Employees are much more engaged
and are not measurable against an
and satisfied when given the opportu-
embedded, well-implemented social
nity to perform impactful work. This will
impact strategy, focusing on the day-
result in a stronger feeling of fulfilment
to-day contributions towards community
and purpose amongst employees and
engagement as opposed to the occa-
essentially enhance a positive impact
sional donation or charitable event.
in the workplace. Studies have shown
Scaling up social impact needs to be
how corporate social responsibility has
a multi-sector process. Effective cross-
been highlighted as one of the key most
sector collaboration will enable new
important drivers of employee engage-
techniques and approaches to be
ment, and engaged employees are
deployed to achieve better social
effective workers and drive results.
outcomes. The combination of public,
Weak outreach efforts to the community should no longer be acceptable
private and social sector collaboration can address complex social challenges
E XE CU T I VE PRO FI LE
Natasha Mudhar Natasha Mudhar is an international communicator and director working on some of the most socially relevant global campaigns. She is also Global CEO of Sterling Media, the multi-disciplinary, international business consultancy with a robust communications backbone, established in 1995. Representing SMEs, FTSE 100 companies including billion-dollar hedge funds, as well as disruptors, innovators and high-profile celebrities, Mudhar’s insight and global understanding in the realm of business, brand development, market growth and entry strategies has assisted major players in aligning their vision with their business strategies.
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