Business Chief speaks with leaders from McKinsey, Toluna and Ebiquity on what it means to be a digital brand and the best strategy to drive value
T
here are a number of definitions for what constitutes a digital brand. In this roundta ble, leading experts look at the difference
between digitally native companies and how tra
ditional companies are becoming digital. Business Chief also gains insight into what it means to be a digital brand in today’s world, as well as the ways in which companies can drive the most value out of their digital brand strategy.
THOSE PARTICIPATING IN THE ROUNDTABLE INCLUDE: JP: Jesko Perrey, Senior Partner at McKinsey & Company MM: Michele Morelli, EVP, Global Marketing Strategy, Toluna AM: Angus McLean, Director at Ebiquity
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