solutions. In the Saudi market, customers are getting acquainted to these concepts but are hesitant to adopt due to inexperienced local ICT players. BT Al Saudia provides reassurance with our proficiency, helping customers understand, utilise and benefit from the inevitable IT evolution guiding them through this journey to achieve business goals,” says Tfaili. A large part of that effort is part of the country’s wider battle against cyber-crime; Saudi Arabia has found itself in the unenviable position of being a prime target for hackers and cybercriminals, with around 50mn attacks in the past year alone and this is increasing significantly each year. “We are working hand in hand with both private businesses and the government to help them secure their data and networks,” says Tfaili. “BT is a global leader and trusted brand in security and we understand the customer challenges and pain-points. BT Al Saudia introduced local 24x7 managed security portfolio to the Saudi market, and it has been effective in allowing customers to proactively detect, respond and mitigate imminent attacks. It’s very important the customer moves from the passive state to a proactive mode. We have tailored the solutions to match our customers’ needs providing them on-premise and as well as managed security services and were the first to do so in the Kingdom, which makes us a leader in the field.” The effort is integral to the country’s goal of
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