BusinessWeek Mindanao Sept 26

BusinessWeek MINDANAO

YOUR LOCAL ONLINE BUSINESS PAPER

Market Indicators

X

0.02 cents

PHISIX 3,885.96 points

X

FOREX US$1 = P43.80

5.13 points

Briefly T4 to rise in Misor

TALISAYAN, Misamis Oriental– –A one stop center where numerous agribusiness technologies are merged and transferred to local farmers and entrepreneurs will rise at Cabulawan, Mintabon here.

The Talisayan TechnoTransfer Terminal (T4) would include facilities like 24/7 coffee shops, restaurants, internet cafes, bank ATMs, a hostel and call centers. It will also showcase the technology and livelihood development center and the center for entrepreneurial management for farmers and entrepreneurs together with the initial locators which are involved in milk processing and promotion, coco-sugar and engineered bamboo, among others.

The project is aimed at helping local farmers and entrepreneurs gain opportunities for additional/alternative income generation activities to increase their capacity to purchase, thereby reducing poverty and increasing the quality of life in general.

Camiguin’s first zipline

MAHINOG, Camiguin––A threelane zipline is set to be opened in Mahinog, Camiguin in December.

This announcement came from Apolinario B. Alambatin of J & A Fishpen and Restaurant in Benoni Lagoon during a project presentation at the Municipal Council Session recently.

The zipline will have a distance of more than 700 meters from Station 1 to Station 2 that will cross over a lagoon.

An additional 360-meter zip line is also being eyed in same area, Alambatin said. by homer r. jajalla

Aboitiz coal-fired

DAVAO City––The Environment Management Bureau (EMB) of the Department of Environment and Natural Resources (DENR) has recently issued an Environmental Compliance Certificate (ECC) to AboitizPower subsidiary Therma South Inc. for its proposed P25 billion 300-megawatt (MW) CFB coal-fired power plant project in this City.

Manuel M. Orig, AboitizPower vice president for Mindanao Affairs, said the certification places AboitizPower a step closer to starting the construction of the power plant in Toril District here.

Market City, Agora

Panama threatens PHL banana export

Issue No. 15, Volume III • Sept. 25-Oct.1, 2011 as of 12:10 p.m., sept. 23, 2011 (Friday)

NOW OPEN

T

www.businessweekmindanao.com

P10.00

By ALLAN MEDIANTE, Executive Editor and ROLANDO SUDARIA, Correspondent

HE country’s banana export industry is threatened anew with the resurgence of the dormant fungal disease that is seen to jeopardize the earnings of local banana exporters.

Widely known as Panama disease or Fusarium wilt, the banana plant ailment has wiped out closed to 2,000 hectares of banana plantations in Mindanao.

Panama dis e as e was traced to the province of Bukidnon where it was reported to have destroyed hectares of banana plantations.

The banana disease has already spread to the province

of Compostela Valley and the town of Sto. Tomas in Davao del Norte.

The Fungus Fusarium Oxysporum is reportedly resistant to fungicide thus it cannot be simply controlled using chemicals. With this, local banana growers sounded the alarm bells and urged government to put in place an effective mechanism to protect the banana industry BANANA/PAGE 10

Banana growers in Mindanao are asking government to take concrete actions against the resurgence of a banana plant disease that is slowly killing industry.

Journos to meet in EMPOWERinG to reduce Makati for 2-day gab poverty in Misamis Oriental

By MIKE BAÑOS

REPORTERS plying the energy beat are eyeing a national organization to upgrade their capability to intelligently and clearly report on what is essentially a complex subject not appreciated by many readers.

“We are targeting the formation of a nationwide organization for energy reporters so they can better leverage

on information-sharing and exchanges,” said Myrna M. Velasco of The Manila Bulletin. “It is hoped that this will serve as a catalyst in enhancing the capabilities of the country’s energy journalists.”

Acknowledged as one of the country’s premier energy beat reporters, Ms. Velasco has organized the 2nd edition of the Workshop for Regional journos/PAGE 10

By BUTCH D. ENERIO

CAGAYAN de Oro City––In order to systematically identify the needs of the poor sector of the targeted municipalities in Misamis Oriental and achieve economic growth, a partnership between government and the private sector was launched here September 19.

Employing the Community Based Monitoring System (CBMS), tool used by the government to monitor poverty incidence in the country, STEAG State Power Inc. (SPI), and Europe’s KFW Bankengruppe (DEG)

with the provincial and municipal government units and other line agencies, started to implement Project Enhanced Monitoring System on Poverty Watch for more Effective and Responsive Approach in Governance (Empowering).

CBMS is a tool used to diagnose the extent and causes of poverty in the identified areas and aid local government units (LGUs) in formulating policies and programs, aid in identifying target beneficiaries and facilitate POVERTY/PAGE 19

Holcim launches coffeetalks in R-10

By BUTCH D. ENERIO

CAGAYAN de Oro City––One of the world’s leading cement manufacturers Holcim Philippines, Inc. is pushing for, yet, another social responsibility initiative when it met representatives from the various groups here and in Misamis Oriental and discussed possible collaborations on a project that would address concerns in protecting the environment.

In its first hosting of a forum dubbed “Holcim Coffetalks,” patterned after the media kapihan, Holcim encouraged participants from the local government units, business sector and the media to make firm commitments towards better public appreciation of sustainable construction.

Ma. Socorro Prado, Holcim’s vice president for communications, explained that the initiative is part of the holcim/PAGE 13

2

Sept. 25-Oct. 1, 2011

Economy

BusinessWeek

Production of palay in Normin up by 5% in Q2

By Apipa Bagumbaran

CAGAYAN de Oro City––A total production of 121,844 metric tons of palay have been noted in Northern Mindanao in the second quarter, this year, up by 5 percent, compared to the 116,088MT recorded in the same period of 2010.

Data from the Bureau of Agricultural Statistics (BAS) gathered by the National Economic and Development Authority (NEDA), in region 10, show that favorable performances in rice production of Bukidnon, Misamis Occidental and Misamis Oriental contributed to the

positive regional output.

Engr. Cecilio Y. Clarete, Chief Economic Development Specialist of NEDA-10, disclosed in a media forum held recently, here, that the sufficient irrigation water and rainfall pushed up the production in Bukidnon by almost 13 percent.

However, the average yield in Bukidnon slightly declined from 3.82 to 3.77 tons, per hectare due to rat infestation, he further disclosed.

He said the 28 percent production growth in Mis. Occ. was due to the movement of planting towards the 1st quarter, while the 21 percent

production increase in Misamis Oriental was attributed to more upland plantings in Gingoog City and the municipality of Claveria.

On the other hand, Lanao del Norte’s yield in irrigated areas declined to 3.49 from 3.7 tons per hectare due to stem borer infestation and lesser application of fertilizer, Clarete further said.

He said the growth in the volume of production, as well, as the increase in the average farm gate price by 2.44 percent resulted in a 7.51 percent growth in the value of palay grossing at Php1.896 billion.

Meanwhile, the region’s net rice sufficiency level in the 2nd quarter was 55.21 percent, higher by only 0.24 percentage points compared to the same period, last year.

The region’s rice inventory as of July 1, 2011 reached 2.282 million bags, estimated to sustain the region for 90 days with its daily rice consumption requirement of around 25,480 bags.

The National Food Authority (NFA) held 63 percent of the total stock while household and commercial stocks held 21percent and 16 percent, respectively. pia-10

We are now open everyday, Mondays to Sundays and on Holidays

mindanao

OroChamber to PNP: Heighten security OroChamber President Antonio Uy is calling the city police and the entire Philippine National Police in the region to heighten the security in the City of Cagayan de Oro and Province of Misamis Oriental and nearby areas.

“The abduction of a local businessman right at his very office in daytime last Monday would tell us that we need to boost up our local police forces,” said OROCHAMBER President Tony Uy.

Two days after the incident, a quick robbery in Cogon ensued.

“If we are serious in promoting new investments to our area, then we have to do something to curb this peace and order problem,” Mr. Uy added.

If our police is deficient in number, by all means we need some augmentation.

“We believe that creating an elite police force that takes care of intelligence gathering and solving major crimes to include kidnapping and robbery is in order,” opined Mr. Efren Uy, OroChamber Vice President for Trade and Commerce and Past President of the Misamis Oriental Filipino Chinese Chamber of Commerce and Industry (MOFCCCI).

A small portion of the intelligence fund can be maximized to initiate this elite police team.

In the meantime, local residents and the business community are advised to be vigilant at all times. The latter should brief security personnel to always ask for the Identification Cards (ID of those wanting to talk to the owner.

Appropriate CCTV facilities should also be put up in every business establishment in the area.

BusinessWeek

Sept. 25-Oct. 1, 2011

mindanao

3

RA 9679 MANDATES MEMBERSHIP IN Pag-IBIG FUND Republic Act 9679 or the Home Development Mutual Fund Law of 2009 mandates the membership registration of all employees – including their respective employers – coverable by the Social Security System (SSS) and the Government Service Insurance System (GSIS), regardless of employment status or nature of appointment. This includes employees who were not previously covered by the Fund due to their monthly compensation of less than P4,000.00. Said coverage took effect last January 1, 2010.

Pag-IBIG Fund members shall contribute monthly to the Fund a minimal percentage of their monthly compensation in accordance with the rates below:

Monthly Compensation*

P1,500.00 and below Over P1,500.00

Contribution Rate Employee Employer Share Counterpart 1% 2% 2% 2%

*P5, 000 – maximum monthly compensation for computing contributions Employers shall contribute an amount equivalent to 2% of their employees’ monthly compensation. Employers shall deduct the contributions and remit the same together with the required counterpart, to the Fund. Said contributions shall be credited to the member’s Total Accumulated Value (TAV), which shall be released to them upon membership maturity or termination.

Pag-IBIG Fund members will also enjoy the following benefits: • Tax Free Earnings. The dividend earnings of the member’s credited TAV shall be exempt from any tax payments, fees, or interest charges • Loan Benefits. The member may avail of the Fund’s housing, multipurpose and calamity loans, provided s/he meets the corresponding eligibility requirements of these programs.

• Portability of Savings. Whether the member transfers from one employer to another, or eventually become self-employed, s/he shall carry with him/her his/her TAV. • Government Guarantee. The Government of the Republic of the Philippines guarantees the solvency of the Fund.

GOOD NEWS TO ALL Pag-IBIG FUND MEMBERS!

Pag-IBIG offers the following opportunities: PURCHASE A LOT

on which you can build your house… or

PURCHASE A RESIDENTIAL UNIT

MAKE YOUR DREAMS A REALITY … and be a proud HOMEOWNER !

Avail of this opportunity – for as low as Two Thousand, Three Hundred Ninety-Eight & 20/100 (P 2,398.20) per month, you can own your dream house the Pag-IBIG Fund way!

Loan Amount P 400,000.00 P 750,000.00 P1,000,000.00 P1,250,000.00 P1,500,000.00 P2,000,000.00 P3,000,000.00

Monthly Amortization P 2,398.20 P 4,989.77 P 7,689.13 P10,510.68 P13,721.09 P18,294.79 P29,708.74

** Based on a 30- year loan term.

Interest Rate 6% 7% 8.5% 9.5% 10.5% 10.5% 11.5%

from a subdivision, which has all the amenities for a comfortable living.

HOME IMPROVEMENT on an existing house…repair, repaint or enlarge it…or have the FENCE you always wanted for added security.

ADDITIONAL LOAN for Pag-IBIG Housing loan borrowers or HOUSE CONSTRUCTION for those who availed of a lot purchase loan before.

REFINANCING of an existing mortgage from other financial institutions, with better and more affordable interest rates.  Easy eligibility requirements: o Active membership in Pag-IBIG Fund o Minimum of 24 monthly contributions o 12 months residency requirement as a Pag-IBIG Fund member  Maximum Loan Term: 30 years  6 % - 11.5 % annual interest rates, …one of the lowest in the market  Joint Loan: Qualified Pag-IBIG Fund members related up to 2nd civil degree of consanguinity or affinity

The Officers and Employees of the Pag-IBIG Fund Cagayan de Oro Branch welcomes the Hon. Jejomar C. Binay, Vice President and HUDCC Chair and party

4 Sept. 25-Oct. 1, 2011

Companies

BusinessWeek

mindanao

Pag-IBIG files charges against erring employers CAGAYAN de Oro City–– Erring employers in Region 10 are now facing charges for various violations against Republic Act 9679, or the “Home Development Mutual Fund Law of 2009, otherwise known as Pag-IBIG (Pagtutulungan sa Kinabukasan: Ikaw, Bangko, Industriya at Gobyerno) Fund.”

Recently, the Pag-IBIG Fund Cagayan de Oro Branch filed a case, at the City Prosecutors Office in Malaybalay, Bukidnon, against PT Agricultural Resources, Inc. for its failure and refusal to remit monthly contributions due to the latter’s employees.

Meanwhile, a preliminary investigation is due at the City Prosecutors Office in Cagayan de Oro, for the case filed against United Valiant Group Security Services, which was charged with the various violations on RA

9679 including the refusal to register new employees, under registration of its actual number of employees and failure to remit Pag-IBIG Fund contributions.

The personnel of the Marketing and Enforcement Division visited the aforementioned employers, to personally inform them of the mandatory provisions of RA 9679.

A series of information and enforcement letters were also hand-delivered to the erring employers.

Howe ver, ef for ts remained futile as the latter remain unperturbed with complying with the said law.

Presently, the branch is preparing to file similar charges against other erring employers in Cagayan de Oro City, and the Provinces of Misamis Oriental and Bukidnon.

RA 9679 mandates the membership of all private and government employers and their respective employee’s in Pag-IBIG Fund, regardless of employment status or nature of employment, effective January 1, 2010.

The membership of the mandatorily covered employees should take effect upon the date of employment.

However, actual membership in the Fund shall commence only upon remittance of the initial contribution and not at the point of registration.

Employers are further mandated to deduct the monthly membership contributions from their employee’s salary and remit the same to the Fund, together with the employer counterpart, starting on the said date.

Government Service Insurance System (GSIS) holds a GSIS Stakeholders Dialogue in Cagayan de Oro with GSIS Chairman Daniel Lacson, Jr, President and General Manager Robert G. Vergara, Senior Vice President for Visayas and Mindanao Operations Dionisio Ebdane Jr. and Regional Manager for Cagayan de Oro Office Maria Luz Ilano-Briones. (Exuperio S. Zagado/PIA-10)

Vitarich offers Globe Business partners with PH’s Contract growing socialized housing developers

Globe Business, the corporate and Small-and-Medium Enter prise (SME) customer unit of Globe Telecom, is appointed the Official Communications and Solutions Provider of the Organization of Socialized Housing Developers of the Philippines (OSHDP).

OSHDP is a national association of private developers that aims to consolidate efforts in the development of socialized and low-cost housing, with focus on delivering quality and affordable housing to Filipinos.

Now on its 16th year, OSHDP has 110 regular

members and 35 affiliate members nationwide.

The p ar t nership b etween Globe Business and OSHDP kicked-off during the 2nd National Convention of the OSHDP and the Housing and Urban Development Coordinating C ouncil (HUD CC), held last August 25 & 26 in Holiday Inn, Clark Free Port, Pampanga.

“We are one with the OSHDP in their goal of providing more Filipinos with decent housing. What we would like to do is to help low-end developers rationalize their cost by providing information and

communication requirements that are relevant and tailor-fit to their scale and scope of work,” said Manny Aligada, Head of the Corporate and SME Segments of Globe Business.

Globe Business aims to provide the best products and solutions for small, medium and large enterprises. Experience the benefits of having customized solutions to support your business. Consult a Globe Business Account Manager, visit Globe stores, call the Globe Business Hotline at +632 730-1288 or log on to www.globe.com.ph/negostar today to find out more.

YOU rear the chicks. Vitarich harvests the flock and markets the chickens.

If you think about it, contract growing is easier to manage than any other poultry or livestock venture.

They take care of the feeds, chicks, and technical services.

They even take care of marketing. Better still, you need little initial capital because they shoulder the cost of feeds and chicks. This is exactly the kind of business small- and medium-scale entrepreneurs are looking for.

How does it work?

Vitarich provide you with everything you need to start your own business and make it succeed. They provide the day-old-chicks (DOCs), feed

SKY HI COGON, J.R. BORJA STREET, CAGAYAN DE ORO CITY

TEL. #: 722-722

BUSINESS HOURS: 7:30 A.M. - 7:30 P.M., (MONDAY-SUNDAY)

MOSQUITO NET BLANKETS TOWEL PILLOW

COMPORTER JEANS CHILDREN WEAR LADIES WEAR

MENS WEAR UNDER WARE BAGS BLOUSES

JEWELRIES CELLPHONES APPLIANCES ELECTRIC FAN

DVD PLAYER LCD TV - PORTABLE DVD FLASH LIGHT SPEAKERS / WOOFER

REMOR HAIR BLOWER EMERGENCY LAMPS MICROPHONES

support, vaccines, technical services, and other services.

You take care of the housing; labor; power, light, and water; equipment; medication; and other miscellaneous expenses. Once the chickens are grown, you profit by the kilo. They harvest the flock and sell the chickens.

Why work with Vitarich?

First of all, they guarantee the quality and performance of their chicks.

Vitarich uses the worldrenowned Cobb broiler chicks. Cobb broiler chicks are superior to other chicks because: they have a good initial body weight; they have an excellent growth rate which means, they develop stronger immunity faster than other chicks, they have a lower mortality rate, and their cost of brooding is lower; they produce customer-preferred round, double-breasted meaty broilers with short big legs.

From hatchery to delivery, their chicks undergo the strictest quality control.

After hatching, the chicks are placed in specially designed plastic crates and are then immediately delivered to your farm.

When the chicks arrive, technical personnel will be with you as you break open the Quality Control Seal to inspect and count the chicks.

They’re so confident about their Cobb chicks, that you’re entitled to reject chicks that are apparently weak due to transport or other factors such as poor climate.

Second, they provide the best support possible. Vitarich provide the best in technical support.

The technical group is composed of highly qualified farm-trained specialists, each of whom is equipped with everything they need to help you with your needs.

These specialists will be with you from the time you think about signing up and all throughout the contract growing process.

Here’s what they’ll do for you: Assess the feasibility of the project; Assist you with farm lay-out, poultry building design and construction, and other details that have a direct impact on general flock health and management; Provide you with regular in-plant training sessions for new growers as well as refresher courses for experienced growers; Conduct seminars on the latest advancements in the poultry industry and sponsor drug orientation courses in coordination with veterinary drug companies; Be there to help you before and during the delivery of chicks; Give helpful tips on proper brooding management and ensure the most suitable conditions for chicks acceptance; Conduct regular farm visits to supervise DOC placements, assist you during brooding, deliver AHP and supervise hauling; evaluate flock performance in terms of mortality, feed consumption, weight gain, etc.; Provide vaccines and assist you and/or supervise your workers for proper vaccination techniques and procedures; Formulate a biosecurity program most suited for your farm including vaccination schedules, medication plans, quarantine procedures, disinfection and sanitation practices; Evaluate the farm’s performance after harvest and discuss with you possible improvements for better and more profitable operations.

The technical support group is even prepared to assist you with accounting, recording, and administrative procedures.

Vitarich also provide logistics support. Working in close coordination with the vitarich/PAGE 15

BusinessWeek

mindanao

Sept. 25-Oct. 1, 2011

5

6

Sept. 25-Oct. 1, 2011

Aggie News

BusinessWeek mindanao

US Embassy presents Biotech Outreach Program

C

agayan de Oro City--The US Embassy has tapped the Department of Agriculture Regional Field Unit 10 to promote their Biotech Outreach Program for year 2011 here in the Philippines. The program carries the theme : “ Biotechnology: A Potent Tool for Climate Change Adaptation and Food Security”, it was held at Mallberry Suite Limketkai Center, Cagayan de Oro City on September 8, 2011. A Mindanao-wide affair with participants coming from the Department of Agriculture, the academe, other government agencies like DENR and DOH, NGOs and the Mayor’s League.

The seminar highlighted topics on growing Genetically Modified Organisms as well as its beneficial effects

to the farmers, the environment and to agricultural sustainability. Dr. Wayne Parrot, professor of the Department of Crop and Soil Sciences College of Agricultural and Environmental Sciences University of Georgia has conducted extensive research on development and deployment of transgenic crop plants for 23 years , his major researches is the development of soybeans resistant to insects, nematodes and fungi as well as the modifying soybean for novel feed uses. He has widely travelled throughout Latin America and has worked closely with legislators and regulators in various countries to deal with legal and regulatory issues relating biotechnology.

Dr. Parrot in his presentation stressed the issues and obstacles confronting

L-R: Mr. Abraham Fajardo of DA 10 Chief Regional Crop Protection Center asked Dr. Parrot why GMOs in the Philippines are not widely accepted and Mr. Jonas Vellena of Dole Fresh Bananas Producers also asked the speaker on the creation of new specie of bacteria when GMOs are used in crops. photo: smr-fabular

climate change and food security; its effects to the environment and in agriculture. With this apparent issues and obstacle he believes that biotechnology is contributory to the solution of problems in Climate Change and Food Security.

He has guaranteed that GM crops have helped ensure food security at the same

FARM LAND FOR SALE Productive farm at Claveria Mis.Or. Land area: 4 has.

Easy access, less than 1 / 2 klometer to the main road..

The property is covered with mature fruit trees: Rambutan, Lansones, Durian, Banana, Jackfruit and 350 hills of rubber trees and more. A year round water runs through the property. Pictures E-mailed by request. Call for an appointment to see the area. For Sale by owner for 3.5 Million.

Meme Flores Cell No. 09051367533 or Nilo Nabong Cell No. 09058351572

time farmers can produce more plants from the same sized field, by reducing soil erosion and the use of insecticide. Thus, agricultural biotechnology seeks to stabilize yield and therefore we achieve food security in the process. Furthermore, Dr. Parrot elaborated that there are three pillars to achieve sustainability these are the people, planet and profit. From his perspective Genetically Modified crops has meet the profit criterion as it would mean less input and more output. It has also meet the planet criterion as it would amount to less chemical damage, less erosion, less greenhouse gases and less fossil fuel used and finally it also meet the criterion on people since GM crops require less labor and will help improve the quality of life.

A Genetically Modified Organism ( GMO) is made by transferring a new gene into a crop or other species.

GMOs are made by inserting a single gene or 2-3 genes from one or more organisms into a single organism. The resulting organism is not a new species. It remains the same organism but acquires new traits encoded by the genes inserted.

After Dr. Parrot’s lecture an open forum was held with panel of reactors voicing out their comments on GMO, reactions were delivered

by Professor Edgardo F. Layug Chairperson of the

Regional Agricultural and Fisheries Council Region 10 and Mayor Reynaldo Navarro- Executive Vice President of Mayor’s League of the Philippines. After the reactors has voiced their side questions from the audience were then entertained by the moderator Mr. Floro V. Dalapag- Professor of Xavier University, Ateneo de Cagayan. Questions from the audience range from local adaptability of the technology to agricultural issues and environmental issues that pose hazard to humans if the technology is adopted.### suzy may roa-fabular

and Agriculture Organization (FAO) and cooperating agencies, Department of Agriculture (DA) and Department of Education (DepEd) convene for the conduct of a nationwide on-the-spot poster making contest, which revolves on this year’s theme: “Food Prices from Crisis to Stability.”

The contest is a yearly affair amongst elementary pupils to heighten their awareness on the significance of food in a diverse yet limitedly-resourced environment while also allowing them to expand their imagination and artistic skills.

The regional level contest is set on September 30, 2011 at the DA Conference Room of the region (DA-10), wherein Grades IV to VI elementary students enrolled in any public and DepEd-accredited private elementary schools and who have undergone the rigorous contest elimination process at the school and district levels are invited.

To single out the victor, contestants are only allowed to use materials, including a 20” x 30” illustration board, any art medium (except for oil and water color), and a combination of agricultural and fishery products such as dried seaweeds, palay grains, sea shells, squash seeds, mongo, corn kernels/husks, etc. in crafting their poster while

bearing in mind that their work will be judged based on the following criteria: originality (20%); visual impact (20%); creative use of agricultural and fishery products (30%); and relevance to theme (30%).

A sole winner at the regional level will be named who will also receive a cash prize of P 3,000 from the FAO and will travel to Manila for the national competition on October 13, 2011 at the DA-Information Technology Centre for Agriculture and Fisheries. He/she will also be required to do an entirely new poster, on-the-spot, with a completely different design from his/her winning regional masterpiece.

Five of the most exquisite posters will be selected and each will earn a cash prize of P 15,000, a trophy and a plaque for the winning school. Also, luminaries will be provided with an allexpense paid educational tour, which will be shouldered by DA’s National Agricultural and Fishery Council (NAFC). Non-winning regional posters, however, will also receive a cash prize of P 1,000, a certificate of participation and a certificate of appreciation for the school.

For further details, you may contact us at the Regional Agriculture and Fisheries Information Division of DA-10 at this number: 856-2753. joanne l. olson, da-10

Poster-making contest highlights World Food Day Cagayan de Oro City––To appositely mark the annual celebration of the World Food Day which happens every October 16, the United Nation’s Food

Project EMPOWERinG Enhanced Monitoring System on POverty Watch for a more Effective and Responsive Approach in Governance

Top L-R:Dr. Wayne Parrot delivers his lecture about Biotechnology as answer to Food Security and Climate Change adaptability.

RTD Constancio Maghanoy Jr of DA -10 delivers his Welcome Remarks. Below L-R: Mayor Reynaldo Navarro and Prof. Edgardo F. Layug on their reaction of Dr. Parrot’s lectures.

BusinessWeek

Sept. 25-Oct. 1, 2011

mindanao

7

CdO stude wins Veterans Bank story contest Cristella Gabiana, a fourth-year student from St. Mary’s School in Cagayan de Oro City, won the 3rd Prize in the recent Third World War II True Stories Contest, sponsored by the Philippine Veterana Bank. Her entry was a love story that blossomed during the war.

The annual contest is an award winning annual project of the Philippine Veterans Bank in partnership with the Philippine Daily Inquirer.

The two institutions has just announced the winners of the essay-writing tilt for high school students that aims to collect stories and true accounts of events from the past world war.

The top winners in this year’s writing contest came from all across the country, with the top three winners coming from Luzon, Visayas, and Mindanao, respectively.

The story of a boy from the Mountain Province and how he discovered values worth emulating from Japanese invaders penned by Dixi Dawn F. Abigo, a thirdyear student from Mountain Province General Comprehensive High School, won the top plum in this year’s contest.

Abigo takes home a MacBook laptop along with Php 10,000 in a Veterans Bank savings deposit. Her teachercoach also receives a PVB Savings Account with Php 5,000 deposit as a reward.

Taking second place is a story written by third-year student Vincent Nuñal from the Holy Name University in Tagbilaran City about a man charged as a Japanese collaborator but who was secretly helping Filipino guerrillas.

Nuñal wins an Apple iPad plus a Php 7,000 PVB savings deposit while Gabiana wins a desktop computer with printer plus Php 5,000 in a PVB savings account.

On fourth spot is Francis Thaddeus Lazaro from the Ateneo de Manila High School in Metro Manila while grabbing the fifth place is Rommel Padilla from Candating High School of Arayat, Pampanga.

In 2009, the Philippine Veterans Bank, in partnership with the Philippine Daily Inquirer launched the World War II True Stories Contest, with the aim of preserving the heroic, patriotic, and often heart-warming stories and anecdotes of those Filipinos who lived through

those tumultuous times of our nation’s history.

Veterans Bank believed that there are millions of stories out there waiting to be heard about the experiences of Filipino veterans and others who survived the war.

And that these stories needed to be preserved lest they be forgotten.

The contest challenged high school students to interview survivors of the war and write down their stories in narrative forms which were later judged by a panel composed of experts whose were ultimately responsible for determining the best World War II story from the crop. Winning stories were honored with publication in the PDI and the winning authors received amazing prizes for their masterpieces from the bank.

What is perhaps the best product of the contest is the outstanding number of World War II stories, many of which have been never been heard before, that have been compiled and guaranteed preservation for generations to come.

Due to the success of the contest in 2010, Veterans Bank and PDI, received an

Anvil Award of Merit for a public relations program in the arts, culture, heritage, and tourism category.

Anvil Awards recognized the merit of the contest’s sustained efforts to impart to today’s youth the lessons of yesteryears, particularly about the tragic war that has changed the course of history for the Philippines and the

The BPI Foundation recently tied up with Habitat for Humanity Philippines to build an initial 160 housing units for public school teachers, considered as the country’s unsung heroes.

The corporate social responsibility arm of the Bank of the Philippine Islands (BPI) has earmarked P14 million for the project, which will build houses in donated lots in Muntinlupa City, Quezon City, and in Panabo, Davao.

BPI President Aurelio Luis Montinola III said helping public school teachers is an act that creates a positive ripple effect in society. “A teacher can make an impact

on a number of students.

The multiplier effect is so large. It’s stronger than, say, providing scholarships to the underprivileged,” said Mr. Montinola, who also sits as Vice Chairman of the Philippine Business for Education, a private sector-led consortium that advocates education reform.

The Department of Education estimated in 2009 that more than 120,000 public school teachers do not own homes and either rent or live with their relatives.

The unique model of Habitat for Humanity also boosts the morale of teachers by strengthening their sense

of ownership and promoting kinship, Mr. Montinola added.

“Even if the payment terms are very low, the owners pay back part of the loan.

This is not because they owe Habitat for Humanity money; but because they want others to have the same opportunity as them,” he explained.

“That they will build their own home and their neighbors’ homes will definitely promote the right values, even for our teachers. These communities are envisioned to be model communities, not just a housing project,” explained Koleen DavilaPalaganas of Habitat for Humanity Philippines.

She said the project also gives teachers the incentive to

world at large.

“We are thankful and honored that our contest has won an Anvil Award,” said PVB President and CEO Ricardo A. Balbido Jr. “This will boost the cause of our WWII veterans whose stories have been given more touch and feel by a young generation of writers. We couldn’t have done it without the partner-

ship of the Inquirer and the assistance of Dr. Ricardo Jose, the National Historical Commission of the Philippines, the VFP Sons and Daughters Association, Inc., and of course, the DepEd.” Earlier this year, PVB and Inquirer once again launched the World War II True Stories Contest for its third consecutive year.

GW@PS) KIOSK UNVEILING. To give convenience to its members at city hall in processing their loan applications, the GSIS Wireless Automated Processing System (GW@PS) Kiosk was formally unveiled at the Tourism Hall on September 21. Photo shows Mayor Vicente “Dongkoy” Y. Emano, GSIS President Robert G. Vergara (middle) and GSIS Board of Trustees Chairman Daniel L. Lacson Jr. signing the Memorandum of Undertaking. cio photo

BPI Foundation builds houses for teachers choose to stay in the country instead of opting to work

abroad. “[Education Secretary] Brother Armin Luistro

BENEFITS: 1. It adds 30-40 percent more power to your vehicle.

2. It reduces gas consumption up to 30 percent.

3. It allows engine to burn fuel more efficiently resulting to more mileage per liter.

4. It is engineered to improve combustion resulting to a cleaner engine which in turn contributes to the safety of our environment.

5. It helps to maintain the temperature of the engine.

6. It extends engine life expectancy.

7. It is made out of stainless steel that would outlast your vehicle.

Philippine National Police (PNP) chief PDG Nicanor A. Bartolome (right) hands over the command colors to incoming Region 10 police director Chief Supt. Jufel Corpus Adriatico during the turnover of command and retirement honors held Friday morning for outgoing regional director Chief Supt. Conrado E. Laza. The affair was held at Camp Alagar in Cagayan de Oro, headquarters of the regional command. bwm photo by gerry lee gorit

Investors are welcome, please contact: MS. RIZA O. ARES Tiano-Yacapin Sts., Cagayan de Oro City Tel. Nos. 857-4539, Cell Nos. 0920-9600223, 0922-8708374

8 Sept. 25-Oct. 1, 2011

BusinessWeek MINDANAO

Your Your local local online online business business paper paper

The The BusinessWeek BusinessWeek Mindanao Mindanao is is published published by by BusinessWeek BusinessWeek Mindanao Mindanao Advertising Advertising and and PromoPromotions tions every every Monday Monday with with office office address address at at Geleng Geleng Building, Building, Lapasan Lapasan Highway, Highway, Cagayan Cagayan de de Oro Oro City.

City. ItIt is is registered registered with with the the Department Department of of Trade Trade and and Industry Industry (DTI), (DTI), Region Region 10 10 with with Certificate Certificate No. No. 00875701, 00875701, and and with with Business Business Permit Permit No. No. 201020105698, 5698, TIN TIN No. No. 946-396-807 946-396-807 –– Non Non VAT. VAT. TTel el.. N Nos os.: .: (088)856-3344, (088)856-3344, (08822)72-33-44 (08822)72-33-44

(088) (088) 587-1390, 587-1390, 74-5380, 74-5380, 0923-432-0687 0923-432-0687 Website: Website: www.businessweekmindanao.com www.businessweekmindanao.com E-mail E-mail :: businessweekmindanao@gmail.com businessweekmindanao@gmail.com DANTE DANTE M. M. SUDARIA SUDARIA P Publisher ublisher ROSE ROSE MARY MARY D. D. SUDARIA SUDARIA M Manager anager NELSON NELSON CONSTANTINO CONSTANTINO E Editor ditor--in in-C -Chief hief ((on on--leave leave))

Melanie Melanie Revira RIvera Advertising Advertising

allan mediante

FELIX FELIX SANTILLAN SANTILLAN Layout Layout Artist Artist executive Editor RUEL PELONE RUEL PELONE TOTO aDE aDE Online Editor Editor Online Production Production rolando sudaria rolando sudaria Photo Journalists Marlon Marlon Domingo Domingo Photo Journalists C C irculation irculation JOE DEL PUERTO FELICILDA JOE DEL C. PUERTO FELICILDA Uriel Quilinguing RIZA O. ARES Uriel C. Quilinguing Editorial Consultants LIEZL RIZAA.O.DELOSO ARES Editorial Consultants JOE LIEZL PALABAO A. DELOSO ATTY. MARIO T. JUNI ReneJOE Michael BaÑos PALABAO atty. ATTY. roberto a. cantago MARIO T. JUNI jr.

Marketing Consultants Rene Michael BaÑos Legal Counsels atty. roberto a. cantago jr.

Marketing Consultants Legal Counsels

BUREAUS/agents

BUREAUS/agents cebu cityraul cardona- 0927-2251300 Cagayan de Oro - RIZApalabaoO. ARES-0910-6681733 0920-9600223 Davao City - jessie cebu citycardona0927-2251300 Butuan Cityraul - OBET SAMONTE0905-7495220 Davao City- MARY - jessie palabaoBukidnon ANN NOBLE -0910-6681733 0916-7276618 Butuan City -cityARJAYed FELICILDA - 0949-328-4099 Valencia baul - 0920-9019294 Butuan City roberto - OBET SAMONTE0905-7495220 ozamiz city- atty. cantago jr. - 0918-8070707 Bukidnon - MARYM.-MANLAPIGANN NOBLE - 0916-7276618 Mis. Occ. - MARISA 0928-9538828 Kibawe, Buk.City - MILDRED 0917-408-6905 Gingoog - willyTORREJAS ramos- -0926-1691016 Valencia cityedFelicilda-0906-7389130 baul - 0920-9019294 west Mis. Or. - Jun ozamizEast cityatty. cantago jr. - 0918-8070707 Mis. Or.roberto - Jessie Dahay - 0935-9058038 Mis. Occ. - MARISA M.-MANLAPIG- 0928-9538828 Lucresia jerusalem-puerto,cdo Gingoog City- -Sony willySudariaramos- 0926-1691016 ARMM Region - 0917-3247258 west Mis. - Jun Felicilda-0906-7389130 Iligan CityOr. - LENNETH V. GULA- 0918-2986719 East Mis. Or. - Jessie Dahay - 0935-9058038 Iligan City - Rolly tomawis-063-223-8366 Lucresia Marawi City -jerusalem-puerto,cdo ASA MADALE- - 0916-1590131 ARMM Region Sudaria- 0917-3247258 Lanao del- Sony Sur - sahria maruhom Iligan City/Lanao - JEFFREYTAPITANOPONDA 0926-1888871 - 0935-2796817 Maranding - ELEANOR Marawi - ASA MADALE- 0916-1590131 Zambo CityCity - CAMCER I. ORDOÑEZ0908-7804348 Zambo City CITY- CAMCER I. ORDOÑEZ0908-7804348 PAGADIAN AL FRANCISCO - 0912-8484037 PAGADIAN CITY- AL FRANCISCO - 0912-8484037 Ipil, Zamboanga Sibugay -ALBERTO ALCORIZA Ipil, Zamboanga -ALBERTO ALCORIZA Cagayan de Oro -Sibugay JOE PALABAO - 0905-1569709 Cagayan de Oro - JOE PALABAO 0905-1569709 Puerto, CDO - VICTOR ALCOVER--0926-9778513 Puerto, CDO- David - VICTOR ALCOVER0926-9778513 Claveria sudaria0926-1096831 Claveria - DavidBuk. sudaria0926-1096831 Manolo Fortich, - ALFONSO LEDESMA Member: Member: Cagayan Cagayan de de Oro Oro Chamber Chamber of of Commerce Commerce and and Industry Industry Foundation, Foundation, Inc. Inc. (Oro (Oro Chamber) Chamber) Misamis Misamis Oriental Oriental -- Cagayan Cagayan de de Oro Oro Association Association of of Publishers Publishers (MOCAP), (MOCAP), Inc. Inc.

Opinion

BusinessWeek

mindanao

Expect the Best Think a minute…

A famous professor from Harvard University did a study in a primary school. At the beginning of the school year the teachers were given the names of 5 children. The teachers were told that these 5 were the best students in the class. But the fact was that these students were only average. Well, guess what? By the end of the year all 5 average students scored among the highest in the class.

They even gained 15-30 I.Q. points!

So what made those average students change so much to become top students? The only difference was the change in the teachers’ attitudes. Since the teachers believed that these 5 kids were the top students,

they expected more from them and treated them with more respect. So these 5 average students began to believe and expect more from themselves, just by the way the teachers viewed and treated them.

You know, if you expect the best from people, they’ll usually want to give you their best. A great leader said: “Treat a person just how he appears to be on the outside, and you’ll make him even worse. But treat a person like he’s already a success, and you’ll help make him the best he can be.”

It reminds me of the true story of 7-year-old Johnny. His school teacher got so tired of him one day she said: “Johnny, you’re the naughtiest boy in

this class! Besides that, you’re the dumbest!” The next year Johnny had a different teacher.

After the first day of class, his new teacher met with him. She said: “Johnny, I’ve heard a lot about you!” Then she smiled and said to him: “But I don’t believe a word of it!” From the beginning, Johnny’s new teacher treated him as if he was one of the smartest, best behaved students. Well, you guessed it. After just a few months, Johnny became one of the top students in that class.

Later on he was made a school prefect and leader!

That’s the power of our love, belief, and encouraging attitude toward our children.

You see, that’s how God loves and believes in you and the

abilities He gave you. So won’t you ask Jesus Christ to take charge of your life today, and every day of your life? He’s the One Who will help you become your best. He’ll also help you to love and expect the best from others.

Just Think a Minute…

Income and Growth Prospect in Tourism Stock values worldwide were reported to have gone down over t he last days bringing fear of recession all over the world. Faltering American economies and threat of loan default among European nations drag Asian business confidence. According to the Philippine Stock Exchange, foreign investments inflows registered low and more money were flown out of the country.

Travel and tourism is the first casualty when there is an economic slowdown.

Empt y airline seats and vacant hotel rooms and less holiday vacations to island destinations would wreck havoc to this sensitive industry.

It reminds us of the 1997 Asian currency crises where interests multiplied eroding the value of money and financing became scarce.

When there is less money circulating, goods became prohibitive and tourists disappear from the airport lounge.

How governments handle this crisis to avert financial meltdown, the Economist and Politicians are asked for a quick fix. There are no fast solutions to an

unfolding recession unless currency devaluation and shifting to precious metals as our common trading denominations is resorted to.

This is a theory advanced by the financial experts which is not easily understood by the layman world. To the oil producing countries, their fuel exports are their answer to a financial slowdown. But finding solutions to an economic crisis using our local experience and cultural resiliency proven in the 2nd World War and the succeeding crisis in the region would be easy for a Philippine rebound.

Blessed with our natural wealth plus our archipelagic location, minerals and marine resources are our vast reserves to sustain domestic needs. Philippine agriculture in the crops and livestock production can feed the Filipinos compared to our European and North Americans state counterparts which relies on food and mineral importations.

The more currency kept within the Philippines and the sustainability of the domestic needs through agriculture leads to a faster a recovery in times of financial crisis.

Grow th in Philippine t ou r i s m i s s u s t a i n a b le through the partnership of agricu ltura l development and ecological preservations. We have strong tourism product that can compete with the best of the world. Banaui Rice Terraces in Mountain Province remains an attraction and a heritage site. The underground river subterranean park of Puerto Princesa caught worldwide attention and is drawing local and international visitors to the island. The Agusan Marsh in Mindanao caught fancy of the world upon the capture of “Lolong” the biggest crocodile alive. The Marsh is a natural host to thousands of endemic and migrator y birds all year throughout. The Chocolate Hills of Bohol continue to turn brown in summer and green the rest of the year bringing more than 800, 000 of tourists to the province.

In some other countries which have shown a significant growth of tourism, attractions are exemplified by the Temples in Anchor, Cambodia that reflects how their religion in Buddhism attracts their local and in-

ternational travelers on the discovery and belief that has influenced life and religion in Central Asia. The Taj Mahal Palace in India brings back nostalgia of their society where the Case systems were used by the Ma ha raja hs to a massed wealth through the possession of gold and rubies.

Archaeologica l research and discoveries indicate vast amount of the worlds jewelries buried in those palace that inspired Steven Spielberg movies, “Raiders of the Lost Arch”.

All over the world, economies may slow down but as long as the natural and heritage attractions remain intact and preserved, recoveries can be triggered by tourism.

trainer for the Intel Teach Program wherein she extends her expertise necessary for the professional development of teachers in the country.

Dr. Luna, an associate professor of the UP College of Medicine-Philippine General Hospital (PGH) Department of Obstetrics and Gynecology, has developed modules on basic obstetrics and gynecology issues for health centers teaching pre-natal care, obstetric emergencies and gynecologic cancer prevention to municipal health officers.

Dr. Luna is the only gynecologic oncologist who can do vaginal radical hysterectomy (Schauta procedure) and the vaginal radical

trachelectomy (Dargent procedure), a fertility-sparing surgery for early stage gynecologic malignancies like cervical cancer.

Dr. De Guzman, a professor at the University of Santo Tomas College of Education and College of Nursing, pioneered the introduction of the “Thesis-by-Article ForBUNYE/PAGE 10

Kudos to our teachers Teaching is truly the noblest profession. How many times have we heard that if there are no teachers, there will be no doctors, no lawyers, no illustrious men and women in our history? It would be safe to say that behind every great man and woman is a dedicated and persevering teacher.

In last week ’s column we wrote about 5 of the ten Outstanding Teachers recognized recently by the Metrobank Foundation. We resume this week’s column with the recognition of the other 5 Outstanding Teachers.

They are Mr. Buenaventura D. Luces of Lusacan National High School; Mrs. Vilma C. Ambat of Baguio City

National High School; Mrs. Maricel S. Franco of Nueva Vizcaya General Comprehensive High School; Dr. Jericho Thaddeus P. Luna of the University of the PhilippinesManila; and Dr. Allan B. De Guzman of the University of Santo Tomas.

Mr. Luces, Master Teacher I who specializes in Algebra, invented a multifunctional Mathematics teaching device called the “Math Checker,” which promotes mastery and competitiveness in performing basic math operations and is now widely used in the whole DepEd Division of Quezon. Everyone can freely download or check out the device at www.mathchecker. weebly.com.

Mr. Luces also devel-

oped Strategic Intervention Materials (SIM) such as the Adventures with Least Common Denominator, Adventures with Greatest Common Factor, and Aliens in Love, which aims to solve students’ problems in dealing with fractions and rational algebraic expressions.

M rs. A mbat , Ma ster Teacher I—Specialization in Filipino, introduced the “Mobile Learning Anytime, Anywhere,” which takes advantage of popular technology such as MP3 players and mobile phones to address the learning needs of students engaged in Special Program for the Arts. Learning materials are delivered in audio or multimedia formats to the devices of students who need

to be excused from classes because of rehearsals and performances.

Her work paved the way for her to become one of the 25 finalists in the Worldwide Innovative Educators Forum in Cape Town, South Africa, and a winner in the Asia Pacific Regional Educators Forum in Singapore.

Mrs. Franco, Secondary School Teacher III with a specialization in Physics, developed physics instructional materials, including an instruction plan on natural hazards used by secondary school science teachers in DepEd Nueva Vizcaya during the Disaster Risk Reduction Program in School Year 2008-2009.

She is also a national

BusinessWeek mindanao

Views.Opinion

Rethinking Psycho Cybernetics

By Rey and Francis Thaise Cimene

E veryday we a re b ombarded with messages on the sig ni f ica nce of i mprov i ng physical appearance to boost self-image and self-esteem. A lot of individuals and companies are making so much profits out of it. One example that comes mind is Jinkee Pacquio who has underwent so much physical transformation.

This reminds us of t he concept of psycho-cybernetics which is based on “selfimaging.” According to Dr. Maxwell Maltz (Psycho-Cybernetics, 1960), self-image is the key to human personality and human behavior. He emphasized that if you can change the self-image, you can change the personality and the behavior. But more than this, self-image sets the boundaries of individual accomplishment.

It defines what you can and cannot do such that if you expand the self-image then you can expand your “area of the possible.”

Dr. Maltz’s realizations came about when, as a plastic surgeon, he noticed that most of his patients who underwent surgery to correct a major defect experienced an accompanying rise in self-esteem. However, in some cases the patients continued to have feelings of inferiority. This phenomenon led Maltz to conclude that changed physical image was not the only key to the changes he saw in personality.

W h i le st r u g g l i ng w it h these ideas, he became interested in cybernetics. Cybernetics is based on teleolog y (t he study of pu r pose and design) and deals with the goal-striving behavior of mechanical systems. Cybernetics attempts to explain the necessary steps of mechanical processes and find mechanical analogies that can also be applied to humans. Scientific evidence shows that the brain and nervous system operate harmoniously in a purposeful manner, much like the components of a complex machine.

Here ma n is conceived to possess and use the ultimate machine: his brain.

Bringing in the Biblical perspective into the discussion of psycho-cybernetics, God is proven right when He revealed the secret of success: “Do not let this Book of the Law depart from your mouth; meditate on it day and night, so that you may be careful to do everything written in it.

Then you will be prosperous and successful” (Joshua 1:8).

Success and prosperity come from knowing who you are and what you can do and these are all contained in the Word of God authored by the very source of life Himself.

Indeed, reading the Bible dissolves identit y crisis in every aspect of the individual and not only on the spiritual level. It tells us who we are in Christ and what we can do.

To cite a few, the Word of God says: We have been justified— completely forgiven and made righteous (Romans 5:1).

We have received the Spirit of God into our life that we might know the things freely given to us by God (1 Corinthians 2:12).

We have been blessed with every spiritual blessing (Eph. 1:3).

We c a n d o a l l t h i n g s through Christ who gives us strength (Phil. 4:13).

We lack nothing because God shall supply our needs according to His riches in glory in Christ Jesus (Phil 4:19).

We are not afraid because God did not give us the spirit of fear, but of power, love and a sound mind (2 Tim 1:7).

We cannot accept defeat because God always leads us in triumph (2 Corinthians 2:14).

In other words, we don’t need plastic surgery to make us feel good about ourselves because we are complete in Christ Jesus. We only need to diligently search the Word to know our purpose and design and discover our potential.

Sept. 25-Oct. 1, 2011

The breast in pink this October

(First of Two Parts)

Few days from today, September is gone and comes the next month: October. Aside from the “ ber months “ as a herald of the Christmas holidays and the new year, October is known as the Breast Cancer Awareness Month. If you get to notice the pink ribbons prominently displayed during this month, it merely signifies the active campaign by the different societies, both government, private and NGOs, to educate the people regarding this number 1 killer among the cancers in the Philippines. Yes, Breast Cancer is the Top Lead for Cancer deaths, among women. Incidence wise, we

rank 9th in the world and is the highest in Asia!

A Specialist on Breast ( who happens to be one of the best and a good friend of mine ), commented once “ just being female, makes one at risk for the disease. But, a word of caution though, breast cancer can and do occur in men too .

What makes one at risk aside from the sex? Surprisingly, I would at times tell my patients, that what I read and studied years back , seem not to be true anymore, with regards risk factors for breast cancer. For one, where it used to be that it is most common in ages 45 and above, in actual practice, I get to see patients younger than 30.

Nulliparit y is anot her known factor. But, how many of these patients have more than 2 children? The use of oral contraceptives is likewise a proven factor. Which point to a hormonal and reproductive reason for the causation of the disease. Genetics too play a role. If one happens to have a mother or aunt or a sibling known to have the cancer, the probability of you having the disease is higher as compared to the general population! So, history is a very important part in the initial interview of the patient. Caution: 70% of those with breast cancer have none of the above. So where does this bring us? Back to the most basic of all, which

The basics of franchising

• Franchising is a method of distributing goods and services • A Franchise is a privilege granted to an individual or a Corporation • A franchise is a legal agreement between two parties • The owner who agrees to grant the privilege is called the Franchisor • The individual or group to whom the privileges are granted by the Franchisor are called the Franchisees • The system under which Franchisor and Franchisee operate is known as Franchising.

Companies choose to grow by granting a license to others to sell their product or service and this has advantages for Franchisees too: A Franchisee does not have to come up with a new idea - the Franchisor had it and tested it and continues working on new ones.

If properly executed, franchising is a win-win situation.

There are significant advantages to Franchisor, Franchisee and the consumer. For a prospective Franchisee, it represents an opportunity to own and operate a business involving a proven concept, product, or business format

with a minimum of financial risk. For potential consumers, franchising provides a way to receive goods and services in a reliable and predictable manner.

A Franchisee also benefits from consumer recognition of the Franchisors Trademark and products.

The big advantage of franchising shows this statistic: 75% of all independent owned businesses don’t survive the first five years, in franchising only 5% have the same faith.

Rudolf A. Kotik is the Founder of RK Franchise Consultancy who developed more

upon as a luxury that is not absolutely necessary and costs too much money.”

PR in general is the ability to demonstrate your product to your target market, to create integrity and to generate loyalty. Let’s face it. The reality of marketing is not necessarily the truth. Most important is the perception generated.

The realities are based on fact, i.e.,sales. PR is branding. And with branding you require PR. In the Philippines, most entrepreneurs prioritize price sensitivities. Many choose the strategy of lowest selling price when the end effect is the re-

HEALTH IN FOCUS

dr. mary jean loreche-diao

is, with or without these risk factors, a woman, reaching the age of reproductive life, should at least be taught how to do a breast self assessment, and be

diao/PAGE 10

FRANCHISING

Rudolf A. Kotik than 400 Franchises in the Philippines and can be reached through rk@rkfranchise.com

The problem of pirated DVD’s goes deeper than its low price In an effort to clear Quiapo of pirated discs, Manila Mayor Alfredo S. Lim pointed out that those who sell “pirated tapes” are mostly Maranao traders. They migrate to Manila in search of better sources of income. They sell wares that are available to them with good credit terms. Like any other businessman, they consider low cost, low overhead and a good profit margin. Pirated discs make good business because supply is easily available to them. So is demand.

Nevertheless, the wares are infringing copies. In other words, these are contraband items. As Superbrands President Harry Tambuatco suggested, business permits should be denied or cancelled to those who will operate businesses involving contraband.

I realized that in local government, things are easier said than done. Behind the law and theory of copyright infringement and piracy, there are faces whose lives, liberty and property will be affected by one fell swoop, i.e. a drastic raid.

Dialogue with the Mara nao t raders in Qu iapo should be the first step, suggested Mayor Lim. There were also suggestions to explore alternative sources of income to the Maranao traders, including a scholarship program, with the end in view of replacing the trade in piracy with a trade in originals, say pearls and sarongs.

There was also talk of working with the ambassador of the Kingdom of Saudi Arabia to provide employment for Maranaos in the cities of

Medina and Mecca, where only Muslims are allowed to work.

In the past Mayor Lim cleared an area near Echague and built stalls especially for Muslim businesses. Customer traffic was not high, however, and the stalls are left empty until now. This goes to show that public reception is always a chance that no amount of calculation or careful planning can ensure.

Governments lose revenue to the illicit trade fostered by piracy. However, strong copyright measures adopted by other States have gone awry and penalized fans and endusers who merely wanted to express their enthusiasm for a work of art. In fact, there have been instances when famous bands have had their fans imprisoned or take down fan

What does “public relations” or “PR” mean to you?

Whether your business is big or small, PR is essential to your success. It is often misunderstood to mean advertising and is almost always perceived as hugely expensive.

This misconception is true with entrepreneurs, who are not marketing savvy; it also holds true for the so-called professional marketer, who inaccurately equates PR to advertising—a different animal altogether. According to Russel Lawson, a leading marketing consultant specializing in corporate image, “PR is the most widely misunderstood side of marketing. It is looked

9

verse. While distribution and pricing are both sensitive issues, these are mere pillars of marketing that require deeper thought. Likewise, advertising and promotions may be essential to sustaining presence for easy consumer identification and preference, but they are again mere pillars to professional marketing. There can be no subjectivity. There is only room for objectivity and correct accounting.

Understanding the independence of investment and how to use profits for reinvestments are strategies that only a professional man-

ager can plot out to guide any endeavor. Understanding PR and what it can do for you can be tricky. With over 30,000 new products entering the marketplace each year, how is a consumer to identify your product and prefer it over others? The answer is through advertising, of course, followed by strategic PR to generate integrity, product positioning and branding to establish brand loyalties and thereafter, longevity.

How do we generate PR? This professional service is not easily available. How do we find professional PR if we don’t

understand what it does? How can we measure the success or failure of this service? Columnists, celebrities, TV hosts and other media personalities do not necessarily make effective PR. While they may have the tools of the trade to reach specific platforms, the ability to achieve objectives and harness strategies is a different story all together. Professional marketers that provide PR services are your best bet. As for the ability to understand branding, now that’s tricky.

Check out Superbranding in its next column. For the inquisitive and confident

sites for uploading photos and song excerpts.

On the other hand, we have those who are merely trying to make a living by selling what is available to them. Before we scoff at the next raid as a mere “photo op”, consider that perhaps, before that Seal Team knocked down the stalls, there was prior warning and observance of due process.

The author specializes in intellectual property law. Email sara.suguitan@gmail.com

superbranding

harry tambuatco

brand custodians, we ask this intriguing question: “Do you have what it takes to be a Superbrand?”

Email harry.tambuatco@ superbrands.com

BusinessWeek

10 Sept. 25-Oct. 1, 2011

mindanao

Peace and conflict sensitive journalism in Responsible Mining Responsible Mining has been defined as honoring people’s rights, building sustainable communities, supporting the local and national economy, promoting good governance, practices transparency, respects indigenous peoples and protects the environment.

In 2006, the mining industry’s contribution to the country’s gross domestic product (GDP) was recorded at nearly P60 billion, or 1 percent of the GDP. Yet, with so much potential to address the country’s economic ills, one wonders why mining remains to be one of the most, if not the most misunderstood sectors of industry in the country today.

Take this report from the well-respected MindaNews by one Edwin O. Espejo, purportedly a writer for www. asiancorrespondent.com. In a post at the MindaNews website dated September 8, 2011 Mr. Espejo filed this report headlined “SMI to cut 3,935 hectares of forest, arable lands.”

The lead paragraph details how Sagittarius Mines Inc. (SMI) “will clear 3,935 hectares of forest and arable lands when it starts mining operations in the mountains of Tampakan in South Cotabato, company sources said during its first public consultation ever in the run-up to obtaining permits and licenses from various government agencies.”

Yet the company’s efforts at re-greening the area have been widely reported. Why this wasn’t mentioned in this report when it is essential to

the reader’s proper assessment of the story is not clear.

In fact, SMI has time and again said in consultations with people affected by the project, presentations to the media, and articles posted in its website that for every tree or hectare affected by the project, the company more than compensates in terms of environmental mitigation.

For example, since 2005, more than 600,000 seedlings have been planted across the project area.

Peace and Conflict Sensitive Journalism advocates the careful reportage of all relevant facts in an inherently conflict-sensitive situation such as the Tampakan Copper-Gold Project to avoid “adding fuel to the fire.” Selective reportage such as this incites conflict and the perceptive reader is left to wonder if the reporter is well aware of the repercussions in favoring such a selective presentation of facts that would incite those to be adversely affected by the report.

The journalist’s role in reporting such inherently conflict-sensitive stories such as the Tampakan project is to apprise the reading public about real risks to the environmental and personal health – not from half-truths of cherry-picked facts and figures.

As ever y cub reporter knows from Day 1, journalists must refrain from selective reportage that adversely affect vital components of “public health and welfare,” like those discussed here, until all these factors are reported, examined fully and carefully. He should

also strive to attain balance to avoid biased reportage and carefully check all angles of the story, including those parties not allied to either protagonist.

Then again, there’s this story on “Mercury level at SMI mine site beyond maximum limit” for instance.

Notice how the reader is led to believe that mercury contamination in the Pulubato river which runs through the Tampakan mine site of SMI is a result of large-scale mining when it is in fact the company itself which commissioned the study. Only in the fifth paragraph will the careful reader perceive that the mercury contamination is in fact due to sluice mining, an illegal small-scale mining method.

Shouldn’t the dangers of illegal sluice mining be bannered in the first paragraph of this story? Why does his editor instead choose to focus on the “foreign backed Sagittarius mines” in the first four paragraphs of this story?

The Philippine Daily Inquirer, supposedly a paragon of integrity and impartial, balanced and truthful reporting, also commits another faux pas in its lead story of the same subject: “Sagittarius Mines Inc. (SMI) has not even started actual mining operations, yet it now stands accused of contaminating the Pulabato River in Tampakan, South Cotabato with mercury.” Nowhere in the story which follows is the identity or nature of the complainant mentioned in the lead paragraph explained.

In fact, the story is more

Banana..

lawmakers in the province of Bukidnon were apprehensive over the report that a fungal disease is plaguing the banana plantations here saying it could adversely affect the province economy.

Bananas has been a prime export product of the province for several years now.

Some 25,000 hectares of agricultural land are presently planted with export quality bananas.

Earlier, television network reported that PBGEA in Davao City alleged the banana disease infection has wormed its way from Bukidnon plantations.

The report prompted provincial board Jay Albarece to pass a resolution urging the province’s agriculture office to investigate and verify the veracity of the report.

Banana plantations have employed thousands of workers and laborers––and that production failures due to banana plant disease could result to closures and unemployment in the province.

The province’s lawmakers said they are worried on the existence of banana disease and its implications to the local economy.

Albarece said that the spread of the banana disease should be immediately controlled and contained to prevent the same from spreading to the unaffected banana

plantations in the province.

“However, if the reports are false, then the province should immediately issue a declaration that it is diseasefree,” Albarece pointed out.

Already, some banana firms have stopped operation due to problems in marketing. The province, according to Albarece, cannot allow a fungal disease to derail the banana industry and destroy its economy.

A recent British study revealed that the Cavendish banana (the same type raised in Bukidnon plantations) is in danger.

Tropical Race 4, a fungus which has already destroyed acres of crops across Taiwan, Indonesia and Malaysia, is threatening the plantations of South and Central America.

The fungus has the ability to linger in soil for decades, and the prospect of an outbreak could be catastrophic––both for plantation owners who depend on the fruit for their income, and for consumers, who would see an entire foodstuff disappearing from their tables.

from page 1

from sudden death.

Without the help of the government, the private sector cannot do it alone, stressed Stephen Antig, director of the Pilipino Banana Growers and Exporters Association (PBGEA), as he reiterated the needs for the government to take concrete actions in helping local growers fight the dreaded Panama disease.

Antig even hinted the revival of a task force which the Department of Agriculture (DA) created fives years ago through Memorandum Order no. 22. He is apparently referring to the Mindanao Banana Disease Task Force.

Unfortunately, the task force did not materialize reportedly due to lack of funds.

It was supposed to be created to help assess the occurence of major banana diseases and determine the extent of damage to banana industry.

Likewise, Antig’s group is asking the government to come up with legislation that would create the national research, development and extension center for banana to focus studies on pests, diseases and other phytopathological factors that hamper the growth of the banana industry.

On the one hand, local

Bunye... from page 8

mat” in the country, which revolutionized thesis- and dissertation-writing methods and enabled thesis writers at the UST and other schools in the country to communicate

Aestivalis Pilot

Miguel Rodrigo about how Mindanao businessmen agreed to pass a resolution backing the operation of Xstrata’s Sagittarius Mines Inc. when they meet in Pagadian City.

How a positive story was headlined into a negative one is beyond the limited intellect of us ordinary media people in Mindanao. So who was accusing SMI? Is this the reporters or editor’s fault that the lead paragraph does anything but aptly describe the following story?

In fact, later in the story, it details how SMI is working with the Tampakan LGU to stop sluice mining within its claim area.

Now, glaring examples of slanted stories like these should ring alarm bells in either the publisher or editor’s desks since there appears to be a concerted effort to derail SMI’s Tampakan Copper-Gold Project. When something so inherently beneficial to an untold number of Mindanaons in “the base of the pyramid” is systematically attacked in stories that don’t even substantiate their allegations, the perceptive reader wonders: what is the motive behind all this, and who would indeed benefit if this project is not carried out?

research findings to a wider audience through the publication of papers in various international journals.He also initiated the use of Traditional Filipino Arts (TFA) in the education curriculum and as a recreational activity for the elderly.

Diao...

from page 9 educated as to the signs and symptoms.

The breast, being a very accessible part of the body ( male or female ), should be examined, even at least once a month. The Breast Cancer Society, together with the Department of Health, in its advocacy for early detection, is continuously educating the people on proper breast examination. Thus, when one happens to feel a lump or bump in the breast, this should immediately be brought to the attention of your attending Physician, who will do the clinical examination. The mass may not be palpable, but this does not rule out the existence of the disease!

Thus, the recommendation for a yearly mammography for women ages 45 and above, and for those who have a strong family history of breast cancer, or even for those who has undergone operation or treatment for the disease. The opinion of specialists may vary as to which should be done first: breast ultrasound or

Second impression in ‘Pair’ int’l confab IT was exactly on 18th August, I was scheduled by the committee of the PAIR (Philippines Association of Institutional Research) international conference to present my paper on Journal Accreditation System in Indonesia.

Many thanks to Dr. Genaro V. Japos, the president of PAIR, and other committee members who had worked hard to manage and control the conference so that the participants could have time to exchange their ideas and share their experiences during the discussions both in concurrent and panel discussions.

At 10.15, on 18th August, it was my turn to present my paper in panel session. After the presentations, the participants were given a chance to have photo together on the stage.

The participants from every region from Philippines and other countries were invited group by group to come on the stage to have photo.

Prof. Dr. Tatik Suryani, the president of STIE Perbanas Surabaya and I were also given a chance to have photo together with other participants.

During the photo session, I was impressed because I was one of the plenary session presenters who were kept sitting on the stage to have photo emy of Asia and the Pacific (MAAP), Mariveles, Bataan, Philippines. Actually, she is the one who firstly introduced me to Dr. Japos when we mammography. What matters though is, for the patient to undergo any 1 of the above, as prescribed! In the presence of a palpable mass or mass that is detected by mammography or ultrasound, the next big step is to do a fine needle aspiration biopsy. The procedure is very simple, easy and incurs very little trauma to the surrounding tissues, inexpensive , with results in a matter of minutes!

Thus, waiting time is minimized ( if done properly, with adequate sampling size, and read by a trained specialist ).

To be continued.

Journos.. from page 1

Journalists to be held at the AIM Conference Center in Makati City from Sept. 26-27, 2011. The first two day workshop was held last year also in Metro Manila.

“We have invited around 25 participants from various publications and media organizations nationwide as our way of providing our colleagues a venue to learn deeper the issues and concerns of the energy sector,” Ms. Velasco said. “The participants will also be joined by reporter-colleagues from Metro Manila.”

Among the topics to be presented during the two-day workshop are energy scenarios in the Philippines, the Asia Pacific and the global landscape, government’s response to increased energy access, the Phil-

DR. DJUWARI STIE Perbanas (College of Economics and Business) Surabaya, Indonesia

attended the conference in Tagatay city last year. At that time, we talked about PAIR activities and the conference.

Since PAIR conference this year was attended by a big number of participants from different countries and throughout Philippines, it was so difficult to remember each name of all participants.

Fortunately, I can still read the proceeding which contains paper abstracts and the names of the participants with their photos.

However, some of the photos in the proceeding look quite different from the participants’ real physical appearance when I met in the conference. Therefore, we hope we can still have another chance to meet again.

In general, PAIR international conference was really successful this year because it was attended by a big number of participants as I have ever seen. See you again in the next PAIR international conference. ippine Legislative Agenda on Energy, assessing policy issues and stakeholder concerns in the country’s power industry, Market Options in addressing the power supply dilemma, enhancing household connections in the countryside, transmission investments and their impact on power reliability, cost impact of PSALM’s universal charges, trends and consumers expectations in electricity rate regulation, the Wholesale Electricity Spot Market (WESM), Prospects for Solar Energy in Mindanao, Privatization and the Power Supply Situation.

The two-day training is supported by the following media training partners: Pilipinas Shell Petroleum Corporation, Department of Energy, House Committee on Energy, Philippine Independent Power Producers Association, Aboitiz Equity Ventures, Team Energy Foundation, National Grid Corporation of the Philippines, Power Sector Assets and Liabilities Management Corporation, Energy Regulatory Commission, Manila Electric Company, Philippine Electricity Market Corporation, SNAP and Total Philippines.

This paper’s publisher, Mr. Dante Sudaria, said he will be sending editors Allan Mediante and Nelson Constantino, and freelance journalist Mike Banos to the workshop this week.

mindanao

BusinessWeek

Sept. 25-Oct. 1, 2011

11

12 Sept. 25-Oct. 1, 2011

Congress.Watch

BusinessWeek

mindanao

Cong. Rodriguez thanks Pres. Aquino for completion of Puerto-Sayre Flyover

By Rutchie Cabahug-Aguhob

CAGAYAN de Oro second district Rep. Rufus B. Rodriguez thanked President Benigno S. Aquino III for the completion of the Puerto-Sayre Flyover in Sitio Puerto, Barangay Bugo, of his district.

“The President could have been here with me, in time for today’s inauguration, just like the groundbreaking, last March 23.

But since he is in the United States, he wanted me to convey to you his felicitations for the completion of this flyover,” he said, addressing the local officials of Bugo led by Punong Barangay Claro Derecho.

Rodriquez also thanked Secretary Rogelio L. Singson of the Department of Public Works and Highways (DPWH), who represented the President and commended his personnel, led by Engr. Norma Giro-

nella, Regional Director of DPWH, region 10, for completing the project, within five (5) months, from March 28 to April 27, as planned.

Constructed at a cost Php363 million, under the Mega Bridges for Urban and Rural Development Project (MBURDP) of DPWH, it was funded by the COFACE Export Credit Guarantee Assistance of the French Government.

The f irst ever, in the region, the Puerto-Sayre f lyover, is situated along the Iligan-Cagayan–Butuan Road (ICBR), crossing over the intersection with Sayre Highway, which links the west and east regional centers, cities and municipalities down to the southern part of Mindanao.

According to the census done in 2007, the figures of population in these areas registered at 555,966.

Records, a lso show t hat since 1990, there has been an almost steady increase i n popu lat ion based on the number of births plus deaths plus net migration.

The present condition of traffic in the intersection is heavy and vehicles are moving at creeping speed or at stop and go situation during peak-hour periods.

The ICBR is the main route of passenger jeepneys and buses whose franchises travel fixed-route congestion in the area.

The Puerto-Sayre Flyover is expected to lessen traff ic congestion by about 30 minutes with an Economic Interna l Rate of Return (EIRR) of 27.53 percent.

Meanwhile, Rodriguez said he has asked DPWH for another flyover projects in the Lapasan- Agora Market intersection.

He also said he has secu red a Php150 mi l lion

funding for the completion of the convention center that was started by the Former Senator Aquilino Pimentel.

“With another Senator Pimentel, I am very opitimistic, the project will see

finality,” he said.

Likewise, the Congressman said he was given the go signal for the release of Php20 0 mi l lion from DPWH, this year and another Php200 million, next year for the coastal road of

the city.

“We will, also, coordinate with the City Government for a drainage project that DPWH has agreed to f und,” Cong. Rodriquez concluded. pia-10

Solon bats for improvement of public safety measures CAGAYAN de Oro City–– With road accidents involving buses still rising despite the 60kph to 100kph speed limit imposed along various highways, Rep. Rufus Rodriguez of the second district of Cagayan de Oro city is keen on checking the working

conditions of bus drivers as this may be the cause behind their reckless driving.

Rodriguez recently filed House Resolut ion 1410, which directs the House Committee on Labor and Employment to investigate the working conditions of

Lot for Sale

HOUSE FOR RENT

300 sq. mtrs.

(Clean Title)

Located at Lourdes Ville NHA Lower Balulang, CDO 100 mtrs left side of Lourdes Grotto , Macale Cmpd. along the Road beside the water pump station, Contact:09279518081

09497095292

TILED FLOORS, ROOMS & CR

w/ 3 rooms, w/ parking space high fence and gate.

All windows w/ concrete grills entire lot 1.5 ft. elevated frm road. Lot Area: 150 sq.m., floor: 75 sq.m. Location: B1 L3, Scions Subd., Kauswagan, CDO

bus drivers nationwide and recommend measures to improve such conditions for public safety.

“There is a need for Congress to seriously consider the existing working conditions of the bus drivers and see whether giving them a fixed rate or fixed working hours will solve the problem,” said Rodriguez. “Maybe we should even look into

giving additional incentives for drivers so that they would be more careful in their driving.”

Rodriguez cited the data gathered by the Metropolitan Manila Development Authority, which revealed that there were 4,825 bus accidents in 2008 for an average of 13 mishaps per day while 1,488 bus accidents were tallied in the first five months of

2009. “ These accidents a re usually caused by erring and over-speeding bus drivers who drive with reckless abandon without even considering the consequences of their style of driving,” Rodriguez added.

The solon believes that implementing fixed salaries for the drivers and conductors is one solution to the

problem. Currently, bus companies reportedly pay their drivers and conductors on a commission basis and, “to earn more, most of them disobey traffic rules and often overload on passengers,” Rodriguez shared.

The congressman also said that many bus drivers work for 14 hours and that their lack of sleep can result in exhaustion.

Contact: 09279518081 (ALEX)

PANEDOTTE PASTRIES

DO U LUK OLDER DAN UR AGE? Y? Scientific Research has proven that STRESS & EXTREME TENSION without an outlet may be the cause of up to 80% of many diseases, including high blood pressure, ulcers, insomnia, and sexual problems. STRESS whether physical or emotional shows in the body, & it makes you look years older.

TREAT YOURSELF TO THAT WELL DESERVED REST & RELAXATION & BRING THAT YOUTHFUL GLOW BACK TO LIFE.

PANEDOTTE PASTRIES are available at Tagoloan, Misamis Oriental, just in front of the Senior Citizens Center in Tagoloan, Misamis Oriental with Tel Nos. (08822) 740-211, (088) 856-2419; Cell Phone Nos. 0917-706-2247 and 0917706-1516, or visit them at 162 M.H. del Pilar –Velez Sts., Cagayan de Oro City Available at GAISANO SUPERMART and at LUMBIA AIRPORT PRE DEPARTURE AREA

Visit us now!

- GOLDEN BLIND!

Golden Blind Masseurs

Honest to Goodness Shaitsu & Sweddish Therapeutic Massage Services complemented with Facial Strokes, Accupressure and Reflexology.

FOR YOUR ADVERTISEMENTS PLACEMENTS CONTACT

GOMEZ-PABAYO STS., infront of CHANA BEAUTY SALON Tel. Nos. 856-4841 or 857-4659

Present this ad and get P20.00 off from our regular rate.

BusinessWeek

Sept. 25-Oct. 1, 2011

mindanao

Oro Chamber holds finance forum

13

By Lordilie Enjambre

CAGAYAN de Oro City–– The Cagayan de Oro Chamber of Commerce and Industry Foundation, Inc. (OroChamber), the country’s hall of famer as the Most Outstanding Chamber of Commerce, has earlier conducted a forum on “Creating a Financially Healthy Workforce for Every Employer.”

Financial experts from Manila shared their knowledge on how to save from

even the smallest earnings during the half-day forum held at the PUM-Oro Chamber Training Room, Macapagal Road, Pueblo de Oro Township on September 22 from 1:30 to 5:00 in the afternoon.

“This forum is our way of helping member employers and their respective employees,” said Efren Uy, OroChamber vice president for trade and commerce.

“Big wages do not guarantee savings. It is a matter of discipline, that do,” Uy said. The workers also need to examine their spending behavior making sure that every penny is spent wisely,” he added.

The forum is also supported by BusinessWeek Mindanao, Magnum Radio, Mindanao Current, Parasat CableTV, Sunstar CDO and Sunlife Financials.

CAGAYAN DE ORO CHAMBER OF COMMERCE AND INDUSTRY FOUNDATION, INC. Oro Chamber Business Development Centre Macapagal Drive, Pueblo de Oro Cagayan de Oro City Telefax (088) 859 1426 Bayantel 309 0951 Mobile 0920 9510998 Alternate Email: orochamber@gmail.com Website: www.oro-chamber.blogspot.com

Holcim... from page 1

company’s ef for ts to increase awareness among people of the benefits of sustainable construction and try to generate ideas directly from communities where the company operates.

Prado noted that while there is a growing awareness about Holcim’s initiative locally, the discussion was mostly limited to the movement to make buildings more environment-

friendly.

“Sustainable construction follows the principles of sustainable de velopment and thus also seeks to advance economic and social development, while minimizing environmental impact,” Prado said.

Holcim’s sust ainable construction reflects, in a nutshell, the definition of the United Nation’s Environmental Program for sustainable construction as “a way for the building industry to move towards achieving sustainable

development, taking into account environmental, socio-economic, and cultural issues. Specifically, it involves issues such as design and management of buildings, materials and building performance energy and resource consumption––all within the larger orbit of urban development and management.”

Architect Miguel Guerrero, founding memb er of the Green Architecture Advocacy Phils., said that t he ide a of sust ainable construction is a way to

Republic of the Philippines SUPREME COURT REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10TH Judicial Region Branch 44 Initao, Misamis Oriental IN RE: PETITION FOR CORRECTION OF ENTRY IN THE CERTIFICATE OF LIVE BIRTH OF NANAN B. DADOLE,

- versusTHE LOCAL CIVIL REGISTRAR OF INITAO, MISAMIS ORIENTAL, Respondent. x-------------------------------------------x ORDER Petitioner NANAN B. DADOLE, represented by her mother VENUS B. DADOLE, filed this Amended Petition to correct the erroneous entry in her Certificate of Live Birth with Registry No. 95-528 of the Initao Registry, Initao, Misamis Oriental to wit: her gender – from MALE to FEMALE.

Finding the Petition in order let the Initial Hearing before this Court be set on November 4, 2011 at 8:30 o’clock in the morning.

Let a copy of this Order be posted on the (1) Bulletin Board of the Local Civil Registry Office of Initao, Misamis Oriental, (2) Bulletin Board of Municipal Hall of Initao, Misamis Oriental, and (3) Bulletin Board of this Court.

The petitioner is ordered to cause a publication of this Order in a newspaper of general circulation in the Province of Misamis Oriental at least once a week for three (3) consecutive weeks.

It is hereby noted that petitioner had furnished a copy of her Amended Petition with its annexes to the Office of the Solicitor General ( RR# 072 dated 8/17/11) to Oriental ( RR# 071 dated 8/17/11), and to the Local Civil Registrar – Initao ( RR# 070 dated 8/17/11).

Lastly, since the motion is in order and meritorious, it is hereby granted.

Petitioner is exempted from payment of court fees for this petition.

So Ordered.

Done in Chambers on August 25, 2011 at Initao, Misamis Oriental.

(Sgd.) JUDY A. SIA – GALVEZ

Acting Presiding Judge BWM SEPT. 12, 19 & 26, 2011

meet present day needs for housing and infrastructure without compromising the ability of future generations to meet their own needs.

“Awareness should start at the barangay level where there is a need to introduce appropriate technologies for any infrastructure and achieve sustainability,” he noted.

Guerrero cited that in the country where natural calamities destroy properties, in the rebuilding processes of communities following a disaster, the stake-

Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10TH Judicial Region Branch 41 Cagayan de Oro City OFFICE OF THE PROVINCIAL SHERIFF File No. 2011-034

SP. PROC. NO. 2011-1007

NANAN B. DADOLE, Represented by VENUS B. DADOLE, Petitioner,

Nokia holds applications developer workshop. Nokia Philippines recently conducted a Developer Workshop to provide basic training on applications development using QuickStart for QML, Qt Mobility Plugins for QML, NFC API for Qt, and In-App Billing API for Qt. Sharing their expertise were Nokia’s Nicholas Foo, Lead of Technical Services in South East Asia Pacific Ecosystem and Developer Experience; and Eileen Kho, Technical Services Manager. Participants were also invited to showcase their creativity by joining in Nokia’s Create For Millions app development competition, where developers with the most creative Java and Web applications can win up to €1 million plus cash prizes of up to P75,000 in the local competition for winners in the following categories: Most Downloaded S40 Java App, Most Downloaded S40 Java Game, Most Downloaded S40 Web App, Best S40 Java App, Best S40 Java Game, and Best S40 Web App. To know how you can join future Nokia Developer training sessions, you may get in touch with Corinne Risos-Bacani at Corinne.risos-bacani@nokia.com or Rhomel Marcojos at rhomel. marcojos@nokia.com.

2nd NOTICE OF EXTRA-JUDICIAL SALE

Upon Extra-judicial petition for sale under Act 3135 / 1508 filed by HOME DEVELOPMENT MUTUAL FUND (Pag-ibig) Cagayan de Oro City, against ESTRELLA PATALINGHUG ESTRADA of legal age, Filipino married to IGNACIO P. ESTRADA with residence and postal address at Lot 2 Blk. 10, Greenville Subdivision, Suntingon, Bugo, C agayan de Oro City, to satisfy the mortgaged indebtedness which as of December 10, 2010 amounts to THREE HUNDRED SIXTEEN THOUSAND ONE HUNDRED NINETY-SIX PESOS & 95/100 (P 316,196.95) Philippine Currency, including penalties, charges, attorney’s fees and expenses of foreclosure, the undersigned sheriff or his duly authorized deputy will sell at public auction on October 24, 2011 at 10:00 o’clock in the morning at the main entrance of the Regional Trial Court Branch 41, Capitol Compound, A. Luna Street, Cagayan de Oro City to the highest bidders, for cash or manager’s check and in Philippine Currency, the following personal property to wit:

holders still follow the old technology in constructing buildings that have been proven not resilient.

“Sustainable construction is a radically different way of thinking. It requires the combination of experience acquired in architecture, engineering and construction over many years with the innovative explorat ion of ne w approaches in order to meet the demands of the future generations,” Guerrero said.

R ol an d v an Wij n e n , Holcim Phils. chief operat-

ing officer, challenged the participants to do their share in translating into action the sustainable constr uction initiative and become catalysts of a better and livable environment.

“If we can improve ourselves, we should not postpone it and leave that to future generations,” Wijnen said.

Holcim will host another coffeetalk in Baguio on October 26, and a national forum in Manila in November with top level experts on sustainable construction.

Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10TH Judicial Region BRANCH 18 Cagayan de Oro City IN THE MATTER OF THE PETITION FOR CORRECTION OF ENTRY IN THE RECORDS OF BIRTH IN THE OFFICE OF LOCAL CIVIL REGISTRAR, CHANGING THE ENTRY FOR THE DATE AND PLACE OF MARRIAGE OF PETITIONER’S PARENTS FROM AUGUST 28, 1973, CAGAYAN DE ORO CITY TO MAY 7, 1991, MCTC BALINGOAN, TALISAYAN, MISAMIS ORIENTAL

SPEC. PROC. CASE NO. 2011-127

DANUEL O. RAMERI Petitioner, -versusTHE LOCAL CIVIL REGISTRAR OF CAGAYAN DE ORO CITY Respondent.

X---------------------------------------------------------------/ ORDER

FOR THE PROVINCIAL SHERIFF By: (Sgd.) ALDEN V. SAMBAAN Sheriff IV

The instant Petition, Danuel O. Rameri (hereafter petitioner), seeks the correction of entry in the petitioner’s Certificate of Live Birth, viz:

Date of marriage of petitioner’s parents: from “August 28, 1973” to “May 7, 1991”

Place of marriage of petitioner’s parents: from “Cagayan de Oro City” to “MCTC, Talisayan, Misamis Oriental”

Petitioner averred that the instant petition is not intended to avoid any criminal, civil or financial liability. Neither will the same affect his civil status or citizenship.

Finding the instant Petition to be sufficient in form and substance, let the initial hearing of this case be set on November 7, 2011 at 8:30 in the morning before this Court. Let Copy of this Order be published, at the expense of petitioner, once a week for three (3) successive weeks in a newspaper of general circulation in Cagayan de Oro City.

Respondent Local Civil Registrar of Cagayan de Oro City and any person having or claiming any interest on the entries whose corrections are sought , may, within fifteen (15) days from the notice of this Order or from the last date of publication thereof, file their opposition/comment thereto and appear at the scheduled hearing.

Furnish copies of this Order, together with the Petition and its annexes, to the office of the Civil Registrar of Cagayan de Oro City, the office of the Solicitor General and the National Statistics Office, Manila.

SO ORDERED. August 12, 2011, Cagayan de Oro City

BWM SEPT. 12, 19 & 26, 2011

BWM Sept. 19, 26 & Oct. 3, 2011

TRANSFER CERTIFICATE OF TITLE NO. T-198981 LOT : Lot-2, Blk-10, Pcs-10-003614 CONSOLIDATION-SUBD. : Lots 16-0-1, 16-0-2, 16-0-4 all of Psd-10-048495 LOCATION : Bugo, Cagayan de Oro AREA : Fifty (50) sq. m. more or less. Including all improvements found thereon.

All sealed bids must be submitted to the undersigned on the above stated time and date.

In the event the public auction should not take place on the said date, it shall he held on the next working day without further notice.

Cagayan de Oro City, August 24, 2011

(Sgd.)Dennis Z. Alcantar Presiding Judge

14

Sept. 25-Oct. 1, 2011

MisOr.Today

BusinessWeek

mindanao

Twin celebrations highlight int’l day of peace in Misamis Oriental

By Jorie C. Valcorza

MEMBERS of the different Municipal Peace and Order Councils (MPOC) of the province converged at the provincial capitol grounds to celebrate the International Day of Peace, jointly with the first Internal Security Operations (ISO) handover anniversary.

Thus, Jurgette Honculada, a member of the Government of the Philippines (GPH) Peace Panel, who was

NOTICE NOTICE is hereby given that the late FLORENCIO F. RULONA who died on October 01, 1997, at Lapasan, Cagayan de Oro City, at the time of his death, he left a certain House and Lot consisting of One Hundred Thirty Four (134) square meters more or less under National Housing Authority (for brevity Authority) (NHA), which is herein more particularly described as follows, to wit: Lot 17, Block 05 plan 1BR containing an area of One Hundred Thirty Four (134) sq. mts. more or less situated at Lapasan SIR. is the subject of Extra- Judicial Settlement with Deed of Absolute Sale.,under the notarial registry of Atty. Henry Bacal as per Doc. No. 39; Page No. 08; Book No. XXXVIII ; Series of 2011

present during the celebration, commended Misamis Oriental for its peace efforts and for fronting soldiers of peace instead of war.

“If we let guns dictate our discourse it will be hard to find our way back into grace, for we cannot recall bullets but can always take the bullets out of the gun,” she said.

“This is what your province has been doing, going back to talks. We must reclaim peace as our common birthright and honor it as a wellspring of our hope, faith, and dreams,” she urged.

Honculada also appealed to the public to keep faith in the success of peace process and continue to give life to

NOTICE

Notice is hereby given that the intestate estate of the LATE PRISCILA L. BACONGUIS situated at Agusan, Cagayan de Oro City embraced in OCT No. P-556 consisting an area of Five Hundred Seventy Six Square Meters more or less is the subject of an Extra Judicial Settlement of Estate of Deceased Person With Donation under the notarial registry of Atty. Emmanuel Akut per Doc. No. 64, Page No. 14, Book No. 83 Series of 2008.

BWM SEPT. 12, 19 & 26, 2011

BWM SEPT. 12, 19 & 26, 2011

REPUBLIC OF THE PHILIPPINES REGIONAL TRIAL COURT 10TH JUDICIAL REGION BRANCH 28 MAMBAJAO, CAMIGUIN IN RE: ISSUANCE OF NEW OWNER’S

DUPLICATE COPY OF TRANSFER

CERTIFICATE OF TITLE NO. T-424

For his part, Maj. Victor A. Felix, Commander of the 4th Infantry Division, Philippine Army, said accepting the challenge of administering the peace and security of the province achieved considerable milestones by the increasing economic activity and influx of investors and ensuring a lasting peace has always been our common agenda.

“We may come from different professions and possess different views but

we share one thing. We are all Filipinos. We envision for a peaceful, progressive, democratic society. The bigger challenge is at hand, that is convincing the communist party to join us in our quest for peace,” he noted.

Other activities of the day included an early “Jog and Walk for Peace” from the Capitol Grounds towards the Rhodelsa Rotunda while the “Peace Caravan” came from different municipalities and 2 cities of the province.

MISC. CASE NO. 103

HUERLITA ABUCAYON, Petitioner, X-------------------------------------------/ ORDER

Petitioner , Huerlita Abucayon, of legal age, Filipino citizen, single and a resident of Ramonal Village, Camaman-an, Cagayan de Oro City, thru counsel, alleges that she is the registered owner of a parcel of land situated at San Jose, Mahinog, Camiguin containing an area of 1,587 square meters covered by Transfer Certificate of Title No. T-424 duly registered in the Office of the Register of Deeds of Camiguin.

That the owner’s duplicate copy of the TCT of the aforesaid parcel of land was lost and despite earnest effort to retrieve it from the fire incident that happened on December 21, 2008 that burned her entire house including all her important papers and documents, the same was of no avail. The fact of such loss was duly registered in the Office of the Registry of Deeds of Camiguin.

That said title was not delivered to any person or entity to secure payment or performance of any obligation whatsoever. That there exist no deed or instrument affecting the said land have been presented for or pending registration in the Regiter of Deeds. The original copy of the Transfer Certificate of Title of the above-mentioned parcel of land is intact in the Office of the Register of Deeds in the Province of Camiguin.

It is the main thrust of the petition that after hearing new Owner’s Duplicate of Transfer Certificate of Title be issued under the same terms and conditions as contained in the original on file.

The petition being sufficient in form and substance is hereby set for hearing on October 11, 2011 in this Court’s Session Hall, to start at 8:30 o’clock in the morning.

Let copy of the petition together with all its annexes and of this Order be furnished The Register of Deeds at Mambajao, Camiguin; The Administrator, Land Registration Authority at Quezon City; and Provincial Prosecutor of Camiguin.

The Process Server of this Court is directed to post copies of this Order in the 1.) Bulletin Board – Public Market, Mahinog, Camiguin; 2.) Bulletin Board – Municipal Hall, Mahinog, Camiguin; 3.) Bulletin Board – Provincial Capitol, Mambajao, Camiguin and 4.) Bulletin Board – this Court.

Let copy of this Order be published at petitioner’s expense once a week for three consecutive weeks prior to the date of hearing in any newspaper of general circulation in the Province of Camiguin.

Any person or entity whose interests might be adversely affected by this proceeding may file written opposition within a reasonable time prior to the date of hearing and appear personally during the hearing to substantiate the same.

SO ORDERED.

Done at Mambajao, Camiguin, this 23rd day of August 2011.

(Sgd.) RUSTICO D. PADERANGA

Judge

IN RE: PETITION FOR CORRECTION OF ENTRIES IN THE BIRTH RECORD OF KLEINT DUHAYLONGSOD EVANGELISTA

SPL. PROC. NO. 21-448

HELEN LOGATIMAN DUHAYLONGSODEVANGELISTA, Petitioner.

- versus – THE LOCAL CIVIL REGISTRAR, SULTAN NAGA DIMAPORO, LANAO DEL NORTE, Respondent. x- - - - - - - - - - - - - - - - - - - - - - - - - - -//

IN RE: PETITION FOR CORRECTION OF ENTRY IN THE BIRTH RECORD OF ALEJO Q. TAGALOG FROM FEMALE TO MALE IN THE ENTRY FOR HIS SEX OR GENDER,

SPL. PROC. NO. 21-446

- versus –

Furnish copy of this Order to the Solicitor General, Makati City, the Office of the Provincial Prosecutor of Lanao del Norte, the Local Civil Registrar of Sultan Naga Dimaporo, Lanao del Norte; Atty. Reymund G. Inihao, PAO Office, Kapatagan, Lanao del Norte and Helen Logatiman Duhaylongsod-Evangelista, Poblacion, Kapatagan, Lanao del Norte.

SO ORDERED. September 8, 2011.

Kapatagan, Lanao del Norte.

BWM SEPT. 19 & 26, Oct 3, 2011

Republic of the Philippines REGIONAL TRIAL COURT 12TH Judicial Region, Branch 21 Kapatagan, Lanao del Norte

ALEJO Q. TAGALOG, Petitioner.

ORDER

A verified petition for Correction of Entries in the Birth Record of Kleint Duhaylongsod Evangelista in the Local Civil Registry of Sultan Naga Dimaporo, Lanao del Norte, was filed by petitioner Helen Logatiman Duhaylongsod-Evangelista on September 01, 2011, praying this Honorable Court that after notice, publication and hearing, an order shall issue ordering the Local Civil Registrar of Sultan Naga Dimaporo, Lanao del Norte, to: 1) CANCEL and CORRECT the following entries in the birth record of KLEINT DUHAYLONGSOD-EVANGELISTA; a. Her SEX or GENDER from MALE to FEMALE; b. Her type of birth from TWIN to SINGLE; c. Her child’s middle name from DUHAYLUNGSOD to DUHAYLONGSOD; d. her maiden family name from DUHAYLUNGSOD to DUHAYLONGSOD; 2. ISSUE to the petitioner a corrected copy of her child’s birth certificate; and 3. FORWARD a copy of the corrected birth certificate to the National Statistics Office, Manila.

Finding the verified petition to be sufficient in form and substance, the same is hereby set for initial hearing to December 07, 2011 at 8:30 o’clock in the morning. Let this order be published in a newspaper of general circulation in the province of Lanao del Norte once a week for three (3) consecutive weeks at the expense of the petitioner.

The Local Civil Registrar of Sultan Naga Dimaporo, Lanao del Norte, and any person who has an interest in the petition may file his/her opposition thereto within fifteen (15) days from notice of this petition or from the last day of publication of this order.

Further, let this Order be posted for fifteen (15) consecutive days prior to the date of hearing on the bulletin board of the Municipal Hall of Sultan Naga Dimaporo, Lanao del Norte; on the bulletin board of barangay Poblacion Kapatagan, Lanao del Norte where the petitioner is residing, and on the bulletin board of this court.

The petitioner is directed to notify this Court of the publication of this order three (3) days before the scheduled hearing date.

A Catholic Mass and a Higaonon Ritual asking for blessing for the activities opened the program at the capitol grounds graced also by other dignitaries, that included the peace advocates led by Archbishop Antonio J. Ledesma of the Archdiocese of Cagayan de Oro, Regional Director, Loreto T. Bhagwani of the Department of Interior and Local Government (DILG) and the Mayors from the different towns of the province. pia 10

Mike Guerrero of the Green Architecture Advocacy shares his views on how to make barangays more sustainable during a coffee table talks, a public-private partnership initiative. Also in photo: Misamis Oriental Vice Governor Norris babiera; Rep. Rufus Rodriguez of the second district Cagayan de Oro City; Lugait Chamber of Commerce President Ranario Perez; and various sectors representatives. exuperio s. zagado/pia-10

Republic of the Philippines REGIONAL TRIAL COURT 12TH Judicial Region, Branch 21 Kapatagan, Lanao del Norte

BWM SEPT. 12, 19 & 26, 2011

our hopes and dreams.

She said although we see countless of reasons walling its success we’ve got to keep pushing and persisting and citing further the famous line “there is no way to peace, because peace is the way.”

Meanwhile, Vice Governor Norris C. Babiera underlined the significance of the ISO saying that peace is the desired end and democracy, in its truest form, was manifested by the government and the state when it recognizes the supremacy of the civilian authority over the military.

Babiera, who is the CoChairperson of the Provincial POC said the ISO Handover, signed on Sept. 21, last year, also recognized the important role of civilian authority in realizing genuine and lasting peace through peace and development cognizance to address the root causes of insurgency.

The Armed Forces of the Philippines (AFP) also believes that ensuring peace in the province is a manifestation that, indeed, victory in peace is better than the victory in war and the ISO symbolizes the substantial meaning of peace as development, good governance, delivery of services, and economic opportunities for the contentment of the people.

(Sgd.) ALAN L. FLORES Acting Presiding Judge

THE LOCAL CIVIL REGISTRAR, SALVADOR, LANAO DEL NORTE, Respondent. x- - - - - - - - - - - - - - - - - - - - - - - - - - -// ORDER

A verified petition for Correction of Entry in the birth record of Alejo Q. Tagalog in the Local Civil Registry of Salvador, Lanao del Norte, was filed by petitioner Alejo Q. Tagalog on August 12, 2011, praying this Honorable Court that after notice, publication and hearing, an order shall issue directing the Local Civil Registrar of Salvador, Lanao del Norte, to: 1) CANCEL and CORRECT the following: The entry in the sex of the petitioner from FEMALE to MALE; 2) ISSUE to the petitioner a corrected copy of his birth certificate; and 3. FORWARD a copy of the corrected birth certificate to the National Statistics Office, Manila.

Finding the verified petition to be sufficient in form and substance, the same is hereby set for initial hearing to November 23, 2011 at 8:30 o’clock in the morning. Let this order be published in a newspaper of general circulation in the province of Lanao del Norte once a week for three (3) consecutive weeks at the expense of the petitioner.

The Local Civil Registrar of Salvador, Lanao del Norte, and any person who has an interest in the petition may file his/her opposition thereto within fifteen (15) days from notice of this petition or from the last day of publication of this order.

Further, let this Order be posted for fifteen (15) consecutive days prior to the date of hearing on the bulletin board of the Municipal Hall of Salvador, Lanao del Norte; on the bulletin board of barangay Mapurog, Sapad, Lanao del Norte where the petitioner is residing, and on the bulletin board of this court.

The petitioner is directed to notify this Court of the publication of this order three (3) days before the scheduled hearing date.

Furnish copy of this Order to the Solicitor General, Makati City, the Office of the Provincial Prosecutor of Lanao del Norte, the Local Civil Registrar of Salvador, Lanao del Norte; Atty. Reymund G. Inihao, PAO Office, Kapatagan, Lanao del Norte and Alejo Q. Tagalog, Mapurog, Sapad, Lanao del Norte.

SO ORDERED. August 24, 2011.

Kapatagan, Lanao del Norte.

(Sgd.) ALAN L. FLORES Acting Presiding Judge

BWM SEPT. 19 & 26, 2011, Oct 3, 2011

BusinessWeek

Sept. 25-Oct. 1, 2011

mindanao

Lot for Sale 300 sq. mtrs.

(Clean Title)

Located at Lourdes Ville NHA Lower Balulang, CDO 100 mtrs left side of Lourdes Grotto , Macale Cmpd. along the Road beside the water pump station, Contact:

09279518081 09497095292

15

HOUSE FOR RENT

TILED FLOORS, ROOMS & CR w/ 3 rooms, w/ parking space high fence and gate.

All windows w/ concrete grills entire lot 1.5 ft. elevated frm road. Lot Area: 150 sq.m., floor: 75 sq.m.

Location: B1 L3, Scions Subd., Kauswagan, CDO Contact: 09279518081 (ALEX)

LOT FOR SALE BEACH HOUSE

Baloy, Cagayan de Oro City By appointment only Tel. #: (088) 855 3898

TREE PLANTING. One of the culminating activities of the Bukidnon provincial government’s celebration of the Philippine Civil Service Month this September 2011. As part of the extensive implementation of the National Greening Program and of Governor Alex Calingasan’s flagship program of regreening Bukidnon, Capitol employees with various government agencies planted trees at the Kaamulan Grounds which is part of the Bukidnon Tree Park last Saturday, September 23. A boodle fight or a soldiers’ way of communal eating ensued after the activity.

photo supplied by the pgb

Vitarich... from page 4

Technical Support Group is their Logistics and Support Group which is based in Marilao.

Logistics and Support will handle the processing of your application; coordinate prompt feed and chick deliveries; expedite the release of your checks; and take care of hauling finished broilers from your farm to Vitarich’s Dressing Plant.

To support both groups, other Departments within Vitarich are always prepared to help. In short, Vitarich has a very efficient and effective contract support system based on its long years of experience and service.

Third, you never have to worry about marketing.

Vitarich handles the marketing of your finished broilers.

So you never have to worry about fluctuations in chicken prices, or competing with other meat products, or where and how to sell your broilers. They take care of all that and, in the process, save you marketingrelated expenses.

Contact the following integrators DIRECTLY for immediate response: Vitarich Corporation MacArthur Highway, Abangan Sur, Marilao, Bulacan, PLDT : (632) 843-3033 Web: www.vitarich.com

Mimi-Parrel-Pimentel Fashion Icon G/F Maternity Hospital Bldg.

Gaerlan Capistrano Sts., Cagayan de Oro City Tel No. (088) 857-4884 (08822) 71-13-32 Cell Number: (0922)815-6938

16

Sept. 25-Oct. 1, 2011

Energy.News

BusinessWeek mindanao

Solar power fastest option to address Mindanao power shortage

By Mike Baños

CAGAYAN de Oro City––Solar power plants can provide the fastest and cheapest source of electricity in Mindanao if plans push through for its distributed generation among the island’s larger distribution utilities.

In a media presentation made Sept. 14 at a local restaurant, Engr. Cecilio U. Sumaoy, senior manager of the Cagayan Electric Power & Light Co. (CEPALCO) system operations department, cited the inherent advantages of solar PV plants over thermal and other plants of the same capacity.

“The demand for power in Mindanao is constantly increasing, however, no significant additional power generating capacities are expected within the next two to three years to address this problem,” Mr. Sumaoy said in a position paper released during the presentation.

Mr. Sumaoy presented figures which showed that while Luzon and the Visayas still enjoy gross energy reserves, Mindanao only has small

reserves during weekends when many of its factories are not operating. Latest figures from the National Grid Corporation of the Philippines (NGCP) show there is a power capacity shortage in Mindanao and generating reserves are down to critical levels despite the extended rainy season which has keep the level of Lake Lanao at safe levels.

Considering that 50% of Mindanao’s present power needs are filled by hydro power plants, solar power can immediately address the current capacity shortage and ideally complement the hydro power plants, especially during El Niño episodes or the dry season.

Despite having an availability factor of only 30 percent, Mr. Sumaoy said solar power plants are best in addressing daytime peak loads. This would enable hydro plants to store water for release during the night time peak hours with oil-fired thermal plants as the last to be dispatched, resulting in much lower power costs to the consumer and other end users.

Two of the island’s private

CAGAYAN DE ORO Main Branch P & J Lim Bldg., Tiano Brothers – Kalambagohan Sts., Tel. # (08822) 727-829 * Telefax # (088) 856-1947 CAMIGUIN Branch B. Aranas St., Poblacion, Mambajao, Camiguin Tel. # (088) 387-0491 CORRALES Branch Corrales Ave., Cagayan de Oro City DIVISORIA Branch Atty. Erasmo B. Damasing Bldg., #61 Don A. Velez St., Cagayan de Oro City Tel. # (088) 857-3631 LAPASAN Branch Lapasan Hi-way, Cagayan de Oro City Tel. # (088) 231-6739a

power utilities are now looking to join forces with the larger rural electric cooperatives to embed solar power plants within their franchise areas and leapfrog the national transmission system.

“Instead of CEPALCO doing the bulk of the planned solar PV generation projects, we will bring together around 20 distribution utility companies (the larger electric coops, with CEPALCO and Iligan Light) to embed 100 five megawatt PV plants in their respective distribution systems,” said Engr. David A.Tauli, CEPALCO Senior Vice President for Engineering and spokesperson of the Mindanao Coalition of Power Consumers in a personal interview.

“Solar PV power plants are the fastest to deploy among the types of renewable resources identified under the RE Law, and megawattsized solar PV plants could become operational within seven (7) months from a decision to go ahead with solar PV projects,” Mr. Tauli noted.

“Solar PV plants are the only type of plants that can be brought into operation in less than a year after a decision to go ahead with construction has been made.”

Solar PV plants can be constructed within one year from approval by ERC of the FIT for electricity from RE plants implemented under the RE law. The only other type of power plant that could be made operational within one year are second-hand operational dieselfueled power plants imported to Mindanao from Luzon or from outside the country.

“We are not saying that Solar PV alone will solve the problem of power capacity shortage in Mindanao,” Mr.Tauli noted. “We are saying that Solar PV is the fastest way for bringing in substantial capacity (100 MW or more) to Mindanao, and it will do so with minimal impact on the rates

paid by Mindanao power customers compared with diesel power plants.”

Citing figures from the National Renewable Energy Board (NREB), Mr. Sumaoy said in his position paper that adding 760MW of RE plants for the proposed Feed-in Tariff (FIT) will result to a rate impact of only P0.1050 per kWh, with solar contributing only P0.0114/kWh. This is much lower than the P0.50/kWh Mindanao consumers had to pay when the grid was forced to tap thermal power plants from power barges for baseload power at the peak of the 2010 Mindanao power crisis.

Besides the inherently more expensive fuel, diesel or bunker fuel prices also have the additional risk of energy security with prices and availability rising in opposite directions as a result of continued unrest in the Middle East. Coupled with the hydrocarbons and carbon dioxide emissions inherent in diesel and bunker fuel, the comparative advantage clearly lies in the side of solar energy or Mindanao, Mr. Tauli said.

However, since the present grid code mandates PV power plants of 20 MW or larger be connected to the transmission system, the 5MW of smaller size of “embedded” solar plants under the “distributed generation” scheme are not. Typical ‘distributed power sources’ under a FIT scheme have low maintenance, low pollution and high efficiencies.

Instead of big, base load power plants with all their inherent financial, social, environmental and other problems, ‘distributed generation’ envisions many small, independent power plants serving the immediate community, which could be a barangay, municipality or a province.

In this way, total cost is reduced, social and environmental impact is mitigated mostly due to its smaller scale and the fact that the persons

who operate it and benefit from it are both within sight of each other promotes environmental stewardship among residents.

Mr. Tauli said the scheme will bypass the transmission system (that is, the PV plant will be connected directly to the distribution system rather than to the transmission system) and thereby avoid the transmission rates (currently around P1.00 per kWh) that would otherwise be paid for using the transmission system now operated by the National Grid Corporation of the Philippines (NGCP).

“The NGCP is wary of constructing RE plants as embedded generation and is proposing to put a cap on the capacity of embedded generation of distribution utilities,” Mr. Tauli said. “But the NGCP does not have the power to limit the capacity of embedded generation. They will have to submit a petition to the ERC to do that, and we will of course oppose the limitation of embedded generation because only the NGCP will benefit from such limitation while customers will pay higher rates for generation from RE plants.”

The construction of 100 megawatts (MW) of solar photo-voltaic (PV) power plants in Mindanao will significantly mitigate the shortage of power generation capacity that is now afflicting this part of the country, and is growing more serious with each passing year. The PV plants will displace, or make unnecessary, the equivalent capacity of oil-fueled power plants, he added.

The price of RE sources of energy becomes irrelevant, (because of the FIT mechanism in the RE Law) in using them to respond to capacity shortage in Mindanao.

This is the beauty of the FIT mechanism under the RE Law,” Mr. Tauli noted. “It will enable Mindanao to respond to the short term (within 5

years) power problem with the costs shared among all power customers in the Philippines rather than being shouldered by Mindanao customers alone, as would be the case for any conventional power plant constructed in Mindanao.”

The DUs will ask Malacañang to allocate at least 100MW capacity for Mindanao and compel the Energy Regulatory Commission (ERC) to immediately approve and release the guidelines for Feed-In Tariff (FIT) for electricity generated from renewable energy resources.

Cagayan de Oro Councilor President Elipe, chairman of the city council’s energy committee, has sponsored a resolution passed by the council last Monday asking the national government to increase to 200MW the allocation for solar energy under the RE law, with 150MW allocated for Mindanao.

Mr. Elipe noted that the Renewable Energy Act of 2008 exempts renewable energy sources from Value Added Tax (VAT), grants a seven-year income tax holiday to RE power plants and prioritizes the purchase, grid connection and transmission of electricity generated by RE companies.

Not the least, Mr. Tauli further noted that while Luzon and the Visayas have the large potential for wind farms, Mindanao has no economically viable site for MW-sized wind farms, and could depend only on solar and biomass as RE resources.

At present, there are thirteen large-scale solar projects planned for Mindanao with a total capacity of 260MW. They are to be located in Cagayan de Oro; Davao; Zamboanga; Laguindingan and Villanueva in Misamis Oriental; San Jose, Dinagat, Surigao; Tawi-Tawi, Sulu; Siakol, Zamboanga del Sur; Kalamansig, Sultan Kudarat; and Darong, Hagonoy, and Digos City in Davao del Sur.

BusinessWeek

Sept. 25-Oct. 1, 2011

mindanao

Overal

July 09, 2011 Race Date Dahilayan 55km Ultra Marathon Overall Finish List Name Chip Time ----------Total----------

Name Bib No 1 Jeffrey Sotto 85 2 Bryan Quiamco 89 3 Rodil Quilab 91 4 Jestoni Sandinao 169 5 Paul James Zafico 84 6 Leo Colonia 79 7 Dante Tuto 127 8 Jaymar Guinawat 170 9 Anthony Subing - Subing 130 10 Oscar Opena 2303 11 Marlito Cuyo 125 12 Vergilio Undaloc 2308 13 Ronald Parantar 30 14 Ronilo Sandinao 166 15 Francis Calub 107 16 Allan Canoy 112 17 Ryan Mark Anciano 165 18 Glendon Sandinao 167 19 Edgar Lapasigue 2302 20 Glenn Garrido 109 21 Arvin Narye 128 22 Leo Oracion 33 23 Jerald Zabala 2301 24 Helen Tacling 96 25 Val Aino Decena 126 26 Merlita Dunkin 157 27 Don Armand Guiterrez 50 28 Merlin Legaspi 25 29 Michelle Estuar 2307 30 Donato Sabino 16 31 Arthur Saveron 101 32 Steven Ferraren 88 33 Ritchie Albert Abejuela 22 34 Julius Earl Badelles 86 35 Rico Pacamalan 97 36 Cludolfo Mabelin 124 37 Roy Salingay 26 38 Keshia Fule 52 39 Rumpy Berdos 27 40 Aries Siaohitco 21 41 Antonio Arat 92 42 Emmanuel Silan 4 43 Alvarez Kelly Manzano 32 44 Vard Keem Atuel 36 45 Virgilio Jr. Remo 35 46 Jael Wenceslao 113 47 Roderick Peter Pacturan 23 48 Rey John Tan 158 49 Jonel Mendoza 153 50 Donald Ereso 132 51 Raoul Floresca 56 52 Francis Paul Narciso 95 53 Butch Gatinao 5 54 Alberto Daisog 110 55 Carlos Macasarte 20 56 Kathryn Kuan 67 57 Joel Nob Jagonal 150 58 Deo Jaravata 1 63 59 Jonathan Colao 146 60 George Wong 31 61 Francisco Pol 120 62 Allen Gaspar 164 63 Ronnel Go 39 64 Kirk Patrick Ang 98 65 Jose Lorenzo Jr Mina 93 66 Joselito Dulzura 111 67 Edmond Ray Tilanduca 73 68 Ringky Tagarda 114 69 Charlie Chua 168 70 Simon Sandoval 34 71 Odessa Coral 1 22 72 Jose Pedrito de Guzman 63 73 Benjamin Jr. Quidlat 87 74 Edward Jr. Sacayle 90 75 Dionne Marie Sanchez 41 76 Edgar Brian Ng 44 77 Blas Ople Tiangco 100 78 Ronald Rubic 144

Gend M M M M M M M M M M M M M M M M M M M M M M M F M F M M F M M M M M M M M F M M M M M M M M M M M M M M M M M F M M M M M M M M M M M M M M F M M M F M M M

Gun 4:28:36.8 4:35:48.8 4:36:33.9 5:01:58.9 5:07:06.9 5:09:34.3 5:11:50.8 5:23:15.8 5:33:24.8 5:41:09.1 5:50:18.6 5:55:51.6 5:58:45.3 6:01:12.3 6:03:09.9 6:03:19.3 6:06:20.

6:06:39.

6:17:47.8 6:19:14.5 6:21:17.5 6:28:30.8 6:30:08.6 6:36:19.8 6:37:21.1 6:38:26.0 6:42:08.6 6:48:28.6 6:49:07.4 6:50:08.4 6:50:53.4 6:51:49.9 6:56:56.0 7:06:15.1 7:17:07.9 7:19:49.7 7:21:14.6 7:21:32.1 7:23:06.1 7:25:31.3 7:29:32.3 7:40:22.2 7:41:50.6 7:45:05.9 7:45:21.9 7:44:52.1 7:48:39.6 7:51:48.6 7:52:36.6 7:58:36.1 7:58:41.4 8:02:13.6 8:03:02.9 8:03:18.4 8:03:47.9 8:14:51.9 8:15:15.1 8:20:22.1 8:27:20.9 8:28:05.9 8:29:18.7 8:31:03.3 8:34:45.4 8:37:26.6 8:38:38.9 8:39:34.6 8:40:07.9 8:43:40.4 8:43:49.9 8:45:35.4 8:45:36.4 8:47:20.9 8:47:45.9 8:47:32.9 8:48:59.2 8:48:59.2 8:51:24.9 8:51:21.9

Time Pace 4:28:39.8 4:53/K 4:35:51.3 5:01/K 4:36:37.6 5:02/K 5:02:03.3 5:30/K 5:07:10.8 5:35/K 5:09:38.8 5:38/K 5:11:54.3 5:40/K 5:23:20.3 5:53/K 5:33:32.1 6:04/K 5:41:12.3 6:12/K 5:50:23.8 6:22/K 5:55:54.3 6:28/K 5:58:53.1 6:32/K 6:01:16.8 6:34/K 6:03:15.6 6:36/K 6:03:22.6 6:36/K 6 6:06:26.1 6:40/K 8 6:06:45.1 6:40/K 6:17:50.6 6:52/K 6:19:23.6 6:54/K 6:21:26.1 6:56/K 6:28:51.3 7:04/K 6:30:11.6 7:06/K 6:36:23.1 7:12/K 6:37:24.3 7:14/K 6:38:28.6 7:15/K 6:42:15.3 7:19/K 6:48:46.9 7:26/K 6:49:17.7 7:26/K 6:50:22.6 7:28/K 6:50:56.1 7:28/K 6:52:05.1 7:30/K 6:56:56.0 7:35/K 7:06:18.6 7:45/K 7:17:11.9 7:57/K 7:19:52.4 8:00/K 7:21:31.6 8:02/K 7:21:32.1 8:02/K 7:23:16.2 8:04/K 7:25:49.9 8:06/K 7:30:02.6 8:11/K 7:40:50.4 8:23/K 7:42:05.7 8:24/K 7:45:28.1 8:28/K 7:45:28.2 8:28/K 7:45:28.2 8:28/K 7:48:49.7 8:31/K 7:52:20.1 8:35/K 7:53:16.4 8:36/K 7:58:43.4 8:42/K 7:59:04.9 8:43/K 8:02:38.2 8:47/K 8:03:16.6 8:47/K 8:03:23.1 8:47/K 8:04:08.2 8:48/K 8:15:05.9 9:00/K 8:15:18.4 9:00/K 8:20:45.4 9:06/K 8:27:33.9 9:14/K 8:28:18.7 9:15/K 8:29:18.7 9:16/K 8:31:11.9 9:18/K 8:34:50.7 9:22/K 8:37:43.6 9:25/K 8:38:43.6 9:26/K 8:39:43.7 9:27/K 8:40:34.1 9:28/K 8:43:40.4 9:31/K 8:44:13.7 9:32/K 8:46:01.9 9:34/K 8:46:02.7 9:34/K 8:47:38.2 9:36/K 8:47:48.9 9:36/K 8:47:49.9 9:36/K 8:49:23.7 9:38/K 8:49:24.0 9:38/K 8:51:30.2 9:40/K 8:51:42.4 9:40/K

79 Cesar Abarientos 55 M 8:51:38.3 8:51:54.9 9:40/K 80 Harley Yu 8 M 8:51:53.4 8:52:08.1 9:41/K 81 Richard Yu 75 M 8:52:24.9 8:52:46.4 9:41/K 82 Gregorio Villanoy 108 M 8:52:53.1 8:53:12.9 9:42/K 83 Bong Bernadez 94 M 8:55:08.5 8:55:12.2 9:44/K 84 Bernardina Ong 1 F 8:55:08.9 8:55:12.4 9:44/K 85 Anthony Mark Alindada 140 M 8:55:05.9 8:55:15.7 9:44/K 86 Raul Escalante 10 M 8:55:09.6 8:55:17.1 9:44/K 87 Carlo Bacalla 154 M 8:56:05.7 8:56:30.9 9:45/K 88 Chito Carreon 105 M 8:56:32.1 8:56:54.9 9:46/K 89 Celerito Cardines 160 M 8:57:31.9 8:57:38.2 9:47/K 90 Vicente Rian Jabay 118 M 8:58:54.1 8:59:09.6 9:48/K 91 Deogenes Alejan Abitnona 74 M 8:58:49.4 8:59:16.6 9:48/K 92 Roland Illana 60 M 8:59:55.9 9:00:10.1 9:49/K 93 Mary Clairyfel Paner 64 F 9:00:08.2 9:00:13.7 9:49/K 94 Jacobo Maria Mendoza 69 M 9:02:37.9 9:02:53.4 9:52/K 95 Mark Tandoyog 142 M 9:04:22.3 9:04:33.9 9:54/K 96 Aristedes Matibag 43 M 9:04:25.4 9:04:34.1 9:54/K 97 Wreynolph Panganiban 141 M 9:04:26.4 9:04:34.7 9:54/K 98 Vic Catiil 6 M 9:08:30.3 9:08:37.6 9:58/K 99 Erwin Silan 131 M 9:16:33.4 9:16:59.4 10:08/K 100 Neil Anthony Camposo 72 M 9:17:17.0 9:17:23.7 10:08/K 101 Ariel Ceniza 138 M 9:23:32.1 9:24:07.9 10:15/K 102 Clint Tompong 68 M 9:24:48.0 9:25:02.2 10:16/K 103 Mark Chan 106 M 9:25:51.6 9:26:07.2 10:18/K 104 Luis Chito Yap 28 M 9:25:56.1 9:26:07.9 10:18/K 105 Wilfredo Ignacio 66 M 9:26:03.9 9:26:25.1 10:18/K 106 Henry Jr. Garcia 48 M 9:26:15.1 9:26:42.2 10:18/K 107 Reginald Sitier 104 M 9:27:08.7 9:27:42.4 10:19/K 108 Santonin Yu 81 M 9:28:33.2 9:28:39.2 10:20/K 109 Carmel Angel Suico 82 F 9:28:32.9 9:28:39.6 10:20/K 110 Daniel Tiempo 137 M 9:29:22.2 9:29:32.7 10:21/K 111 Macario Salarda 2304 M 9:31:09.4 9:31:13.9 10:23/K 112 John Clifford Aranas 17 M 9:32:06.9 9:32:34.6 10:25/K 113 Jinky Yray 51 F 9:36:34.6 9:36:43.1 10:29/K 114 Marco Montaos 155 M 9:40:46.4 9:40:51.9 10:34/K 115 Rachito Abellanosa 19 M 9:41:49.9 9:42:10.2 10:35/K 116 John Ray Esmalla 102 M 9:42:54.1 9:43:01.2 10:36/K 117 Jamewel Cabanog 103 M 9:42:54.6 9:43:01.7 10:36/K 118 Delbert Tan 29 M 9:48:15.2 9:48:35.2 10:42/K 119 Haide Acuna 57 F 9:49:19.7 9:49:39.4 10:43/K 120 Portia Yap 70 F 9:49:50.6 9:50:02.7 10:44/K 121 Carlo N. Ocampo 53 M 9:50:57.4 9:51:20.0 10:45/K 122 Napoleon Jr. Ocampo 54 M 9:50:57.9 9:51:20.9 10:45/K 123 Hector Alboladora 152 M 9:51:48.4 9:52:11.4 10:46/K 124 Ann Magat 45 F 9:51:51.6 9:52:15.4 10:46/K 125 Ronalene Joy Achas 62 F 9:53:24.2 9:53:36.9 10:48/K 126 Christle Nino Ven 61 M 9:53:24.4 9:53:37.4 10:48/K 127 Annabel Pacamalan 71 F 9:55:29.4 9:55:40.7 10:50/K 128 Bennett Silario 42 M 9:58:39.2 9:59:12.9 10:54/K 129 Alexander Imperial 9 M 10:00:48.0 10:00:53.4 10:56/K 130 Melfranco Yare 116 M 10:02:30.4 10:02:43.4 10:58/K 131 Nelson Uy 135 M 10:02:22.2 10:02:53.2 10:58/K 132 Bu Semana 134 M 10:02:44.4 10:02:53.9 10:58/K 133 Eduardo Adviento 133 M 10:02:22.9 10:02:54.5 10:58/K 134 Raeanna Cranbourne 58 F 10:05:12.4 10:05:36.4 11:01/K 135 Vine Perocho 77 M 10:06:33.7 10:06:51.9 11:02/K 136 Sherwin Cortes 121 M 10:09:05.9 10:09:14.4 11:05/K 137 Louie Lerin 161 M 10:11:31.6 10:11:38.7 11:07/K 138 Tony Camposo 159 M 10:11:32.1 10:11:38.7 11:07/K 139 Maria Angela Hefti 40 F 10:13:00.9 10:13:09.2 11:09/K 140 Jessie Lou Sulague 14 M 10:12:57.1 10:13:14.2 11:09/K 141 Rene Sumalpong 136 M 10:14:12.4 10:14:48.2 11:11/K 142 Tess Leono 43 F 10:17:03.7 10:17:16.4 11:13/K 143 Yvette Yu 76 F 10:20:29.2 10:20:39.9 11:17/K 144 Arnold Nolasco 99 M 10:20:44.1 10:20:59.7 11:17/K 145 Doods Yasay 65 M 10:20:57.9 10:21:16.7 11:18/K 146 Chi Chung Lo 24 M 10:21:10.2 10:21:20.4 11:18/K 147 Winifred Casino 49 M 10:24:43.4 10:24:51.2 11:22/K 148 Gerard Abaday 129 M 10:26:02.9 10:26:09.4 11:23/K 149 John Thomas Pupos 151 M 10:27:48.9 10:27:57.7 11:25/K 150 Garry Garcia 117 M 10:43:50.2 10:44:11.2 11:43/K 151 Arianne Ortega 145 F 10:43:55.2 10:44:12.4 11:43/K 152 Irene Ong 2 F 10:57:38.4 10:57:42.5 11:57/K 153 Arturo Virata 3 M 10:57:38.9 10:57:42.9 11:57/K 154 Eugene Marcial Viacrucis 7 M 11:03:59.4 11:04:28.7 12:05/K 155 Rivak Pupos 149 M 11:10:39.9 11:10:49.7 12:12/K 156 Michael Ravi Victorio 148 M 11:14:10.6 11:14:24.2 12:16/K 157 Ray Abenojar 156 M 11:31:14.7 11:31:49.2 12:35/K 158 Cecille Garcia 47 F 11:31:21.9 11:31:49.2 12:35/K 159 Alex Junia 18 M 11:38:15.5 11:38:43.9 12:42/K 160 Lolivic Lagunero 115 F 11:41:16.2 11:41:27.2 12:45/K 161 Philip Oliver Rubi 83 M 11:42:05.5 11:42:18.2 12:46/K 162 Dominic Adique 78 M 11:42:09.0 11:42:19.7 12:46/K 163 Rico Lumbay 119 M 11:58:32.8 11:58:59.0 13:04/K Results By Race Management Systems, Inc. 3 07/11/2011 06:01:16 PM

17

CdO-Dahilayan Ultra Marathon, a historic event CAGAYAN DE ORO CITY -- The CdO-Dahilayan 55K Trail UltraMarathon Weekend was a huge success that will be remembered in the annals of sports history in this city.

On July 9, 2011, one hundred sixty-three (163) runners were able to beat the cut-off of 12 hours, 8 were able to finish beyond it while 3 others DNFed. Out of 178 registrants, 71 were from Cagayan de Oro, 47 from Manila, 18 from Cebu, and the rest from other parts of the country.

Jeffrey Sotto of Iligan topped the race with a remarkable time of 4hrs, 28mins, 36secs. for an astonishing pace of 4mins, 53secs per kilometer! In the female division, local heroine Helen Tacling of Bukidnon salvaged some glory by coming from behind to take top spot from rival Merlita Arias Dunkin of Cebu.

“It was truly a historic event not only in Cagayan de Oro but in our region as well. Seeing all the runners as well as their support vehicles gave me goosebumps and nearly brought tears to my eyes”, said an emotional Francis Velasquez, Race Director.

The event started last July 7, 2011 with the 2nd Circle Running Clinic Series held in cooperation with Frontrunner Magazine at the mezzanine of Dynasty Court Hotel this city. The said clinic was well attended as the venue was jampacked. The participants were later treated to CdO’s famous Lechon and a sumptuous dinner buffet courtesy of Dynasty Court Hotel during the Race Briefing and Carbo-Loading Party. Race Kits were also distributed that day.

On the dawn of July 9, 2011, a total of 174 runners out of 178 registrants showed up at the start line of the first UltraMarathon in Northern Mindanao.

The race started at exactly 3:15 a.m. amid a magnificent display of fireworks at the Cagayan de Oro City Hall. The runners passed by the historic St. Augustine’s Cathedral before proceeding to the city’s newest rotunda and starting their ascent. Upon reaching the CdO-Bukidnon Boundary, they were greeted by no less than Libona mayor Totom Calingasan and his constituents.

Runners were cheered on by the locals and generously treated to a wide array of goodies like suman, camote, bananas, boiled eggs, and many more. Upon entering the pineapple fields of Del Monte, they were met by aid stations every 2.5kms and served freshly cut, sweet pineapples, bananas, Fit & Right Juices, and packed fruits.

A long steep downhill greeted the runners before facing another challenging uphill along Agusan Canyon as they reached the Del Monte Plantation Compound in Camp Philips. From there it was all gradual uphill through pineapple fields as they scaled all the way up to the Finish Line -- the Dahilayan Adventure Park in Manolo Fortich, Bukidnon.

The race covered an actual distance of 57.4kms and a total ascent of 4,554 ft above sea level! Finishers were greeted by enthusiastic ethnic dancers as they crossed the finish line.

A hearty lunch was then served together with CdO’s best Lechon Baboy and Lechon Baka.

During the program, finishers were properly awarded with medals and jackets printed with the word “CONQUEROR.” Afterwards, they availed of the free rides to the longest dual zipline in Asia. A shuttle ride back to the city was also provided for free.

Engr. Elpie Paras, president of Dahilayan Adventure Park, assured that they will definitely make the CdODahilayan UltraMarathon an annual event.

“We are looking forward to a bigger edition next year”, quipped Jeffrey Ang, president of Circle Productions, Inc., the event organizer.

BusinessWeek

18 Sept. 25-Oct. 1, 2011

mindanao

DPWH Sec. Singson inaugurates Puerto flyover

C

By Rutchie Cabahug-Aguhob

AGAYAN DE ORO CITY, Misamis Oriental – Secretary Rogelio L. Singson of the Department of Public Works and Highways (DPWH) has called on the residents of Barangay Bugo, this city, to take care of the newly completed Puerto-Sayre Flyover.

Singson sounded the call during yesterday’s inauguration of the project, which was constructed under the Mega Bridges for Urban and Rural Development Project (MBURDP) of DPWH. Costing some Php363 million, groundbreaking of the project was done by President Benigno S. Aquino III, during his visit in the city, last March 23, which construction started, last March 28 and completed five (5) months later on Aug. 27, Measuring some 195 lineal meters long, with a width of 7.5 l.m. and road approaches of 120 l.m., from both sides, the flyover was constructed with modular superstructure materials supplied by the Matiere S.A.S. Modular Steel Flyover of five (5) spans and four (4) piers supported by 1.5 m. diameter bored piles.

Wi t h t h e C O FAC E Export Credit Guarantee Assistance of the French Government providing the funds, the project was implemented by the DPWH Presidential Bridges Program Office (PBPO), in coordination with the DPWH Regional Engineering Office (REO), region 10 and

the City Government of Cagayan de Oro. “Nakakatiyak po kayo na ang proyektong ito ay nakakatulong sa tao sa paguutos ng Pangulong Aquino.

(You can be assured that this project can really help the people, upon the order of President Aquino),” he said.

Singson said the President could have been with him during the inauguration, just as he was with the President during the groundbreaking, except that he was on a state visit to America, from Sept. 18-22.

The DPWH Secretary was accompanied by Congressman Rufus B. Rodriguez of CDO’s 2nd district, DPWH Undersecretar y Rafael C. Yabut and Asst.

Secretary Emil K. Sadain, and Philippe Gouvary who represented His Excellency Borja de Mozota, the French Ambassador to the Philippines.

Meanwhile, Singson also said that DPWH will always heed the directive of the President “to do the right project, with the right cost and the right quality on the right time.”

“While we thank the people for giving us the privilege to do the project

Puerto Flyover Project Blessing: DPWH Secretary Rogelio L. Singson leads the blessing and inauguration of the Puerto Flyover on last September 21. Rev. Fr. Paul Finlayson blesses the flyover With him are His Excellency Thierry Borja de Mozota, French Ambassador to the Philippines, Cong. Rufus B. Rodriguez of 2nd Congressional District, Cagayan de Oro City, Vice Mayor Ian Acenas, and Misamis Oriental Board Member Engr. Jimmy Caina.

for them, we also call on the them to do their share to take care of these projects by following the traffic rules and regulations,” the DPWH Secretary said.

“Kahit gaano ka rami ang ating mga flyover, pag walang disiplina ang ating mga motorista ay wala din. Masasayang lang ang ating mga ginagawa. (No matter how many flyover projects that we do, if our motorists do not have the discipline and do not follows the traffic rules, these will amount to nothing),” Singson said.

DPWH Secretary Rogelio L. Singson said the Flyover project will ease the traffic congestion in the area during peak hours. It is implemented by the DPWH under the President’s Bridge Program Office (PBPO) in coordination with the DPWH in Region 10 and the city government of Cagayan de Oro.

Unveiling of Puerto-Sayre flyover, Cagayan de Oro City, an initiative of Congressman Rufus B. Rodriguez of the city’s 2nd District. In photo: Congressman Rufus B. Rodriguez, 2nd District; Public Works and Highways Secretary Rogelio L. Singson; Ambassador to the Philippines Representative Philip Gobare; and Vice-Mayor Ian Acenas.

Ceremonial drive thru and ribbon cutting by the officials of the Puerto-Sayre flyover in Cagayan de Oro City. In photo: Congressman Rufus B. Rodriguez, 2nd District; Public Works and Highways Secretary Rogelio L. Singson; Ambassador to the Philippines Representative Philip Gobare; and Vice-Mayor Ian Acenas.

His Excellency Thierry Borja de Mozota, French Ambassador to the Philippines, congratulates the government of the Philippines and the local officials for a well-done flyover project funded by the COFACE Export Credit Guarantee Assistance of the French Government costing Php362-million.

Puerto Flyover Project the first in Cagayan de Oro and Misamis Oriental is now operational with a total length of 195 ln.meters with 7.5 ln.meters width. It has a total project cost of P362,950,932.96.

The project started on March 26, 2011.

Life•Style

BusinessWeek mindanao

Martin Nievera & Sarah Geronimo

What Love Is....Live! in Concert

Viva Concerts is pleased to present “MARTIN NIEVERA AND SARAH GERONIMO in What Love Is – The Philippine Concert Tour” Live in Cagayan de Oro” on Friday, November 4th, 2011, 8pm at The Atrium of Limketkai Center.

Mr. Jesus T. Bosque, the Assistant Vice President and Special Assistant to the Chairman for Vismin Operations of Viva Communications Incorporated, is inviting the people of Northern Mindanao to please mark their calendars on this date as two of the most talented and highly-respected entertainers in the country are set to ignite the stage with their fiery performance at the plush Atrium of Limketkai Center. “Pop Princess” Sarah Geronimo and the “Concert King” Martin Nievera will tandem for a night Kagayanons will never forget. They will light up the concert hall with their stream of hits and electrifying dance moves.

Considered a must see event, the show will feature hits after hits and dances galore. Musical direction is by veteran arranger Mr. Louis Ocampo with a full band complement from Manila.

“What Love Is” brings to the city a wealth of goodwill and pure unadulterated entertainment guaranteed to touch the soul of audiences young and old alike. As ultra talented artists, witness their one of a kind live concert like never before experienced.

Produced by FE M A N Concert and Event and considered a premium concert, the show will bring synergy

Poverty.. from page 1

the assessment of the impact of government policies and programs. It incorporates the design and methodology for data collection and processing, validation and utilization.

Although CBMS is being endorsed through several memorandums of the government, only few localities are adopting it because of the voluminous work that needs to be undertaken in data collection.

Among the few LGUs that adopted the system, most are not capable of translating the data into meaningful information that can be used to fight against poverty.

In Misamis Oriental which registered a 28.5 percent poverty incidence, 14 municipalities have started to adopt and implement the CBMS to attain poverty reduction. However, those municipalities cannot fully utilize the system due to lack of capacity to validate and process the data into a development planning tool with geographic information system (GIS).

Empowering aims to achieve economic growth in the region by enabling LGUs to acquire necessary technical skills and know-how in utilizing development tools and improve their capacities to al-

Sept. 25-Oct. 1, 2011

19

HOTELS RESTAURANTS Pryce Plaza Hotel

Carmen Hill, CDO, Tel. No.722791 to93/858-4537 E-mail:reservations@pryceplaza.ph

Hotel Koresco

Pueblo de Oro Golf Course,CDO, Tel. No. [088] 851-6094/ 859-2292 to 99, E-mail:hotelkoresco@yahoo.com

Mallberry Suites

Limketkai Drive ,CDO, Tel. No. [088]854-3999 / 854-7999 E-mail:info@mallberrysuites.com

Dynasty Court Hotel

Tiano-Hayes Sts. CDO, Tel. No. 726876 / 726962 / 857-5410 E-mail:dynasty@philcom.ph

The Marigold Hotel Velez cor. Luna Sts, CDO Tel Nos. 856-4320, 726937

Marco Resort Tel. No. 732182 / 855-220

VIP Hotel

A.Velez St. CDO, Tel. No. 726080 / 726590 / 856-2505 E-mail: info@theviphotel.com.ph

Philtown Hotel

Makahambus-Velez St. CDO,Tel. No. 723089 / 856-1813

De Luxe Hotel

Capt. V. Roa St. CDO, Tel. No. 726527 /857-2144

Maxandrea Hotel

J.R. Borja St. CDO, Tel. No. 729943/ 857-2244 / 857-4154

Grand City Hotel

A.Velez- Sts. CDO Tel. No. 723551 / 723658 / 857-1900

Hotel Conchita

Yacapin Ext. CDO, Tel. No. 727356 / 856-3856 E-mail:hotelconchitapge@yahoo.com

Harbor Lights Hotel Gusa, CDO Tel. No. 724878 / 855-6060

Country Village Hotel

to the highest level as Martin Nievera and Sara Geronimo will partner for the first time LIVE in Cagayan de Oro City.

The show happens on No-

vember 4, 2011, Friday, 8:00pm at The Atrium – Limketkai Center. Tickets are popularly priced at P350, P600, P1000, P1500 and VIP P2000 (num-

bered seats) available at the Limketkai Customer Service, The Park Café 24/7 and at choice ticket outlets and select establishments around the city.

low them to process relevant data that they generated into a useful information system wherein gauging poverty status and concentration in their area can be done.

It would also facilitate in the planning for appropriate actions in addressing underlying causes and to assess the impact of their policies, programs, projects and activities.

The project will focus on updating the database and information system of the Planning Offices of Misamis Oriental including Cagayan de Oro City and six municipalities namely: Laguindingan, El Salvador, Opol, Tagoloan, Jasaan and Medina that will be piloted for CBMS implementation and Cagayan de Oro City for the GIS upgrading - considering their strategic importance to the industrialization and ecotourism potential of Northern Mindanao where the private sector collaboration on poverty reduction initiatives is quite limited.

The implementation of the process of the project includes the following phases and activities: assessment and validation of the data available in the target municipalities; converting of the data into tabular forms using the CBMS software; and turning over the project to the target municipalities to create sustainability.

The duration of the proj-

ect is from September 2011 to March 2013 and is estimated to cost € 277,125.32 , approximately P16.9 M coming from SPI and DEG. The identified program partners are the Department

of the Interior and Local Government, CBMS network coordinating team, ASSIST a nongovernment organization operating in Asia, and Xavier University Research and Social Outreach (XU-RSO).

Carmen, Cag. de Oro Tel. No. 71-22-03, 71-22-01, 7122-05

Southwinds Hotel

Capt. V. Roa Sts.CDO,Tel. No. 727623 / 724803 / 856-2036 E-mail:i_agudo@hotmail.com

Apple Tree Resort and Hotel Taboc, Opol, Misamis Oriental, Tel. Nos. 754525/ 754263/ 3091986, Fax No. (8822) 754497

Discovery Hotel

Limketkai Drive, CDO tel. No. 72-78-14, 72-73-20

Pearlmont Inn

Limketkai,Drive,CDO Tel. No. 729111 / 856-2654 / 729455

Red Palm Inn

Republic of the Philippines SUPREME COURT REGIONAL TRIAL COURT 10TH JUDICIAL REGION Branch 42 Medina, Misamis Oriental - 0O0 – CRISTITUTA OMOYON TALICTIC,

Peiitioner,

EVChaves Building, Capistrano corner Cruz Taal Sts. Cagayan de Oro City Tel. No. 721197 and 8562671 Cell No. 0908-885-5643 Email: redpalm_inn07@yahoo.com

Cagayan Riverview Inn

F.C. Civil Case No. 001-M(2011)

Vamenta Boulevard, Carmen CDO, Tel. No. 729039/858-4247/ 858-4245, E-mail:river@philcom.com

For: Declaration of Nullify of

- versus - Marriage under Article 36 EDWIN TALICTIC, of the Family Code Respondent. x---------------------------/

Chali Beach Resort

Cugman,CDO,Tel. No. 723929 / 855-2108 E-mail:chali_beach@yahoo.com

Nature Pensionne

ORDER

Toribio Chavez Sts., CDO Tel. No. 723598 / 723718 / 857-2274

This SUMMONS OF PUBLICATION is issued pursuant to the Order of the Court dated September 19, 2011, upon ex-parte motion of petitioner when the summons for the respondent EDWIN TALICTIC was returned unserved on August 23, 2011.

NEW DAWN PENSIONNE

On April 5, 2011, petitioner CRISTITUTA OMOYON TALICTIC (Cristituta) filed a petition to declare her marriage to respondent EDWIN TALICTIC (Edwin) null and void on the ground that Edwin is psychologically incapable of carrying the responsibilities of a responsible husband.

He is uncaring, a drunkard and a cockfighting aficionado, lacks fatherly affection to his children, had failed to provide the needs of his family, and has several women while being married to Cristituta. Edwin had physically and emotionally abused Cristituta; had embarrassed her and their children to their neighbors when a nearly naked Edwin challenged his neighbors to a fight, and urged her to find a rich foreigner for financial reasons.

Velez-Macahambus Sts, CDO Tel Nos. 8571776, 721776 email : gchreservation@yahoo.com

Middleton Apartelle Lirio St. Carmen, CDO Tel. No. 723665 / 723580 / 858-4839

Sir George Pension House Pabayo-Gaerlan St. Cagayan de Oro City tel. No. 856-1990, 856-2004, 856-4447

Cristituta alleged that she is a resident of Duka, Medina, Misamis Oriental; that she and Edwin were married on August 31, 1996 at the Office of the Municipal Mayor of Opol, Misamis Oriental; that they have 3 children, namely: (1) Earl Christian - now 14 years old, (2) Email Rey now 7 years old & (3) Steve Jhon - now 6 years old.

Miami INN

Vamenta Boulevard, Carmen , CDO Tel No. 858-1901, 72-52-79

WHEREFORE, SUMMONS BY PUBLICATION is hereby issued to respondent EDWIN BERNAL TALICTIC ordering him to file an answer to the petition of Cristituta within 30 days from the last issue of publication.

SO ORDERED

Done in Chambers on September 19, 2011 at Medina, Misamis Oriental.

(Sgd.) JUDY A. SIA-GALVEZ

Presiding Judge BWM Sept 25 & Oct. 2, 2011

DINAH’S BEACH RESORT

Brgy san Juan, Gingoog City Tel No. (088) 861-3044

Malasag Eco Tourism Villages Cugman, CDO Tel. No.855-6183 [088]309-3752

20 Sept. 25-Oct. 1, 2011

TAN BUILDING (ORANGE COLOR) C.M. RECTO AVENUE, LAPASAN HIGHWAY 9000 CAGAYAN DE ORO CITY

BusinessWeek

mindanao