticed. There is also the human factor. Sometimes batches of semen are not stored properly and harms what is assumed to be highquality semen. Veterinarians can also benefit from MPTI’s third-party testing. “One of the things we do in our quality control program is help veterinarians with pre-purchase or breeding soundness exams,” Herickhoff says. “We’re not just looking at sperm motility and morphology, but also the other factors affect semen quality. We examine sperm cells to see if the acrosomes are intact, details about how sperm cell is swimming, and all these assessments that a veterinarian can’t do out in the field with a semen check. “If you know the sperm quality is good before you breed, you’ll have a greater chance of a full term pregnancy and more babies on the ground,” she adds.

Third-party testing Testing protective technology meant developing tools for appropriate sperm analysis, and in the process MPTI created a third-party quality control business. “We can examine semen from any species people may be having problems with, or semen they want checked before they use it,” Herickhoff describes. “Many people know how to synchronize their cows and detect estrus, but have no way to determine what’s in that straw of semen.” MPTI’s analyses helps remove risk by giving customers a better picture of the male component of fertility, which accounts for one-third of the fertility equation. It also can help identify if low pregnancy rates are attributed to poor semen quality, or due to human error. Hereford.org

August 2020 |

MISSOURI BR E E DE R S Mead Farms Rusty and Marijane Miller 20500 Sioux Dr. Lebanon, MO 65536 Rusty, cell 317-840-7811 Marijane, cell 317-341-3846 millerherefords@yahoo.com www.millerherefords.net

21658 Quarry Ln. Barnett, MO 65011 Alan Mead 573-216-0210 meadangus@yahoo.com Annual Bull Sales: First Saturday in March Last Saturday in October

Success Breeds Success

This space is available!

BLUE RIBBON FARMS Jeff and Stephanie Rawie Aaron and Kylie Noble 11768 W. Farm Rd. 34 Walnut Grove, MO 65770 417-209-5538 jeffrawie24@yahoo.com

Al and M.D. Bonebrake Springfield, MO 417-849-1324 James Henderson Herdsman 417-588-4572

Tom Biglieni and Jill Ewing 2109 Des Peres Rd. St.Louis, MO 63131 417-827-8482 tgbig@sbcglobal.net Farm Address: 3345 Lollar Branch Rd. Sullivan, MO 63080 38

Rick and Laurie Steinbeck 2322 Drake School Rd. Hermann, MO 65041 573-237-2668 573-680-0954 cell Polled Herefords and Red Angus Breeding Stock Available

| August 2020

Gary and Frances Duvall 1082 Hwy. 97 Lockwood, MO 65682 417-232-4817 417-827-2163 cell duvallherefords@keinet.net Herdsman: Miguel Cifuentes 417-793-5082

REYNOLDS HEREFORDS

Williamson Polled Herefords Monty & Georgia Williamson

wphranch@gmail.com wphranch.com 975 Stillhouse Road Mountain View, MO 65548

(417) 247-0782

Contact Joe Rickabaugh 785-633-3188 jrick@hereford.org

Matt, Barb, Tye and Makayla 1071 C.R. 1231 Huntsville, MO 65259 Cell 660-676-3788 Home 660-277-3679 reynoldscattle@cvalley.net www.reynoldsherefords.com Annual Sale Last Sunday in October Hereford.org

Genetically Yours

ANNUAL SALE

Saturday, Oct. 3, 2020 11 a.m. Springfield, Mo.

22 Service Age Bulls 12 Herd Bull Prospects 18 Bred Heifers

Sale Location: William H Darr Agriculture Center, Springfield, MO

14 Fall Calving Cows 32 Spring Cow-Heifer Calf Pairs

Featured Service Sire

C&L RR KJ 364C JALAPENO 973E See this catalog online at www.reedent.com

Midwest’s Top Maternal Program 40+ Years Continuously Breeding Quality Performance Polled Herefords

Sale Managed by:

JOURNAGAN RANCH

Jim and Linda Reed • P.O. Box 126 Green Ridge, MO 65332 660-527-3507 • Fax 660-527-3379 reedent@iland.net • www.reedent.com

Auctioneer: Eddie Burks A G R I C U L T U R E Marty Lueck, manager • 417-948-2669 or 417-838-1482 Rt. 1, Box 85G • Mountain Grove, MO 65711 • mvlueck@centurytel.net

Jim D. Bellis Family Travis and Sarah McConnaughy 1199 Co. Rd. 116 Wasola, MO 65773 417-989-0486 t-mc2009@live.com www.wmccattleco.com

Mark Abramovitz and Terry Elwing Logan and Brianne Bishop

6969 Bass Ln. Columbia, MO 65201 573-864-6475 Cell 573-441-9951 Home/Fax telwing@gmail.com www.abracattleco.com Hereford.org

Jim D. and Carla Bellis Joanna and Jonathan Jamie and Kevin Johansen 17246 Hwy. K Aurora, MO 65605 417-466-8679 JimBellis@missouristate.edu

Shoenberger Polled Herefords Eric and Kami – 417-737-0055 Eric Jr. – 417-860-7151 SPHHEREFORDS@OUTLOOK.COM

Menzies Cattle Co. LLC Josh Menzies 5667 State Hwy. 38 Marshfield, MO 65706 417-425-5659 jmenzies79@gmail.com

McMillen’s Toothacre Ranch

Jim and Linda Reed P.O. Box 126 Green Ridge, MO 65332 660-527-3507 • Fax 660-527-3379 reedent@iland.net • www.reedent.com

Trent, Mary and Family

Brian, Samara and Terrell Reed 416 North Drive Abernathy, TX 79311 Craig, Natalie, Macy, Mallory and Maggie Reed P.O. Box 124 Green Ridge, MO 65332

ROTH HEREFORD FARM Gary and Debbie Doss

6200 N.E. 142nd St. Smithville, MO 64089 816-699-8831 DHF6200@aol.com

9128 W. Farm Rd. 30 Walnut Grove, MO 65770 417-788-2787 Cell 417-830-7257 Fax 417-863-6884

M A L ON E He r e for d Fa r m

1371 Road F Emporia, KS 66801

Home of RHF THM Supreme 2026 1146 N.E. Hwy. J Windsor, MO 65360

Eddie, Mary, Lane and Levi 660-351-4126 croth745@earthlink.net

Phone: 620-342-7538 Alton's Cell: 620-794-2358 ammalone@lcwb.coop

Stop by for a visit! Alton, Marie, Brian, Dustin and Michelle Malone August 2020 |

Tech Takeover Technology on the Fast Track Ranching — There’s an App for That Advancing with Antioxidants The Other AI Consider the Consequences of Convenience Tech Tools

The Other AI Advancements in artificial intelligence contribute to progressing daily routine management for cattle producers. by Laura Handke

or an industry of people rooted in tradition as deeply as cattle producers, the adoption of artificial intelligence and its drive in developing new technology can be hard. For those willing to make the leap with technology, no matter how big or small, the rewards can pay dividends. As a society, we often think of technology as tangible, something we can hold in our hand, but technology is the application of scientific knowledge for practical purpose — and in the cattle industry, practicality is king. For University of Missouri Extension Beef Reproduction Specialist, Jordan Thomas, the genetic gains he has witnessed producers achieve in relatively short periods of time is a key driver in the research he and his team conduct. Thomas often begins a presentation with one seemingly simple question: “Can you afford not to make an investment in your breeding program?” Thomas says when compared to other sectors of livestock, the statistics associated with technology adoption across the beef industry is costing producers efficiency and, ultimately, money. In his latest research, tellingly named the 7 & 7 Synch, results concluded 82% of cows come into heat before the timed artificial insemination (AI) service using the new protocol. The 7 & 7 Synch protocol improves ovarian follicular maturity before the administration of gonadotrophin-releasing hormone (GnRH) by treatment with prostaglandin F2a and an intravaginal progesterone insert, also known as a CIDR, before the GnRH, to improve the control of a cow’s estrous cycle. Pregnancy rates were markedly better in both conventional and sex-sorted semen using the new protocol, with Thomas sharing, “Pregnancy rates with this new protocol are exceptional.” Research on this protocol is still being conducted, and at the time of interview, Thomas urged all producers interested in learning more to visit Mizzou Repro, located on the University of Missouri Extension website, for forthcoming application and procedural instructions and videos. The investment of time, research and resources by academia and the private sector, alike, continue to create ease, safety and efficacy within the cattle industry. And the contributions have transformed routine management — such as artificial insemination

Headed by Jordan Thomas, a University of Missouri Extension research team has developed the 7 & 7 Synch breeding program to improve the managment of a cow’s estrous cycle.

| August 2020

Te Pari provides chute-side technology for livestock producers to collect 12 unique data points on their cattle.

and herd health via vaccinations and performance indicators — into opportunities for operational improvement.

New-age dosing Receiving a warm welcome since the company entered the U.S. market five years ago, Australian-company, Te Pari, delivers technology chute-side. The company’s dosing guns take the physical work out of squeezing a manual pistol grip syringe, while the precision dosing option also offers Wi-Fi connection to the scale for exact dosing. The Te Pari strategy centers on looking at the complete animal treatment package rather than focusing on one specific piece — such as capturing weights. “We are going to market as a complete solution,” Regional Sales Representative, Kurt Chellenberg, says, “because we know that people want to know key pieces of data about livestock to help them make decisions about culling and breeding.” The Te Pari scale system offers the opportunity for producers to collect 12 unique points of data independent of the dosing information that is captured when paired with the system’s gun applicators. For Fred and Donna Borman’s, Big Horn, Mont., F1 baldy operation, Te Pari’s technology has offered an additional benefit to easier cattle processing and treatment. “We are seeing a savings in vaccinations and medications by dosing exactly by weight,” says Kyla Johnson, employee. “And we have seen great results that the treatment is working when we are processing calves and one comes across the scale that weighs 650

Te Pari’s dosing gun is centered around functionality and takes the physical work out of squeezing a manual pistol grip syringe, while featuring Wi-Fi connection to scale for exact dosing.

Hereford.org

Fred and Donna Borman, Bighorn, Mont., use Te Pari’s dosing guns to give each animal a precise dosing, which saves money on vaccinations.

pounds when the majority are weighing 500. That calf is getting dosed correctly and we don’t have to re-treat later in the season.” She adds while she still has the gun in her hand and is dosing every animal that comes across the scale, having the technology in place to know that when she pulls the trigger a precise dose is administered, recorded and uploaded to the cloud where anyone from the operation can access anywhere, at any time, is where they find exceptional value. “I know that when I pull the trigger, I gave the correct dose. We know exactly how many cc’s each calf gets and we can go back and look at that information,” she says with Fred concurring. “I think that the savings on our pour-on and vaccinations are going to pay for the system very quickly.” While chute-side WiFi and precision dosing are both exciting advancements in producer-available technology, drones, airplanes and remote sensing are also adding another level of producer management. Paired with both veterinary and agronomic science, remote sensing may change the way we manage both our herds and pastures.

Futuristic forage management For those who battle mesquite in the South and Southwestern U.S., LANDVisor™ advanced brush management, a new, consultative management program launched by CortevaAgriscience, is being employed to pinpoint problem areas, application prescriptions and opportunities for production and livestock carrying-capacity improvement. “The really neat thing about this program is that it is a digital offering, but it also combines with personal consultation by trained consultants in the field,” says Charlie Hart, Corteva Agriscience Market Develop Specialist, and leader of LANDVisor advanced brush management research and development. “Essentially what we are doing is applying technology that is being used on the cropside of precision agriculture to improve pastures.” The program works in three phases to guarantee a 70% kill on mesquite brush. In phase one, interested landowners

Essentially what we are doing is applying technology that is being used on the crop-side of precision agriculture to improve pastures.

LANDVisor maps soil types, mesquite density and other information to help plan mesquite spraying. It also monitors foliage to help determine when it is ready to spray.

connect with a certified LANDVvisor consultant to discuss the goals for their operation. In this phase, pastures are assessed and delineated to map areas on which the rancher is interested in managing brush, and the consultant uses the LANDVisor precision tools to identify and georeference problematic species. Satellite and aerial imagery are used to create GIS-supervised classification maps that indicate both nuisance and beneficial plants on the property. Polygons are created around every mesquite on the property for use in sophisticated monitoring for proper timing of application. The system also incorporates soil maps and associated potential forage productivity maps for planning purposes. Phase two sees a return visit from the advisor to discuss imagery results and available control options, revisiting the initial ranch management goals established in phase one. Following a treatment decision, a second level of LANDVisor does a more thorough, three-year evaluation of the mesquite in the rancher selected area. “We are looking at color, leaf biomass and photosynthetic activity (over that period) to tell us if or when we expect to hit the window of susceptibility on a mesquite plant. And depending on what we learn, we may or may not spray that year,” says Hart. Once peak susceptibility conditions are met, phase three consists of a shapefile of the target-treatment area and prescription plan being uploaded to an applicator of the rancher’s choice and the area being treated. Hart says that both return on investment and perpetual value propositions make LANDVisor an important land-management technology as the program expands both in geography and species control. “Not only can I look at the potential productivity of my ranch as it is today, but I can also see what the potential for productivity on my ranch would be if I could control brush on my best soils. There’s a lot of opportunity for a rancher in that knowledge,” Hart says, “it doesn’t just tell me what my livestock carrying-capacity is, it tells me how many animals I have the potential to run.”

— Charlie Hart

After the treatment plan is finalized, LANDVisor delivers an application file for aerial applicators to use in their GPS systems. It ensures precise application according to plan.

Hereford.org

August 2020 |

vanguard | noun | the leader of a movement Easier

Calv. Ease Direct (%)

Lighter

Birth Wt.

Heavier

Weaning Wt.

Heavier

Yearling Wt.

Lower

Dry Matter Intake

Bigger

Scrotal Circ.

Higher

Sustained Cow Fertility

Higher

Milk

Higher

Milk & Growth

Easier

Calv. Ease Mat. (%)

Lighter

Mature Cow Weight

Higher

Udder Suspension

Higher

Teat Size

Heavier

Carcass Wt.

Leaner

Fat

Bigger

Rib Eye Area

Higher

Marbling

Higher

BMI Index ($)

Higher

BII Index ($)

Higher

CHB Index ($)

100 90 80 70 60 50 40 30 20 10 0

This bull has the potential to transform your program BIRDWELL

VANGUARD

• Phenomenal EPDs with 16 traits in the top 10 % • Performance to back up EPDs • BW 84 lb. WW ratio 110 YW ratio 107 in Birdwell herd • REA ultrasound ratio 111% • IMF ratio 105 % • All indexes are in the top 1% of the breed • Homozygous polled • Vanguard is a very unique bull who will be a breed giant!

5022 9377

Contact MGM Polled Herefords for semen orders

Slaytons’

Steve Merry 414-881-5274 Steven.Merry@aurora.org or Dr. SteveMerry@gmail.com

WHITE HAWK RANCH

BIRDWELL RANCH

WISCONSIN HEREFORD BREEDERS

SNL Farm

P OL L E D H E R E F OR D S

Gene, Cheryl, Tracy, Matt, Brent & Lance Wirth

Steve and Loxi Smythe E5054 490th Avenue Menomonie, WI 54751 715-505-6510 (Loxi) 715-505-4747 (Steve) snlfarm@outlook.com

1547 75th St. New Richmond, WI 54017 Gene’s cell (715)781-3239 Brent’s cell (715)760-1727 brentwirth@rocketmail.com

HEREFORD FARMS

Herefords

Jerry, Maryann, Michael and Karl Huth W9096 County Trunk AS Oakfield, WI 53065 920-251-0281 huth@wildblue.net

www.huthcattle.com

Starck Century Farm

LARSON N8494 110th St. Spring Valley, WI 54767 Fred, home 715-772-4680 Fred, cell 715-495-0837 Easten, cell 715-495-6233 Jerry, home 715-772-4566 www.larsonherefordfarms.com

HUTH Polled

JOSH and AMY SPAETH 2515 250th St. Cadott, WI 54727 715-289-4098 cloverbeltconstruction@gmail.com

| August 2020

Rick, Jenny, Ryder and Ricki Starck — Cadott, WI — Cell: 715.313.3234 E-mail: starckfarm@gmail.com 100% AI sired herd and whole herd DNA tested!

Dalton Polled Herefords

John and Jeannie Dalton 2279 160th Ave. Emerald, WI 54013 715-338-1729 dphereford@yahoo.com

This Space Is Available! Contact John Meents 419-306-7480

jmeents@hereford.org

Tod, Sondra, Blake and Bryce Brancel W7874 Hwy. 23 Endeavor, WI 53950 608-617-6949 cell 608-697-9026 Ben and Gail Brancel 608-981-2003 brancel@nextgenerationgenetics.com

O C

OTTER CREEK Polled Herefords Chuck and Tracy Badertscher 4313 Cannonball Tr. Dodgeville, WI 53533 608-574-2002 Chuck 608-574-3858 Tracy ctbad2@hotmail.com

Hereford.org

Working Cattle From Working Breeders • Producing cattle to make a profit for the cow-calf producer, feedlot operator and packer. • Using a balanced approach of selecting and breeding for phenotype and balanced EPDs.

Butch and Maryellen 715-597-2036 • Cell 715-828-7271 Brandon: 715-533-2470 • Garritt: 715-586-0033 Michael 715-533-3370 • Tiffany: 507-582-1175 cmboettcher@centurytel.net W16163 U.S. Hwy. 10 • Fairchild, WI 54741 Visit our website: www.brookviewacres.com Check us out on Facebook

AI Sires:

JDH AH Prominent 21G R New York 5083 AJ JDH Munson 15E Mohican Bar Star Revved Up 78A NJW 33TB 100W Trust 167Y Boyd 31Z Blueprint 6153

WISCONSIN HEREFORD BREEDERS

GARI-ALAN O W E G O FARM

Gary, Marilynn and Nathan Reinke N6060 Hilltop Ln. Johnson Creek, WI 53038 Home 920-699-3126 Nathan 920-988-3631 gafcattle@tds.net www.garialanfarm.com

S TO C K FA R M

REGISTERED POLLED HEREFORDS

Marvin Espenscheid Family 12044 Hwy. 78 Argyle, WI 53504 608-543-3778 608-558-3445 cell osf@mhtc.net

Polled Herefords Since 1960

HEREFORDS our only business Ken and Sandy 608-434-0578 Travis and Megan 608-434-2843 Jim and Veronica E10645 Hatchery Rd. Baraboo, WI 53913 ken254@centurytel.net

Performance Tested Since 1968

Joe and Amy Starr and Family

E5198 N. Water Dr. Manawa, WI 54949 920-596-2580 Fax 920-596-2380 starr@wolfnet.net

Blue Goose Hereford Farms

Lucas, Stephanie, John and Owen Niebur N2315 140th St. Plum City, WI 54761 Lucas, cell 715-307-2229

Whiskey Run Farms

Harold and Connie Lietzau 7477 Iband Ave. Sparta, WI 54656 608-269-3627 Tammy and Dan Kiara and Austin Troy and Michelle Jaydon, Devon and Jocelyn Taylor and Ty Hereford.org

Steve Merry 1840 Co. Rd. CC Hartford, WI 53027 Steven.Merry@aurora.org 414-881-5274

mgmpolledherefords.com Five Generations of MERRY Polled Hereford Breeders – Spanning 116 Years

hjh@whiskeyrunfarms.com www.whiskeyrunfarms.com Hank and Charlotte Handzel & Family 2791 Sime Rd. Cottage Grove, WI 53527 608-839-5207 Main 608-235-9417 Cell

Jim and Diana Wiechert & Family N9508 Pleasant Hill Rd. Iola, WI 54945 MapleCrestFarm@msn.com Home 715-445-2045 Cell 262-707-3530

Lininger Farms Chester and Kathy Lininger W1018 Spring Prairie Rd. Burlington, WI 53105 262-763-8846 clininger@wi.rr.com

Visitors Always Welcome August 2020 |

Tech Takeover Technology on the Fast Track Ranching — There’s an App for That Advancing with Antioxidants The Other AI

Consider the Consequences of Convenience

Consider the Consequences of Convenience Tech Tools

A look at remote drug delivery and concerns that surround it. by Troy Smith

he dart gun discussion is not a new one. It has been a topic of debate for several years between rapidly growing numbers of dart gun enthusiasts and others that have misgivings. Cattle producers who espouse remote drug delivery (RDD) typically cite the convenience of using dart guns to administer medications to cattle. But some skeptical producers, country cow doctors and veterinary researchers worry about the consequences of convenience.

RDD technology If you are not familiar with RDD technology, check with your neighbors. Chances are one or more of them can put on a little dart gun show-and-tell for you. By prowling the internet, you can find various online discussion groups where cattle folk have shared their opinions. They have posted comments regarding the perceived advantages and shortcomings of different RDD devices. Participants have also shared personal successes and failures resulting from administration of dart-delivered medications.

It is common for the advocates to tell about treating pasture cattle for ailments such as pinkeye, foot rot or respiratory infections with no need for sorting, capture or restraint of the afflicted critters. Typically, the cattle are located at a remote site and far from a catch pen and chute. Maybe the producer is not skilled at roping and restraining cattle for treatment, and hiring it done is challenging too. With a dart gun, however, a lone person can position him or herself within range of a target animal and fire a dart containing a dose of medication. According to this writer’s observation, a majority of online posts offer positive reviews for RDD. Satisfied users claim the technology works when applied correctly and animals have responded to treatment. Based on this anecdotal evidence, RDD meets producer expectations most of the time. On the other hand, some contributors to online discussions complain that their respective RDD devices did not perform as expected. They sometimes cite ongoing dart gun adjustment problems, such that darts are propelled with too little force or too much. They bounce off the animal’s hide or, in some instances, penetrate too deeply. There have been rare reports of dart needles breaking off, failed discharge of medication contained in darts and long delays before spent darts fall out of treated animals. Other producers complain about dart gun accuracy and how difficult it is to place darts within the injection site area of the neck, as required for Beef Quality Assurance (BQA) compliance. One Western wit joked that his marksmanship improved eventually, after he practiced on the neighbor’s cattle. Other producers have complained that getting within range and placing a dart properly became harder over time, because cattle became gun-shy. And a few producers have admitted they have stopped worrying about BQA and are satisfied if they hit a targeted animal.

RDD in the field

Dartguns are known for their convenience, but many veterinarians caution against regular use of this technology in administering injections.

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Darrel Kraayenbrink, DVM, says there really is a learning curve and proficiency with an RDD device does not come easily. Based in Platte, S.D., with satellite clinics in Corsica and Lake Andes, Kraayenbrink says dart guns can be used with accuracy. Some of his clients use them and use them frequently. Kraayenbrink has Hereford.org

seen producer application of RDD increase steadily in recent years. He has mixed feelings about that. Kraayenbrink believes RDD can be a suitable choice in certain situations. When an ailing animal is in a faraway pasture, no working pens are near and the producer does not possess cowboy skills, antibiotic treatment by dart may be the best way to administer timely treatment. However, he knows some cattle feeders and backgrounders use dart guns to treat animals held in feeding pens, even when they have working facilities nearby. The commonly stated reason is RDD saves animals from the stress of sorting and going through a chute. But Kraayenbrink suspects, in many instances, producer convenience is Sometimes producers get caught in the field with a dart whose size does not match the amount of medication required. In the primary driver. those cases, an animal may have to be darted twice, or a producer might use a too-large dart and “round up” the volume of “I try to discourage use of RDD when a producer medication to fill the dart, which results in overdosing the animal. can use another method to treat cattle,” offers compromised,” Fajt warns. “There are situations where using a Kraayenbrink, who is concerned when dart gun use dart gun might be critical to an animal receiving treatment. But becomes a standard operating procedure. “Dart guns have their we ought to consider whether it’s really the most prudent and place. I think that’s mainly in pasture situations where you don’t have judicious use of an antimicrobial, and not just use a dart gun for many options. But, it shouldn’t be a routine method of treatment. I the sake of convenience.” think we have to consider the drawbacks of remote injections.” Benkelman, Neb., veterinarian and stockmanship clinician Tom According to Kraayenbrink, one of the disadvantages of RDD Noffsinger agrees. For the producer who is not handy with a horse is that it typically involves extra-label drug use. Most producers and rope but must pasture doctor an animal located far from a load darts with a low-dose, low-viscosity, water-based antimicrobial corral, treatment via dart gun can make a lot of sense. It may be product (such as Draxxin® or Zactran®) for RDD treatment of the most prudent course of action. infections. These products must be injected subcutaneously. “In my opinion, if a stockman needs to treat an animal that’s in “But even when using a dart with a ½-inch needle, some of a pen, and there are working facilities available, then using a dart the medication will be injected intramuscularly. I don’t see how it gun is silly — especially if you’re treating BRD (bovine respiratory can be avoided. An antibiotic injected intramuscularly will have disease),” Noffsinger states. a different tissue concentration and duration of effect, as well as “Research has shown that treatment with a dart is not always a different withdrawal time, than when it’s given subcutaneously. reliable,” Noffsinger adds. “So, if I’ve spent $1,000 for a 6-weight And its extra-label drug use which, legally, requires a prescription,” calf that needs treatment, I want to know that it’s gets done with Kraayenbrink explains. “Plus, those products are expensive, so the right dose, in the right way. Why would I take a chance on treatment costs can add up pretty fast.” being wrong?” Also worrisome is, despite warnings about the danger to human health, some people continue to use Micotil® in darts. “That can’t be condoned,” Kraayenbrink warns. Texas A&M University veterinarian Virginia Fajt is concerned From a veterinarian’s perspective that the ways some producers use or misuse antimicrobial products Based in Stillwater, Okla., and associated with Veterinary Research and Consulting Services, for RDD may affect their efficacy. According to Fajt, a dart must Bob Smith, DVM, says remote drug delivery (RDD) technology gained traction early in be filled to full capacity in order for its contents to be discharged wheat pasture country where cattle commonly graze hot wire-fenced fields located far after striking an animal. And while commercially available darts from a set of corrals. As that practice occurred, debating the pros and cons of dart guns come in a variety of sizes, producers in the field may not always became common where cattle people gathered. Smith says that debate seems to have have a dart whose size matches the amount of medication required happened as RDD caught on in other regions. And it is happening still. to treat a certain animal. In some cases, an animal may have to be Smith says it is hard to deny the convenience of treatment by dart gun, but darted twice to receive the correct dose. Or, a producer might use conscientious producers should consider the dart gun downside. For one thing, adequate a too-large dart and “round up” the volume of medication to fill technical expertise is required to properly apply RDD. It takes training, but Smith suspects the dart, which results in overdosing the animal. that many producers learn through trial and error. Alternatively, says Fajt, some producers use the correct “Producers should do the right thing by seeking instruction and then using the amount of medication but add another liquid to it to fill the technology responsibly,” advises Smith, warning that making mistakes has consequences. dart. Producers may carry sterile water for that purpose, but There is the risk of over- or under-dosing and animal. “Missing the mark” with a dart can others have reported the use of tap water or water from a injure an animal or inject medication incorrectly, which could result in injection site lesions. nearby stock tank. One “creative” fellow claimed that having RDD mistakes have also resulted in packers finding broken needles and even entire darts nothing else at hand, he used Dr. Pepper to top off a dart. embedded in beef carcasses. Producers have also reported using more than one drug in “It’s always better if we can restrain an animal, correctly diagnose the problem and a single dart. According to Fajt, dilution of a drug with any give proper treatment in the correct way. Whenever it’s possible, that’s the best way,” other substance or using two or more products in combination states Smith. amounts to “drug compounding” — a restricted practice that Also serving on the Beef Quality Assurance (BQA) Advisory Group, Smith advises may put animals at risk. producers to exercise the best possible husbandry and not resort to any certain practice “Every drug has been developed, tested and approved for use in just because it is faster or it seems easier. He recommends consideration of the Advisory a certain way, as instructed on the label,” emphasizes Fajt. “Doing Group’s concerns regarding RDD. The list, taken from the “Beef Quality Assurance National anything different is extra-label use and has potential to impact Manual,” is shown below. the efficacy of the drug and its withdrawal time.” Concerns surrounding RDD technology Fajt was part of a Texas A&M team whose research, like Entire darts or dart components embedded in the muscle tissue from cattle previous studies at the University of Nebraska, Mississippi State have been and continue to be found during fabrication of carcasses in packing University and Iowa State University, raised questions about the plants. This adulterant creates beef quality and safety issues, violates federal food reliability of RDD and its consequences for BQA. The studies safety regulations and risks losing consumer confidence. Research has repeatedly were conducted under controlled conditions with animals under demonstrated failure to RDD systems to consistently deliver the intended labeled restraint and RDD applied optimally to eliminate operator errors. therapeutic dose of the antibiotics commonly used to treat BRD in beef cattle Collectively, results suggest darts do not always discharge tested including failure to achieve the FDA intended therapeutic blood and tissue their contents or may deliver only a partial dose. RDD may also levels of the antibiotic. result in increased trauma and tissue swelling at the injection site, Darts delivered with an RDD can inadvertently strike sensitive tissues, such as compared to conventional injection by a hand-held syringe. as the nose or eye, deliver the product into a non-BQA (Beef Quality Assurance) Outcomes of studies also show considerable variation in the compliant area (i.e., round, loin, shoulder) rather than the injection triangle of absorption rate of dart-delivered drugs and inconsistencies in the the neck, or administer the product intramuscularly rather than subcutaneously amount of time required for elimination of drugs from the bodies or vice versa. of animals treated by RDD. In university and independently sponsored studies, antibiotics injected into “So, I have to question whether the disposition of a drug the rounds of beef cattle using an RDD caused visible lesions and loss of administered by dart is the same as with the conventional tenderness in muscle tissue. method of injection, and whether a drug’s effectiveness may be Hereford.org

August 2020 |

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August 2020 |

Tech Takeover Technology on the Fast Track Ranching — There’s an App for That Advancing with Antioxidants The Other AI Consider the Consequences of Convenience Tech Tools

Tech Tools How to utilize technology to drive efficiency and profitability. by Grace Vehige

“I

f we are going to be competitive as an industry, we are going to have to embrace technology and see how we can implement it into our operations,” said a session commentator at the annual Cattlemen’s Industry Convention & National Cattlemen’s Beef Association (NCBA) Tradeshow this past February. Emerging tech tools was one of many hot topics discussed at the annual Cattlemen’s College, and covered applications in health and heat detection, feed efficiency measurements and self-assessment on sustainability practices.

Tag, track and trace Melissa Brandow founded HerdDogg nearly five years ago with a vision to build a platform to support pasture-raised animals. The company’s mission is to build value and profits around every animal you raise, something all cattlemen can get behind. HerdDogg created a Bluetooth system of tags that are able to generate identification and health information alike. “We really like the idea of being able to bring the technology to the animal as opposed to bringing the animal to the technology,” Brandow says. Similar to how a Fitbit tracks health and fitness for humans, the HerdDogg health tag is able to generate estrous detection, illness, and animal actions or motions, which help develop behavioralbased information. All of this produced data has opened up many new research opportunities. In terms of tracking animals, the tags are not GPS based because, as Brandow explained, the GPS generates an incredible amount of energy consumption, which would wear out the tags faster. Because it is not necessary to always know the exact location of your animal at all times, HerdDogg developed a tag reader that utilizes GPS and generates data when an animal comes within 150 feet of the device. Aside from tracking, however, there is the concept of tracing. HerdDogg not only makes data available for you but the tags transmit the data into other sectors, such as to your vendors or your backgrounders. The DoggBone, which is the tag reader, helps detect and record data on the animal’s health and activity level. This information proves useful at any point in the production process. According to Brandow, HerdDogg has centered its focus on providing a solution for the problem in the cattle industry — the decline in premiums for producers. In order to fix this, Brandow says a possible solution is demonstrating improved quality. Some of the additional systems HerdDogg offers include the ARK, which contains the animal data records; the Grange, which is an app developed to showcase livestock products and services; and the Digital Inspector, which acts as an auditor and helps you identify programs to utilize which you may not have considered. These systems integrate the technology of Tru-Test with radio-frequency identification (RFID), Alltech readers, scale technology and more. “By leveraging the data that you’re generating as producers, we can help you not only improve your profits, but we can also help you get data access to information that you desire,” Brandow concludes. If you are interested in learning more about HerdDogg and how it could fit your operation, visit HerdDogg.com.

Defining efficiency Mark Nelson, the director of industry relations for GrowSafe North America, focused the majority of his presentation on the importance of efficiency in the cattle industry and how to better obtain it. “If we tell the story that we can produce [beef] more efficiently than we did last year or the year before, that really interests consumers,” Nelson says. “So, there’s really a lot of marketability and a future for us around developing sustainability around efficiency beyond just being more profitable.” GrowSafe provides feasible access to equipment and technology for producers, individuals in academia and researchers in order to test cattle for efficiency. Nelson explains that despite a cowboy’s eye for cattle, an individual cannot see efficiency; it must be measured.

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Trait selecting for efficiency can be done by examining Residual Feed Intake (RFI), Residual Average Daily Gain or feed to gain. In terms of what GrowSafe tracks, the system mostly uses RFI because it is a measure of feed efficiency calculated as a difference between an animal’s actual intake, its expected intake for a given body size and its growth rate. When it comes to scoring, a low RFI is favorable because it means you are using less feed to get more gain. On the other hand, a high RFI correlates with a more inefficient animal. Nelson says you can select for RFI without negatively affecting any other traits and allows for your usual trait selection to go unchanged. GrowSafe is able to collect this efficiency data through a feed intake system. Animals are given ID tags and every time an animal places its head in a feeding slot and bunk, a reader collects data. When it comes to making trait selections for your herd, Nelson made a point to highlight the benefits for selecting for low RFI animals. He says that if you do the math, efficiency is one of the most important things that you can do for your operation. “So, with selecting for low RFI animals, you can have a reduction of overall feed intake by up to 12%, while maintaining the same level of production,” Nelson says. “You can say ‘I can use efficiency selection to either lower my feed costs’ or I can say, ‘I can run more cows on the same acre.’” Some of the researched improvements that were found as a result of increased efficiency include:

9-10%

Reduction in maintenance requirements to the herd

9-15%

Improvements in feed conversion rates of calves

17%

Reduction of manure production

30%

Reduction of greenhouse gas emissions, such as methane

Nelson concluded his presentation by explaining how efficiency will be increasingly important when you look into the future — more efficient the operation, the more likely of survival.

Self-assessing your operation The final presenter, Chad Ellis with the Nobel Research Institute, developed a self-assessment tool in conjunction with the U.S. Roundtable for Sustainable Beef. Ellis stated the tool is an opportunity to evaluate your operation, your company or an operation’s sustainability in a practical way. The self-assessment tool was created based on five sectors of the cattle industry, and each category referred to a professional in that sector in order to accurately identify success factors in that individual’s aspect of the business. In reference to that, Ellis explains, “I think of the key things, and I would say the thing that has made the U.S. Roundtable for Sustainable Beef successful today is that when we build and we look around the framework and we look around these aspects of the sustainability, they’re all developed from the sector for the sector. It’s a producer to producer, it’s peer to peer.” By accessing the website BeefSustainability.us, you will be able to see all the information from the framework around the U.S. Roundtable for Sustainable Beef. The Nobel website also provides access straight to the tool, which is free. Ellis notes that the tool is not comparing you to someone else. It is simply assessing your operation and progress, allowing for a personal year-to-year comparison. Through a series of 19 questions you are able to identify where you are and where you are heading in your operation. Hereford.org

Tagology

101

What feed tags do and don’t tell you. by Christina Hayes

eading and comparing feed tags to help determine which cattle feed to purchase can be a daunting task. It may even seem like you need a Ph.D. to make sense of all the information on the tag, but a little knowledge goes a long way. Because feed tags are required by law to be on every bag of commercial cattle feed, a feed tag is the only consistent information available across all brands that can be used to compare products. However, there are limits to what can be included on cattle feed tags. Christina Hayes, Ph.D., beef product manager at Purina Animal Nutrition breaks down what you can and cannot determine from the information on the tag.

What a feed tag can tell you The amount of information on a feed tag can seem overwhelming, but the information is typically pretty straightforward. The following are key components of a feed tag: • Product Name: An obvious but important piece of information. If a product is medicated, the word “medicated” will follow the product name. • Brand Name: The brand of the product is listed. • Purpose Statement: Information about the species and animal class the feed is indicated for. It is critical to check that your feed has been specifically formulated for your class of cattle. For example, you would not want to feed a product designed for “mature cows at maintenance” to “young, growing heifers.” • Medicated Use Statement: If the feed is approved for use with an active ingredient, the Environmental Protection Agency or Food and Drug Administration indication for use statement will be included. If a Veterinary Feed Directive (VFD) regulated ingredient is used, a VFD statement will also be listed. • Active Ingredient(s): Lists any active ingredients in the feed and their associated level. • Guaranteed Analysis: Lists required nutrients, dependent upon the intended use of the feed and species/animal class. It also lists the nutrient level Hereford.org

the government regulates. Any nutrient guaranteed on the tag is potentially subject to testing by regulatory agencies to determine whether the tag guarantees are accurate. • Feed Ingredients: Lists ingredients in the product beyond what is listed in the guaranteed analysis section. Feed ingredients will tell you the source of an ingredient. For example, “calcium” is listed under the guaranteed analysis, but you can see that “calcium carbonate” is its source.

What a feed tag does not tell you

not required to be guaranteed on the tag. Even if a nutrient is not guaranteed on the label, it doesn’t mean that the nutrient is not in the feed. Many manufacturers provide a completely balanced ration that includes many more nutrients than listed in the guarantee.

• Net Weight/Quantity: Weight and quantity of feed, as packaged.

• Directions for Use: Explains the safe and effective use of the feed.

• Feeding and Management Instructions: A detailed listing of how the product should be fed and how many animals it will feed. Manufacturers formulate cattle feeds to be fed at a specific range of feeding rates. When a product is not fed according to directions, the full nutritional benefits of the feed may not be realized, and the feed may not perform as intended. The instructions should also outline other management factors to help ensure optimal product use.

• Storage and Disposal: Instructions for storage, disposal and container handling. • Precautionary Statements and Warnings: Describes potential hazards for humans and domestic animals.

• The feed recipe. An ingredient

list is not a recipe – it’s only a list of ingredients used to make a product. Cattle have protein, vitamin, mineral and calorie requirements, and ingredients are just vehicles for delivering nutrients. Also, the inclusion of an ingredient does not mean that it is included at a physiologically meaningful level – an ingredient may be listed but only a trace amount included.

• Feed ingredients within a collective

term. A collective term for a group of ingredients, such as “molasses products,” allows ingredients within the group to be interchanged based on availability. This means the feed tag can stay the same even when

• Quality control. There is an

industry minimum standard for quality and safety measures for animal feed products, but many companies go above and beyond the minimum. It’s up to you to investigate a manufacturer’s approach to quality control.

• Nutrient and ingredient quality

or bioavailability. Although a feed tag might state that a feed is 10% crude fat, it doesn’t tell you anything about the fat’s quality. For example, there are many ways to blend ingredients to make a feed that is 10% crude fat, but cattle will respond very differently depending on which ingredients supply that fat. In many cases, a feed containing 10% crude fat made with high-quality ingredients will provide more crude fat than a 10% crude fat feed containing lower quality ingredients. The same principle holds true for protein, fiber, vitamin and mineral sources. Ingredient quality, stability and availability may vary based on the source.

• Manufacturer/Distributor Information: The name appearing on the label is responsible for the feed product and regulatory compliance. Typically, a mailing address will be included. Distributors use a statement “manufactured for” or “distributed by” to differentiate themselves from manufacturers.

ingredients within the collective term change. For example, “molasses products” can remain on the feed tag even though the manufacturer switches between beet and cane molasses based on seasonal ingredient availability.

• Nutrients needed by cattle that are

• Research behind the feed. You

might assume that all cattle feeds are well researched and tested before being sold on the market, but this is not always the case. It’s relatively simple to develop a cattle feed formula based on published nutrient requirements and common ingredients used and bring that feed to market with no further testing. Not all feed companies conduct comprehensive scientific research to support their cattle feeds.

A feed tag does not tell you the full story. The most accurate indicator of a high-quality feed is how cattle perform. At Purina, we take the most pride in things you would not find on the feed tag. We study cattle nutrition advances, conduct scientific research at the Purina Animal Nutrition Center, complete field trials to ensure feeds perform before they are made publicly available, fine-tune feed formulations, work with quality control and production specialists and constantly monitor product quality. Simply put, we make every effort to ensure our cattle feed products are the best they can be. Editor’s note: This article was provided by Purina Nutrition LLC.

August 2020 |

Food for Thought Consumers have changed as a result of the COVID‑19 pandemic and so, too, must food and agriculture. by Kindra Gordon

rom wearing face masks and prompting regular use of hand sanitizer to a surge in e-commerce and numerous permanent business closures, the COVID‑19 pandemic has forced cultural changes around the globe. How is it reshaping agriculture, the food sector and beyond? Here is a roundup of six projections anticipated — with several already being implemented.

1 Reevaluating supply chains

Frank Yiannas, deputy commissioner for food policy and response with the Food and Drug Administration (FDA), has noted prior to the pandemic about half of food was going to food service and half to retail. Now, with many food service outlets closed — including schools, college campuses, casinos and restaurants — food analysts are predicting a $100-billion shift from restaurants and food service back to the retail space. However, it has taken time to redirect food service supplies toward retail. As a lesson for the future, Yiannis reports FDA will work to make the food system more interoperable. “We need to be more dynamic and have the ability to change channels very quickly when needed,” he said during a webinar this spring. Yiannis also expressed, “Consumers are going to be more interested in food postcoronavirus than pre. Where food comes from in the form of digital transparency and supply chain intelligence will be needed.” Dave Donnan, a Chicago-based management consultant with global experience in agriculture, food plants and retail industries notes, “Our whole inventory has been based on just-in-time inventory, but in times of crisis that doesn’t work.” He too is anticipating digitization of supply chains for the future. “That information will give consumers confidence and provide efficiency from farm level throughout the chain. The new [post-Covid] world will be more resilient.”

2 Shifting the way food is purchased

Donnan is envisioning more e-commerce for food and grocery stores of the future to look differently. Global leader in retail measurement service, Nielson, shows data indicating e-commerce orders saw a 60% surge in March 2020, with online grocery shopping expected to continue. To accommodate that shift, Donnan believes grocery stores may modify to have less space inside for shoppers because fewer people will be going in-store to shop. Instead, Donnan anticipates grocery stores will have more warehouse space to accommodate inventory for online orders and pick up by consumers. Donnan predicts the future model is “contactless retail where consumers driveup, a person loads goods and the consumer drives off.” He also suggests food hygiene will become a high concern for consumers, meaning salad

| August 2020

bars, open sandwich stations and buffets could be challenged. As well, he sees more fruits and vegetables being wrapped at retail. Going forward, Donnan also believes health will be top-of-mind among consumers, especially with regard to food. He says, “We’ve had a wave of comfort food in the form of pasta and bread during the stay-at-home order. I believe the next wave will be a focus on nutritious food.”

at home will drive demand 3 Dining for local foods Dan Basse, president of AgResource, explains that prior to the pandemic Americans spent more money on food away from home compared to money spent on food consumed in the home. But, COVID‑19 has caused that to reverse. Now, he says an ‘American renaissance’ is occurring with more homemeal preparation. And with that trend, Basse and many other food analysts believe there are expanding opportunities for marketing meat (and dairy products) direct from farmer to consumer, which may also prompt more producer-driven investment in local processing as the farmto-table trend accelerates. Opportunities for locally grown produce are also emerging via drive-thru or online farmers markets, bundles or ready-to-go packages of produce, and roadside stands.

for ag to reconnect 4 Opportunities with consumers The pandemic has brought food — and who produces and supplies the food — to the forefront among consumers. From that, many in agriculture are hoping U.S. agriculture will receive more support and respect. Luke Chandler, chief economist for John Deere, pointed out during a webinar panel discussion, “Consumers have not had a relationship back to the farm…This crisis gives us an opportunity to tackle that challenge and look for the opportunities to connect with consumers so they can value the entire supply chain.” Former Kroger grocery executive and current CEO of ESG Results Jessica Adelman agrees. Speaking via a webcast as part of the Alltech ONE Virtual Experience in late May, she noted, “We are taking these drastic steps to preserve our health and safety right now… we’re all much more dialed into food, food safety and how to keep ourselves healthy for the long term.” She notes COVID‑19 has led to a reappreciation of scientists, science, doctors and, in general, the return of experts. As a result, Adelman suggests a renewed sense of trust in science in the food space is developing for consumers, who have traditionally been wary of science. “We might be at the tipping point where consumers will permit science to reenter the discussion on agriculture, food and nutrition,” she says.

Reliability key for future businesses and supply chains Irish economist David McWilliams also shared remarks in mid-May via the Alltech ONE conference, held virtually, and he believes the events of COVID‑19 will completely change people’s perceptions of what is vital for their businesses and supply chains. He thinks the most notable differences will be that more emphasis will be put on reliability, while cost and efficiency will become less critical factors. “I think what’s going to happen is that the more extended the supply chain, the more likely you’ll see that people will come back and begin to manufacture in countries that they really, really want to do business with — they trust, they understand, they feel comfortable there,” suggests McWilliams. “And I think that maybe price, which had been the dominant vector for many, many years in the supply chain management, will probably be elbowed out by security, by perceptions of security. Can we keep this plant open? Do we know what we’re actually dealing with?” Spring boarding off this change in mindset, however, McWilliams believes opportunities will arise for small countries to become important players in the global supply chain. He used his native Ireland as an example of how this can happen. The country has grown economically and socially to become an essential cog in international business by building trust and relationships. “I think small cogs in the global supply chain, countries that position themselves well, could do extremely well,” McWilliams explained. “I think there’s a huge opportunity, because I do think supply chains will contract. And I think that relationships will trump price; I think trust will trump competitive edge.”

6 Optimistic outlook

Based on history, McWilliams is predicting a positive outlook once the world emerges from this pandemic. To this point, McWilliams references Florence, Italy, in the 1300s. Having suffered an enormous death toll due to the Black Death in 1347, it was believed Florence’s then-thriving society would never recover. However, the Florentines contradicted all assumptions by ushering in the Renaissance, a historical period that forever changed how we view the world and operate within it. McWilliams says something similar happened in the U.S. after the flu pandemic of 1918 to 1920. The country entered the new decade by diving nose-first into a period of intense deflation — but from this dark pit of despair sparked the now-famous Roaring ’20s, an economic upswing that brought electricity, radio and motor cars. “There are many instances where you imagine that humanity will go into a tailspin,” concludes McWilliams, “and what humanity actually does is entrepreneurs come through, leaders come through, thinkers come through, and they change the world.” Hereford.org

We welcome you to our home Labor Day, September 6, 2021 David and Paula Parker 129 Banks Rd. Bradyville, TN 37026 615-765-5359 615-464-7008 dplp@dtccom.net www.dkmfarms.com

GTN Farms Gary and Tammy Nichols 203 Creekside Lane Woodbury, TN 37190 615-904-5001 cell

PHOTO © BRASKAJENNEA PHOTOGRAPHY

HOME … Where everyone is always accepted, the tea is always sweet and cattle talk is always welcome.

JMS logo color CMYK - 100M, 95Y typeface - Niamey

Wells Farm Bobby and Brenda Wells 439 Flatwoods Frozen Camp Rd. Corbin, KY 40701 606-344-0417 cell wells_farm@yahoo.com Kevin, Angela, Kenlea and Kyler Murray 606-682-8143 cell

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FORREST POLLED HEREFORDS

101-103 N. Main St. Saluda, SC 29138 Earl B. Forrest 864-445-2387 864-445-7080 Office 864-445-3707 Fax Brad Forrest 864-445-7633 Herd Certified and Accredited

4850 Caldwell Ridge Rd. Knifley, KY 42753 270-465-6984 jmsfarm@msn.com www.jmsvictordomino.com

198 Hicks Pike Cynthiana, KY 41031 Kyle Bush 859-588-4531

Toby and Debby Dulworth 2492 S. Kirkman Rd. LaCenter, KY 42056

270-224-2993 dogwood@brtc.net https://dogwoodherefords.com

565 Candy Meadow Farm Rd. Lexington, TN 38351

Danny Miller

Matthew Murphy 770-778-3367 3432 Red Bud Road NE Calhoun, GA 30701 Keene Murphy 770-355-2192

4171 Barrett Pike Maysville, KY 41056 Chris Hopper: 606-584-7842 Herdsman – Zach Day: 859-588-6271 www.Hopperherefords.com

328 Fowken Farm Rd. Jonesville, SC 29353 Norris Fowler 864-219-0182 nrfowler@brecwb.com Rogers Fowler 864-426-3281 Greg Fowler 864-426-7337 Cell Raising Herefords for the past 62 years fowkenfarm.com

Rob Helms 731-968-9977 Randy or Steve Helms 731-968-2012 Heath Helms 731-614-3979 Fax 731-967-1445

Five J’s

Beef & Cattle Company Jody Standley 919-291-4212 Kim Prestwood 828-320-7317 84 Austin Farm Lane Clayton, NC 27520

August 2020 |

A Full Service AUCTION SOLUTION

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Rick Garnhart Family 6372 E. Edwardsville Rd. German Valley, IL 61039 815-238-2381 garnhart@gmail.com www.mudcreekfarms.com

Larry Moffett 3345 Southland Rd. Decatur, IL 62521 217-428-6496 Cell 217-972-2367 larrymoff@comcast.net

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Polled Fred and Elaine Nessler 217-741-5500 fwn@theprairiecross.com ejn@theprairiecross.com

Tom, Mandy and Jess Hawk 1880 S. Paw Paw Rd. Earlville, IL 60518 Tom 815-739-3171 Garrett Post 815-901-1179

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hawklivestock@gmail.com 52

| August 2020

Ray Vandeveer

McCaskill Farms 1597 E. 3050th St. Clayton, IL 62324 Randy 217-242-1262 Ron 217-430-8705 Matt 217-779-0775

6261 Brubaker Rd. Salem, IL 62881 618-780-5153 or 618-547-3164 ravan52@hotmail.com

ereford arm

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Cattle for sale at all times Hereford.org

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BRAUN FARMS Bryan, Lisa, Tyler and Melinda Braun 1855 DD Rd., Columbia, IL 62236 618-593-7255 lbraun@rmoil.com or bbraun@htc.net

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CRANE HEREFORDS

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Chad, Becky, Noah, Caleb and Faith chad@benedictherefords.com Chad - 217-246-5099

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Tuscola, IL 61953 Dave and Marcia Hackett Dave: 217-621-1761 Elise: 217-621-6864 DaveHackett@yahoo.com ehackett@gavc-IL.org

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Floyd, Annette and Brittany 815-223-4484 Chad, Erin and J.W. 815-712-5739 LaSalle, IL 61301 C_herfs1@yahoo.com

Edenburn LORENZEN FARMS Steve Lorenzen 17696 E. 1825th Rd. Chrisman, IL 61924 217-269-2803 www.lorenzenfarms.com

Hereford.org

Family Farm

1764 US Rt. 136 Penfield, IL 61862 Buddy 217-649-0108 Bailey 217-714-4955 edenburnfamilyfarm@gmail.com

Jack and Sherry Lowderman Monte, Carrie and Rhett Brent, Kris, Blake, and Morgan Cody and Abby P.O. Box 488 Macomb, IL 61455 Office 309-833-5543

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35073 E. C.R. 1550 N. Mason City, IL 62664 bhrnds@speednet.com Brent, Cell 217-971-5897

Tjardes Farms 624 N. State Rt. 47 Gibson City, Il 60936

August 2020 |

Phil Tjardes 815-383-0003 Jeremy Tjardes 217-417-5014

The

arketing ix

| by Grace Vehige

Managing Marketing Strategies When it comes to marketing your operation, there are many factors to consider. Business success is affected by everyday management decisions, the environment, customer preferences and much more. However, marketing plays a key role in the opportunity for operational growth and success. Through brief interviews on the topic of marketing, the AHA Field Staff present their insight on marketing opportunities for producers within each of their regions.

Western Region

to expand your current market, I think it’s a good time to be in front of as many people as possible. You should act as an assistant for your customers’ marketing programs and help promote their operations as much as any.”

Ariz., Calif., Idaho, Nev., Ore., Utah, Wash.

Clint Brightwell Q: How should producers prepare to make changes in their Clint Brightwell operations rounding out the year and heading into next year?

A: “From a commercial standpoint, I think producers are starting to look at other options in terms of marketing cattle. Producers are starting to look at alternative methods of marketing and moving those feeder cattle around. The purebred breeders need to keep moving forward as they would. Purebred cattlemen are known for being progressive, and being progressive lets you rise to the top. The breeders are doing that. They’re not slowing down. They’re just continuing to move forward. That’s what has to keep happening.”

Q: What steps should producers take in developing a marketing/ production plan? A: “I would say that, long-term, the way the commercial bull business is going, we’ve got to be able to help our customers move their cattle. Everybody’s doing it. We’ve got to have ways to assist those producers. From what I’ve seen, the days of free delivery and a guarantee are not enough anymore. As we are moving forward, with carcass numbers where they’re at, making advancements in terms of carcass quality and merit could bring some value to the table long-term. Just as it can bring longterm success, it requires long-term commitment to make that happen.”

Colo., Mont., N.D., Wyo. and western Canada

Kevin Murnin Q: How should producers prepare to make changes in their operations Kevin Murnin rounding out the year and heading into next year?

A: “I would look at your market objectives and see what areas you need to expand in terms of how you’re marketing those cattle. When you look at some areas that need improvement, maybe look at some marketing options to get in front of a few more people in those areas, whether it’s doing more business with commercial cattlemen or selling a few more herd bulls or females. Make sure you’re getting your message out so you can make those sales happen.” Q: Are there any promotional components, perhaps specific to digital technology, that could help producers reach new audiences and increase sales? A: “As far as what we’re doing with the Association and HPI (Hereford Publications Inc.), I think one of the more under-utilized resources we have is the use of mailing lists and putting out postcards to get your message out. Using mailing lists and postcards really focuses your marketing toward a specific area that you want to touch on and improve upon. I think that’s one of the things we have that can really help out some people in some different areas.”

North Central Region Kan., Minn., Neb., S.D. and central Canada

Alex Acheson

Mountain Region

Q: How can producers better identify where to improve their marketing strategies?

A: “Now more than ever, it is important to be involved with your customers and how they’re marketing their cattle. As you look

| August 2020

Q: How should producers prepare to make changes in their Alex Acheson operations rounding out the year and heading into next year?

A: “When producers start thinking about what they should be doing moving into next year, I think they need to be prepared for ever changing times. With our current state of times, producers need to be more aggressive in their marketing plans. I also

think customer service is going to continue to be a larger part of the seedstock business. When you look at how many options cattlemen have to purchase seedstock, it becomes very clear which operations are helping their customers market their cattle. One thing about the Hereford breed is our breeders are very resilient, and I know they will find ways to move forward, stronger from the challenges they have recently faced.” Q: What AHA resources are available, and how can producers capitalize on them? A: “The Hereford World is a well-puttogether publication that everyone looks at and every breeder should be looking to have an ad in of some size. Additionally, our mailers are a really great way to reach new people, and the Herefords On Demand (HOD) platform is a nice tool that’s available, especially for private treaty sales. With HOD, you can keep costs down, but you can get a catalog online that people can go to and see everything. I think that’s going to be something some of our breeders really enjoy using and find useful in their marketing plans.” Q: How can producers better identify where to improve their marketing strategies? A: “Producers need to ask their customers and friends who have their best interest in mind. The people we work with, most of the time, love to get and give the perspective of one rancher to another.” Q How can producers better communicate with customers and potential clients about their programs and Hereford cattle? A: “Social media is something we’re seeing a lot of people using and are doing so very successfully. They’re using it to tell their story and get it out there in front of a lot of people. I really think getting off the ranch and attending events in your region is a great way to get out there, learn what’s going on, meet new people, network and talk to potential customers. Also, taking extra time at bull delivery to talk to your customers can really help you understand what they like about your cattle and also shows them you are interested

in their program as well. People naturally like doing business with people that have shown an interesting in helping them.”

Iowa/Missouri Iowa, Mo. and eastern Canada

Joe Rickabaugh Q: How should producers prepare to make changes in their Joe Rickabaugh operations rounding out the year and heading into next year? A: “I think staying in touch with your clients and customers is more important now — in times like these — than ever before. Figure out your customers’ needs now and their needs for the future. Seedstock producers who can assist in the marketing of their customers’ calves will make all the difference. Work on being able to help your clients market their steers, replacement females, etc. Help them increase their bottom line.” Q: How do you think producers in your region could best improve their marketing techniques in order to better their programs and maximize profit? A: “It’s important for producers to be maintaining good contact with clients and customers and to do so throughout the year, not just prior to the sale. Keep your customers in tune as far as the seedstock you have available.” Q: What AHA resources are available, and how can producers capitalize on them? A: “I think Hereford World is the cornerstone. It’s also important for producers to utilize social media avenues such as Herefords On Demand, Facebook, etc. In order to best stay in touch with customers, use both print media and social media to reach all demographics. Herefords on Demand is a dynamic marketing tool that offers a multitude of opportunities —weekly up-to-date EPDs, up to three pictures per lot plus a video capability, an EPD search tool within and across the HOD catalogs and the capability to do private treaty catalogs or a production sale catalog. HOD Hereford.org

puts producers of all sizes on the same playing field with a plethora of tools to use whether you are marketing a small offering of one to 10 head or a large offering of many head. This unique format allows the producer to design and produce their own catalog based on their busy schedule or the Creative Services team can do a turnkey job for the producer.” Q: In your opinion, what are some of the barriers producers face when taking their programs to the next step? A: “I would say one barrier is just the number of cattle an operation can produce for sale. On the other hand, if you have a limited herd, you can use EPDs, etc. to produce as high a quality of cattle as anyone in the business.”

Upper Midwest Region

Ill., Ind., Ky., Md., Mich., Ohio, Pa., W.Va. and Wis.

John Meents Q: How should producers prepare to make changes in their operations John Meents rounding out the year and heading into next year? A: “I do believe when everybody else is walking, movers and shakers are running. Now is not the time to be walking slowly. Seedstock producers need to bore on forward harder than ever before. When everybody else is cutting back on promotions and advertising, that’s a time to gear up stronger and move forward. The same thing applies when everybody else is wanting to buy cattle; that’s a great time to sell. When everybody else is wanting to sell cattle, that’s a great time to buy. It goes back to supply and demand. So, to make those changes, at this particular time, you need to promote more to gain market share.” Q: How do you think producers in your region could best improve their marketing techniques in order to better their programs and maximize profit? A: “I think it’s important that they set up an advertising budget, and with that, it has to include print media, social media and radio. Data show that people make buying decisions from print media and word of mouth rather than social media. While social media is a tool, I agree with the data that purchasing decisions are made via print media and personal relationships. Investing in advertising dollars can and will help your program and bottom line.”

Hereford.org

Q: What do you think is the biggest obstacle producers are faced with when marketing cattle? A: “The negativity of the national news media is putting a damper on everything connected to the market, not just cattle but America in general. In my area so much of the market is driven by corn and soybean prices. Grain farmers are struggling to make a profit currently. I have seen a stronger market for Hereford bulls in this area and a little softer open female market.” Q: Why is it important to develop a long-term marketing plan? A: “Name recognition and a great reputation are so important in selling purebred livestock. I think setting up a budget and using institutional advertising is important in print media versus just running an ad when you’re having a sale. It’s important to keep your name out there in the public every month, like in Hereford World. If you are consistent, you create that branded marketing concept. For example, the golden arches represent McDonalds. Your farm logo or slogan used repeatedly represents your farm or ranch.”

Southwest Region Ark., La., N.M., Okla. and Texas

Colton Pratz Q: How should producers prepare to make changes in their Colton Pratz operations rounding out the year and heading into next year? A: “It’s important for producers to keep an open mind. There’s a new generation of cattlemen starting to come in who are wanting to buy some of these

cattle. By maintaining good practices in how you raise cattle, adjusting marketing strategies will help the rest fall into place.” Q: How can producers better communicate with customers and potential clients about their programs and Hereford cattle? A: “One thing I’ve seen work for people when communicating with their customers is just picking up the phone and calling some of those customers. Check in with them and see how those cattle are performing for them. On the bull side of it, call and see how the bulls are doing and make sure everything’s still going well. If you reach out to your customers and maybe even go visit them and check out some of the calves out of those bulls you’ve sold them, they will be more willing to come back and buy from you again. At the end of the day, people are going to buy cattle from people they like. Anymore, customer service is a big thing to the cattlemen that are buying bulls. The more connections you can make with buyers, the better results I’ve seen.” Q: Are there any promotional components, perhaps specific to digital technology, that could help producers reach new audiences and increase sales? A: “I think the Herefords On Demand platform is certainly a good tool producers can use, especially for the guys that have private treaty cattle and work to sell 15 to 20 bulls a year. Buyers can compare the EPD traits and all the performance stats on those bulls when they use Herefords On Demand. It can help potential customers who are looking to buy bulls study and analyze the data after looking at the bulls. I think that’s a really good tool that anyone who is selling bulls right now can certainly utilize.”

Eastern Region

Ala., Fla., Ga., Miss., N.C., S.C., Tenn. and Va.

Tommy Coley Q: How should producers prepare to make changes in their operations Tommy Coley rounding out the year and heading into next year? A: “I think producers need to position themselves so that they are recognized as the leaders once things square up. They need to be aggressively marketing their programs and themselves because once this thing turns around and you try to play catch up in that respect, you’re kind of behind the curve.” Q: What do you think is the biggest obstacle producers are faced with when marketing cattle? A: “I have a lot of small breeders in my area. I think the biggest problem is name recognition and lack of reputation with breeders outside their area.” Q: What are key factors for producers to consider when looking to restructure or improve marketing strategies? A: “In my area, breeders could better utilize websites and social media, as well as print advertising. It would do a lot of folks good to get out and go to cattle events so that people recognize them and can put a face with a name. It’s a people business. People buy cattle from people. I’ve never had a cow write me a check.” Grace Vehige, Billings, Mo., is the 2020 Hereford Publications Inc. intern.

August 2020 |

Hereford Mom Diaries

| by Christy Couch Lee

Taking a Chance, Making a Change “We maybe had a blowout trailer tire, spent two days in a downpour, thought we would get struck by lightning, wrecked two tents in the storm and got some scratches on our truck from the flying debris. But this really was a great weekend!” Yep. More accurate words were never spoken. Our 12-year-old, Nolan, had perfectly summed up our outing to the Indiana and Illinois state Hereford preview shows the last weekend of June. We couldn’t have predicted that blowout trailer tire on I-65 in heavy traffic, just 3.8 miles from the Boone County Fairgrounds in Indiana. We couldn’t have predicted the surprise storm that arose at the Adams County Fairgrounds in Illinois — especially after we checked the forecast at 3:45 that morning, noting a 0% chance of rain for the day. And we couldn’t have predicted several popup tents being destroyed in that storm — including one breakaway that flew into our truck and trailer as it passed by.

But the craziest thing about it? We absolutely could have predicted all of the good that came from the weekend. Seeing longtime friends after being separated for far too long. Watching our boy in the showring doing what he loves most in life.

Celebrating small wins and personal successes. Witnessing my husband, Craig, teaching Nolan how to change a tire. I was so proud of Nolan for recognizing the good from the weekend, when it would have been easy to focus on the challenges. Very easy. Sometimes, we think we have it all planned out, but we just never know what may be around the bend. And it’s true in my career, too. I’m embarking on an adventure in my life — one that I never saw coming, either. Last fall, I began substitute teaching in our local school district. That soon turned into a full-time substitute teaching position in high school freshman science. Although the subject matter wasn’t necessarily my thing, I absolutely loved being in the classroom and working with the youth. What began as a way to get out of the house a few days a week during the winter, when my freelance business is slower, grew into much more.

It really got me thinking. I’m 20 years into agricultural writing and a photography career. I was honored to serve 11 years on the

Livestock Publications Council board of directors, including a term as president. I’m just ending my term on the AAEA — The Agricultural Communicators Network board of directors — currently as past president. I’ve worked with some of the greatest publications in the industry, including the one you’re reading right now. And I have a few awards on the wall that were much appreciated and hard earned. But what about the next 20 years of my career before retirement? After much prayer and many long conversations with Craig, it’s become clear. I’m ready for a change. When this publication prints, I will have begun my master’s degree program in secondary education, humanities; and

I will be preparing for a long-term substitute teaching position in our local middle school. Does this sound exciting to me? Absolutely! Am I also terrified? Without a doubt. Making a job change is scary. Completely changing careers, midstream, is petrifying. I’ve had my “What in the actual world am I doing!?” moments. But I also truly believe this is what I’m being called to do. I’m so very thankful to the Hereford World staff for allowing me to continue writing this column each issue; and I’ll continue my portrait photography business on a smaller scale. But otherwise, things are changing. We can’t always see what awaits us at the next step, in the next minute. But we can be open to change and to the new possibilities if we just take a chance. I hope to carry Nolan’s optimism with me as I navigate this new chapter in my life. And I’m honored to be sharing this adventure with you, as well. Here’s to the next chapter for this Hereford mom. Hopefully, with no major storms or blowouts on the interstate. Christy Couch Lee is a freelance writer from Wellington, Ill. She can be reached at christy@ceeleecommunications.com.

WEST VIRGINIA HEREFORD BREEDERS ANNUAL PERFORMANCE Tested Bull Sale

ghf

4th Thursday of March More than 15 years Feed Intake Testing

Kevin S. Shaffer, Ph. D. Livestock Production Specialist West Virginia University Extension Service 1194 Evansdale Drive, Rm G213 PO Box 6108 Morgantown, WV 26506 Office: (304) 293-2669 Mobile: (304) 669-1598 Kevin.Shaffer@mail.wvu.edu

BRAND FARM 794 Sugar Grove Rd. Morgantown, WV 26501 ronaldbrand1956@icloud.com Ron 304-983-8004 Roger 304-983-2127 RJ 304-288-8743

Registered Polled Hereford Cattle

Grandview Hereford Farm Quality Hereford Cattle Ken and Chris Scott 2586 Grandview Rd. Beaver, WV 25813 Ken 304-573-0844 Chris 304-228-5524 chance37@suddenlink.net

W.C. Taylor Family

20 Cottage Hill Rd. Petersburg, WV 26847 Sonny 304-257-1557 Michael 304-257-1040 Will 304-668-6600 David 304-257-0263 mtaylor@frontiernet.net

GRASSY RUN Farms

DAVID LAW & SONS

Polled Herefords Since 1954 192 Ruger Dr. Harrisville, WV 26362 Butch 304-643-4438

Certified and Accredited lawherefords.bravehost.com lawherefords@yahoo.com

Hereford.org

| August 2020

Polled Herefords 5683 Rocky Step Rd. Winfield, WV 25213 www.grassyrunfarms.com Gary Kale, Owner Aaron Glascock, General Manager 304-312-7060 Derik Billman, Herdsman 330-432-3267

The R.G. Knotts Family 63 Henderson Ridge Road Fairmont, WV 26554

McDonald Polled Herefords

Robert 304-265-0005

Mike McDonald, DVM and Family 534 Riverbend Road Lost Creek, WV 26385

Dnsk0603@gmail.com

304-745-3870 Office

Dave 304-612-3795

304-677-5944 Cell August 2020 |

Hereford.org

Clinkenbeard Farms

and Sons Watch for our consignments to the Hoosier Beef Congress Dec. 5, 2020 at the Indiana State Fairgrounds.

CALVES OUT OF:

Cattle for Sale Privately! Offering Heifers & Show Steers

Sonora, Reload, Wideload, Long Drive, Rushmore, Catapult 320, Time Traveler, Times A Wastin and MSU Hudson

14099 E. County Line Rd. • Edwardsport, IN 47528 Cell 812-881-8988 • gjclink@hotmail.com

Indiana Breeders EPH Elzemeyer Polled Herefords

Lee, Cindy and Matthew Elzemeyer 2538 State Rd. 122 Richmond, IN 47374 765-969-2243 lee@elzehereford.com

EVERHART FARMS Terry, Susan, Lillian and Hayley Hayhurst 14477 S. Carlisle St. Terre Haute, IN 47802 812-696-2468 812-236-0804 cell HayhurstFarms@aol.com

Gary Greenwood DVM 765-585-1105 3013 W. State Rd. 38 West Lebanon, IN 47991

Bruce, Shoshanna, Blake, Ashley, Jordan and Brian 4072 E. 500 S. Waldron, IN 46182 765-525-9864 317-407-3618 cell

bruce.a.everhart@wellsfargo.com

Coal Creek Land and Cattle LLC Polled Herefords

7157 N. C.R. 500 E. Bainbridge, IN 46105 Gene and Alice Beck 765-522-3235 home 765-720-6601 cell Andy, Betsy and Cody Beck 765-522-3396 home 765-720-1696 Andy cell 765-719-1622 Cody cell abcbeck@tds.net Hereford.org

Lawrence and David Duncan 1264 N. Mountain Rd. Wingate, IN 47994 Lawrence cell 765-918-2297 David cell 765-366-0295 davidandjilld@aol.com www.ableacres.com

Ferguson Farms Stephen L. Ferguson 225 N. Washington Bloomington, IN 47402 Abe Redden 662-352-4290

Matt Marion 812-870-6968 matthewmarion@mariontool.com 5315 W. Sandford Ave. West Terre Haute, IN 47885

Plymouth, IN Andy Aker 574-780-0342 Jim Haug 574-952-3485 akerjamie@gmail.com

August 2020 |

Succession Planning

| by Sarah Beth Aubrey

Shifting and Transitioning In less than five years, your farm will be very different from what it is today. Will your operation make it to 2050? More importantly, do you want it to be here for another generation? Planning for sustainability means staying on top of the big factors affecting individual business and way of life, things like technology, industry consolidation, and others. We are in the beginning of a mass exodus of key players from farming — some operations will experience succession, and other operations will fold. Is your farm or ranch one of the nearly 60% of farms that will see a leadership change of some kind? As many as 80% of farmers surveyed in 2018 by K-COE, a management and accounting consulting firm, said they wanted their business to outlive them, yet many growers facing retirement tell me that they don’t believe that their next generation is prepared to take over. While savvy farmers have already implemented sound, measured succession plans outlining details of ownership, partnership, and estate planning — certainly essentials for the future — these tools don’t go far enough. People need to be aware of trends, take advantage of available technology and make progressive

choices about how to adapt. Failure to prepare the next generation to manage a business that will look very different from yours is like not feeding livestock — they’ll get behind and be unable to catch up and could even die. Stereotypically, younger growers may have a better handle on technology adoption. But another critical aspect of the aging agriculture population is land management. Older growers own or manage a huge portion of the farm ground in production. Agripulse.com reported that during the 10-20-year period ending in the 2030s, at least 370 million acres of agricultural lands will change hands. This number matches closely with the United States Department of Agriculture’s (USDA) estimates that farmers older than 65 control a lot of ground today — about 320 million acres, more than one‑third of U.S. agricultural land. If you’re considering retirement, you’ll have plenty of company. The USDA further estimates that between now and approximately 2030, 500,000 farmers will retire or otherwise be out of business. Yes, the impact of so many ag producers leaving the industry will be widespread, but this shift gives the

Joana Friesz, Secretary P.O. Box 67, New Salem, ND 58563 701-400-8744 joana@northlandinsuranceagency.com

Hereford.org

| August 2020

next generation a turn to come into leadership and to run the business the way they believe it will perform best.

Changing technology, data and online landscape We all know the impact of the internetenabled world will be magnified immensely for the next generation of leaders. An uptick in the option to work remotely is already occurring, enabling farmers to use professionals who don’t even work at the farm to aid in farming itself. And virtual reality may allow for business consulting and even equipment repairs (yes, seriously) via the internet. Farm leaders going forward will need a better understanding of the value of data generated from monitoring and tracking systems on the farm and with livestock — and the sensitivity not to share this information too carelessly with the multitude of vendors offering the latest free software or a gadget to collect it. You’ll need to become more selective with whom you work to protect your important data assets. Technology use also becomes a personnel management issue. How is your current expertise with public

relations and crisis communications? For most operations, these skills will need brushing up. Today, employee use of social media during work hours is not only a safety issue when operating equipment but also a serious concern when a thoughtless social post piques the interest of People for the Ethical Treatment of Animals or the local news. Going forward, farming will require managers who are trained and capable of building social media use policies and handling data breaches.

Time for a solution Thinking about these big shifts often leaves people feeling overwhelmed, even if the change presents an exciting opportunity, but your operation’s sustainability depends on your understanding of these shifts and your preparedness to meet the changes. There is some exciting news here —‑ opportunity exists. It’s a silver lining, if you will, or the chance to capitalize on these inevitable changes in a way that can benefit your farm or ranch for the next generation. Sarah Beth Aubrey is an entrepreneur and founder of Aubrey Coaching and Training. She can be reached at sarah@sarahbethaubrey.com.

Wolff

Duane, Joana, Taylor and Thomas Friesz 4465 34th St., P.O. Box 67 New Salem, ND 58563

Cattle Company

joana@northlandinsuranceagency.com

www.frieszlivestock.com Selling bulls and females private treaty Breeders of polled Herefords, Corriedale sheep and Boer goats.

Steve Wolff 122 N. 12th St. Oakes, ND 58474 701-710-1574

August 2020 |

Hereford.org

Consigning to the Breeders Cup Sale Sept. 5, 2020 at Boyd Beef Cattle – Mays Lick, Ky.

J400

Selling 10 Open Heifers sired by Historic 81E, Long Range 203D, Revolution 4R, Worldwide 9050 and Final Test 722

Calved: Sept. 12, 2019 Sire: BOYD WORLDWIDE 9050 ET

J401 Calved: Sept. 17, 2019 Sire: MSU TCF REVOLUTION 4R

P44092105

P44092108

8570 Shannon Rd. Dresden, OH 43821 J410 Calved: Jan. 2, 2020 Sire: NJW 76S 27A LONG RANGE 203D ET

Jeff Jordan 740-704-4807

P44141896

9124 Calved: Aug. 19, 2019 Sire: F FINAL TEST 722 P44054677

Mohican

Polled Hereford Farms Conard and Nancy Stitzlein 4551 State Rt. 514 Glenmont, OH 44628 330-378-3421 stitz@mohicanfarms.com Matt Stitzlein 330-231-0708 cell

Todd, Anna, Elizabeth, Lindsey and Maverick Pugh 6005 Meese Road Louisville, OH 44641 Todd 330-353-1001 Lindsey 330-933-4297 Amber Shoemaker, Asset Mgr. 330-933-6156 pughlivestock@gmail.com Like us on Facebook! Hereford.org

HEREFORD ASSOCIATION Tom, Angie, Tucker, Tanner and Tripp Ostgaard 7602 Pleasant Chapel Rd. Newark, Ohio 937-475-9625 John Ostgaard 4921 Tanner Dr. Dayton, Ohio 937-233-9712

www.buckeyeherefords.com

10708 Main Rd. Berlin Heights, OH 44814 Lisa Finnegan Keets, Secretary 440-320-6193 ohioherefordlady@yahoo.com

Polled Hereford Association

44th Annual Sale Cattle Services Jeff, Lou Ellen and Keayla Harr 334 Twp. Rd. 1922 Jeromesville, OH 44840 Cell 419-685-0549 jlcattleserv@aol.com

May 2021

Rick Van Fleet 740-732-4783 21989 Woodsfield Rd. Sarahsville, OH 43779 rick_vanfleet@yahoo.com

www.switzerlandpolledherefords.com

SUNN YSIDE STOCK FA R M S Jim and Beth Herman 6753 C.R. C75 Edgerton, OH 43715 419-212-0093 Jim cell jimbethherman@metalink.net

Berg Berg Polled Herefords

“Where Legends are born.”

Jerry and Mary Ann Berg 16821 Withrich Rd. P.O. Box 224 Dalton, OH 44618 330-857-7967 330-465-6185 cell jwberg@bright.net

Rippling Rock Hereford Farm Tim, Stephanie, Ashleigh and Andrew Osborn 3537 Second Creek Rd. Blanchester, OH 45107 Tim: 937-655-0644 Home: 937-783-2869 timosborn@frontier.com

August 2020 |

From the Field Davie L. Davis, 88, Canton, Texas, passed away April 26. Davie was a man of diverse interests. He made a career in Davie Davis construction followed by his passion for ranching. A 1948 graduate of Mesquite High School, he later attended Texas A&M University. He was employed for 40 years by Sabre Realty as a senior construction manager and oversaw new and remodeled commercial properties. After retiring, he began a new career — tending to his polled Hereford cattle.

| August 2020

Davie was active in the Texas Polled Hereford Association and served as president and director. He was an integral part of the State Fair of Texas Youth Auction Committee. Davie spent more than 25 years as the open show superintendent and 17-plus years as an active sponsor of the youth polled Hereford heifer show. He was honored as a Free Mason for his more than 60 years of service by the Grand Lodge of Texas. He is survived by his wife, Jerry, of 45 years; five children, Sonja Davis Browder, Glen (Kim) Davis, Paula (Bob) Bullis, Pam Chenault and Jenny (David) McCartney; grandchildren, Jessica Barton, Payden Bullis, Hutson

Davis, Drake Rawson, Seth Chenault, Cy Chenault, Jeniffer Pena, Brandy Swindell, Tanner Cook, Colby McCartney and Justin McCartney; and numerous great-grandchildren. Gregory T. Herzog, 73, Forest, Ohio, passed away June 7. Greg was born Dec. 2, 1946, to the late Edwin and Doris (Thompson) Herzog. He was a 1966 graduate of Kenton High School and served in the Army National Guard. He married Norma K. Sprang on March 7, 1970. Greg raised polled Hereford cattle and owned Herzog Lime and Stone. He was an active member of the Ohio

Cattlemen’s Association and the Hardin County Cattle Producers. He is survived by his wife, Norma; their two children, Shawn Herzog and Nichole Wykes; five grandchildren, E. Jordan (Logan) Trombley, Alexis Herzog, Addison Herzog, Preston Wykes and Cameron Wykes; a greatgranddaughter, Gwendolyn Trombley; a brother, Bradley (Connie) Herzog; numerous nieces and nephews; and his canine companion, Colonel. Leon M. Langford, 84, Farwell, Texas, passed away June 16. Leon was born Nov. 15, 1935, in Clovis, N.M., to Elmer M. Leon Langford Langford and Ogetha Barker Langford. He married Julie Dee Kelso, who he precedes in death, in 1956 and they were blessed with four children. He farmed and operated Langford Herefords with his father and son until 2006 in Pleasant Hill, N.M. They moved the ranch to Okmulgee, Okla. The business grew to be one of the largest producers of registered Hereford bulls in the country. Leon served on the American Hereford Assocation Board of Directors. Among many highlights of his career was winning his first national show at the American Royal in 1999. He was known to be true to the meaning of his name — a lion. Leon loved to feed family and friends anytime someone came to visit — a trait passed down by his mother. Leon later married Suzanne Watson, who passed away due to an illness, and her daughter, Joanna Castner Post, joined the family. Suzy’s family was also in the purebred Hereford business. His life can be summarized by the following statement that a friend posted on Facebook: “I have visited your family’s ranch website and been impressed by your history and the fact you have been able to hold your heritage together as you have. So many large operations have been lost through bad management and poor decisions, along with family disputes and interference from others that it is a true inspiration to see a family fight its way through to success and dominance with a great breed in a tough business where weather and drought and snow and blasting north winds can often alter your fate.” Leon was blessed to reconnect with an old friend, Danalee Cherry, and they married recently in 2019. During their time together they shared lots of love and laughter after moving back home to Farwell, Texas. He is survived by his sweet wife, Danalee Cherry-Langford, who gave him so much joy the last year and a half. He left his three children — Jacquelyn (Robert) Taylor, Mac (Coleta) Langford and Watson (Melissa) Langford — quite a legacy that they will pass on to 16 grandchildren and 22 great-grandchildren. Hereford.org

Make plans to attend the 2020 Iowa Hereford Tour 2020 IHBA Hereford Tour Itinerary Wiese & Sons Herefords – Manning, IA 8:30 A.M. – 9:45 A.M. Templeton Rye Distillery – Templeton, IA 10:00 A.M. – 11:30 A.M. IHBA Annual Luncheon – Manning, IA Manning Hausbarn Heritage Park – (11:45 A.M. – 1:15 P.M.) Wilkerson Farms & Embryo – Linden, IA 2:15 P.M. – 3:45 P.M. Simpson Polled Herefords / 2 AM Cattle – Grimes, IA 4:15 P.M. – 5:00 P.M. Additional Information:

Tourists wishing to travel the night before, lodging is available at the Cobblestone Inn & Suites located in Manning, IA. To book a room please call (712) 655-4000 When traveling to Wilkerson Farm & Embryo and if time allows the group will try to stop for a group photo opportunity at the famous Albert the Hereford Bull Statue located in Audubon, IA. If the Templeton Rye Tour cannot be held due to COVID-19 restrictions the tour shall begin at Wiese & Sons Herefords beginning at 10:00 A.M.

AUGUST 30, 2020

For more information Visit iowahereford.org Facebook at Iowa Hereford Breeders Association Call Chance Wiese – 712-210-6893

in West Central Iowa IOWA HEREFORD BREEDERS Petersen Herefords Brent, Robin, Dylan and Nicole 2169 290th Ave. DeWitt, IA 52742 563-357-9849 bapete@iowatelecom.net

John and Joell Deppe with boys Montana, Chance, Austin and Nick 21938 — 150th St. Maquoketa, IA 52060 home phone: 563-672-3531 John, cell 563-599-5035 Joell, cell 563-599-5038 josiedeppe@gmail.com webcowsdeppebros.com

1022 Trail Ave., Wilton, IA 52778

John and Marytha Pitt 65439 260th St. P.O. Box 452 Nevada, IA 50201 515-382-2863 John cell 515-290-1383

pitt@iowatelecom.net www.pittfarms.com Hereford.org

Charles Rife and Steph 563-506-3751 Delaney Rife • Kennedy Rife

Jack Rife 515-974-9600 Emma Mach and Bill 563-260-8771

Tyler Mach • Jessica Mach

Jackson Hereford Farms 10 Indian Ave., Mechanicsville, IA 52306 Craig Jackson 319-480-1436 LeRoy Jackson cdj@netins.net www.jacksonherefordfarms.com Follow us on Facebook

GOEHRING HEREFORDS Bill and Becky Goehring 2634 Clearwood Ave. Libertyville, IA 52567 Bill’s cell 641-919-9365

David Trowbridge Tabor, Iowa 402-740-7033 david_trowbridge@msn.com

keosalebarn@netins.net

Mike England Adel, Iowa 712-251-5494

www.keosauquasaleco.com

Registered Herefords Since 1890

This space is available!

CONTACT Joe Rickabaugh

785-633-3188 or jrick@hereford.org

Amos Hereford Farm Craig and Denise Amos Indianola, Iowa 515-961-5847 515-238-9852 Cell cdamos@msn.com

HEREFORDS The Tom and Jo Heidt Family 3388 240th St. Lockridge, IA 52635 Cell 608-574-2309

www.amosherefordfarm.com

August 2020 |

New Members The Hereford World welcomes new members who joined the American Hereford Association Nov. 1, 2019, through May 31, 2020. ALABAMA

CALIFORNIA

Shannon and Justin Aplin, Wing Cauthen Cattle Carey Cauthen, Montgomery Cortes Cattle Farm David Cortes, Albertville Dead End Farms Shannon Bolte, Logan

Big Red Ranch Nicole Chapman, Oroville

Lockwood Acres Brandon Lockwood, Shoshone

Karl Bos, Rock Valley

Clements Ranch Liz Clements, Exeter

MARRIC Cattle Co. Richard Azevedo, Buhl

D R Farms Jason Schipper, Aplington

David Shields, Bloomfield

Joe Divoky, Solon

Singer Cattle Co. LLC Shawn Singer, Irvine

Lexis Grade, Cottonwood

Jared Godfrey, Oneonta

Hyatt Ranch Sarah Hyatt, Marysville Robin Moxley, Bishop

Henderson Farms Jason Henderson, Falkville

RL Rancho De Ases Robert Landeros, Covina

JWS Land and Cattle Barrett Walls, Arab

Traini Cattle John and Kelsey Traini, Madera

Nelson Farms Bruce Nelson, Opp

Triple B Ranch Alicyn Monita, Brawley

Snead Girls Mini Herefords Tiffany Snead, Attalla

Winter Creek Ranch Salli Matteson, Arbuckle

Two Rivers Cattle Co. Kirk Berryman, Tuscumbia Wehadkee Farm Gregory (Rusty) Guizar, Roanoke James Wier, Boaz

COLORADO

Joseph Adams, Wellington Briggsmiller Ranch Karen Briggs, Fruita LeRoy Butler, Nunn Daugherty Land and Cattle Kyle Daugherty, Denver

Wilson2 Farms Keith Wilson, Gadsden

The Kattle Ranch LLC Jared Jansen, Arvada

ARIZONA

Manzanola FFA Chapter Becky Ball, Manzanola

Bartlett & Bartlett Family Farms Thonetta Wang Bartlett, Eloy

Rancho Del Corazon Sofia Marquez and John Buchholz, Antonito

Chad Dana, San Tan Valley Rockin Byrd Ranch Ernest Byrd, Seligman

FLORIDA

BOSH Cattle Co. Olivia Hill, Marianna

Weagant Ranches LLC Cody Weagant, Florence

Cannon Cattle Co. Tiffanie and Heath Cannon, Cottondale

ARKANSAS

Cooper Farms Justin Cooper, Ashdown

Johnny Franklin, Cottondale

Crows Landing Danny Crow, Camp

Kirk and Tasha Head, Live Oak

D&J Black Herefords Douglas Hodges, Mountain Home

TradeWinds Ranch Alan Kelley, Brooksville

Davis Farms Ricky Davis, Junction City

Steve Roderick, Williston

Emily Wilson, Lake Butler

G4 Cattle Co. Jonathan Giles, Quitman

GEORGIA

ILLINOIS

Anderson Cattle Co. Kyle Anderson, Chrisman Becks Barn Yard Jason and Alicia Beck, Arenzville

GPACK Gary Hildreth, Rockwell

William Black V, Enfield

JJ Heltibridle Stock Farm Jeremy Heltibridle, Grundy Center

Bloomberg Cattle James Bloomberg, Berwick Mark and Julie Cole, Palmyra Epplin Farms Adam Epplin, Coulterville

McDaniel Cattle Co. Alan McDaniel, Indianola

Maubach Farms Shirley Maubach, Henry

Offenburger Farms Ben, Hannah, Andrew and Brenda Offenburger, Dallas

Middle Fork Creek Farm Amy Richey, Galatia Paszkiewicz Farms Tom Paszkiewicz, Nashville Price Farm Julie Price, Sumner

Trans Ova Genetics-Progentus John Metzger, Sioux Center

INDIANA

Boggs Funny Farm Melissa Boggs, Warsaw Curtis Brown, Peru Double H & Co. LLC Dianne Hostetler, Lagrange East Fork Ranch Philip Garcia, Charlestown Followell Farm Rick Followell, Nashville Gaskill Farms Steve Gaskill, Keystone Hawk Ridge Farm Steve Brodeck, West Harrison The Hill Indiana Mark and Liz DeHaven, Lynn

Tyler Parsley, Cave City

J&J Livestock Cory Johnson, Alma

Joan Miller, Danville

King Farms Jacob King, Rosedale James Koch, Rosedale

Ryan and Emma Nelson, New Palestine

Julie Lucas, Cochran

Old McDonalds Farm Russle McDonald, Lyons

North Fork Farms Amy Keener, Martin

Potter Farms Robert Potter, Sheridan

Robin Tanksley, Springdale

Palm Creek Farm Catherine Piper, Winder

Schaller Ag Enterprises Inc. Dan Schaller, Culver

Vinson Farms Sheldon Vinson, Fayetteville

Twisted T Cattle Jason Tucker, Ft. Valley

Snyder Farms Nathan Snyder, Reelsville

| August 2020

Jeff Smith, Osage

Ryan Vick, Delavan

MacTavish Farms Symon MacTavish, Seymour

WW Farms Daryen and Shelia Wiles, Gentry

Simons Cattle Co. Brandon Simon, Farley Standley Cattle Ted Standley, Greenfield

Fowler Farm Brandon Fowler, Carnesville

Bryan Stevenson, Greenbrier

Pleasant Valley Farms Tom and Marcy Bradley, St. Charles

Schultz Bros. Peter Schultz, Lena

Nissley Farm Philip Nissley, Harrison

John Sheehy, Siloam Springs

Shamani Langille, Malvern

Lazy F Ranch Sara Frutiger, Clay City

Copper Run Farms LLC Margaret Armstrong, Evans

Tony Sagely, Fayetteville

KJCM Cattle Keith Manternach, Monticello LazyK Farms Alan Kiene, St. Charles

Kahn Farms Chad Kahn, Brookland

LC Farms Greg Cumbie, Cairo

Scott Johnson, Russell

Larkinsburg Livestock & Farms Darin Koelm, Edgewood

Briar Creek Farms Michael Raulerson, Blackshear

Ruddell Farms Robin Ruddell, Atkins

Shane Courtney, Ridgeway

Dreessen Farms Bradd Dreessen, Sibley

Reggie Hopwood, Marion

Darren Pavis, Huntsville

Roberts Farm Glen Roberts, Mc Kee

BMW Herefords Cole Bonde, Blockton

Charles Eicher, Newbern

Swift Creek Ranch Bruce and Marsha Keller, Clanton

IOWA

Iron Rim Reserve James Eaton, Kuna

Eric Durden, Grenada

Green Acres Farm Larry Green, Tuscumbia

IDAHO

6M6 Cattle Ranch Michael Morgan, Roseville

Christian and Ashley Stoner Christian Stoner, Churubusco

KANSAS

4B Cattle Co. Matt Bolte, Coffeyville Dustin, Tracey and Dustin Allen, Osage City Doug Ross Herefords Doug Ross, Long Island Flower Cap Cattle Nathan Kruger, Independence Sharktooth Cattle Co. Kathleen Link, Udall

Connie Rutherford, Lawrenceburg Saddle Ridge Farm Myra Barrowman, Foster Jimmy Simpson, Lawrenceburg

T&T Cattle Co. LLC James Thomas, Irvine Watkins Valley Herefords Benjamin Watkins, Bonnieville Wildman Farm Kelly Wildman, Dry Ridge LOUISIANA

3P Ranch Troy Punch, Erath Karl Bickham Jr., Franklinton Black Cypress Cattle Co. Randall Perrin II, Kaplan Chadwick F Montgomery LLC Chadwick Montgomery, Opelousas Creek and Stone Cattle Brandi Price, Sicily Island Descants Slice of Paradise Shane Descant, Alexandria Ronald Dobson, Chestnut Duck Farms James Duck, Shongaloo Guilbeau Cattle Co. Lucas and Abigail Guilbeau, Galliano JT Farming LLC Jerry Turner, Greensburg Lone Star East Cattle Co. Rebecca White, Lecompte McMaster Cattle LLC Anthony McMaster, Shreveport Schackelford Farms David Shackelford, Gonzales Shiloh Ranch Freddy Mercer, Grayson TCR Farms T.J. Campbell, Ville Platte MAINE

KENTUCKY

Blair Branch Herefords Mack and Gladys Blair, Adolphus Blairs Bovine Ranch Matthew Blair, Adolphus Byford Farms Brad and Corina Byford, New Concord Clay Ison, Sandy Hook J&K Farms Sandra Kitchen, Sandy Hook King Ridge Farm Joseph King, Butler Kough Farms Candice Kough, Farmington Lakeside Cattle Co. Brent Keith, Campbellsville Lewis Land & Cattle Farms Gabriel Lewis, Olive Hill Lone Oak Farm Jim and Lavena Lewis, Waco

Windy Meadow Farm Travis Marble, Freeman Township MASSACHUSETTS

Kerry Lea Farm Lawrence Bruffee, Shelburne Falls MARYLAND

Anvil Acres Brenda McCall Griffith, Boonsboro Black Iron Farms Chad Brown, Westminster Entourage LLR Will Iager, Jefferson Honey Hay Farms Inc. Michael Rabaiotti, Keymar Jamil Jones, Chesapeake Beach Kretzer Family Herefords Randall Kretzer, Sharpsburg MICHIGAN

Robert and Judy McCoy, Grayson

A&B Timper Farms Albert and Bonn Timper, Daggett

Walnut Trail Farm Lesley Michaud, Elkhart

Measel Farms Mike Measel, Eubank

Coon Creek Farm Michael Britten, Laingsburg

Young Farms Marty Young, Norman

Noe Ridge Farms Anthony Noe, Bloomfield

Hooseâ&#x20AC;&#x2122;s Herefords Scott Hoose, Mayville

James Parsons, Paint Lick

Danny and Johanna Hopkins, Remus Hereford.org

Brandon Kerbyson, Imlay City Wilhelm Lahn, Battle Creek Daniel Pongracz, Gladwin Ventura Farm Ken and Deb Geuns, Bath MINNESOTA

Bertram Livestock Farms Gene Bertram, Morristown Dean Heins Herefords Dean Heins, Austin

Hickory Hill Cattle Co. LLC Brad Wittstock, Arbela KBF Farms Keith Fore, Salem Kicking K Cattle Co. Kody Graves, Eureka L-P Herefords Brad Presley, Morrisville Marsh Cheney Ranch Thomas Marsh, Odessa Maxwell Farm, Granby

E and J Ranch Janelle Gibble, Menahga

Osborne Cattle Co. Casey Osborne, Adrian

Iron Shoe Farm Carla Mertz, Princeton

Jeff Parsons, Monett

Little Timber Farm Rachel Gray, Blackduck

Pollard Farms Bryan Pollard, Warrenton

Naatz Family Farms Kalyn Naatz, Blooming Prairie MISSISSIPPI

3R Cattle Co. David Reddell, Gulfport Boykin Farms Woodro Boykin, Quitman Crooked Letter Cattle Co. Lauren Stokes, Hickory Davis Family Farm LLC Jeremy Davis, Mt. Olive

Lucas Phillips, Seymour

Michael Ryan, Gower Wyatt Stubblefield, Ash Grove Wells Farm Lonny Wells, Rolla Jason and Tammy Williamson, Bloomfield Jasmine Wirth, Willow Springs Scott Wolken, Jefferson City MONTANA

Cody Glenn, Mississippi State

Alice Creek Ranch LLC Danielle Buckingham, Lincoln

Goff Farms Darrel and Brenda Goff, Lucedale

Steve Fike, Ft. Benton Kevin and Susan Grover, Frenchtown

Hauptman H3 Farms Robert Hauptman, Utica

Hop Creek Ranch Co. Zach McKinley, Billings

Henson Farms Inc. Kyle Henson, Weir

Rhonda Koivu, Worden

J and M Herefords Jeffrey Lowe II, Lucedale Jones Island Farm Matthew Jones, West Point Magnolia Miniature Herefords Kaitlyn Davis, Moss Point Sisung Cattle Co. LLC Cole & Debbie Sisung, Roxie Tallahaga Herefords Colby Clark, Louisville MISSOURI

Bradshaw Ranch Riley Bradshaw, La Belle Kaleb and Michelle Claxton, New Bloomfield James Cook, Linn Creek Crist Farms Jack Crist, Lewistown DnD Farms Devon Dowler, Owensville Tom and Shirley Damewood, Milan Dougherty Farm Jeremiah and Summer Dougherty, Walnut Grove

Lost Boy Farms Kayla Koivu, Worden MK Black Herefords Matt and Kathy Smith, Opportunity The Peeplesâ&#x20AC;&#x2122; Farm Samuel Peeples, Hamilton Jacob Proctor, Alzada Reisig Cattle Inc. David Reisig, Hardin Jason Rorabaugh, Belgrade Marc Spear, Missoula Yellowstone River Ranch LLC Cheyenne Bray and Wyatt Adler, Emigrant NEBRASKA

Cadmiel Ghinga, Everton Tara Goodlett, Clarence Hereford.org

Rockin KB Rebekah Graham, La Luz NEW YORK

Alfred State College Rachel Smith, Alfred Black Rose Herefords John Carter, Little Valley Borderline Land N Cattle John Gutowski, Lockport Hillside Acres Brandon Sahrle, Wayland Les Is More Farms Vicki Kuipers, Byron Mahaffy Farms Gary Bessette, Greenwich Oaks Creek Family Farm LLC Elizabeth Cotton and Joseph Bendlak, Richfield Springs

Juniper Farms Krystal Pittman, Filley Bobby Meyers, Omaha Purdum LLC Jerry Purdum, Thedford Brandon Ritter, West Point

Trenton Schumm Herefords Trenton Schumm, Guide Rock Triple R Cattle Co. Jake Renner, Lincoln NEVADA

Bartell Ranch LLC Darla and Edward Bartell, Orovada Tricia Umphries, Yerington

Mengert Farms LLC Dean Mengert, Fostoria

OREGON

Camas Valley Ranch Caitlin Wager, Camas Valley

Muhlenkamp Cattle Co. Kurt Muhlenkamp, Mendon

Jennifer Cernac, Scappoose

Pletchers Miniature Herefords Jessica Pletcher, Crooksville

Brooke Kralman, Milton Freewater Greg Thom, Colton

Ridge Acres Farm 2.0 David Kuckuck, Martins Ferry

Windridge Farms Sharon Kaufman, Tualatin

Rummell Farm Sara Shepherd, Carrollton

PENNSYLVANIA

Sara Stephens, Beverly Swingle Farms Heath and Amy Swingle, Zanesville Angie Wiechart, Ft. Jennings

JAREZ Farm Andy Fleck, Everett

Barron Ranch Crissy Barron, Talala

Blake Kingston, Washington

BR Hereford Farm Bailye Robertson, Tahlequah

Cameron Loucks, Tioga Justin and Elizabeth McCullough, Slippery Rock

CC Herefords Chelsea Crow, Warner

MK Farm LLC Andrew Mislo, Mill Run

Cross B Ranch Samantha Harper, Broken Arrow

Nicholas Ochs, Lucinda

Abbey Derryberry, Pauls Valley

Triple H Farms Tim Helfter, Potsdam

Eastwood Farms Joseph Eastwood, Hugo

John Richardson, New Wilmington Schannauer Farms Clayton Schannauer, Sinking Spring Shue Farms LLC Dan and Brenda Shue, Glenville

Tonya Farasyn, Cushing NORTH CAROLINA

Blevins Farm Michael Blevins, Burnsville Harley Bourgeois, Gastonia Chapman Cattle Co. Bryant Chapman, Taylorsville The Earls Family Farm Kyle Earls, Morganton Long Branch Farm David Strawn, Burnsville Triple M Beef Tony Matthis, Clinton Victory Hill Agricultural LLC Joseph Reagan, Statesville Whiskey River Cattle Co. William Shields, Warrenton NORTH DAKOTA

Jonathan Ficek, Manning Marc Murdoff, Jamestown

Luke Ressler, Hillsboro OHIO

Allen Way Farm LLC James Allen, Leavittsburg B&E Farm Jeffrey Egbert, Williamsburg DB Farms C/O Devon Grosjean Devon Grosjean, Wooster Matthew Haun, Kenton Tim Hoffman, Vincent Hutchinson Farms Brad, Jeremy and Shelby Hutchinson, Lima Jack Wilson Farms LLC George Wilson, Salem JB4SF Jim Brown, Bristolville Mefford Mini Hereford Farms Heath Mefford, Lucasville

Small Town Cattle Co. Eric Moore, Fairfield

Grace Fenton, Stigler Gaskins Land and Cattle Thomas Gaskins, Slick

Soergel Family Cattle LLC Richard Soergel, Evans City

Orlando Harris, Meeker

Springbrook Farm LLC Dustin Yoder, Huntingdon

Hdez Cattle Co. Micheal Hernandez, Morris

Stone Runn Farm William Reynolds, Gardners

IOC Cattle Co. Ashley Watson, Council Hill

Ronda Turner, Pittsfield

Jena Jones Land and Cattle LLC Jena Jones, Woodward

Winter Mountain Farms Keith Lusch, Andreas

Jones Cattle Co. Quinn Jones, Stigler

SOUTH CAROLINA

Jordan Family Farms Skeeter Jordan, Wellston

Circle R Farm Randy Reeves, Easley

K and D Farms Don Schiltz, Seminole

Emily Collins, Andrews Dogwood Ridge Farm LLC Robert Roper, Laurens

M2G2 Farm Matt and Mary Wilson, Edmond McC Ranch Don and Jennifer McCreary, Skiatook MJ Krazy 8 Ranch Johnna Stevens, Blanchard

Thomas Gore, Andrews Haley Quality Livestock LLC Jacob Haley, Rock Hill SOUTH DAKOTA

Momma Tried Ranch Shelly Disse, Ft. Cobb

Randy Freng, Mission Hill Larissa Hansmeier, Bristol

Kenney Robertson, Wewoka

LS Cattle Co. Dave Sietsema, Mitchell

Rocking LD Ranch Denny and Lori Batty, Gracemont Sasquatch Cattle Co. Matthew and Celia Brown, Stilwell Simpson Farms Mark Simpson, Meeker

NTM Cattle Co. Nick Tesch, Brookings Kevin Strand, Hermosa Mick and Mark Trask, Wasta

Thompson Ranch Zack Thompson, Perkins

TENNESSEE

Almyra Ranch Joe McDaniel, Brighton

Ticknor Land and Cattle Co. Joshua Ticknor, Tulsa Adolfo Vasquez, Owasso Whiskey Bend Ranch Ed and Tyler Thompson, Pauls Valley Wilkerson Farms D.L. Wilkerson, Pushmataha

Cabbage Creek Herefords Kase Smith, Martinsburg Drobezko Show Cattle Monica Drobezko, Slippery Rock

4 Square Acres Steven Chasteen, Miami

Diamond D Farm Duane Scott, Wilburton

Blessed Legacy Ranch Daniel Keeny, Felton

Sean Doran, Lewisberry

OKLAHOMA

Ruby Star Farm Jim McSweeney, Medusa

Pettie Ranch Jim Pettie, Bottineau

Chad and Marcia Spahr, Wayne

G-T Ranch Terri and Gary Prindiville, Pevely

Kuykendall Herefords Brandon Kuykendall, Roswell

Kellen and Katie Jorgensen, Exeter

Enderle Cattle Co. LLC Cody Enderle, Oran

Freiberger Farms Chris and Mandi Freiberger, Beaufort

Bays Cattle Co. Ty Bays, Silver City

Michael Iverson, Alexander

Shipman Hill Ranch Ronald Shipman, Fairfield

Frederici Farm Jeffrey Frederici, Eldridge

NEW MEXICO

Furman Beef Co. Tyler Furman, Raymond

Dusty Knoll Cattle Co. Sanborn Ball, Salem

Estrella Sisters Cattle LLC Marcos Ek, Sparta

NEW JERSEY

Two Creek Farm Jennifer Ward, Wantage

Arrowhead Farms Leslie Bingham, College Grove Jennifer Barker, Mulberry Delk Farms Matt Delk, Cookeville Double H Farms Brandon Wilson, Beech Bluff continued on page 64...

August 2020 |

...New Members continued from page 63 TENNESSEE continued

Erbe’s Farm Jodi Erbe, Fayetteville Frog Branch Farms Lee and Stacey Barnett, Cleveland Grinders Switch Cattle Co. Carrie and Todd Meehan Kehoe and Hensel, Centerville J&A Farms Jacob Conn, Greeneville Ron McKay, Morrison Mitchell Homestead Kristi Phillips, Arlington James Patton II, Duck River Peterson Farms Paul Peterson, Enville David L Prine David Prine, Bells

Steel Caps Cattle Co. Eric Durbin, Howe

Stephen Mullen Herefords Stephen Mullen, Okanogan

Rhonda Boone, Webster

K&M Farms Karen Brown and John Sanford, Gilmer

Sulemana Farms Isaac Sulemana, Sullivan City

Whiteface Mini’s Wilbur Hammond, Sequim

C. Hugh Bowden, Gilmer Breezy Point WR Rusty Hierholzer, Kerrville Jason Bryars, Dayton John Burson, Silverton

L&M Cattle Co. Christi Smith, Gilmer

Chick Ranch Cattle Co. Connie Chick, Blanco

Landreneaux Cattle Co. William Landreneaux, Longview

Circle H Cattle Clay and Trey Harris, Seminole

Angela and Daniel Lange, Ballinger

Copperhead Hill Ranch Rhett Stuman, New Braunfels

Sixmile Creek Farm John Stevenson, Maryville

Corpsman Cattle Co. John Rouse, Commerce

Seth Smith, Lynchburg

Cross Timbers Michele O’Hanlon, Van Alstyne

Snyder Farms Thomas Snyder, Quebeck

Cypress 3B Farms Matt Braddock, Van Alstyne

Southern Red Farms Brandon Moore, Riceville Sulphur Fork Farm Stephen Reed, Springfield Tennessee Valley Cattle Ranch Tom and Joann Warner, Pulaski Walnut Ridge Farm Mark Wells, Riceville

West Farms Brandon West, Tellico Plains Winters Plantation Kyle Winters, Eagleville Wolf Creek Ranch Lynda Hinson, Centerville

TEXAS

5 D’s Ranch Christopher Dauphinais Sr, Hempstead

Adams Farms Christian Gonzales, San Antonio

Thomas McReynolds, Van Vleck Shelley Milberger, Inez

Chaz and Kara Munoz, Waxahachie Musgrove Ranch Marci Musgrove, Crockett

Foushee Farms Bryan Foushee, Boerne

Neel Ranch Jason Neel, Hockley

Francisco Valley Ventures John Oppelt, Castroville

Rhiannon Newsom, Tahoka No Bull Ranch Glynn Walker, Florence

Rose Lee Frost, Happy

Ornelles Ranch Steven Ornelles, Granbury

Laura Garner, Kaufman

Julie Osborn, Gary

Gidney Farms LLC DBA 5G Cattle Co. Joe Gidney, Blue Ridge

P&J Ward Farms James Ward, Balmorhea

Greer Cattle Co. Brad Greer, Colleyville Grubelnik Show Cattle Garydale Grubelnik, Lubbock Jordan Guidry, Vidor

BarRx Ranch Everett Adcock, Lockhart

Haynie Farms Dale, Jeff and Duane Haynie, Kemp

Steven Bell, Eustace

Pfluger Herefords LLC Walter Pfluger, San Angelo Mike Pickrell, Lubbock Laura Poignant, Pilot Point Kristopher Pressler, Boerne R&R Ranch Renea Lopez, Lovelady RB Herefords Randall Clark, Avery Rockin H Ranch Lance Hall, Waxahachie

T-5 Ranch Rial Taylor, Garrison TC Ranch Kelsee Benge, Graford Thousand HIlls Darrell Reynolds, Weatherford

WEST VIRGINIA

Brookside Farm Andy Hall, Point Pleasant Brushy Lick Farm David Morrison, Marlinton

TL Cattle Co. Lance and Tabitha Story, Mexia

Fincham Farms Jason & Gabriele Fincham, Elizabeth

Triple D Ranch Don Summers, Wimberley

John Foster II, Letart Matthew Foster, Letart

Triple Eleven Ranch LLC Geoffrey Bergren, Lindale

H&M Farms Jimmy Roberts, Summersville

Triple L Ranch Randall Arceneaux, Canyon

My Three Sons Farm Brent Watson, Spencer

Triple M Ranch Quinton Odom, Ozona

Charles and Arzetta Raines, Camden

Rita Trosper, Sidney Felix Venegas, Ozona W Brothers Cattle Co. Glenn Muniz, Cedar Park Walking B Cattle Co. Pete & Tori Branch, Dublin Amber Wells, Tyler White Feather Farms Michael Gantt, Greenville Wyly Herefords Randy Wyly, Hico Xrc Ranch LLC Richard Minnix, Weatherford Nathan and Christina Yough, Huntsville Patrick Zan, Bremond UTAH

BS Cattle Co. Kyle Bell, Nephi Huggins Ranch Steve Huggins, Portage JM Livestock LLC James Oliver, Levan K&J Cattle Jessica Checketts, Logan Dallen McFarlane, Price Rockin T Herefords Trent Bailey, Wellsville

Stone Family Farm Steve and Lorry Stone, Leon Triple F Farm James Ford, Augusta Triple R Farms Paul Sweeney, Summersville James Wayne, Gassaway Woodside Cattle Co. Amy Short, Walkersville WISCONSIN

B&T Farms Todd and Breanne Zaremba, Tomah C&B Farms LLC Cheryl Graber, Mineral Point Carrousel Farms Brad Bader, Monroe Colrud Farm Doug Colrud, Mosinee Jim Faulds, DePere Forster Cattle Co. Bryce Forster, Menomonie Freedom Farming LLC Doug Free, E. Troy Hannah’s Beef Chris Semann, Norwalk Rebecca Jeppesen, Rib Lake JSA Ranch Josh and Stephanie Adams, Delavan

Ryan Ross, Roosevelt

Kozlowski River Side Acres Joseph Kozlowski, Mauston

Soggy Bottom Cattle Co. Brent Walker, Mountain Home

Kueter Farms Alec Kueter, Darien

Gregory Wooley, Lapoint

Tom Kupke, Argyle Jordan Mahnke, Portage

VIRGINIA

Jacob Bevins, Mineral

Mini Moo Farms Matthew Roycraft, Cadott

Clover Green Farm LLC John Teel, North Garden

Narrows Creek Farm Isaac and Stepanie Knuth, Loganville

DM Cattle & Sheep Co. Duncan Merritt, Stuart

Spitball Herefords Chris Lee, Clinton

Goose Creek Cattle Co. Thomas Shaw, Raphine

Dean and Brenda Suchla, Whitehall Sunny View Farms Debbie Drews, Mukwonago

Rockin W Farm

Grace Haven Farm Kipper Price, Mouth of Wilson

Melissa Whitt, Bagwell

Berk Shervin, Paris

TC Farms Terry Kees, Mondovi

Heritage Farms Rebecca Morris, Decatur

Rocking R Ranch Justin Readett, Gatesville

Triple 2 Farms LLC John Fitzgerald, Tyro

The Rustic Group C/O David DeLong , Jamesville

Tom Ingalsbe, Taylor

Sackett Ranch John and Carrie Sackett, Stephenville

IV Ranch LLC Ben Ivey, Hondo

Bertschy Cattle Co. Louis Bertschy, Weatherford

J-O Ranches LLC David Hajek, Poolville

John Bezner, Tyler

JAB Herefords JR Peace, Buckholts

McMahon Ranch Kevin McMahon, Coleman

Doug Awbrey Ranch Doug Awbrey, Comanche

Happy Bear Ranch Barry Steele, North Richland Hills

Blackwater Ranch Anita and Gary Mancini, Katy

Lookout Valley Ranch Scott Alexander, Jacksonville

Mt Olive Ranch Jairo Olivares, Rockwall

Bar AWE Amanda Evans, Clyde

Black Hills Land & Cattle Cody Black, Muleshoe

LJH Cattle Co. James and Lorrie Hard, Montgomery

Steven and Kelly Dishman, Nocona

H&B Helms Farms LLC Hunter Helms, Rotan

Bergin Miniature Herefords Dane and Timothy Bergin, Wichita Falls

Terry Lehmann, Lagrange

Morning Sun Ranch Dawn Barnett, Winnsboro

Tayton Bammert, Goliad

Simon Benavides, Waller

Lazy S Terry and Ginger Stennett, Talpa

Diamond WR Cattle Co. Joy Rogerson, Reagan

Grass to Food Farm Ryan Marcum, Elgin

5C Ranch Travis Carter, Leonard

Lazy Armadillo Cattle Co. Christopher Dauphinais Jr., Hempstead

Diamond S Cattle Katye Swiful, Gonzales

Frontier Rodeo Cattle Co. Jerry Nelson, Brenham

Wright Farms Michael Wright, Reagan

DeWayne Lanier, Alleyton

Dustin Meier, Brenham

Double L Ranch Leonard and Linda Buffe, Hamilton

Weber Cattle Co. Johnny Weber, Franklin

Shelley Nix Johnson, Caddo Mills

CCC Chads Cattle Co. Chad Winkleblack, Pampa

Cooper and Cooper Cattle Jessica Crabtree, Perrin

Shady Branch Farm Michael Marchetti, Spring City

KB Jones Cattle and Horse Co. LLC Kelly Jones, Quinlan KM Cattle Matt Cookston, Mabank

Cobb Land and Cattle Tom Cobb, Spring

Rich Blessings Farm Justin Richardson Justin Richardson, Shelbyville

Kahanek Ranch Kade Kahanek, Hallettsville

Caldwell Cattle Co. Ashley Caldwell, Avery

Cline Ranch Daniel Cline, Dayton

Rich Blessings Farm Roger Richardson, Shelbyville

Justin Bailey, Burkburnett

JR Works Jason Eddington, Gilmer

Cade Cattle Co. LLC Clay Cade, Snyder

Luke McDade, Cottage Grove

Almosta Ranch Reagan Dill, Sachse

Bonnie Vee Miniature Cattle Co. Randal Coltharp, Holliday

JD Herefords Dennis Jasik, Pleasanton JE Cattle John Olson, Victoria

| August 2020

Schmitz Farms Doug & Rene Schmitz, Gainesville Schmitz Farms Doug & Rene Schmitz, Gainsville Smith Farms Nickie Smith, Commerce Southern Belle Ranch Kristen Frazier-Bauer, Terrell

WASHINGTON

Country Creek Farm Janine Wilson, CleElum HK Farm Scott Hoolsema, Prosser Lewcedar Acres Kathrine Murray, Woodland Soundview Farm Marcy Johnson, Kingston

TS Cattle Co. Amy Espenscheid, Argyle Two Creek Farms Justin Miklaszewski, Franksville WYOMING

Lisa Balstad, Parkman Edelman Livestock Riley Edelman, Wheatland

Hereford.org

HEREFORD SEEDSTOCK SECTION ALABAMA

Ernst Herefords 1975 E. Roosevelt Rd. • El Nido, CA 95317 Gino Pedretti 209-756-1609 Mark St. Pierre 209-233-1406 Gino Pedretti Jr. 209-756-2088

Marshall Ernst Family Windsor, CO 80550 970-381-6316 www.ernstherefords.com – and on Facebook BULL SALE – MARCH 2021 At Atkinson Stockyards LLC in Atkinson, NE

Matthew Murphy 4360 Bronte Ln. Douglasville, GA 770-778-3367 Keene Murphy 770-355-2192

1968 Burton’s Ferry Hwy. Sylvania, GA 30467 Jim 912-863-7707 912-690-0214 cell www.thompsonherefords.com

High Altitude

PAP Tested Since 1980 at 8,000 ft.

Glynn Debter, Perry Debter or John Ross Debter 205-429-4415 or 205-429-2040 4134 County Hwy 30 • Horton, AL 35980 debterfarm@otelco.net

MIKE FUCHS HEREFORDS

The Mickelson Family P.O. Box 2689 Petaluma, CA 94953 707-481-3440 Jim 707-396-7364 Bobby JMMick@sonic.net sonomamountainherefords.com

Randy & Kelly Owen Red, White, and Black: Dixieland Delight Angus, John & Randa Starnes Hereford Production Sale Office: 256-845-39 1st Sat. in May John: 256-996-5545 Roland Starnes: 706-601-0800 High Cotton Bull Sale 553 Randy Owen Dr. NE October 2020 Fort Payne, AL 35967 www.tennesseerivermusic.com cattle@tennesseerivermusic.com

3673 Co. Rd. 14 Practical Del Norte, CO 81132 Proven Mike 719-657+2519 Real World mikefuchsherefords@gmail.com Cattle

IDAHO 31058 Colyer Rd. Bruneau, ID 83604 www.hereford.com

Annual Sale • Dec. 2020

Doug Hall and Family Registered Herefords 1634 M Rd. • Fruita, CO 81521 970-985-2938 • doughallfamilyherefords@aol.com www.hallherefords.com Selling bulls at the U.B.I.A. Performance Bull Test Sale – Salina, Utah, the third Saturday in March

Guy and Sherry Colyer – 208-845-2313 Guy cell – 208-599-0340 Kyle cell – 208-250-3924 Katie cell – 208-599-2962

Bulls for Sale at Private Treaty Excellent Replacement Heifers

Performance Testing Since 1978 • Females for sale at the ranch.

ARIZONA Mountain View

H e r e f o r d

R a n c h

WEIMER

CATTLE COMPANY

Tom and Cindy Weimer P.O. Box 1197 • Susanville, CA 96130 530-254-6802 • 530-260-0416 mobile weimercattleco@citlink.net www.weimercattleco.com

Grace Wystrach

HC 1, Box 788 • Elgin, AZ 85611 520-456-9052 Located 7 miles west of Hwy. 9 on Hwy. 82

CALIFORNIA

R AN CH

Karl & Gail Blagg Graham & Kasey Blagg P. O. Box 1645 Grass Valley, CA 95945 Karl 916-531-3443 Graham 530-913-6418 Ranch 530-265-9395

Don Shrieve, Manager 2351 Vineyard Rd. • Roseville, CA 95747 916-397-7661 cell • 916-771-0175 Fax djshriev@gmail.com www.wintunranch.com

COLORADO

Steve Lambert Family 2938 Nelson Ave. Oroville, CA 95965 Cell 530-624-5256

lambertranchherefords.com Jim McDougald, Manager

559-822-2178

McDougald Family 559-822-2289

George Kubin • 970-323-6249 4535 Hwy. 348 • Olathe, CO 81425

Keith Elkington – 208-523-2286 Layne – 208-681-0765 Brent – 208-523-6461 Eric – 208-881-4014

Line One Breeding

RANGE READY, PERFORMANCE PROVEN Visitors always welcome.

Q uality — Not Q uantity

850 Meadow Ln. • Guffey, CO 80820 719-689-2047 or Cell 719-650-4929

Clark Anvil Ranch Registered Herefords and Salers

“Profitable eal World Cattle”

Tom Robb & Sons

Mrnak Herefords West Loren, Terrie, Hunter and Tanner 9728 Blue Mt. Ranch Rd. • Whitmore, CA 96096 775-848-0160 • 530-472-6431 lorenmrnak@aol.com www.mrnakherefordswest.com

Hereford.org

5080 E. Sunnyside Rd. • Idaho Falls, ID 83406

Polled Herefords that calve easily, milk and grow in a working environment. Jack and Colleen Filipowski 208-263-7264 1078 S. Center Valley Rd. Sandpoint, ID 83864

POLLED HEREFORDS Registered • Commercial

20083 Homedale Rd. Caldwell, ID 83607 Scott 208-850-1329 Kim 208-841-8250 Emilee 208-965-3130 Ben 208-546-2310 www.HoltCattle.com

34125 Rd. 20 N. • McClave, CO 81057-9604 Tom cell 719-688-2334 719-456-1149 • robbherefords@gmail.com

Annual Sale • Second Wednesday in April

Clinton Clark 32190 Co. Rd. S • Karval, CO 80823 719-446-5223 • 719-892-0160 Cell cclark@esrta.com • www.clarkanvilranch.com

54286 W.C.R. 27 | Carr, CO 80612 Bryan and Linda Sidwell Bryan cell 970-381-0264 Linda cell 970-381-6811

Cline

sidwell@ezlink.com

33111 CO – 196 | McClave, CO 81057 719-829-4425 | 719-688 -5410 Stan clineherefordfarms@gmail.com

JBB/AL HEREFORDS James and Dawn Anderson / Bev Bryan 208-280-1505 1973 S. 1500 E. • Gooding, ID 83330 jbbalherefords.com Private treaty bull and heifer sales Herefords Since 1967

Shaw Cattle Co.

22993 Howe Rd. Caldwell, ID 83607 www.shawcattle.com greg@shawcattle.com

Registered Herefords & Angus

morrellranches@yahoo.com

ELKINGTON POLLED HEREFORDS

239 Cattail Bay • Windsor, CO 80550 Office 970-686-7231 • Ranch 970-653-4219 Cell 970-222-6005 mike@lerouxlandandcattle.com • www.lerouxlandandcattle.com

Morrell Ranches Barry, Carrie and Bailey Morrell 5640 Co. Rd. 65 Carrie Cell 530-218-5507 Willows, CA 95988 Barry Cell 530-682-5808

Dan 208-339-2341 Follow us on Facebook Teresa 208-339-2340 DanielsHerefordRanch Rex 208-766-2747 danielsherefordranch@yahoo.com

KUBIN HEREFORD RANCH

Registered Herefords Registered Herefords 46089 Rd. 208, Friant, CA 93626

Commitment to Quality since 1915

1350 N. 2100 W. Malad, ID 83252

Mike, Ann, Laura and Daniel Leroux, Owners

High Altitude Registered Horned Herefords

Our Goal

DANIELS HEREFORD RANCH

R egistered Polled, Horned Bulls and R eplacement H eifers

Ranching in the Colorado Mountains for Over 100 Years! Registered Hereford and Angus Bulls • Replacement Heifers

James T. Campbell Brandon Theising 805-520-8731 x1203 P.O. Box 1019 805-358-2115 cell Simi Valley, CA 93062-1019 brandon@pwgcoinc.com www.pwgcattle.com

Robert and Rita Weitzel 16662 Rd. 25 Dolores, CO 81323 970-882-2286 www.hangingwherefords.com

Polled Herefords

Ken and Suzanne Coleman 1271 C.R. 115 Westcliffe, CO 81252-9611

www.colemanherefords.com 719-783-9324 Fax 719-783-2211

Total Performance Based on a Strong Foundation of Working Mothers

Coyote Ridge Ranch 18300 C.R. 43 LaSalle, CO 80645

Jane Evans Cornelius 970-371-0500

Hampton and Kay Cornelius 970-396-2935

www.coyoteridgeherefords.com

GEORGIA

THE BULL BUSINESS

Greg: (208) 459-3029 Sam: (208) 880-9044 Tucker: (208) 899-0455 Ron Shurtz: (208) 431-3311

Greenview Farms, Inc. The oldest established herd in Georgia.

Winton C. and Emily C. Harris and Family Polled Hereford 1942 Jonny and Toni Harris 334 K-Ville Rd. Screven, GA 31560 912-586-6585 greenviewfarms@windstream.net

Braford 1983

Square and Round Bermuda Grass Hay

Seedstock source for the purebred or commercial breeder

Performance and Quality From Grazing Since 1942.

Neal Ward 673 N. 825 W. • Blackfoot, ID 83221 208-684-5252

Herd Sires: Remitall Online 122L • MC Ranger 9615 • Trail Boss

August 2020 |

HEREFORD SEEDSTOCK SECTION

Knott Farm

ILLINOIS

9235 E. Eagle Pass Rd. • Ellisville, IL 61431 Ruth Knott 309-293-2313

Baker Farms Family Agri-Business Since 1933

1278 E. 20th Rd. Streator, IL 61364 Fred • Debby Sarah • Susan • John 815-672-3491 • Cell 815-257-3491 Fax 815-672-1984

Robert Knott 309-778-2628 Home 309-224-2628 Mobile

Enough cattle to have breeding stock for sale at all times!

Pete Loehr, owner 113 W. Northgate Rd. • Peoria, IL 61614 309-692-6026 • 800-937-BEEF Office • 309-674-5513 Fax

Dan Bixler 7115 E. 1000th Ave., Newton, IL 62448 618-544-1842 • 618-562-3888 cell insman542002@yahoo.com

Farm is 1.5 miles west of Sharpsburg, Ill.

Burns Polled Hereford Farm 10124 Michael Rd., Coulterville, IL 62237

Sherwood Burns 618-443-2007 618-521-3678

Kent Burns 618-443-6279 618-521-3199

Cattle for sale at all times Double B Herefords LLC Chase and David Brown 9879 Hackney Rd. Warrensburg, IL 62573 Chase 217-620-9133 cdbrow2@gmail.com

Joe and Lauri Ellis 765-366-5390 Matt and Lisa Ellis 217-712-0635 Phil and Joyce Ellis 765-665-3207

26455 N. 2300th St. • Chrisman, IL 61924 www.efbeef.com • efbeef1@aol.com

Eubank FARMS Eric, Kenin and Kelby Eubank P.O. Box 11 • Oblong, IL 62449 618-562-4211 Cell eeubank@monteaglemills.com

FFarmsleisher

Rich & Michelle Fleisher Knoxville, IL 309-208-8826

Since 1919

618-407-8374 Gene’s cell 618-407-0429 Lori’s cell glstumpf@htc.net

Jeff and elly Yoder 2356 N 1230 E. Rd. • Edinburg, IL 62531 217-623-5790 • Cell 217-827-5796 jwyoder62@gmail.com

Lucas Goldstein

Robert 815-562-6391 James 815-562-4946 Malcolm 815-562-5879

NEWBOLD FARMS INC.

Douglas E. Gerber 5324 State Rd. 227 S. • Richmond, IN 47374-9425 765-935-5274 Cell • 765-220-1070 douglas@gerbercattle.com • www.gerbercattle.com

11109 N. 50th St. Oblong, IL 62449 Mark Newbold 618-592-4590 • 618-562-3401 Cell

Chris and Janell Happ 23817 Meridian Rd. Mendota, IL 61342 Chris’s cell 815-823-6652 happ84@yahoo.com www.happherefords.com

| August 2020

Walter, Megan and Chuck Douthit Downey Land & Cattle LLC 1805 RS 115 Megan 785-332-8575 St. Francis, KS 67756 Chuck 785-332-4034 megan@douthitherefords.com

Grant and Linda McKay and Family 1226 8th Rd. Marysville, KS 66508 785-619-6086 308-470-1190 cell glmherefords@bluevalley.net www.glmherefords.com

Darrel and Anna Behrends Jim Behrends & Leonda Markee • Kim & Liz 29014 E. C.R. 1000 N. • Mason City, IL 62664 217-482-5470 dab3741@cassblue.com • www.ohfherefords.com PERFORMANCE HEREFORDS • Visitors Always Welcome

Paquette Hereford Ranch Andrew Paquette 1725 East 3400 North Rd. St. Anne, IL 60964 815-671-0589 Andrew apaquette15@gmail.com

Prairie Meadow Herefords 11268 Hobbs Rd. Rochester, IL 62563 Office 217-529-8878 Greg 217-725-7095

HERBEL “Straight Station Line Ones” 20161 Saline Rd. Lucas, KS 67648

Cows for sale at all times. Curtis, Tobie, Erica and Ethan Kesling 1918 W. Delaware Rd. Logansport, IN 46947 574-753-3193

OAK HILL FARM

G ale L audeman Family

3629 5th Rd. Bremen, IN 46506 Gale, Connie, Todd, Jason, Jennifer, Bryan and Cassie Laudeman Jason’s cell Gale’s cell 574-298-6470 cjlaudy@fourway,net 574-209-6470 www.laudemanfamily.com

HEREFORDS

Jon E. Herbel 785-324-2430 herbelxp@gmail.com

Since 1944… A respected cow herd and premier Hereford performance bull breeder

2271 C.R. 74 • Quinter, KS 67752 Gordon Jamison 785-299-0441 Daron Jamison 785-650-9639 Devin Sweitzer 785-299-0663 www.jamisonherefords.com

JENSEN BROS. Rob, Kristie, Kylie and Logan 7477 E. 825 N. • Otterbein, IN 47970 765-491-0258 kristielm2001@yahoo.com SHOW STEERS AND HEIFERS FOR SALE!

IOWA STREAM CATTLE CO.

Rod, Sue, Lisa and Sarah Stream 51590 St. Hwy. 14, Chariton, IA 50049 641-774-8124 streamcattle@hotmail.com • www.streamcattle.com Just north of Chariton on State Hwy. 14

309-995-3013 Randy 309-853-6565 • Jamie 309-853-7674 purplereign76@gmail.com • www.purplereigncattle.com

Bull Sale March 2021

Kevin and Sheila 785-374-4372 Kevin — Cell 785-243-6397 Sheila — Cell 785-262-1116 Box 197 • Courtland, KS 66939 jensenks@courtland.net www.jensenbros.net

Alex and Mariam Mih P.O. Box 2, Chanute, KS 66720 620-431-3917 • albear76@yahoo.com Doug Pearish 620-473-3179 • 620-212-0038 mobile Dale Beecher Breeding cattle for economically relevant traits and performance.

Annual Sale

4th Monday in March Jan R. 785-482-3383 Arden 785-466-1422 Box 8 • Dwight, KS 66849 jakoleen7@gmail.com www.oleenbrothers.com

Bulls • Females • Semen • Embryos

31554 Delta Ave. Manning, IA 51455 P.O. Box 305

(712) 653-3678 wieseandsons@gmail.com www.wieseandsons.com

Nate and Courtney Wirtjes

9272 Freeport Rd. • Durand, IL 61024 815-629-2441 • Cell 815-871-9118 • wirtjes2@msn.com Visitors always welcome • Member of The Offen

KANSAS

Eric, Cindie, Cassie and Krista Allscheid 8052 Andy Rd. • Waterloo, IL 62298 618-939-5376 • Cell 618-593-9642 soph@htc.net www.ShingleOaksPolledHerefords.com

10272 S. Forsse Rd. • Falun, KS 67442 www.oleencattleco.com oleencattle@hometelco.net Glenn 785-826-0870

Chuck 785-452-2961

Brandon 785-452-8148

Kevin and Vera Schultz Cell 620-546-4570

Tim and Tracie Sayre Seely, Kendi and Kira Sayre 13188 Virginia Rd. • Arenzville, IL 62611 217-473-5143 sayreherefords@gmail.com

HAPP HEREFORDS Cattle for sale anytime at the farm, private treaty. Call or stop by to check them out.

785-332-2323 Cell 785-332-4240 4vranch1@gmail.com 4vranchdouthitherefords.com

INDIANA

SAYRE HEREFORD FARM

17469 N. 14000th St. 217-663-3390 Ef ngham, IL 62401 goldstein123@outlook.com

Margo Douthit

Mark, Katie and Kayla Stephens 217-825-7913 Cell mark_stephens46@yahoo.com Danny Stephens, Trailers • 217-824-2815

Kings, IL 61068

Gen-Lor Farms Gene and Lori Stumpf 473 Gilmore Lake Rd Columbia, IL 62236 618-281-6378

600 S. Lorraine St. St. Francis, KS 67756

www.douthitherefords.com

Randy and Jamie Mullinix 997 Twp. Rd. 150E Toulon, IL 61483

Andy, Bryar & Emersyn Fleisher Knoxville, IL 309-582-4633

4V RANCH DOUTHIT HEREFORDS

West Wind Herefords

HEREFORDS

Gary and Debbie McConnell Box 253 Kincaid, IL 62540 217-237-2627 Gary’s cell 217-827-2761

Stephens Stephens Trailer Sales Hereford Eby Aluminum Livestock Farm P.O. Box 168 • Taylorville, IL 62568

Tyler and Hannah Schultz 620-546-1574 2048 280th Ave., Haviland, KS 67059 www.sandhillfarms.com Annual Production Sale • 4th Saturday in March Stop by for a visit anytime.

Dean and Danny 29111 B Keene Rd. • Maple Hill, KS 66507 785-256-4643 • 785-256-4010 Danny cell 785-383-2493 Located 13 miles west of Topeka on I-70, Keene/Eskridge exit then 3 miles south

Schu-Lar Herefords, LLC “ Y O UR B R A ND O F HE R E F O R D ” SCHUMANN

367 Hwy. 40, Lecompton, KS 66050 • 785-887-6754 brycegina@sunflower.com

LARSON

508 Rockfence Pl., Lawrence, KS 66049 • 785-843-5986 schular@sunflower.com

Hereford.org

HEREFORD SEEDSTOCK SECTION

info@springhillherefords.com • www.springhillherefords.com

MISSISSIPPI

Since 1976

1146 N.E. Hwy. J • Windsor, MO 65360 Eddie, Mary, Lane and Levi 660-351-4126 Carol 660-694-2569 • 660-351-4072 cell croth745@earthlink.net www.rothherefords.com

1616 John Shirk Rd. • Taneytown, MD 21787 Ray 443-871-4917 • ray.howes64@gmail.com Cyndy 443-871-6657 • clhowes@aol.com Herdsman: Billy Widerman 410-984-2961 • widermanwilliam@yahoo.com Hwy. 28 W. • P.O. Box 753 • Hazlehurst, MS 39083 Ann Zimmerman 601-894-2755 Dayne Zimmerman 704-906-1571 daynez@mindspring.com • www.cranch.com

Umberger Polled Herefords Greg Umberger 3018 U Rd. • Rozel, KS 67574 620-527-4472 Cell: 620-923-5120 gregumberger@yahoo.com www.umbergerpolledherefords.com

Roth Hereford Farm

Michelle and Jacob Wolfrey and Melissa Grimmel Schaake 3859 Federal Hill Road • Jarrettsville, Maryland 21084 410-692-5029 • GGSC@grimmelfarms.com www.grimmelgirlsshowcattle.com

Herman Nunely and Family 204 Co. Rd. 994 • Iuka, MS 38852 Cell 662-279-5136 Home 662-423-3317 leaningcedarherefords@gmail.com

Painted View Farm Registered Polled Herefords

Kevin and Marsha Wiles Farm 301-371-4652 Cell 301-788-1147 paintedviewfarm@comcast.net Middletown, MD 21769

SCH Polled Herefords

HEREFORDS

BOTKIN POLLED

KENTUCKY

Samuel C. and Linda Hunter • 301-824-4771 13651 Newcomers Rd., Hagerstown, MD 21742

Robert, Carol and Susan Botkin

1999 Walnut Hill Rd. Lexington, KY 40515 859-271-9086 859-533-3790 Cell shane4413@windstream.net

CURLEW Cattle Company

MICHIGAN

Ranch 662-462-5885 Don 662-284-9410 Colton 662-415-5885

122 Co. Rd. 358 Burnsville, MS 38833 donaldksims@hotmail.com

MISSOURI W7048 C.R. 356 • Stephenson, MI 49887 Glenn Hanson, Sr. 906-753-4684 Glenn Hanson, Jr 906-630-5169 “Cattle made for the North in the North”

MINNESOTA

Owners: M.D. and Al Bonebrake

Mark, Della, Lacey and Jane’a Ehlke 406-266-4121 Cell 406-439-4311 info@ehlkeherefords.com • Registered Hereford Bulls • Replacement Heifers • Market Calves www.ehlkeherefords.com

2.4 mi. E of 7 Hwy

32505 E. 179th St. Pleasant Hill, MO 64080 816-540-3711 • 816-365-9959 findleyfarms@gmail.com

Feddes Herefords Modest Birth Massive Meat 2009 Churchill Road Manhattan, Montana 59741

BULLS AVAILABLE AT PRIVATE TREATY.

Les Krogstad 3348 430th St • Fertile, MN 56540 218-945-6213 • kph@gvtel.com www.krogstadpolledherefords.com

Darin Krogstad 16765 Welch Shortcut Welch, MN 55089 651-485-0159

H arding Bros. Herefords Marvin and Everett Harding Rt. 2 • Ridgeway, MO 64481 660-872-6870

2477 N.W. Main St. • Coon Rapids, MN 55448 We welcome your visit! Doug and JoAnn Bryan and Marytina Bradley and Brigitte

“The Best in Line 1 Breeding”

Jack and Tresha Holden 3139 Valier Dupuyer Rd. • Valier, MT 59486 406-279-3301 406-279-3300 Ranch • 406-450-1029 Mobile www.holdenherefords.com

J BarSinceE1898 Ranch

EAST SIDE FARM Registered Polled Herefords

Jay and Shelly Stull

10718-A Liberty Rd. Frederick, MD 21701 301-898-8552 www.eastsidehereford.com

Arvid and Linda Eggen 406-895-2657 Box 292 • Plentywood, MT 59254 jbare@nemont.net

Jay-De Lorrie

Journagan Ranch Lester and John Schafer 64664 170th St. Buffalo Lake, MN 5531 320-833-2050

MARYLAND

763-755-4930 763-389-0625 612-720-1311

Gregg and Denver Alsup 18 Alsup Ln. Fair Grove, MO 65648 417-766-6801 gailalsup@gmail.com

Dan 406-570-1602 drfeddes@msn.com Tim 406-570-4771 tfeddes@msn.com www.feddes.com

Holden Herefords

HIGH PRAIRIE FARM

Larry and Donna Clemons Cody and Colt 78255 Hwy. 1077 Folsom, LA 70437 Farm 985-796-5647 Fax 985-796-5478 hornedherefords@msn.com

Hereford.org

190 Sunnyside Ln. Gold Creek, MT 59733 Dean 406-288-3330 Cory 406-288-3563 Registered bulls and commercial heifers for sale

Straight Line One Cooper Holden Genetics

LOUISIANA

eastsidehereford@comcast.net Visitors welcome!

DUTTON HEREFORDS

P.O. Box 178 Townsend, MT 59644

David and Lorie Kitchell Family Matthew and Darci, Dawson Kitchell 3471 State Hwy. 200 • Ada, MN 56510-9260 701-799-7690 • www.dakitchfarms.com

Registered Angus and Polled Herefords

BULLS ALWAYS FOR SALE

Howard Moss 895 Whitetail Rd. Whitehall, MT 59759 406-287-9947

D K

TUCKER STOCK FARMS

Bulls for sale in the spring.

James Henderson, Herdsman 417-588-4572 • Springfield, MO

Rod Findley

MONTANA

26 Years Line 1 Genetics

Jerry and Shelly Delaney & Family 2071 C.R. 101 • Lake Benton, MN 56149 507-368-9284 • 507-820-0661 Jerry Cell jdh@delaneyherefords.com • www.delaneyherefords.com

John A. Tucker, II 1790 Hidden Valley Lane Hudson, KY 40145 270-617-0301

SPHHerefords@outlook.com

Typeface — Medici Script Medium

Don and Tammy Sims Colton and Brittany Sims Ross and Amber Parker

AMBLIS

Brad, Carla, Clay, Clint, S C Caleb and Cooper HEREFORD FARMS 612 Debra Ln. Elizabethtown, KY 42701 Cell 270-668-7126 Fax 270-735-9922 bchambliss@priorityapproval.com

Eric & Kami 417-737-0055

Joe McGuffee 601-672-024 103 Earl McGuffee Rd. Ryan McGuffee 601-668-1000 New Hebron, MS 39140 ryanmcgu@bellsouth.net www.mcguffeehe efords.com Bobby Singleton 615-708-1034

Herd Sires: LJR 95N Wallace 63W, KCF Bennett Sensation D508, KCF Bennett York G377 and SCH Revolution Z72 C12

Cat t l e f or S a l e a t A l l T imes

6077 Helena Rd. • Mays Lick, KY 41055 Charlie 606-584-5194 • Blake 606-375-3718 www.boydbeef.com

Eric, Jr. 417-860-7151

David and Delores Stump Dan and Kim Schmidt 1128 Hwy. 9 Blue Rapids, KS 66411 Dave 785-556-0124 Dan 785-562-6685

For Sale: Bulls Females Semen

A G R I C U L T U R E

Marty D. Lueck, Manager Rt. 1, Box 85G • Mountain Grove, MO 65711 417-948-2669 • Cell 417-838-1482

SPRINGWATER POLLED HEREFORDS

Troy Williamson 110 161st St. Garretson, SD 57030 507-597-6221 605-254-7875 Cell twilliamson@alliancecom.net

Chad Williamson 339 91st St. Pipestone, MN 56164 507-825-5766 507-215-0817 Cell springwater@svtv.com

REGISTERED POLLED HEREFORDS Genetics for Certified Hereford Beef®

Josh Menzies 5667 State Hwy. 38 Marshfield, MO 65706

417-425-5659 Menzies Cattle Co. LLC

jmenzies79@gmail.com

McMURRY CATTLE

Fred, Doreen and Rebecca McMurry 2027 Iris Ln. Billings, MT 59102 406-697-4040 406-254-1247 Fax

August 2020 |

Squaw Creek Ranch 20 miles east of Billings 406-348-2303 www.mcmurrycattle.com mcmurrycattle@gmail.com

HEREFORD SEEDSTOCK SECTION NEW JERSEY Richard and Shirley 406-560-8122 Bruce and Tammy 406-544-1536 Kurt and Jessica 406-239-5113 P.O. Box 30055 Gold Creek, MT 59733 bruce@thomasherefords.com

Registered bulls and females for sale by private treaty. Proven bloodlines, longevity, performance, functional justin@wichmanherefords.com Justin and Carmen Wichman 406-350-3123 cell P.O. Box 29 406-538-8997 home Moore, MT 59464

1417 Rd. 2100 Guide Rock, NE 68942-8099

Ron 402-756-3462

NEW MEXICO

rnschutte@gtmc.net

www.schutteandsons.net

B&H Herefords

NEBRASKA

Phil Harvey Jr. P.O. Box 40 Mesilla, NM 88046 575-524-9316 Cell: 575-644-6925 philharveyjr@comcast.net www.bhherefords.com

Dale Spencer Family 308-547-2208

7 Mill Iron Ranch

43500 E. N. Loup Rd. • Brewster, NE 68821 spencerhereford@nebnet.net • www.spencerhereford.com

Burl and Doug McMillan 210560 CR U • Gering, NE 69341 970-326-8391 burl_mcmillan@yahoo.com

Annual Bull Sale - First Saturday in February

Herd sire: BB 1065 Domino 6081 • Cow herd: Mark Donald and Line 1

45060 Upstream Rd. • Taylor, NE 68879 Brent and Robin Meeks • 308-942-3195

Blueberry Hill Farms

upstreamranch@gmail.com www.upstreamcattle.com

Doug Bolte, Manager

48979 Nordic Rd. Spencer, NE 68777

Galen Frenzen and Family Galen Frenzen 50802 N. Edgewood Rd. Fullerton, NE 68638 Galen 308-550-0237 Eric 308-550-0238

Females and club calves for sale private treaty.

Henkel Polled Herefords Pure Station

Polled L1 Dominos

Gene Eric 402-729 -5866 402-239-9838 56095 715 Road • Fairbury, NE 68352 henkelhereford@hotmail.com

Oshkosh, NE 69154 • www.vannewkirkherefords.com Joe: 308-778-6049 • Kolby: 308-778-6230 Quality Herefords Since 1892

Denny and Dixie Hoffman • 406-425-0859 Jason and Kaycee Hoffman • 530-604-5096 Office 308-645-2279 • P.O. Box 287 • Thedford, NE 69166 jason@hoffmanranch.com • www.hoffmanranch.com

JBPolled RANCH Herefords Milk, Muscle, Performance and Weight Outcross Pedigrees Bulls and females always for sale. Visitors always welcome!

Jack and Bev Beeson Wayne, NE 68787

Females that Produce

Prolific Disposition 402-375-3404 Cell 402-375-9027

Albert Moeller & Sons 7582 S Engleman Rd Grand Island, NE 68803 308-384-0979

Cattle for sale by Private Treaty and at Nebraska Cattlemen’s Classic

Vince Bickel 2821 630th Rd. • Gordon, NE 69343 308-282-0416 • vmbickel@gpcom.net www.vinmarcattle.net

| August 2020

2:20

LaMoyne and Opal Peters Leslie and Glenda Armstrong Kevin and Renee Grant

Bill King 505-832-4330 505-220-9909 Tommy and Becky Spindle 505-832-0926 P.O. Box 2670 • Moriarty, NM 87035 300 Bulls for sale Annually Located 5 miles north of Moriarty on Hwy. 41, then 1.5 miles east.

9767 Quay Road O Nara Visa, NM 88430 Michael Pérez - 575-403-7970 Kyle Pérez - 575-403-7971 Drew Pérez - 806-640-8340 Info@PerezCattleCo.com

PerezCattleCo.com

Sheldon Wilson 575-451-7469 • cell 580-651-6000 1545 SR 456 • Folsom, NM 88419

NEW YORK Timothy Dennis 315-536-2769 tdennis@trilata.com 3550 Old County Rd. Penn Yan, NY 14527 Home of F Building Trust 335 Dave Schubel • Phil Keppler

11021 Ryan Rd. Medina, NY 14103

“The Best of Both” Horned and Polled Genetics Don, Skeeter, Kari, Brooke and Bryce P.O. Box 239 • Orovada, NV 89425 775-272-3152 Home • 775-272-3153 Fax 209-479-0287 Cell orovadaherefords@aol.com brumleyfarms.com

CHRIS BECK 618-367-5397 BOB AND CAROL COKER: 916-539-1987 OFFICE: 775-782-3336 640 Genoa Ln., Minden, NV 89423 www.genoalivestock.com

Lavette and Brenda Teeter 2075 Landis Hwy. (NC Hwy. 152) Mooresville, NC 28115 704-664-1947 704-663-1466 Farm Bulls & Females available for sale private treaty

NORTH DAKOTA

14503 91st St. S.W. Wayne 701-523-6368

Bowman, ND 58623

www.mrnakherefords.com Terry Brent 701-523-6368 701-206-0604

Andy 701-206-1095

OHIO

585-798-4088 SK Herefords Offic 716-560-4480 Phil Keppler 585-798-4309 Dave Schubel

4551 S.R. 514 Glenmont, OH 44628 Conard and Nancy Stitzlein 330-378-3421 Matt Stitzlein 330-231-0708 stitz@mohicanfarms.com

Mohican West

2705 Testolin Rd., Fallon, NV 89406

Lilla and Woodie Bell P.O. Box 48 Paradise Valley, NV 89426 775-578-3536 Herefords bellranches@gmail.com Dan and Theresa Bell Excelling from range to 775-304-2157 bull test across the West! www.bellranchherefords.com

Will-Via Polled Herefords

Mohican Polled Hereford Farm Predictable Genetics

Top Performance Hereford Genetics

616 Pecan Dr. Ft. Sumner, NM 88119

NEVADA

GENOA LIVESTOCK

P.O. Box 306 • Hyannis, NE 69350 James 308-458-2406 Bryan 308-458-2865 • Bob 308-458-2731

575-355-2803 • 575-355-6621

C O.

Dennis and Rachel Lee 775-217-2280 dlee6d@gmail.com

❤

Bulls and females for sale private treaty

cornerstone@plateautel.net www.cornerstoneranch.net

VIN-MAR

C A T T L E

Ten miles north of Asheville, N.C., on future I-26 West

127 Roseman Ln. • Statesville, NC 28625 704-876-3148 (evening) • 704-872-7550 (daytime) Visitors welcome

859 Romero Rd • Nara Visa, New Mexico Clifford Copeland Cliff Copeland • 575.403.8123 Matt Copeland • 580.336.8284 Alyssa Fee • 731.499.3356

A L N C C P L H ephesians

Quality Cattle That Work

240 Upper Flat Creek Rd. Weaverville, NC 28787 828-645-9127 cpcfarm@msn.com Sales: Wayne Welch 828-768-3024 Visit our website to see current offering — www.claxtonfarmcattle.com

James Triplett

Mobile 402-640-4048 dbolte@telebeep.com

C. Porter Claxton Jr.

Triplett Polled Herefords

CORNERSTONE

1103 S. Grandview Dr. • Norfolk, NE 68701

Annual Bull Sale Fourth Tuesday in March

Jim Bob Burnett 205 E. Cottonwood Rd. Lake Arthur, NM 88253 Cell: 575-365-8291 burnettjimbob@gmail.com

UPSTREAM RANCH

From I-80 exit 48 west of Sidney, Neb. south 1 1/4 miles, west 1 mile, south 3/4 mile

919-801-7561

www.tmfherefords.com tmfherefords@icloud.com

Farm LLC

www.wichmanherefords.com

J. Brent Creech 14926 Taylor’s Mill Rd. Zebulon, NC 27597

AJ Stahoski -Herdsman-

Wichman Herefords

Lowell and Carol 402-589-1347

NORTH CAROLINA

Between Buffalo and Rochester 8 miles off I-90 Private Treaty Sale Commercial Bred Cows and Bulls

3100 Sportsman Park Rd. Laurel, MT 59044 Phone/Fax 406-633-2600 Terry Powlesland 406-670-8529 mohicanw@yahoo.com www.mohicanpolledherefords.com

OAKRIDGE POLLED HEREFORDS Performance Cattle Certified and Accredited

763 W. River Rd. Valley City, OH 44280 330-483-3909

Earl and Cynthia Arnholt oakridge@zoominternet.net

OKLAHOMA Darnell Hereford Ranch

It’s a Family Tradition Raising Straight Miles City

Line 1 Dominos

39722 State Hwy. 34 • Freedom, OK 73842 Sandy Darnell • 580-589-2667 • Cell 580-430-9254

Hereford.org

HEREFORD SEEDSTOCK SECTION DENNIS RANCH

SOUTH DAKOTA

SINCE 1916 22990 E. 2090 Rd. • Terral, OK 73569 REGISTERED AND COMMERCIAL HEREFORDS 580-662-9211 • 580-757-2515 • Cell 940-704-9682

Bar JZ Ranches Homozygous Polled Herefords

BULLS FOR SALE

Herd Bulls & Donor Females For Sale Don Moler

BAKER CITY, OR 97814 George Chandler – 541-403-0125 Duane Chandler – 541-403-0124 Office – 541-523-2166 www.chandlerherefords.com chandlerhereford1889@yahoo.com

100 Bonita Dr. Elk City, OK 73644 580-497-6162

Don, Peg, Seth and Bridget Zilverberg 18542 326th Ave. Holabird, SD 57540 72nd Annual 605-852-2966 Production Sale www.barjz.com Feb. 16, 2021 cattle@barjz.com Bischoff’s Ravine Creek Ranch

42590 Salmon Creek Rd. • Baker City, OR 97814

Bob Harrell Jr. 541-403-2210

Don Schafer 541-403-0008

Registered Hereford Cattle

and

Gerald and Janelle Bischoff 20025 399th Ave., Huron, SD 37350 605-352-5530 • Cell 605-350-0979 Garret 605-461-1555 • Matt 605-350-0980 ravinecr@santel.net • www.ravinecreekranch.com

Annual Production Sale - 2nd Wednesday in March

Quarter Horses

47229 232 St. Colman, SD 57017

Consignment sales and private treaty

Cody Williams, Cell 605-695-0931 Dave Stenberg 605-997-2594 • Cell 605-530-6002 Lindsey Wolles 605-496-2487

T H O R S T E NS O N Hereford Ranch

Bill and Paula Thorstenson 30491 131st St. • Selby, SD 57472 605-649-7940 • Cell 605-845-6108 wpthorstenson@venturecomm.net paulathorstenson@yahoo.com

TENNESSEE

Annual Sale First Monday In March

P.O. Box 166 • Caddo, OK 74729 Alan Dufur — 580-775-3830

DURHAM RANCH 3719 S. Coyle Rd. Stillwater, OK 74074 Norm Durham 405-372-7096 njdurhamranch@gmail.com Total Performance Breeder

B LUME

HIGH DESERT Cattle Co.

HEREFORDS

“Your Eastern Oregon Range Bull Source” Registered Herefords and Quarter Horses 541-477-3816 M.T. 541-377-0030 Cori 541-377-3347

M.T. and Cori Anderson 47295 Izee Paulina Ln. Canyon City, OR 97820

REGISTERED HORNED HEREFORDS

Flying

Mike and Lotsee 19402 W. Hwy. 51 P.O. Box 434 Spradling

Sand Springs, OK 74063

Ranch

918-640-7711 918-245-8854

“Breeding with the Commercial Cattleman in Mind” Ken cell 541-403-1044

Home 541-576-2431

Bill Vandermolen and Family

20016 S. White Ln. • Oregon City, OR 97045 503-650-4613 • Cell 503-789-5713 bill@quickmillfarms.com www.quickmillfarms.com • Registered Polled and Horned Herefords • Performance Tested • Consistent Quality

Don and Madeline Hennon Sewickley, PA 15143 412-741-2883 Fax 412-741-2883 Robert Glenn, manager 724-748-4303 www.barhfarm.com

Paul Laubach

PandRHerefords.com

VOGEL VALLEY FARMS Registered Polled Herefords • Freezer Beef • Trucks and Parts Custom Farm Toys • Century Bale Feeders

Alvin, Luke and Charlie Vogel 148 Spithaler School Rd. Evans City, PA 16033 724-538-8413 George and Karen Sprague 85777 Vilhauer • Eugene, OR 97405 541-465-2188 gks@bar1ranch.com • www.bar1ranch.com

21115 344th Ave. Ree Heights, SD 57371

Keith, Cheryl, Erin and Matt Fawcett • 605-870-0161 Dan, Kyla, Hollis and Ivy Fawcett • 605-870-6172 Weston, Kristin, Falon and Jensen Kusser www.fawcettselmcreekranch.com

Mark and Mary Kay Frederickson 19975 Bear Ridge Rd. Spearfish, SD 57783 605-642-2139 Cell 605-645-4934

PYRAMID BEEF Bull Sale

First Saturday in December

Hereford.org

Home 423-346-7304

314 Letory Rd. Wartburg,TN 37887 mudcreekFarms@msn.com Johnny, Tanuja, Jonathan & Justin Dagley Bulls

Ellis & Lovalene Heidel

and Females Available

Shawn and Sarah Tatman 307-673-4381

P.O. Box 492 Portland, TN 37148

Jerry Roberson 615-325-1883

Hor ned & Polled Her efor ds

11341 357th Ave. • Leola, SD 57456 Colin 605-439-3623 • Dorothy 605-439-3250 cmbhoffman@msn.com www.hoffmanherefords.com

Mike Rogan 1662 McKinney Chapel Rd. Rogersville, TN 37857

-HEREFORD-

JBN Livestock

423-272-5018

“ALL THINGS CONSIDERED” 423-754-1213 Cell roganfarm@yahoo.com

Reg ist er ed Her efo r ds

SOUTH CAROLINA

HEREFORDS

17309 322nd Ave. Onida, SD 57564 Ken Bieber Family bedrock842002@yahoo.com

Private Treaty Hereford and Angus Bulls – Year Round Contact Brooke 605-769-9992 or Kirk 605-769-9991

P.O. Box 1057 • Seneca, SC 29679 864-882-1890 • Deryl Cell 864-324-3268 deryl@keeserealtysc.com • Grass Fed Cattle

Steven Lee 615-799-8085 cell 615-456-6165 5121 Bedford Creek Rd., Franklin, TN 37064 triplelranch@msn.com • sleehereford@gmail.com

www.lllranch.com

Woodard Hereford Farms Since 1945 • Quality Line 1 cattle for sale!

Winn Woodard 615-389-2624 • Phil Spicer 615-351-2810

LaGrand

Lance Pankratz, owner Office 605-925-7611 Cell 605-359-9221 Angus and Hereford Ranch Home 605-925-4283 Fax 605-925-4354 lagrand@gwtc.net 44130 279th St. www.lagrandranch.com Freeman, SD 57029

Rausch Herefords

David and Lynda Bird 45863 Crow Rd. • Halfway, OR 97834 541-742-5436 • Cell 541-403-2828 • bird@pinetel.com

Jonathan Cell 865-803-9947

Nate and Jayna Frederickson Cell 605-254-4872

Hoffman Herefords

K&B

Cell 405-664-7743 • paul@pandrherefords.com

8103 Bill Moss Rd. White House, TN 37188 615-672-4483•615-478-4483 Cell billymjackson@aol.com jacksonfarmsherefords.com

Jim and Jeannine Bockwoldt 22370 152nd Place, Box Elder, SD 57719 605-923-2366 jbnlivestock@rushmore.com • www.jbnlivestock.com

Rt. 1, Box 69 • Leedey, OK 73654

Registered Herefords

Registered Polled Herefords

I-29 Bull Run Sale 2nd Saturday in March

Frederickson Ranch

Linda Sims

PENNSYLVANIA

OREGON

Jackson Farms

Tim and Philip Eggers 25750 476th Ave., Sioux Falls, SD 57104 Tim cell 605-929-6560 Philip cell 605-351-5438

“Farming the same land since 1834”

Cell 541-990-8038 451 N.W. Quarry Rd. Office 541-926-5640 Albany, OR 97321 vollstedtfarms@comcast.net

RR 1, Box 350 Laverne, OK 73848 Milton 580-273-9494 Van 580-552-1555 van1messner@gmail.com

140 Morgan Rd., Lafayette, TN 37083 615-804-2221 • coleyherefords@gmail.com www.coleyherefords.com

Eggers Southview Farms

QUICK MILL FARMS

Q M

580-231-0683

Jim and Kay Coley and Family

www.huffordherefords.com

Registered Polled Herefords Pecans flying ranchss@aol.com

Ralph & Stephanie Kinder, Owners 790250 S Hwy 177 Carney, OK 74832 (405) 714-3101 ralph@headquartersranch.com headquartersranch.com

79337 Soto Lane Fort Rock, OR 97735 ijhufford@yahoo.com

Gordon and Thordys Michael and Becky 39462 178th St. 605-224-4187 Frankfort, SD 57440 605-870-0052 605-472-0619 blumeherf@yahoo.com

14831 Hereford Rd. – Hoven, SD 57450 605-948-2375 Vern • Jerry • Shannon • Joel rauschherf@rauschherefords.com • RauschHerefords.com America’s #1 Dams of Distinction Cow herd • Private Sales Year-round • Bull and Female Sale Third Monday in February

4948 William Woodard Rd. Springfield, TN 37172

TEXAS

B&C

Cattle Co.

Bill or Chad Breeding 1301 N. Lions • P.O. Box 186 Miami, TX 79059 806-868-4661 or 806-570-9554 breeder@amaonline.com

August 2020 |

HEREFORD SEEDSTOCK SECTION Stop by for a visit. You will not be disappointed!

Noack Herefords 116 E. Bell Ave. Rockdale, TX 76567 Cell 979-218-0065 Office 512-446-6200

Bulls

UTAH

SINCE 1943

DIAMOND M RANCH SELLING 1,500 HEREFORDS ANNUALLY

out of

“The great feedlot performance cattle”

good milking females for sale

at all times.

Phil Allen & Son P.O. Box 83, Antimony, UT 84712

Shannon 435-624-3285

BARBER Terri Barber 817-727-6107 Jason Barber 817-718-5821 Dale Barber 806-673-1965 Mary Barber 806-930-6917

RANCH Barber Ranch 806-235-3692 Justin Barber 806-681-5528 Brett Barber 806-681-2457

10175 F.M. 3138 • Channing, TX 79018

www.barberranch.com • barberranch@wildblue.net

NOLAN HEREFORDS Scott, Alise, Ilissa, Bethany and Audrey 1950 Skylark Rd. • Gilmer, TX 75645 nolanherefords@aol.com Res. 903-797-6131 Cell 903-738-5636

Jack & Lyn Chastain 3924 Burkett Dr Ft. Worth, TX 76116 817-821-3544 Farm located at Mineral Wells, TX

ROCKIN’ W Polled Herefords

Maynard and Sandi Warnken Kevin Warnken, manager P.O. Drawer 29 • Schulenburg, TX 78956 979-561-8846 • 979-561-8867 fax Kevin cell 979-743-0619

DUDLEY BROS. Box 10, Comanche, TX 76442

rockinw@cvctx.com • rockinwranch.net

Office 325-356-2284 • Fax 325-356-3185 John Dudley 325-642-0745 Tom Dudley 325-642-0748 john@dudleybros.com www.DudleyBros.com

Registered Herefords Since 1938

Harry and Cheryl Grett 512-303-5714

P.O. Box 969 Elgin, TX 78621 g3ranch@aol.com

Randy Wood, manager

325-396-5526 5749 Rocking Chair Ln. Ft. McKavett, TX 76841 www.therockingchairranch.com

214-491-7017 larrywoodson@gmail.com www.stillriverranch.com

le Marb! Up

JESSICA HARTLEY / KEVIN HARTLEY

OFFICE 936-349-0439 H2RANCH@RODZOO.COM WWW.H2RANCHANDCATTLE.COM

WISCONSIN

Gary Ekker Jim Ekker 801-489-7530 435-839-3454 1004 Ekker Ln. • Vernon, UT 84080 ekkerherefords@aol.com

HEREFORD RANCH

Steven, Jill, Nicole, Curtis, Alison and Austin Folkman N. 250 Highview Rd. • Ixonia, WI 53036 920-474-7403 • 262-617-6346 Cell cnlfarm@hughes.net www.cnlfarm.com Home of Vaquero, Doubletime and M326.

JB Herefords

3847 W. 2200 S. • Wellsville, UT 84339 www.jbherefords.com

HUTH

Billy Jensen 435-764-2422 Kyson Smith 435-421-9032 jbherefords@gmail.com Jensen Brothers Herefords – Since 1920

Polled Herefords Jerry and Maryann Huth

W9096 Co. Trunk AS • Oakfield, WI 53065

Jonathan and Craig Johansen Castle Dale, UT • 435-650-8466 johansenherefords@gmail.com

920-251-0281 www.huthcattle.com – huth@wildblue.net Steve Merry 1840 Old CC Hartford, WI 53027 Steven.Merry@aurora.org 414-881-5274

Line One Performance Breeding Since 1979

Larry Woodson

7787 ROCKY RIDGE LN. MADISONVILLE, TX 77864

80-Cow Certified • Bulls and Females For Sale.

www.johansenherefords.com

gary@gkbcattle.com www.gkbcattle.com

h2ranch@rodzoo.com

Jim Westfall, owner 304-927-2104 • cell 304-377-1247 John Westfall, herdsman 304-927-3639 1109 Triplett Rd. • Spencer, WV 25276 Bulls for sale by JW 6964 WY27 Leadership E38

EKKER HEREFORDS

SKRIVANEK RANCHES

P.O. Box 2807 • Waxahachie, TX 75168 Gary cell: 214-537-1285 Kathy cell: 214-537-1306

Cattle for sale at the ranch

Westfall Polled Herefords

Raising cattle in Texas since 1855

Nine miles east of Caldwell on Hwy. 21 or 15 miles west of Bryan-College Station on Hwy. 21

Jake Rees 801-668-8613 Scott Rees 801-949-8960 Roger Rees, DVM 801-913-5747 Herefords & Angus reescattle@gmail.com

ReesCattle.com

2235 E. Rees Ln. • Morgan , UT 84050

Sunny Hill Ranch Horned and Polled

Pete Johnson, owner

509-545-5676

WEST VIRGINIA

Raising quality Herefords since 1985

Joey and Susan Skrivanek, owners 407 W. Mustang • Caldwell, TX 77836 Cell 979-224-4698 • Home 979-567-3857 • j.skrivaneklaw@outlook.com

Gary and Kathy Buchholz

Bill and Linda Johnson 3350 N. St. Rd. 32 Marion, UT 84036 435-783-4455 bjohn@allwest.net

Chastain Cattle Co.

646 Lake Rd. Burbank, WA 99323

Herd sire prospects, females and a large selection of range ready bulls available. Breeding Polled Herefords Since 1948.

Rod Curtis 435-770-0509 rod@cachefeeds.com herefords1@hotmail.com Pete and Angela Case P.O. Box 240, Mertzon, TX 76941 325-650-6209 • pete@caseranch.com www.caseranch.com

Winter Headquarters

The McIrvins Box 99 Laurier, WA 509-684-4380

VIRGINIA

Hwy. 94 W. • Lufkin, TX 75904 936-465-1672 pljmhj@yahoo.com • Serving East Texas Hereford needs since 1957 Southeast Texas Bull Sale Headquarters

Five Generations of MERRY Polled Hereford Breeders — Spanning 116 Years — www.mgmpolledherefords.com

Sandrock Ranch Herefords Kevin and Janice Bennett 3752 Ollie Bell Rd. 608-778-8685 Benton, WI 53803 kevinjanicebennett@gmail.com www.sandrockranchherefords.com

WYOMING

From Madisonville, go S on I-45 to Exit #136, go E 2 miles to H2 Gates.

Lee & Jacqui Haygood 4609 Airport Freeway Ft. Worth, Texas 76117 817-831-3161 texashereford@sbcglobal.net www.texashereford.org

Williams Family Herefords Herb and Susan Williams, Owners

P.O. Box 567, Decatur, TX 76234 Herb Cell 940-393-1651 • Office/Ranch 940-466-3381 Fax 940-466-7237 Williamsfamilyherefords.com • herbsusan@msn.com

Since 1891, family owned and operated for five generations! Hwy. 51 north, 10 miles from Decatur, Texas

Registered/Commercial Hereford Cattle

Featuring Polled Descendants of J215

Thistle Tree Farm Linda Lonas P.O. Box 187 • Purcellville, VA 20134 703-850-5501 Cell • 703-368-5812 Office

| August 2020

LARGENT and SONS Hereford Cattle Since 1902 P.O. Box 66 • Kaycee, WY 82639 307-738-2443 or 307-267-3229 Cell Sale Date – Nov. 19, 2020 largentandsons@yahoo.com www.largentandsons.com

WASHINGTON Bill and Terrilie Cox 688 Pataha St. Pomeroy, WA 99347 509-566-7050 cell cxranch@live.com

Jay and Janice Berry 3049 C.R. 225 Cheyenne, WY 82009 307-634-5178 • www.wherecowmenbuybulls.com

923 Hillside Ave. Canadian, TX 79014 806-323-2906 lee@indianmoundranch.com indianmoundranch.com

McClun’s Lazy JM Ranch Polled Herefords and Angus

Raising Herefords since 1967 Jim and Jerri McClun and Family 1929 Rd. 60 • Veteran, WY 82243 • 307-837-2524 Cell 307-534-5141 • jkmcclun@wyomail.com www.mcclunranch.com Private Treaty Sales and Annual Production Sale in April

Hereford.org

HEREFORD SEEDSTOCK SECTION Jensen Live Stock Agency

MICHELI HEREFORDS Ron 307-747-3897

MIDDLESWARTH RANCH

SALE: JANUARY

C.D. “Butch” Booker

USDA Approved Quarantine Center Serving O’Hare Field and All Export Points

Auctioneer

41452 S.R. 195 • Colfax, WA 99111 509-989-2855 • cartha@colfax.com

ANNUAL BULL SALE MARCH 2021

HEREFORDS FOR TODAY’S CATTLEMAN

LATHROP LIVESTOCK TRANSPORTATION

The sound of your success

Torrington, Wyo.

Jay, Marsha and Jessica Middleswarth 307-532-5427 Ashley 307-575-1082 6mbulls@hughes.net ANNUAL PRODUCTION www.middleswarthherefords.com

(913) 645-5136 jbs5356@hotmail.com Making your program stronger, one sale at a time.

P.O. Box 197 , Courtland, KS 66939 785-262-1116 Cell jensenks197@hotmail.com

P.O. Box 15, Ft. Bridger, WY 82933

35W090 Lathrop Lane, Dundee, IL 60118 Randy Lathrop 847-426-5009 or 428-5806 Fax 847-428-3788

Eddie Burks, Auctioneer 531 Rick Rd. Park City, KY 42160 270-991-6398 Cell endburks@hotmail.com

Ned, Jan & Bell Ward 307-672-3248 Ned (c) 307-751-8298 • Jan (c) 307-751-9470 27A Decker Road • Sheridan, WY 82801 njwardherefords@gmail.com

AUCTION SERVICE

15508 Woodward St. . Overland Park, KS 66223

Sheila Jensen, agent

Annual Sale — Fourth Wednesday in October Dale 307-780-8232

Justin B. Stout

Proudly representing American Live Stock Insurance Inc.

Selling Herefords for 80 years

121 Jackson St. Plain City, OH 43064 Phone: 614-403-0726

www.NJWHerefords.com

Blake: 307-532-3282 Steve Roth: 307-575-5258 Rustin Roth: 307-575-2709 BW: 307-575-6772 Rodney: 307-575-2589 ochsnerranch@gmail.com

Cody Lowderman

7710 North State Rd 56 Vevay, IN 47043 540-336-2737

Auctioneer

255 China Road Macomb, IL 61455

www.qualitybulls.com

309-313-2171

10672 Van Tassell Road • Torrington, WY 82240 Annually selling over 200 Hereford & Angus Bulls via private treaty

Hereford Publications Inc.

CANADA

Contact HPI to assist you with your next creative marketing piece to showcase your herd.

Billy Elmhirst

R.R. 1 Indian River, ON Canada K0L 2B0 705-295-2708 • ircc@nexicom.net elmlodgeherefords.freeyellow.com

hworld@hereford.org 816-842-3757

Your Source For Success

MEDONTE HIGHLANDS Polled Herefords Jack McAughey 905-625-3151

Kevin Brown 705-327-1808

Matt Sims • 1019 Waterwood Pkwy., Unit D • Edmond, OK 73034 405-840-5461 Office • 405-641-6081 Cell www.mcsauction.com

Farm • Orillia, Ont. 705-326-6889 Business Office: 3055 Universal Dr., Mississauga, Ont. L4X 2E2

SERVICES

Jim Reed, Box 126, Green Ridge, MO 65332 Office 660-527-3507 • Cell 417-860-3102 www.reedent.com • reedent@iland.net Serving breeders since 1979.

Semen and Certificate Brokerage Service Available

Tommy Barnes Auctioneer

P.O. Box 10 Lowndesboro, AL 36752 334-462-4004 Cell

Jim Bessler 815-762-2641

Rob Schacher 817-219-0102

www.JamesFBessler.com Jim@JamesFBessler.com

O: 630-945-3483 • F: 630-945-3584

518 Brownstone Dr. • St. Charles, IL 60174-2843 JAMES M. BIRDWELL AUCTIONEER

Selling at livestock market and production sales across the West – Eric Drees

• • • •

Works day in and day out with commercial ranchers! Knows the purebred cattle industry! Represents buyers locally and on the national scene! Works tirelessly to get you top dollar!

ERIC DREES Auctioneer and Marketing Representative 208-329-4808 • Caldwell, Idaho idahocattleauctioneer@gmail.com Proud member of the Livestock Marketing Association Call to consign your cattle to an upcoming sale event! Also representing: 2021 WLAC FINALIST

EMMONS UGC Certifie

Clay Emmons

254-716-5735 clayemmons@hotmail.com

541 State Hwy. 75 N. Fairfield TX 75840

REED ENTERPRISES

Your complete, one stop shopping center for all your semen and AI certificates. Call today for your free brochure For Prompt, Personalized Service, Call:

Serving breeders since 1979

Jim and Linda Reed P.O. Box 126 • Green Ridge, MO 65332 660-527-3507 • Fax 660-527-3379 reedent@iland.net

Creative Marketing Solutions Complete Media Kit Resource

LIVESTOCK INSURANCE American Live Stock, a division of Markel Service, Incorporated

Joel Birdwell, Auctioneer

Featuring livestock mortality insurance covering death from accident or disease.

Home: 405-375-6630 Cell: 405-368-1058

Sept. 5..................................... The Breeders Cup, Mayslick, KY Sept. 7.................. Foundations of the Future ‘20, Morrison, TN Sept. 24............................... Mohican West & Guest, Laurel, MT Sept. 27.........................................WMC Cattle Co., Wasola, MO Oct. 3.......................... Journagan Ranch/MSU, Springfield, MO Oct. 19 .................................White Hawk Ranch, Buchanan, GA Oct. 22..................... Jensen Bros. Female Sale, Louisburg, KS Oct. 31..........................Mohican Farms & Guest, Glenmont, OH Nov. 14.................................Iron Lake Ranch, Grand Saline, TX Nov. 21........ Roth Herefords Complete Dispersal, Windsor, MO Dec. 5.......................... Missouri Opportunity Sale, Sedalia, MO

JERRY GAY

Box 521, Fletcher, OK 73541 580-549-6636

5880 State Hwy. 33 Kingfisher, OK 73750

Hereford.org

WHO’S SELLING YOUR CATTLE?

sale catalogs state directories advertisements brochures newsletters annual reports postcards marketing flyers business cards web banners stall cards brand logos event graphics banners / signage

Contact for rates 1910 Madison Ave. #530 Memphis, TN 38104 901-276-2855 office 901-276-0758 fax 901-458-2880 residence

DALE STITH

Auctioneer

5239 Old Sardis Pike Mays Lick, KY 41055

American Hereford Association 11500 N Ambassador Drive, Suite 410 Kansas City, MO 64153 www.Hereford.org

918-760-1550 dalestith@yahoo.com

August 2020 |

Advertisers’ Index ALABAMA

Debter Hereford Farm . . . . . 46, 60, 65 Tennessee River Music . . . . . . . . . . . . 65 ARIZONA

Mountain View Hereford Ranch . . . . 65 CALIFORNIA

Blagg Herefords . . . . . . . . . . . . . . . . . 65 Gillibrand Cattle Co., P.W. . . . . . . . . . 65 Lambert Ranch . . . . . . . . . . . . . . . . . . 65 McDougald Herefords . . . . . . . . . . . . 65 Morrell Ranches . . . . . . . . . . . . . . . . . 65 Mrnak Hereford Ranch . . . . . . . . . . . . 65 Pedretti Ranches . . . . . . . . . . . . . . . . . 65 Sierra Ranches . . . . . . . . . . . . . . . 25, 65 Sonoma Mountain Herefords . . . . . . 65 W6 Herefords . . . . . . . . . . . . . . . . . . . . 65 Wiemer Cattle Co. . . . . . . . . . . . . . . . . 65 Wintun Ranch . . . . . . . . . . . . . . . . . . . 65 COLORADO

Campbell, James T. . . . . . . . . . . . . . . . Clark Anvil Ranch . . . . . . . . . . . . . . . . Cline Registered Herefords . . . . . . . . Coleman Herefords . . . . . . . . . . . . . . . Coyote Ridge Ranch . . . . . . . . . . . . . . Ernst Herefords . . . . . . . . . . . . . . . . . . Fuchs Herefords, Mike . . . . . . . . . . . . Hall and Family, Doug . . . . . . . . . . . . Hanging W Herefords . . . . . . . . . . . . . Kubin Hereford Ranch . . . . . . . . . . . . Leroux Land & Cattle . . . . . . . . . . . . . Robb & Sons, Tom . . . . . . . . . . . . . . . . Sidwell Herefords . . . . . . . . . . . . . . . . Strang Herefords . . . . . . . . . . . . . . . . .

65 65 65 65 65 65 65 65 65 65 65 65 65 65

Newbold Farms Inc. . . . . . . . . . . . . . . Oak Hill Farm . . . . . . . . . . . . . . . . . . . . Paquette Hereford Ranch . . . . . . . . . Parish Farms . . . . . . . . . . . . . . . . . . . . Plainview Stock Farms . . . . . . . . . . . . Prairie Cross, The . . . . . . . . . . . . . . . . Prairie Meadow Herefords . . . . . . . . Prairie Rose Cattle Co. . . . . . . . . . . . . Purple Reign . . . . . . . . . . . . . . . . . . . . RGR Cattle Co. . . . . . . . . . . . . . . . . . . . River Ridge Ranch & Cattle Co. . . . . Sayre Hereford Farm . . . . . . . . . . . . . Shingle Oaks Polled Herefords . . . . . Stephens & Loehr Herefords . . . . . . . Stephens Hereford Farm . . . . . . . . . . Sturdy Hereford Outlet . . . . . . . . . . . Tjardes Farms . . . . . . . . . . . . . . . . . . . . West Wind Herefords . . . . . . . . . . . . . INDIANA

A&H Herefords . . . . . . . . . . . . . . . . . . . 57 Able Acres . . . . . . . . . . . . . . . . . . . . . . . 57 Beck-Powell Polled Herefords . . . . . 57 Clinkenbeard Farms & Sons . . . . . . . 57 Coal Creek Land and Cattle LLC . . . . 57 Deatsman Farms . . . . . . . . . . . . . . . . . 57 Elzemeyer Polled Herefords . . . . . . . 57 Everhart Farms . . . . . . . . . . . . . . . . . . 57 Ferguson Farms . . . . . . . . . . . . . . . . . . 57 Gerber Land & Cattle . . . . . . . . . . . . . 66 Greenwood Family Herefords . . . . . . 57 Hayhurst Farms . . . . . . . . . . . . . . . . . . 57 Kesling Polled Herefords . . . . . . . . . . 66 Laudeman Family, Gale . . . . . . . . . . . 66 McFatridge Cattle Co. . . . . . . . . . . . . . 66 ShowTime Cattle Co. . . . . . . . . . . 8, 10 IOWA

GEORGIA

Barnes Herefords . . . . . . . . . . . . . . . . 75 CES Polled Herefords . . . . . . . . . . . . . 46 Greenview Farms Inc. . . . . . . . . . . 4, 65 HME Herefords . . . . . . . . . . . . . . . . . . 46 MTM Polled Herefords . . . . . . . . 51, 65 Predestined Cattle Co. . . . . . . . . . . . . 46 Thompson Herefords . . . . . . . . . . . . . 65 White Hawk Ranch . . . . . . . . . . . 42, 75 IDAHO

Colyer Herefords & Angus . . . . . . . . . Daniels Hereford Ranch . . . . . . . . . . . Eagle Canyon Ranch . . . . . . . . . . . . . . Elkington Polled Herefords . . . . . . . . Fern Ridge Herefords . . . . . . . . . . . . . Holt Family Cattle . . . . . . . . . . . . . . . . JBB/AL Herefords . . . . . . . . . . . . . . . . Shaw Cattle Co. . . . . . . . . . . . . . . . . . . Wooden Shoe Farms . . . . . . . . . . . . . .

65 65 65 65 65 65 65 65 65

ILLINOIS

Adcock Cattle . . . . . . . . . . . . . . . . . . . . 52 Baker Farms . . . . . . . . . . . . . . . . . . . . . 66 Behrends Farms . . . . . . . . . . . . . . . . . . 53 Benedict Herefords . . . . . . . . . . . . . . . 53 Bixler Herefords . . . . . . . . . . . . . . . . . 66 Bob-O-Lou Herefords . . . . . . . . . . . . . 66 Braun Farms . . . . . . . . . . . . . . . . . . . . . 53 Burns Polled Hereford Farm . . . 52, 66 Crane Herefords . . . . . . . . . . . . . . . . . 53 Crum Cattle Co. . . . . . . . . . . . . . . . . . . 52 Double B Herefords LLC . . . . . . . . . . . 66 Edenburn Family Farm . . . . . . . . . . . . 53 Ellis Farms . . . . . . . . . . . . . . . . . . . . . . 66 Eubank Farms . . . . . . . . . . . . . . . . . . . 66 Fancy Creek Farm of the Prairie Cross . . . . . . . . . . . . . . . . . . . 52 Fleisher Farms . . . . . . . . . . . . . . . . . . . 66 Gen-Lor Farms . . . . . . . . . . . . . . . . . . . 66 Goldstein Farms . . . . . . . . . . . . . 52, 66 Happ Herefords . . . . . . . . . . . . . . . . . . 66 Hawk Livestock . . . . . . . . . . . . . . . . . . 52 Knott Farm . . . . . . . . . . . . . . . . . . . . . . 66 Loehr Hereford Farm . . . . . . . . . . . . . 66 Lorenzen Farms . . . . . . . . . . . . . . . 9, 53 Lowderman Auction Options . . . . . . 52 Lowderman Cattle Co. . . . . . . . . . . . . 53 McCaskill Farms . . . . . . . . . . . . . . . . . . 52 Milligan Herefords . . . . . . . . . . . . . . . 66 Moffett Farms . . . . . . . . . . . . . . . . . . . 52 Mud Creek Farms . . . . . . . . . . . . . . . . 52 Nature’s Acres . . . . . . . . . . . . . . . . . . . 52

66 66 66 53 53 52 66 52 66 53 66 66 66 15 66 52 53 66

Amos Hereford Farm . . . . . . . . . . . . . Beef Resources Partnership . . . . . . . Deppe Bros. Cattle Co. . . . . . . . . . . . . Goehring Herefords . . . . . . . . . . . . . . Jackson Hereford Farms . . . . . . . . . . . K7 Herefords . . . . . . . . . . . . . . . . . . . . Petersen Herefords . . . . . . . . . . . . . . . Pitt Farms Herefords . . . . . . . . . . . . . R&R Cattle Co. . . . . . . . . . . . . . . . . . . . Sorensen Family, Mike . . . . . . . . . . . . Stream Cattle Co. . . . . . . . . . . . . . . . . Wiese & Sons . . . . . . . . . . . . . . . . . . . .

61 61 61 61 61 61 61 61 61 61 66 66

KANSAS

4V Ranch Douthit Herefords . . . . . . . 66 Brannan & Reinhardt Polled Herefords . . . . . . . . . . . . . . . 66 Davis Herefords . . . . . . . . . . . . . . . . . . 66 Douthit Herefords . . . . . . . . . . . . . . . . 66 GLM Herefords . . . . . . . . . . . . . . . . . . . 66 Herbel Herefords . . . . . . . . . . . . . . . . . 66 Jamison Herefords . . . . . . . . . . . . . . . 66 Jensen Bros. . . . . . . . . . . . . . . . . . . . . . 66 Malone Hereford Farm . . . . . . . . 18, 39 MM Ranch Polled Herefords . . . . . . . 66 Oleen Bros. . . . . . . . . . . . . . . . . . . . . . . 66 Oleen Cattle Co. . . . . . . . . . . . . . . . . . . 66 Sandhill Farms . . . . . . . . . . . . . . . . . . . 66 Schu-Lar Herefords LLC . . . . . . . . . . . 66 Springhill Herefords . . . . . . . . . . . . . . 67 Umberger Polled Herefords . . . . . . . 67 VJS Polled Herefords . . . . . . . . . . . . . 67 KENTUCKY

Botkin Polled Herefords . . . . . . . . . . . Boyd Beef Cattle . . . . . . . . . . . . . . . . . Chamblish Hereford Farms . . . . . . . . Dogwood Farm . . . . . . . . . . . . . . . . . . Hopper Herefords . . . . . . . . . . . . . . . . JMS Polled Herefords . . . . . . . . . . . . . K3 Cattle . . . . . . . . . . . . . . . . . . . . . . . . Laffoon Family Farm . . . . . . . . . . . . . Tucker Stock Farms . . . . . . . . . . . . . . . Wells Farm . . . . . . . . . . . . . . . . . . . . . .

67 67 67 51 51 51 51 67 67 51

LOUISIANA

5C’s Hereford Farm . . . . . . . . . . . . . . . 67 MARYLAND

All Seasons Farm . . . . . . . . . . . . . . . . . 12 Church View Farm . . . . . . . . . . . . 12, 74 East Side Farm . . . . . . . . . . . . . . . 12, 67

| August 2020

Foggy Bottom Farm . . . . . . . . . . . . . . Fountain Valley Farm . . . . . . . . . . . . . Grimmel Girls Show Cattle . . . . . . . . Painted View Farm . . . . . . . . . . . . . . . SCH Polled Herefords . . . . . . . . . . . . . Windy Way Farm . . . . . . . . . . . . . . . . .

67 74 67 67 67 12

MICHIGAN

Breasbois Farms . . . . . . . . . . . . . . . . . Candy -Jar Herefords . . . . . . . . . . . . . Cedar Creek Herefords . . . . . . . . . . . . Cottonwood Springs . . . . . . . . . . . . . . Grand Meadows Farm . . . . . . . . . . . . Hanson’s Double G Herefords . . . . . . MacNaughton, Ron and Jill . . . . . . . . Maple Lane Farm Group LLC . . . . . . . McDonald Farm . . . . . . . . . . . . . . . . . . Rottman, Phil and Chris . . . . . . . . . . . Sugar Sweet Ranch . . . . . . . . . . . . . . .

34 34 34 34 34 67 34 34 34 34 34

MINNESOTA

DaKitch Hereford Farms . . . . . . . . . . . Delaney Herefords . . . . . . . . . . . . . . . Krogstad Polled Herefords . . . . . . . . Lawrence Herefords . . . . . . . . . . . . . . Schafer Herefords . . . . . . . . . . . . . . . . Springwater Polled Herefords . . . . .

67 67 67 67 67 67

MISSISSIPPI

Broadlawn Farm Polled Herefords . . Caldwell Hereford Ranch . . . . . . . . . . Leaning Cedar Herefords . . . . . . . . . . McGuffee Polled Herefords . . . . . . . . S and W Herefords . . . . . . . . . . . . . . .

46 67 67 67 67

MISSOURI

AbraKadabra Cattle Co. . . . . . . . . . . . 39 Bellis Family, Jim D. . . . . . . . . . . . . . . 39 Biglieni Farms . . . . . . . . . . . . . . . . . . . 38 Blue Ribbon Farms . . . . . . . . . . . . . . . 38 Bonebrake Herefords . . . . . . . . . 38, 67 Doss Hereford Farms . . . . . . . . . . . . . 39 Duvall Polled Herefords . . . . . . . . . . . 38 Falling Timber Farm . . . . . . . . . . . . . . 67 Findley Farms . . . . . . . . . . . . . . . . . . . 67 Harding Bros. Herefords . . . . . . . . . . 67 High Prairie Farm . . . . . . . . . . . . . . . . 67 Journagan Ranch/Missouri State University . . . . . . . . . . . . 39, 67 McMillen’s Toothacre Ranch . . . . . . . 39 Mead Farms . . . . . . . . . . . . . . . . . . . . . 38 Menzies Cattle Co. LLC . . . . . . . . 39, 67 Miller Herefords . . . . . . . . . . . . . . . . . 38 Reed Farms . . . . . . . . . . . . . . . . . . . . . 39 Reynolds Herefords . . . . . . . . . . . . . . 38 Roth Hereford Farm . . . . . . . . . . 39, 67 Shoenberger Polled Herefords . . 39, 67 Steinbeck Farms . . . . . . . . . . . . . . . . . 38 WMC Cattle Co. . . . . . . . . . . . . . . . . . . 39 WPH Ranch . . . . . . . . . . . . . . . . . . . . . . 38 MONTANA

Churchill Cattle Co. . . . . . . . . . . . . . . . . 2 Cooper Hereford Ranch . . . . . . . . 37, 67 Curlew Cattle Co. . . . . . . . . . . . . . . . . 67 Dutton Herefords . . . . . . . . . . . . . . . . 67 Ehlke Herefords . . . . . . . . . . . . . . . . . . 67 Feddes Herefords . . . . . . . . . . . . . . . . 67 Holden Herefords . . . . . . . . . . . . . . 7, 67 J Bar E Herefords . . . . . . . . . . . . . . . . . 67 L Bar W Cattle Co. . . . . . . . . . . . . . . . . 67 McMurry Cattle . . . . . . . . . . . . . . . . . . 67 Mohican West . . . . . . . . . . . . . . . . . . . 68 Thomas Herefords . . . . . . . . . . . . . . . . 68 Wichman Herefords . . . . . . . . . . . . . . 68 NEBRASKA

7 Mill Iron Ranch . . . . . . . . . . . . . . . . . Blueberry Hill Farms . . . . . . . . . . . . . . Fisher Family, Lowell . . . . . . . . . . . . . Frenzen and Family, Galen . . . . . . . . Henkel Polled Herefords . . . . . . . . . . Hoffman Ranch . . . . . . . . . . . . . . . . . . JB Ranch Polled Herefords . . . . . . . . Moeller & Sons, Albert . . . . . . . . . . . . Monahan Cattle Co. . . . . . . . . . . . . . . Ridder Hereford Ranch . . . . . . . . . . . . Schutte & Sons . . . . . . . . . . . . . . . . . . Spencer Herefords Inc. . . . . . . . . . . . . Upstream Ranch . . . . . . . . . . . . . . . . .

68 68 68 68 68 68 68 68 68 68 68 68 68

Valley Creek Ranch . . . . . . . . . . . . . . . 68 Van Newkirk Herefords . . . . . . . . . . . 68 Vin-Mar Cattle Co. . . . . . . . . . . . . . . . 68 NEVADA

6D Land & Cattle . . . . . . . . . . . . . . . . . 68 Bell Ranch . . . . . . . . . . . . . . . . . . . . . . 68 Brumley Farms . . . . . . . . . . . . . . . . . . 68 Genoa Livestock . . . . . . . . . . . . . . 5, 68 NEW JERSEY

Grass Pond Farm . . . . . . . . . . . . . . . . . 68 NEW MEXICO

B&H Herefords . . . . . . . . . . . . . . . . . . . Copeland & Sons Herefords LLC . . . . Cornerstone Ranch . . . . . . . . . . . . . . . King Herefords . . . . . . . . . . . . . . . . . . . Pérez Cattle Co. . . . . . . . . . . . . . . . . . . West Star Herefords . . . . . . . . . . . . . .

68 68 68 68 68 68

NEW YORK

Glade Haven Herefords . . . . . . . . . . . 68 SK Herefords . . . . . . . . . . . . . . . . . . . . 68 Stone House Farm . . . . . . . . . . . . . . . . 68 NORTH CAROLINA

Brent Creech Taylor’s Mill Farm . . . . 68 Claxton Farm LLC . . . . . . . . . . . . . . . . 68 Double J Farm LLC . . . . . . . . . . . . . . . . 46 Five J’s Beef & Cattle Co. . . . . . . . . . . 51 Four B Farm . . . . . . . . . . . . . . . . . . . . . 46 Rhyneland Farms . . . . . . . . . . . . . . . . 74 Triplett Polled Herefords . . . . . . 46, 68 W&A Hereford Farm . . . . . . . . . . . . . . 74 Will-Via Polled Herefords . . . . . . . . . 68 NORTH DAKOTA

Friedt Herefords . . . . . . . . . . . . . . . . . 58 Friesz Livestock . . . . . . . . . . . . . . . . . . 58 Mrnak Hereford Ranch . . . . . . . . 58, 68 North Dakota Hereford Assn. . . . . . . 58 Wolff Cattle Co. . . . . . . . . . . . . . . . . . . 58 OHIO

Berg Polled Herefords . . . . . . . . . . . . 59 Buckeye Hereford Assn. . . . . . . . . . . . 59 J&L Cattle Services . . . . . . . . . . . . . . . 59 M Love Cattle Co. . . . . . . . . . . . . . . . . 59 Mohican Polled Hereford Farms . 59, 68 Oakridge Polled Herefords . . . . . . . . 68 Ostgaard Cattle Co. . . . . . . . . . . . . . . . 59 Pugh Central Station Livestock . . . . 59 Rippling Rock Hereford Farm . . . . . . 59 Sunny Side Farm . . . . . . . . . . . . . . . . . 59 Sunnyside Stock Farms . . . . . . . . . . . 59 Switzerland of Ohio Polled Hereford Assn. . . . . . . . . . . . . . . . . . 59 OKLAHOMA

Birdwell Ranch . . . . . . . . . . . . . . . . . . Darnell Hereford Ranch . . . . . . . . . . . Dennis Ranch . . . . . . . . . . . . . . . . . . . . Dufur Herefords . . . . . . . . . . . . . . . . . . Durham Ranch . . . . . . . . . . . . . . . . . . . Flying G Ranch . . . . . . . . . . . . . . . . . . . Headquarters Herefords . . . . . . . . . . Loewen Herefords . . . . . . . . . . . . . . . . Messner Herefords . . . . . . . . . . . . . . . Moler, Don . . . . . . . . . . . . . . . . . . . . . . P&R Herefords LLC . . . . . . . . . . . . . . .

42 68 69 69 69 69 69 69 69 69 69

SOUTH DAKOTA

Bar JZ Ranches . . . . . . . . . . . . . . . . . . . Bischoff’s Ravine Creek Ranch . . . . . Blume Herefords . . . . . . . . . . . . . . . . . Eggers Southview Farms . . . . . . . . . . Fawcett’s Elm Creek Ranch . . . . . . . . Frederickson Ranch . . . . . . . . . . . . . . Hoffman Herefords . . . . . . . . . . . . . . . JBN Livestock . . . . . . . . . . . . . . . . . . . . K&B Herefords . . . . . . . . . . . . . . . . . . . LaGrand Angus and Hereford Ranch . . . . . . . . . . . . . . . . . . . . . . . . Rausch Herefords . . . . . . . . . . . . . . . . Stenberg Herefords . . . . . . . . . . . . . . Thorstenson Hereford Ranch . . . . . .

69 69 69 69 69 69 69 69 69 69 69 69 69

TENNESSEE

Burns Farms . . . . . . . . . . . . . . . . . . . . . . 3 Candy Meadow Farms . . . . . . . . . . . . 51 Coley Herefords . . . . . . . . . . . . . . . . . . 69 East Tenn. Hereford Assn. . . . . . . . . . 17 Jackson Farms . . . . . . . . . . . . . . . . . . . 69 Mud Creek Farms . . . . . . . . . . . . . . . . 69 Parker Bros. . . . . . . . . . . . . . . . . . . . . . 51 Roberson’s Polled Herefords . . . . . . . 69 Rogan Farms Herefords . . . . . . . 46, 69 Triple L Ranch . . . . . . . . . . . . . . . . . . . 69 Woodard Hereford Farms . . . . . . . . . 69 Woolfolk Farms . . . . . . . . . . . . . . . . . . 46 TEXAS

B&C Cattle Co. . . . . . . . . . . . . . . . . . . . 69 Bar J Bar Hereford Ranch . . . . . . . . . 70 Barber Ranch . . . . . . . . . . . . . . . . . . . . 70 Brahman Country Genetics . . . . . . . . 31 Case Ranch Herefords . . . . . . . . . . . . 70 Chastain Cattle Co. . . . . . . . . . . . . . . . 70 Cutrer Inc., B.R. . . . . . . . . . . . . . . . . . . 31 Dudley Bros. . . . . . . . . . . . . . . . . . . 11, 70 G3 Ranch . . . . . . . . . . . . . . . . . . . . . . . 70 GKB Cattle . . . . . . . . . . . . . . . . . . . . . . 70 H2 Ranch and Cattle Co. . . . . . . . . . . 70 Indian Mound Ranch . . . . . . . . . . . . . 70 Iron Lake Ranch . . . . . . . . . . . . . . . . . . 70 Metch Polled Herefords . . . . . . . . . . . 70 Noack Hereford Ranch . . . . . . . . . . . . 70 Nolan Herefords . . . . . . . . . . . . . . . . . 70 Powell Herefords . . . . . . . . . . . . . 29, 70 Rockin’ W Polled Herefords . . . . . . . 70 Rocking Chair Ranch . . . . . . . . . . . . . . 70 Skrivanek Ranches . . . . . . . . . . . . . . . 70 Still River Ranch . . . . . . . . . . . . . . . . . 70 Sunny Hill Ranch . . . . . . . . . . . . . . . . . 70 Texas Hereford Assn. . . . . . . . . . . . . . 70 Williams Family Herefords . . . . . . . . 70 Willis Polled Herefords . . . . . . . . . . . 70 UTAH

Allen & Son, Phil . . . . . . . . . . . . . . . . . Cache Cattle . . . . . . . . . . . . . . . . . . . . . Circle BJ Polled Hereford Ranch . . . . Ekker Herefords . . . . . . . . . . . . . . . . . . JB Herefords . . . . . . . . . . . . . . . . . . . . . Johansen Herefords . . . . . . . . . . . . . . Rees Bros. . . . . . . . . . . . . . . . . . . . . . . .

70 70 70 70 70 70 70

VERMONT

OREGON

Bar One Ranch . . . . . . . . . . . . . . . . . . . Bird Herefords . . . . . . . . . . . . . . . . . . . Chandler Herefords . . . . . . . . . . . . . . . Harrell Hereford Ranch . . . . . . . . . . . High Desert Cattle Co. . . . . . . . . . . . . Hufford’s Herefords . . . . . . . . . . . . . . Quick Mill Farms . . . . . . . . . . . . . . . . . Vollstedt Farms Polled Herefords . .

SOUTH CAROLINA

Forrest Polled Herefords . . . . . . . . . . 51 Fowken Farm . . . . . . . . . . . . . . . . . . . . 51 Keese Herefords . . . . . . . . . . . . . . . . . 69

69 69 69 69 69 69 69 69

PENNSYLVANIA

Bar-H Farms . . . . . . . . . . . . . . . . . . . . . 69 Deana Jak Farms Inc. . . . . . . . . . . . . . 69 Flat Stone Lick . . . . . . . . . . . . . . . . . . . 76 LT’s South Dakota Farm . . . . . . . . . . . 74 Slaytons’ BearDance . . . . . . . . . . 42, 74 Stone Ridge Manor . . . . . . . . . . . . . . . 74 Vogel Valley Farms . . . . . . . . . . . . . . . 69

HP Polled Herefords . . . . . . . . . . . . . . 12 VIRGINIA

Deer Track Farm . . . . . . . . . . . . . . . . . 74 Hereford Hollow Farm . . . . . . . . . . . . 46 Knoll Crest Farm . . . . . . . . . . . . . . . . . 74 Quail Hollow Herefords . . . . . . . 70, 74 Thistle Tree Farm . . . . . . . . . . . . . . . . 70 WASHINGTON

Grassy Run Farms . . . . . . . . . . . . . . . . Haught Farms . . . . . . . . . . . . . . . . . . . Knotts Polled Herefords . . . . . . . . . . Law & Sons, David . . . . . . . . . . . . . . . McDonald Polled Herefords . . . . . . . West Virginia University . . . . . . . . . . Westfall Polled Herefords . . . . . . . . .

56 74 56 56 56 56 70

WISCONSIN

Blue Goose Hereford Farms . . . . . . . 43 Boettcher’s Brookview Acres . . . . . . 43 C&L Hereford Ranch . . . . . . . . . . . . . . 70 Christ the Rock Creek Farm . . . . . . . . 42 Dalton Polled Herefords . . . . . . . . . . 42 Gari-Alan Farm . . . . . . . . . . . . . . . . . . 43 Hidden Springs Ranch . . . . . . . . . . . . 42 Huth Polled Herefords . . . . . . . . 42, 70 Larson Hereford Farms . . . . . . . . . . . 42 Lietzau Hereford Farm . . . . . . . . . . . . 43 Lininger Farms . . . . . . . . . . . . . . . . . . . 43 Maple Crest Farm . . . . . . . . . . . . . . . . 43 MGM Polled Herefords . . . . . . . . 43, 70 Next Generation Genetics . . . . . . . . . 42 Otter Creek Polled Herefords . . . . . . 42 Owego Stock Farm . . . . . . . . . . . . . . . 43 Pierce’s Hereford Haven . . . . . . . . . . . 43 Sandrock Ranch Herefords . . . . . . . . 70 SNL Farm . . . . . . . . . . . . . . . . . . . . . . . 42 Spaeth Farms . . . . . . . . . . . . . . . . . . . . 42 Starck Century Farm . . . . . . . . . . . . . . 42 Starr Polled Herefords . . . . . . . . . . . . 43 Whiskey Run Farms . . . . . . . . . . . . . . 43 Wirth Polled Herefords . . . . . . . . . . . 42 WYOMING

Berry’s, The . . . . . . . . . . . . . . . . . . . . . Largent and Sons . . . . . . . . . . . . . . . . McClun’s Lazy JM Ranch . . . . . . . . . . Micheli Herefords . . . . . . . . . . . . . . . . Middleswarth Ranch . . . . . . . . . . . . . NJW Polled Herefords . . . . . . . . . . . . Ochsner Herefords . . . . . . . . . . . . . . .

70 70 70 71 71 71 71

CANADA

Elmlodge Polled Herefords . . . . . . . . 71 Harvie Ranching . . . . . . . . . . . . . . . . . 19 Medonte Highlands Polled Herefords . . . . . . . . . . . . . . . . . . 27, 71 River Valley Polled Herefords . . . . . . 13 SERVICES

Barnes, Tommy . . . . . . . . . . . . . . . . . . 71 Bessler Inc., James F. . . . . . . . . . . . . . 71 BioZyme Inc. . . . . . . . . . . . . . . . . 21, 47 Birdwell, James M. . . . . . . . . . . . . . . . 71 Birdwell, Joel . . . . . . . . . . . . . . . . . . . . 71 Bock, Aaron . . . . . . . . . . . . . . . . . . . . . 71 Booker, C.D. . . . . . . . . . . . . . . . . . . . . . 71 Brahman Country Beef . . . . . . . . . . . 31 Burks, Eddie . . . . . . . . . . . . . . . . . . . . . 71 Carper, Thomas . . . . . . . . . . . . . . . . . . 71 Circle H Headquarters LLC . . . . . . . . . 71 Conover, Al . . . . . . . . . . . . . . . . . . . . . . 71 Drees, Eric . . . . . . . . . . . . . . . . . . . . . . . 71 Emmons Ultrasounding . . . . . . . . . . . 71 Gay Livestock Insurance, Jerry . . . . . 71 Jensen Live Stock Agency . . . . . . . . . 71 Lathrop Livestock Transportation . . 71 Layton, Dustin N. . . . . . . . . . . . . . . . . 71 Lowderman, Cody . . . . . . . . . . . . . . . . 71 Lowderman, Monte . . . . . . . . . . . . . . 71 MCS Auction LLC . . . . . . . . . . . . . . . . . 71 Merck Animal Health . . . . . . . . . . . . . 35 Midwest Cattle Service Inc. . . . . . . . 71 Ranch House Designs, Inc. . . . . . . . . 31 Reed Enterprises . . . . . . . . . . . . . . . . . 71 Schacher Auction Services . . . . . . . . 71 Stith, Dale . . . . . . . . . . . . . . . . . . . . . . . 71 Stout, Justin B. . . . . . . . . . . . . . . . . . . 71 Sullivan Supply . . . . . . . . . . . . . . . . . . 10 T Bar C Cattle Co. Ltd. . . . . . . . . . . . . 71 Wendt, Kevin . . . . . . . . . . . . . . . . . . . . 71

CX Ranch . . . . . . . . . . . . . . . . . . . . . . . . 70 Diamond M Ranch . . . . . . . . . . . . . . . 70 Ottley Herefords . . . . . . . . . . . . . . . . . 70 WEST VIRGINIA

Brand Farm Herefords . . . . . . . . . . . . 56 Cottage Hill Farm . . . . . . . . . . . . . . . . 56 Grandview Hereford Farm . . . . . . . . . 56 Hereford.org

Calendar of Events “Calendar of Events” is a listing of Hereford sales and events known to our staff. Italicized dates denote shows and events. Non-italicized dates denote sales. To make the calendar concise we have used the following abbreviations: association, assn.; international, int’l; junior, jr.; mountain, mtn.; national, nat’l; northeast, NE; northwest, NW; performance tested, PT; southeast, SE; southwest, SW; and university, Un.

AUGUST 1 Ohio Youth Livestock Expo, Greenville 8 Indiana State Fair Jr. Heifer Show, Indianapolis 9 Indiana State Fair Jr. Steer Show, Indianapolis 11 Wisconsin Livestock Expo Jr. Show, Racine 13 Illinois State Fair Jr. Hereford Heifer Show, Springfield 14 Tennessee Jr. Hereford Assn. State Show, Lebanon 15 Illinois State Fair Jr. Hereford Steer Show, Springfield 15 Tennessee Hereford Assn. State Show, Lebanon 16 Missouri State Fair Hereford Show, Sedalia 22 East Tennessee Kick-Off Classic, White Pine 26 Ad deadline for October Hereford World 27 Kentucky State Fair Jr. Hereford Show, Louisville 28 Kentucky State Fair Hereford Show, Louisville 29-30 Illinois Hereford Tour 30 Iowa Hereford Tour, west central region 30 Maryland State Fair Hereford Show, Timonium SEPTEMBER 3 Nebraska State Fair Hereford Show, Grand Island 5 The Breeders Cup, Mays Lick, Ky. 5 South Dakota State Fair Hereford Show, Huron 6 Delta Fair Hereford Show, Cordova, Tenn. 6 DuQuoin State Fair Hereford Show, DuQuoin, Ill. 7 Butler Polled Herefords (Online), Republic, Mo. 7 East Side Farms & Guests, Frederick, Md. 7 Walker Hereford Farm, Morrison, Tenn. 8 Genoa Livestock, Minden, Nev. 11 West Texas Fair and Rodeo Hereford Show, Abilene 12 Lorenzen Farms, Chrisman, Ill. 12 Missouri Hereford Assn. Online Field Day, northeast region 12 Northeast Elite Volume II, Ghent, N.Y. 13 Happ Herefords, Mendota, Ill. 13-15 Utah State Fair Hereford Show, Salt Lake City 16 Holden Herefords (Online), Valier, Mont. 17 Kansas State Fair Hereford Show, Hutchinson 18 Churchill Cattle Co., Manhattan, Mont. 18 River Valley Polled Herefords, Newburg, Ontario 19 Burns Farms & Friends, Pikeville, Tenn. 19 Ehlke Herefords, Townsend, Mont. 19 Elmlodge Polled Herefords, Indian River, Ontario 19 Hereford Fall Classic, Taylorville, Ill. 19 Stephens and Loehr Herefords Open House, Taylorville, Ill.

20 Illini Top Cut, Macomb, Ill. 20 Medonte Highlands Polled Herefords, Orillia, Ontario 21 Torrance Herefords (Online), Media, Ill. 22 Stephens and Loehr Herefords (Online), Taylorville, Ill. 24 Mohican West and Guests, Laurel, Mont. 25 Ad deadline for November Hereford World 25 Sierra Ranches, Modesto, Calif. 25 World Beef Expo Hereford Show, W. Allis 26 Eastern States Exposition Hereford Show, W. Springfield, Mass. 27 Oklahoma State Fair Hereford Show, Oklahoma City 27 WMC Cattle Co., Wasola, Mo. 27 World Beef Expo Jr. Hereford Show, W. Allis 28 Hoffman Ranch, Thedford, Neb. OCTOBER 3 The Breeders Classic, Gettysburg, Pa. 3 Colyer Herefords, Bruneau, Idaho 3 East Texas State Fair Hereford Show, Tyler 3 Journagan Ranch/Missouri State Un., Springfield, Mo. 3 Mann Cattle Co., Caldwell, Texas 3 Tulsa State Fair Hereford Show, Tulsa, Okla. 4 Badger Southern Select, Burlington, Wis. 4 Fawcett’s Elm Creek Ranch, Ree Heights, S.D. 5 Case Ranch, Mertzon, Texas 5 Express Ranches, Yukon, Okla. 6 Abrakadabara Cattle Co. and Guests (Online), Columbia, Mo. 7 Fryeburg Fair Hereford Show, Fryeburg, Maine 8 Dudley Bros., Comanche, Texas 9-18 Alabama Nat’l Fair Hereford Show, Montgomery 9-11 Carolina Classic Fair Hereford Show, Winston-Salem, N.C. 9 Rockin’ W Ranch, Schulenburg, Texas 10 Bonebrake Herefords, Buffalo, Mo. 10 Iron Lake Ranch (Online), Athens, Texas 10 Perks Ranch, Rockford, Ill. 10 Remitall West, Olds, Alberta 11 Ridgeview Farms, Alto, Mich. 11 Sullivan Farms, Dunlap, Iowa 12 DeanaJak Farms Inc., New Enterprise, Pa. 12 Indian Mound Ranch, Canadian, Texas 13 Powell Herefords, Ft. McKavett, Texas 14 Shaw Cattle Co., Caldwell, Idaho 15 Northern Int’l Livestock Expo Hereford Show, Billings

16 State Fair of Texas Hereford Show, Dallas 16 Wooden Shoe Farms, Blackfoot, Idaho 17 ANL & Guests, Steelman, Saskatchewan 17-18 Arkansas State Fair Hereford Show, Little Rock 17 Buck Cattle Co., Madill, Okla. 17 C&T and Guests, Kisbey, Saskatchewan 17 Haught Farms, Harrisville, W.Va. 17 Lambert Ranch, Oroville, Calif. 18 Blair Athol/Haroldson’s and Guests, Arcola, Saskatchewan 18 Six Mile Creek/Curry Herefords, El Reno, Okla. 18 Express Ranches, Yukon, Okla. 19 Delaney/Atkins (Online), Lake Benton, Minn. 19 White Hawk Ranch/Barnes Herefords, Cedartown, Ga. 20-21 State Fair of Louisiana Hereford Show, Shreveport 22 Jensen Bros., Louisburg, Kan. 23 American Hereford Assn. Educational Forum and Trade Show, Kansas City, Mo. 23 Hereford Honoree Reception and Ceremony, Kansas City, Mo. 23 North Carolina State Fair Hereford Show, Raleigh 24 American Hereford Assn. Annual Membership Meeting, Kansas City, Mo. 24 American Royal Jr. Hereford Show, Kansas City, Mo. 24 Debter Hereford Farm, Horton, Ala. 24 Jamison Herefords, Beggs, Okla. 24 Ladies of the Royal, Kansas City, Mo. 24 Mead Farms, Barnett, Mo. 25 American Royal Nat’l Hereford Show, Kansas City, Mo. 26 Ad deadline for December Hereford World 26 Tennessee River Music, Ft. Payne, Ala. 31 Banks Polled Herefords, Ada, Okla. 31 California-Nevada Hereford Assn. Classic, Yuba 31 Mohican Polled Herefords and Guests, Glenmont, Ohio NOVEMBER 1 California-Nevada Hereford Assn. Classic Jackpot Show, Yuba City, Calif. 1 WMC Cattle Co. and Guests, Springfield, Mo. 2 P&R Herefords, Trail, Okla. 4 Tennessee Hereford Marketing Program Feeder Calf Sale, Columbia 7 Burns Farms, Pikeville, Tenn. 7 Combined Excellence, Mason, Ohio 7 Wheeler Farms/Sims Family Cattle, Chickasha, Okla.

11 Barber Ranch, San Saba, Texas 11 Mill Creek Ranch, Alma, Kan. 13 Rees Bros., Morgan, Utah 13 South Dakota Hereford Assn. Annual Meeting, Brookings 14 Big League Genetics, Waukomis, Okla. 14 South Dakota Hereford Assn., Brookings 14 Virginia Hereford Assn., Harrisonburg 17 B&D Herefords and Angus, Claflin, Kan. 19 Fenton Hereford Ranch, Irma, Alberta 19 Largent and Sons, Kaycee, Wyo. 21 Nebraska Hereford Assn. Annual Meeting, Broken Bow 21 Roth Herefords Dispersion, Windsor, Mo. 22 Heart of America Hereford Assn., Shelbyville, Ill. 22 Nebraska Hereford Assn., Broken Bow 23 Oklahoma Hereford Assn., Marietta, Okla. 26 Ad deadline for January Hereford World 26 Nelson Hirsche Purebreds, Del Bonita, Alberta 28 Able Acres, Wingate, Ind. 28 Amdahl Angus & Herefords, Rapid City, S.D. 29 Adcock Cattle/Crum Cattle Co. (Online), Ill. DECEMBER 1 Stephens and Loehr Herefords (Online), Taylorville, Ill. 3 Western States Jr. Hereford Show, Reno, Nev. 4-7 Hereford Heritage Showcase, Abilene, Texas 4 Knoll Crest Farm, Red House, Va. 4 Western States Nat’l Hereford Bull Show, Reno, Nev. 5 Hoosier Beef Congress, Indianapolis 5 Kansas Hereford Assn. Annual Meeting, Russell 5 Kentucky Fall Harvest, Mt. Sterling 5 Missouri Hereford Assn., Sedalia, Mo. 5 Pyramid Beef/Fredrickson Ranch, Spearfish, S.D. 5 Western States Nat’l Hereford Female Show, Reno, Nev. 9 Goehring Herefords, Libertyville, Iowa 11 Minnesota Hereford Assn. Annual Meeting, Hutchinson 12 Minnesota Hereford Assn., Hutchinson 28 Ad deadline for February Hereford World 30 Arizona Nat’l Livestock Show Hereford Show, Phoenix

2020-21 National Show and Sale Schedule Keystone International Livestock E xposition

Western States National Hereford Show

2300 N. Cameron St., Harrisburg, PA 17110 717-787-2905, keystoneinternational.state.pa.us Show date: Oct. 2 — CANCELLED Entry deadline: Aug. 31 Judge: Chad Breeding, Miami, Texas

1350 N. Wells Ave., Reno, NV 89512 P.O. Box 8126, Reno, NV 89507 775-747-8917, herefordreno.com Show dates: Dec. 3-5 Entry deadline: Early, Oct. 15; Final, Nov. 1 Judge: Shane Werk, Manhattan, Kan.

American Royal National Hereford Show 1701 American Royal Court, Kansas City, MO 64102 816-221-9800, americanroyal.com Show date: Oct. 25 Entry deadline: Sept. 16 Judge: Brady Jensen, Brookings, S.D.

North American International Livestock Exposition National Hereford Show P.O. Box 36367, Louisville, KY 40233 502-595-3166, livestockexpo.org Show date: TBD Entry deadline: Oct. 1 Judge: Donnie Robertson, Yukon, Okla.

National Western Stock Show 4655 Humboldt St., Denver, CO 80216 800-336-6977, nationalwestern.com Show dates: Jan. 13-16 Jan. 13 - Juniors; Jan. 14 - Bulls; Jan. 15- Carloads/Pens, Sale; Jan. 16 - Females Entry deadline: Nov. 20 Judge: Brandon Callis, Minco, Okla., Associate judge: TBD Carloads/Pens judges: Keith Phillips, Mays Lick, Ky.; Brent Mrnak, Bowman, N.D.; and Troy Thomas, Harrold, S.D.

Southwestern Exposition National Hereford Show P.O. Box 150, Ft. Worth, TX 76101 817-877-2400, fwssr.com Show date: Feb. 1 Entry deadline: Nov. 15 Judge: Harlan Yocham, Sapulpa, Okla.

Hereford.org

August 2020 |

Service and progeny by this outstanding York son sells in this year’s Breeders Classic, Saturday, Oct. 3rd

ILR 4134 York 717

SRM Powerball 1701 ET service and progeny sells — our Red Power son that has better than breed average on all EPDs!!

STONE RIDGE MANOR

Dan Snyder cell 240-447-4600 Seth Snyder cell 240-405-6049 Farm 717-642-9199 herefordcattle@stoneridgemanor.com www.stoneridgemanor.com

654 Cold Springs Rd. • Gettysburg, PA 17325

Slaytons’

Bob and Pam Rhyne 3700 Peach Orchard Rd. Charlotte, NC 28215 Bob’s cell 704-614-0826 Kim, Alexis and Courtney Eudy 10945 Hickory Ridge Rd. Harrisburg, NC 28075 Kim’s cell 704-589-7775

FOUNTAIN VALLEY FARM The Bachtel Farmily Westminster, MD Randy 443-340-4418 rbachtel@bprsurveying.com Brooks 443-340-4419 brobachtel@hotmail.com

Bob Schaffer, Owner-manager 3320 Deer Track Rd. Spotsylvania, VA 22551 540-582-9234 bob@deertrackfarm.com www.deertrackfarm.com

LT’s South Dakota Farm Registered Polled Herefords KNOLL CREST FARM

“Serving the beef industry since 1944” 17659 Red House Rd. Red House, VA 23963 Office 434-376-3567 James D. Bennett 434-376-7299 Paul S. Bennett 434-941-8245 Jim G. Bennett 434-664-7935 Brian R Bennett 434-664-8309 Dalton G. Bennett 434-664-7946 Scott R. Bennett 434-660-7268 knollcrest@knollcrestfarm.com

| August 2020

Slaytons’ Hereford and Angus Performance Seedstock J. Paul and Bette Slayton 2272 Dibert Rd., Bedford, PA 15522 814-623-0772 717-805-1376 – cell paul@slaytonsbeardance.com

HAUGHT FARMS

Larry and Tammy Pursel Bloomsburg, PA 570-441-8340 248 River Bend Lane Smithville, WV 26178 Derek Haught LTSouthDakota@gmail.com

304-477-3818 — Home 304-206-7613 — Cell

The Baldwins 2 Church View Rd. Millersville, MD 21108 443-871-0573 webald@aol.com

W A

HEREFORD FARM George, Tammy, William and Andy Ward 3404 Shady Grove Rd. Providence, NC 27315 336-388-2177 Cell 434-251-3637 gwwardjr@centurylink.net

Hereford.org

FLAT STONE LICK is going to the “ BREEDERS CUP” CUP ” Sale at Boyd Beef Cattle, Mays Lick, Ky. • Saturday, Sept. 5, 2020

Selling 10 Pairs with Heifer Calves sired by NJW 160B 028X Historic 81E ET, KCF Bennett Provident B284 and KCF Bennett Homeland C34. All cows selling are bred to Boyd 31Z Blueprint 6153, Innisfail WHR X651/723 4013 ET or FSL Red Power 456B 24D 12F.

17H FSL MISS HISTORIC 81E 11C 17H

P44120078 • Sire: NJW 160B 028X HISTORIC 81E ET BW WW YW MM M&G FAT REA MARB 0.3 54 84 39 66 0.023 0.68 0.10

14H FSL MISS HOMELAND C34 12C 14H

P44120059 • Sire: KCF BENNETT HOMELAND C34 BW WW YW MM M&G FAT REA MARB 3.3 59 98 28 57 0.033 0.44 0.18

52H FSL MISS PROV B284 5B 52H

P44120072 • Sire: KCF BENNETT PROVIDENT B284 BW WW YW MM M&G FAT REA MARB 4.6 71 107 29 64 0.013 0.80 0.20

15H FSL SUSIE 81E 22D 15H

P44120041 • Sire: NJW 160B 028X HISTORIC 81E ET BW WW YW MM M&G FAT REA MARB -1.3 48 72 30 54 0.033 0.53 0.12

47E

18C

FSL LADY VICTOR 33Z 1B 47E {DLF,HYF,IEF}

P43794151 • Sire: JDH VICTOR 719T 33Z ET BW WW YW MM M&G FAT REA MARB 3.6 68 112 31 65 0.003 0.73 0.07

11C

FSL LADY REV 4R 51Z 18C {DLF,HYF,IEF}

P43580318 • Sire: MSU TCF REVOLUTION 4R BW WW YW MM M&G FAT REA MARB 1.2 58 88 20 49 0.043 0.79 0.26

FSL MISS DURY 44U 20Y 11C {DLF,HYF,IEF} FSL LADY TRUST 100W 8Z 5B {DLF,HYF,IEF} BW 2.4

P43582209 • Sire: NJW 98S DURANGO 44U WW YW MM M&G FAT REA MARB 59 94 33 63 0.003 0.58 0.11

FSL

Les and Nancy Midla & Family

FLAT STONE LICK Dale Stith, Auctioneer/Sale Manager 918-760-1550

P43474585 • Sire: NJW 73S M326 TRUST 100W ET BW WW YW MM M&G FAT REA MARB 5.0 68 110 33 67 -0.027 0.87 0.03

34 Cranberry Marsh, Marianna, PA 15345 724-267-3325 • nmidla@pulsenet.com Documented cattle that are right for today's industry. Sale book mailed with August Hereford World