T- M O B I L E
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T-Mobile Chief Technology Officer Neville Ray, second left, and executives including Executive Vice President of Communications and Community Engagement Janice Kapner President Mike Sievert, center, CEO John Legere, second from left, and CFO Braxton Carter
C O M PA N Y FACT S
• T-Mobile’s customer base has increased by 46mn since 2013, reaching 79.7mn at the end of 2018
Salesforce CRM platform to its brand, as well as significantly increasing the efficiency with which its representatives can manage pipelines through a deeply intuitive user interface. Pardot,
• T-Mobile added 2.4mn subscribers to its network in Q4 2018, its best quarter ever
Salesforce’s CRM-integrated B2B
• T-Mobile has tripled its 4G LTE coverage since 2015
launch, and manage campaigns and
• Revolutionary CEO John Legere took office in 2012
marketing automation solution, enables T-Mobile’s marketers to create, initiatives with ease, ramping up their lead generation rates. This technological focus on the customer, coupled with T-Mobile’s
APRIL 2019