TIKE T.COM
DIGITAL REPORT 2020
A data driven culture to transform the business
IN ASSOCIATION WITH
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A data driven culture to transform the business
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Maria Tjahjadi, VP of Data Analytics at tiket.com discusses the company’s use of data, becoming agents of change and driving a data driven culture
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ith over 10 years’ experience with data and data analytics, Maria Tjahjadi is the current VP of Data Analytics at tiket.
com. “I joined the data industry by accident, I 04
never planned to take this route, when I graduated from school, I had one dream to become an ERP consultant. But I couldn’t find any suitable companies, so after 3 months, I decided to switch my career. I started my career as a business intelligence consultant in a technology consulting company. It was after becoming a business intelligence consultant that I realized there was a lot of opportunity in the data industry as at that time, people didn’t really understand how to use generated insights from the data.” Over the years, Maria has seen the data industry change drastically. “Start from the evolution of big data. It started when we realised huge amounts of data were being generated by internet users and the data processing was not only for structured data, but also involved
Data and corporate strategy team
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tiket.com
“ As the hype of Big Data emerged, data analytics changed a lot, everybody wants to be experts in data” — Maria Tjahjadi, VP of Data Analytics, tiket.com
unstructured data,’ she explains. “However, I have found that, although companies want to implement this technology, some of them are not ready for it. After the hype of big data, now we are in a period where people start to implement Artificial Intelligence.” When it comes to managing its data, Maria revealed that tiket.com has a lot of variance of data sources, and that “to make sure the trusted source is being used by everyone in
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the company, we developed a data
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07 platform. That platform is being used
However, Maria explains that it is
to generate the insight for everyone in
not easy to change the mindset of
the company. By having this platform,
people to implement new technology
we made sure that everyone accesses
such as a single data platform. “The
the same data.” Before this innovation,
innovation challenge is people, it’s
Maria details that the company had a
not easy to change mindsets and the
lot of manual data. “Every department
way that people work. Implementing
has their own data producing their
technology couldn’t be separated
own numbers, this approach caused
from improving processes and
confusion as to whether the data was
changing the way people work.
accurate. Now that we are accessing
Without that combination, no one will
one data platform, we have increased
use the technology.”
the accuracy of our data. Now, every
In addition to this, Maria details
decision that anyone makes, they will
that one of tiket.com’s objectives is
refer to the same data.”
to become a leading Online Travel w w w.t i ket . com
Data everywhere. Analytics for everyone. See it for yourself. LEARN MORE
We help people see and understand data. tableau.com
“ The culture that we want to set is everyone in the data team is to become a consultant, meaning we should be able to give solution to any problem or any challenges that our users face” — Maria Tjahjadi, VP of Data Analytics, tiket.com
Agent that always focuses on customer centricity. “From a data team point of view, the culture that we want to set is everyone in the team should have a consultant mindset, meaning we should be able to answer any problem or any challenges that our users face. To become a data driven organization, our second mission is to become an agent of change. We need to help our stakeholders to put data first, by changing habits and behaviors to use data in everything they do.”
When it comes to securing the data that it uses, Maria explains that tiket.com harnesses technology to drive security within its operations “by using technology, we make sure that each person only has access to the specific data that they require. We also implement data governance to create a data security metric, any data access should have an audit trail. Not only data security, data governance implementation also ensures that people have access to the high quality data that is maintained securely.” In order to drive digital transformation with the organization, Maria believes that the company will need three things “The platform - or technology - the process and the people.
E X E C U T I V E P R OF IL E :
Maria Tjahjadi
Title: VP of Data Analytics Company: Tiket.com Industry: Online Travel Agent Location: Indonesia With over 10 years of experience working with data, Maria works closely with both technical and functional subject matter experts to deploy projects, services and products. When Maria is not doing the job, she loves to meet new people and explore new places. She also loves to teach, receiving many invitations to share her experiences.
So, we have very good technology partners and very good people in our team.” From a data perspective, Maria explains that the company is data driven all the way to the top. “One of our partners - Tableau - has been one of the best decisions we have made,” comments Maria who reflects on the company’s success of adopting Tableau adding w w w.t i ket . com
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tiket.com
2011
Year founded
1,000 Number of employees
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DATA TR A N S F O R M AT I O N JOURNEY
• Customer centricity • People (Culture Shift and Change Management) • Strategic Vendor Management
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tiket.com
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“ Besides that, data team is an agent of change, who will work with strategic partners like Tableau and our stakeholders to make tiket.com a data driven company” — Maria Tjahjadi, VP of Data Analytics, tiket.com
that her Board of Directors began the hashtag #Tableauislife, “in his words, ‘Without Tableau, I have no life, because Tableau is my life now!’” This showed Maria how much her management values data, “so I know our data-driven strategy is the right one, and with the help of Tableau we have adopted a user-friendly business intelligence software within our operations that is easy for our employees to understand and use.” Maria is also currently one of
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Tableau’s User Group Leaders which
change. “We want to adopt user
helps the community of Tableau
friendly technology, if it is not user
users to learn the best practices
friendly it is useless for us to build
of the technology. “During the
it. This is something that I think is
meet-ups, even though Tableau can
very important in order to drive our
provide content and experts, the
transformation.”
Tableau user groups are entirely led by the customers for customers to learn and adopt analytics.” Reflecting on the company’s data management, Maria reiterates her comment on being a company that is striving to be an agent of w w w.t i ket . com
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