THE FIVE-STEP ART OF PITCHING A NEW BUSINESS IDEA
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THE SOLUTION You’re finally presenting your solution, and your audience will be connecting it with the one they’ve dreamed up. Some will have imagined a grand solution and will see potential to add features to your innovation. Others will have dreamt up a less satisfactory solution and will be amazed at yours. Either way, they will be on board. Now for the trickiest
part: I have seen many ideas get destroyed because investors wished to add on features before the product could be launched. If add-ons are suggested, be open, but advocate for a minimum viable product to start. Suggest that you don’t want to become one of the many start-ups that goes bankrupt before anything can be launched; you will gain their respect and create a perception that you are a safe investment decision. 27