PEOPLE TRANSFORMATION
AUTONOMY AND SOCIAL CONNECTION BOOST EMPLOYEE ENGAGEMENT Autonomy is one of the most essential psychological human needs that enables each of us to enjoy what we do. Consequently, autonomy is strongly linked to employee engagement. As stated in research conducted by Effectory, a staggering 79% of autonomous employees are engaged, and thus are more accountable and perform better. People need the ability to work independently. Fortunately, the rise of remote working during the pandemic and hybrid working afterwards has had a positive impact on employees’ autonomy. But in order for this higher autonomy to evolve into higher engagement, employees need the right tools to stay connected with managers and colleagues. Obviously, video communication contributes the most to achieving the ideal balance of autonomy and being part of a larger team with common goals, ready to support a remote employee whenever needed. Moreover, the desire to feel a sense of belonging is innate to humans, and a sense of belonging at work can boost happiness and willingness to contribute to an organisation’s success. Yet, social connection cannot be taken for granted in a hybrid workspace. For instance, the social aspect of meetings is often undervalued, but is a vital part of work life for all employees –and healthy social connections result in increased employee engagement and loyalty. By taking advantage of the capabilities of video conferencing, meeting organisers can revitalise social connection in the hybrid work era. Video conferencing offers a great deal of informational value through nonverbal cues as well as verbal dialog. These nonverbal cues – a sympathetic look, a simple hand gesture – are vital to creating social connection.
high employee engagement, but with the help of video, it could reach completely new heights. By implementing video communication into customer support, customers finally feel they can be heard and seen, while resolving their problems takes significantly less time. Companies can use the power of communicating through video conferencing to make conversations more interactive and personalised. By delivering a positive customer experience, they can stay competitive and increase customer satisfaction. Video chat is one of the best ways to engage customers via face-to-face conversations and strengthen trust.
LOUBNA IMENCHAL
Head of Video Collaboration at Logitech.
PERSONALISED CUSTOMER SUPPORT AND NEW SERVICES Customer engagement definitely benefits from
asia.biznesstransform.com
AUGUST 2022
BUSINESS TRANSFORMATION ASIA
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