the first bank in the country to adopt a computerised accounting system and wireless banking communications. Now, it is readying its customer offering to compete in the mobile world. “Traditional infrastructure in Myanmar is poor, but telephony is strong,” explains Serge Pun, Executive Chairman of Yoma Bank. “Myanmar has already launched 4G. It’s pretty remarkable that the bulk of country has gone from never having a phone of any sort to having 4G in a matter of 24 months.” As it stands, customer services in the country’s financial sector are constrained, with branches acting as the only channels of communication between account holders and their banks. However, branch opening hours are restricted from 9am to 3pm Monday to Friday, and this keeps many of the country’s working professionals from accessing financial services altogether. “Consumer banking is seriously constrained,” Hal Bosher, CEO of Yoma Bank, says. “People use banks as storage facilities for their savings. With the lack of a payments
Yoma Bank’s Executive Chairman, Serge Pun
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