tiket.com June 2020

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A data driven culture to transform the business



A data driven culture to transform the business


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Maria Tjahjadi, VP of Data Analytics at tiket.com discusses the company’s use of data, becoming agents of change and driving a data driven culture


ith over 10 years’ experience with data and data analytics, Maria Tjahjadi is the current VP of Data Analytics at tiket.

com. “I joined the data industry by accident, I 04

never planned to take this route, when I graduated from school, I had one dream to become an ERP consultant. But I couldn’t find any suitable companies, so after 3 months, I decided to switch my career. I started my career as a business intelligence consultant in a technology consulting company. It was after becoming a business intelligence consultant that I realized there was a lot of opportunity in the data industry as at that time, people didn’t really understand how to use generated insights from the data.” Over the years, Maria has seen the data industry change drastically. “Start from the evolution of big data. It started when we realised huge amounts of data were being generated by internet users and the data processing was not only for structured data, but also involved

Data and corporate strategy team

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“ As the hype of Big Data emerged, data analytics changed a lot, everybody wants to be experts in data” — Maria Tjahjadi, VP of Data Analytics, tiket.com

unstructured data,’ she explains. “However, I have found that, although companies want to implement this technology, some of them are not ready for it. After the hype of big data, now we are in a period where people start to implement Artificial Intelligence.” When it comes to managing its data, Maria revealed that tiket.com has a lot of variance of data sources, and that “to make sure the trusted source is being used by everyone in


the company, we developed a data

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07 platform. That platform is being used

However, Maria explains that it is

to generate the insight for everyone in

not easy to change the mindset of

the company. By having this platform,

people to implement new technology

we made sure that everyone accesses

such as a single data platform. “The

the same data.” Before this innovation,

innovation challenge is people, it’s

Maria details that the company had a

not easy to change mindsets and the

lot of manual data. “Every department

way that people work. Implementing

has their own data producing their

technology couldn’t be separated

own numbers, this approach caused

from improving processes and

confusion as to whether the data was

changing the way people work.

accurate. Now that we are accessing

Without that combination, no one will

one data platform, we have increased

use the technology.”

the accuracy of our data. Now, every

In addition to this, Maria details

decision that anyone makes, they will

that one of tiket.com’s objectives is

refer to the same data.”

to become a leading Online Travel w w w.t i ket . com

Data everywhere. Analytics for everyone. See it for yourself. LEARN MORE

We help people see and understand data. tableau.com

“ The culture that we want to set is everyone in the data team is to become a consultant, meaning we should be able to give solution to any problem or any challenges that our users face” — Maria Tjahjadi, VP of Data Analytics, tiket.com

Agent that always focuses on customer centricity. “From a data team point of view, the culture that we want to set is everyone in the team should have a consultant mindset, meaning we should be able to answer any problem or any challenges that our users face. To become a data driven organization, our second mission is to become an agent of change. We need to help our stakeholders to put data first, by changing habits and behaviors to use data in everything they do.”

When it comes to securing the data that it uses, Maria explains that tiket.com harnesses technology to drive security within its operations “by using technology, we make sure that each person only has access to the specific data that they require. We also implement data governance to create a data security metric, any data access should have an audit trail. Not only data security, data governance implementation also ensures that people have access to the high quality data that is maintained securely.” In order to drive digital transformation with the organization, Maria believes that the company will need three things “The platform - or technology - the process and the people.


Maria Tjahjadi

Title: VP of Data Analytics Company: Tiket.com Industry: Online Travel Agent Location: Indonesia With over 10 years of experience working with data, Maria works closely with both technical and functional subject matter experts to deploy projects, services and products. When Maria is not doing the job, she loves to meet new people and explore new places. She also loves to teach, receiving many invitations to share her experiences.

So, we have very good technology partners and very good people in our team.” From a data perspective, Maria explains that the company is data driven all the way to the top. “One of our partners - Tableau - has been one of the best decisions we have made,” comments Maria who reflects on the company’s success of adopting Tableau adding w w w.t i ket . com




Year founded

1,000 Number of employees



• Customer centricity • People (Culture Shift and Change Management) • Strategic Vendor Management


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“ Besides that, data team is an agent of change, who will work with strategic partners like Tableau and our stakeholders to make tiket.com a data driven company” — Maria Tjahjadi, VP of Data Analytics, tiket.com

that her Board of Directors began the hashtag #Tableauislife, “in his words, ‘Without Tableau, I have no life, because Tableau is my life now!’” This showed Maria how much her management values data, “so I know our data-driven strategy is the right one, and with the help of Tableau we have adopted a user-friendly business intelligence software within our operations that is easy for our employees to understand and use.” Maria is also currently one of


Tableau’s User Group Leaders which

change. “We want to adopt user

helps the community of Tableau

friendly technology, if it is not user

users to learn the best practices

friendly it is useless for us to build

of the technology. “During the

it. This is something that I think is

meet-ups, even though Tableau can

very important in order to drive our

provide content and experts, the


Tableau user groups are entirely led by the customers for customers to learn and adopt analytics.” Reflecting on the company’s data management, Maria reiterates her comment on being a company that is striving to be an agent of w w w.t i ket . com

TIKET.COM www.tiket.com


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