117
ever fourth quarter branded post-
past five years, with its Lightning and
paid phone churn result this quarter
Pardot platforms aiding significantly in
showing the power of the company’s
the automation and personalisation of
value proposition.”
the online customer experience. In a
The digital transformation that has
Dreamforce 2017 interview with John
accompanied and facilitated this
Carney, SVP of Communications and
drastic change of operations, and
Media at Salesforce, T-Mobile’s EVP of
subsequent success, has seen the
Marketing and Experience, Nick Drake,
incorporation of a host of exciting,
described the firm’s use of the Sales-
disruptive technologies that focus on
force platforms in driving the innova-
maximising the quality of T-Mobile’s
tive operations from an internal base.
service offering. Salesforce has been
“We are now incredibly excited about
a key partner for T-Mobile over the
the implementation of Lightning that’s w w w.busi ne ssc hief. com