Passion for Finance Fuels Creation of Mortgage Business GREG DELINE , a businessman and philanthropist in mid-Missouri, passed up an opportunity in the early 2000s to buy a mortgage brokerage only to instead build one from the ground up. In 2002, his mortgage brokerage opened for business and was only the beginning of his venture into the mortgage arena. Through the years, his brokerage evolved. As it grew, Greg had the opportunity to absorb it into a new company he formed, now known as Total Lending Concepts (TLC), a fullservice mortgage banker that is licensed in multiple states, including Missouri. His vision was to be a lender, not just a broker — to help people find the best loan for their situation. That is where Greg’s philosophies of business and philanthropy intersected. “I have a passion for figuring out the financing part of a situation for others,” says Greg. “Helping people achieve goals by overcoming that barrier is rewarding.” To get started on the complex journey, Greg enlisted the help of two people he knew would take this challenge head on and incorporate a mutual desire to see it through completion: his daughters, Aimee Briggs and Jessica Christiansen. “We were taught to never shy away from a challenge,” says Aimee, executive vice president of DeLine Holdings, who helped build the new business. “My dad instilled a philosophy of working hard and ‘following your heart.’ We share a love of real estate and finance.”
EVOLVING THE MORTGAGE BUSINESS
Aimee and Jessica, an attorney in Jefferson City, went to work pulling documentation, completing licensing needed and ensuring paperwork was filed. Greg has always said, “How do you find good people? You raise them.” So, it was only fitting that his daughters would follow in his footsteps and help start the mortgage business. “One thing is for certain. He is Greg in the office and Dad outside of work,” Aimee says. “It’s a balance that we have been able to maintain and respect over the years.”
TOTAL LENDING CONCEPTS NOW
TLC has progressed as a residential mortgage banker that offers competitive rates as a non-depository lender, originator and underwriter, and funds all loans in-house. Greg and the entire TLC team create the highest levels of efficiency through speed, timeliness and accuracy to avoid costly delays and to ensure a superior customer experience. “We take pride in the customer service we offer our clients,” says Aimee. “We worked hard to build a model that achieves high standards and exceeds expectations at every step of the homebuying or refinancing loan process.”
HOME PURCHASES • REFINANCE • DEBT CONSOLIDATION RETAIL BRANCHES: Missouri, Oklahoma, Colorado, Kansas, Florida, Texas, and New Mexico LOANS OFFERED: FHA, VA, USDA and conventional LOCAL BRANCHES IN COLUMBIA and coming soon to Jefferson City tlchomeloan.com • delinefin@yahoo.com • 25 N 9th St, Columbia, MO 833-852-5626 or 833-TLC-LOAN