PROFILE
ACROSS THE BOARD WE ASK FOR FEEDBACK, SO WE CAN ALWAYS IMPROVE – Mona Bijoor, CEO
flow all their volume through the system. Then we hit critical mass around key brands, and now retailers are the ones forcing brands to join because we offer them software which helps them fulfil their needs. So we just continue on that virtuous cycle through offering really good products which make them smarter and faster around their business.” What differentiates JOOR from potential competitors is that the company focuses on driving the fashion ecosystem, rather than simply making the ordering process easier. JOOR intends to own the luxury space before entering a new vertical, at which point it will chase the appropriate brands and corresponding retailers, 10
February 2017
with the experience and client base behind it to hold a great deal of sway. With regard to future planning, JOOR maintains a 24-month roadmap with a dedicated product team which looks at the roadmap and ensures everything is prioritized, whether it drives transaction volume to the system or the ability to take on new verticals. It ensures JOOR has a consistently clear vision of what it wants to achieve over the next two-to-three years. “Priorities change all the time,” Bijoor says. “We ask ‘is this feature universal? Will it benefit the majority of our brands? Will it drive transaction volume through the system? Will it drive revenue to the business?’ At that