to achieve efficiency and sustainability.” In order to help ensure that efficient
DISRUPTION AND GROWTH “We’re never finished; we’re always
operations are supporting the delivery
aiming for better,” says Barreto. “The
of a top quality product, GOIKO is
ability to grasp huge amounts of infor-
using an intelligent integration of third-
mation that technology provides is
party solutions that enable point of
allowing us to constantly get better
sale (POS) support, online ordering
and better.” To ensure that the benefits
and, perhaps most importantly, stock
of digital transformation are being felt
control. “These pieces of software
across the company, Barreto is taking
work together in the background to
great care to democratise and make
automatically give us great visibility
information-based insights accessible
of our stock levels, which supports
to a wider range of GOIKO employees.
smart ordering so that we don’t order
“I’m not a huge fan of terms like Big Data,
too much or too little,” says Barreto.
data science, KPIs and the like
E XE CU T I VE PRO FI LE
José Rafael Barreto Barreto has been GOIKO’s CIO since May 2016. He graduated from Universidad Metropolitana (VE) in 2007, obtaining a Degree in Systems Engineering. He also has an MBA by IESA. Barreto’s career started in Accenture, where he worked for almost three years as SAP Business Consultant, being involved in salesforce transformation projects. Then, he co-founded Sitioswao.com, a collection of small boutique hotels and convention center in Venezuela, and was Managing Director for seven years until 2016, when he joined GOIKO.
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