TOP 10 MOST POWERFUL TECHNOLOGY BRANDS
4 FACEBOOK Brand value: $52.6 billion There are four technology companies in the top five most powerful brands globally, with Facebook at number five. Despite relatively small revenues in comparison to other companies on this list ($17 billion), the brand of Facebook and power it yields with advertisers and consumers is enormous. Its brand value has gone up by a massive 44 percent in the space of a year.
Brand value: $75.2 billion The first of what many would consider to be the big three, Microsoft’s brand value shot up nine percent according to Forbes, despite fairly widespread criticisms of its newest Windows platforms. However, new ventures in virtual reality with the likes of HoloLens add some healthy diversity to the company’s portfolio. The device is currently on sale in the USA and Canada for $3,000.
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