TECHNOLOGY
our international presence, we also have customers from the likes of Egypt, Morocco, and Lebanon.” ServiceNow has a threepronged offering to the market that consists of products, services and solutions but also offers opportunities for partnering; it underpins these capabilities with a robust support network. Its diverse range of products cover everything from IT operations and enterprise service management, to business and financial management, facilities management and application development. Keen to differentiate from simply being a Software-as-a-Service (SaaS) company, it has developed the ServiceNow Platform which enables customers to streamline their applications to be as userfriendly as possible, supported by real-time analytics and a cloud-based delivery system.
Ackerman adds: “We are branching out – what we are doing with the ServiceNow platform is applying the service management principles to business. We’re starting to look at business services, support services, marketing, finance, admin, and legal. We are creating a harmonious environment for business process automation and, most importantly, management and subsequent monitoring, it’s the ERP for IT.” Empowering the individual Ackerman explains that the philosophy underpinning much of ServiceNow’s solutions is to grant individuals within an organisation the independence to perform as much as possible without being constrained by outside inputs. By design, the company’s solutions are certainly innovative, but are also grounded in the everyday needs
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