CLICK TO WATCH : ‘STAYING CUSTOMER CENTRIC WITH NEWCOLDS GLOBAL CCO & COO’ 129 incoming technology, then they share
measuring risk when looking to imple-
that information and we collaborate
ment new software and processes.
together to develop new solutions for
“With any technology and innovation,
our customers or improve efficiencies.
there’s a risk attached. We tend to
I also believe that due to the pace of
develop our own systems and technol-
which NewCold is growing; execution
ogies because we’ve got existing sites
and agility is also critical. As we con-
that we can test and if it’s not working,
tinue to incorporate new customers
we also have mechanisms in place
and enter new markets, we need to
where we can quickly stop the pro-
be fully informed of the trends that
cess.” Maharaj believes in a ‘fail fast’
are out there as well as the challenges
process that if something isn’t going
that we might face.”
to work, then the process can be
With innovation recognised as one
moved into an environment that can
of NewCold’s key pillars, Maharaj
be tested more easily. “We don’t take
understands the importance of
massive risks where we will implement w w w.busi ne ssc hief. com