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“We have the best damn care team in the business – at this point, that’s not even up for debate” — John Legere, CEO at T-Mobile


ever fourth quarter branded post-

past five years, with its Lightning and

paid phone churn result this quarter

Pardot platforms aiding significantly in

showing the power of the company’s

the automation and personalisation of

value proposition.”

the online customer experience. In a

The digital transformation that has

Dreamforce 2017 interview with John

accompanied and facilitated this

Carney, SVP of Communications and

drastic change of operations, and

Media at Salesforce, T-Mobile’s EVP of

subsequent success, has seen the

Marketing and Experience, Nick Drake,

incorporation of a host of exciting,

described the firm’s use of the Sales-

disruptive technologies that focus on

force platforms in driving the innova-

maximising the quality of T-Mobile’s

tive operations from an internal base.

service offering. Salesforce has been

“We are now incredibly excited about

a key partner for T-Mobile over the

the implementation of Lightning that’s w w w.busi ne ssc hief. com

Profile for Business Chief USA

Business Chief USA Magazine – April 2019  

Business Chief USA Magazine – April 2019