W E S T H A M U N I T E D F. C .
also see the transformation of its merchandising for the future. With ambitions to make all of its services multilingual, West Ham is continuing to work with Ricoh, which is working towards developing the industrial process of printing commercial products, such as its t-shirts and wallpaper, and tailor these products to its fans. “By taking any photo of any fan at a game, we want to have the ability to get his or her image printed on these products, which can be paid for on the day or delivered to a fan’s home as an additional bonus,
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and create a treasured memory for our fans,” explains Bohndiek. “Paperless is becoming more common as it revolves in new verticals and new markets. We’ll continue working with Ricoh to push those sorts of elements. Equally, they’re also looking at the Internet of Things world more around virtual presence devices, which we would like to be involved with in the future.” With such breadth of sporting knowledge and talent, Bohndiek notes that he is soon to leave West Ham Football Club, as its IT migration is now complete. With over