Business Review Middle East magazine - July 2016

Page 135

HORECA Trade HORECA is a leading food, beverage and non-food distribution company dedicated entirely to the hospitality sector servicing more than 1,000 foodservice operators. The company was established as a new start-up in 2003 as the first company to be fully dedicated to the niche sector of foodservice. (The term HORECA stands for Hotels, Restaurants and Cafes/Catering). In 2005, Bidvest, a global international service, trading and distribution company listed on the Johannesburg Stock Exchange acquired a majority share in HORECA. Despite this HORECA remains to be operating with full autonomy. In 2010, HORECA was voted by its customers “Best Food and Beverage supplier in the UAE”. In 2014 and 2015 HORECA was awarded “CSR label” by Dubai Chamber for all the efforts and dedication to the community.

HORECA Capabilities: • Employ 180+ foodservice professionals. • Superior customer service with 24 hour delivery with 98% service rate. • 1st foodservice company to launch an online shop store shop.horecatrade.com • Certified to HACCP, OHSAS 18001 and ISO 9001. • 25 multi-temp trucks delivering more than 110,000 efficient deliveries in 2014 • Fully integrated ERP/BI Solutions with a Field-Sales reporting app • 2 distribution centers in Dubai and Abu Dhabi with 45,000 SQ. Feet space • Extended coverage reaching (A/B/C+) channels via HORECA, C/D+ channels via HORECA Express and D/E via sub-distributors. • Relevant 360° Marketing Approach covering (corporate marketing, brand marketing and trade marketing).


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