BRUSA July 2015

Page 14

TECHNOLOGY MARKETS ARE LIVING organisms and, as such, they develop a mind of their own. This market independence is not always favorable for the participants yet can be seen on a daily basis, especially in highly volatile segments such as the financial sector, the stock market and the information technology sector. In the IT sector, this volatility is often a shock, especially to those not accustomed to the fast dynamics of the market. One of the most surprising aspects is the speed with which established concepts are thrown overboard, thus becoming (seemingly) irrelevant. Technological advancements from yesterday – those that cost time, energy, creativity and money to develop – are often today’s ugly duckling, regarded as “dated” and no longer relevant—and certainly not innovative. Many believe that this pattern is simply part of the business, referring to ever-shortening life cycle of technology. In many industries, especially IT, there is a clear emphasis on innovation; a desire to make people believe that existing solutions to 14

July 2015

Tomorrow’s smartphone will be more l personal assistant who knows us well certain problems have to be revised and reinvented, even when the high level of excellence has already been achieved. If the wheel had been invented by the IT market, industry insiders who are evangelicals when it comes to the necessity of progress probably would have soon declared the wheel “outdated” and moved on to


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