TECHNOLOGY
and economical source; huge global love us because costs are dramatically companies like Apple and Facebook are reduced. Environmentalists love us investing massively in Sweden, Finland, because we’re using so much less Denmark and Norway because those power. We’ve won numerous awards countries offer such an abundance for this, and because the Nordics have of green, inexpensive energy. a very stable power supply, it’s a winDigiPlex decided to take this a step win-win situation for everybody.” further still by creating a new coolingsystem. The traditional water-based Customer trust system involves the movement of water According to Murphy, there are two all around the facility, which sub-sets of clients: those already proceeds to grow hot and present in the Nordic then requires cooling region, and international again, consuming a customers which come great deal of energy. – and stay – for the DigiPlex, however, massive savings (a decided to utilise 20-megawatt data The year DigiPlex the surrounding centre running for 10 was founded air, which is already years in the Nordics cool, and develop would save around $75 what it calls an indirect million compared with the air-to-air cooling system. same size data centre in the UK). “We take the cool air and use huge DigiPlex has the most modern and fans which operate very slowly, and efficient system available, the highest blow the air across the hot computer level of security staff, and crucially, 15 units, ensuring that the entire room years of experience in the industry. remains cool,” Murphy explains. “We “When we started in 2001, nobody had end up with a power usage efficiency deep experience in this sector,” says level of 1.1 or less, which places our new Murphy. “The most important thing to centres in the top three percent of the the customer is to choose a provider most efficient in the world. Customers with a proven track record. Customers
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