TUENTI ECUADOR
Gerardo Suårez Napolitano, CEO of Tuenti Ecuador, reflects upon the Telefonica offshoot’s rapid growth, 100% digital offerings and agile methodology
T
he global business landscape is being continually shaped and reshaped by evolving customer demand. In the tel-
ecommunications space, the rise of social media 04
and digital communication is provoking radical shifts in the way that operators approach new and existing markets. Tuenti came into being in 2006 as a social networking service targeting young people in Spain. Between 2009 and 2012, it attracted more than 15mn registered users, becoming known as the Spanish Facebook. Seeking new markets and customers, the company has transformed its offering over the past decade, now operating as a private brand which operates as an independent business unit of multinational telecom giant TelefĂłnica. The firm offers mobile telephone services accessible anywhere on any device with the strong digital operation.