BUSINESS REVIEW AUSTRALIA
BE THE POSITIVE AUTHORITY FIGURE No one wants to hear about your ‘woe is me’ problems on social media. If you are having challenges, wait until you overcome them and then share them as a learning experience for your audience. Never post negative comments about any customers or competitors. Be the expert and authority figure that leads by example, and show the best side of you and your business at all times. Social media is an extremely powerful tool for your business. It is pertinent that you understand the fundamentals of marketing with your social platforms of choice before you
actively utilise these tools for your marketing ventures. Knowing the basics and following Natasa’s advice will have you seeing returns from social media marketing sooner than you think.
“If someone connects with you, make sure you have a follow-up system in place; reply in a personal way and say how happy you are that they have connected with you.”
27