Business Today Spring 2012

Page 68

NEW ROUTES THROUGH CAPITALISM

force you are not a Mary Kay employee. You Mary Kay is a “green company?” dillacs are reserved for the most important are an independent contractor or as we call it people at Mary Kay – our sales force. As at Mary Kay, an independent beauty consul- DH: I would say that like most companies, the story goes, in 1969 when Mary Kay Ash tant. It’s been interesting because what we’ve we aren’t perfect and we are trying to be had achieved a particular level of success she seen women of all ages and backgrounds more green. But we do have a concerted went to the Cadillac dealership here in Dalfind this business opportunity appealing. effort in this area called Pink Doing Green. las and wanted to buy a new car. She pulled But in particular, we are seeing more milen- Our global manufacturing facility in Dallas her Mary Kay pink compact out of her purse nials starting their own Mary Kay business. just celebrated accomplishing zero landfill and said, I want that car in this color. So We hear stories of women who started their site status and we use “bio peanut” (made they painted the car. Well as you can imagbusiness to earn $50 a week. And then on from renewable corn and starch) in all of ine, our sales force went nuts. Mary Kay has the other end of that spectrum we have our shipping. They are 100% biodegradable. always been known for fantastic rewards several sales force members who are at the We also have a recycling program where, for and incentives for our sales force, so we call pinnacle of success in the company and are every 10 flip top caps or color refill cases re- the Cadillac a trophy on wheels. When you millionaires. On the product side, Mary turned to the company, we will plant a tree see someone driving a pink Cadillac, you Kay produces skin care and color cosmetics through our partnership with the Arbor know that they are very successful! that appeals to women and men of all ages. Day Foundation. By the end of this year, From anti-aging products to the latest inno- Mary Kay will have donated 400,000 trees BT: What advice would you give to college vation in color, there are Mary Kay products as a result of our recycling programs. students today? for everyone. Our most recent endeavor is a botanical line made with the environment BT: Ok, we have to know, what’s with the DH: Let your decisions make your life, not in mind. Pink Cadillac? Do you drive one? your life make your decisions. Meaning, don’t let life come at you. Make your life BT: That’s interesting. Would you say that DH: (Laughs) Actually no I don’t, Pink Ca- what you want it to be. Too many people just roll with the punches versus actively planning their future. !(

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