DENTSU AEGIS NETWORK
Dentsu Aegis Network is tackling the need for a centralized procurement function to meet the demands of a strategy targeting growth through acquisition
T
he Dentsu Aegis Network is the first global marketing services group built for the digital economy; designed around the
needs of its customers with the goal of driving sustainable business growth for their brands and business. Growth through acquisitions (such as Merkle), aligned with organic development, is key to the company’s own strategy. To keep pace with that growth it became essential for Dentsu Aegis to create a centralized procurement team in each of its regions of operation. Sabrina Traskos, Senior Vice President, Procurement, heads up the organization’s American Procurement Team. “My team is responsible for the entire spectrum of procurement activities, from strategic sourcing all the way through to issuing POs and ensuring invoices are correct; as well as looking after real estate and facilities on a day to day basis,” she says. “The focus of what we’re doing is supporting the entire network throughout the procurement lifecycle.” The challenge for Traskos and her team is to build out a centralized function while assisting the brands across the Dentsu Aegis Network with their