TEREX CORPOR ATION
DIGITAL REPORT 2020
TEREX’S SUPPLY CHAIN DIGITALISATION APPROACH IN ASSOCIATION WITH
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Terex’s supply chain digitalisation approach w w w.te rex. com
T E R E X C O R P O R AT I O N
Colby Mayberry, Director of Logistics APAC at Terex, discusses Terex’s digital transformation journey in the supply chain space
C
olby Mayberry is Director of Logistics APAC at Terex. He has experience working in several different markets such
as North America, Europe and now Asia. Mayberry recognises that each market poses a different challenge. “One of the biggest things that I’ve learned is that if you had a strategy six months ago 04
in China then it’s no longer valid,” says Mayberry. “This is due to the speed that the market changes. You have to be quick, dynamic and on your feet to adapt to the requirements of the market. You can’t afford to just assume it’s a phase and will go away like in other markets.” That proactive and agile approach is a key pillar to Mayberry as he and his team comes up with all sorts of creative solutions to adapt to the ever changing environment. “We could have a simple problem such as the wifi being down but within 20 minutes everyone has their phones out hot-spotting,” explains Mayberry. “I find that kind of thing extremely encouraging because it shows you don’t need to have a bar chart on everything. Sometimes, the best solutions are determining what needs to be fixed, testing the solution and making it all work out.”
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T E R E X C O R P O R AT I O N
“ You have to be quick, dynamic and on your feet to adapt to the requirements of the market” — Colby Mayberry, Director of Logistics APAC, Terex
Over the past few years, Terex has made great strides in its digital transformation journey. “Two years ago, I’d have just said that we were trying. But now, it’s becoming an absolute necessity,” says Mayberry. “The biggest thing we’re centered around is IoT and it’s a massive part of our journey as we look to innovate and drive change in the marketplace. Most of our major product lines are equipped with telematics systems.” Terex’s telematic systems are not only providing
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looks cool. It’s all about defining the
Terex access to the usage data to pro-
problem that we’re going to solve.”
vide new opportunities for supporting
The value of partnerships are a key
our customers. Mayberry understands
area of interest to Mayberry. Terex
the importance of leveraging technol-
has formed strategic relationships
ogy that makes a difference rather
with Hoegh Autoliners, UECC and
than utilising it for technology’s sake.
Land Transport. “We really went
“We can always tell how well received
through a transformational journey of
any of our technology is because of
what we would consider a strategic
customer feedback,” affirms Mayberry.
sourcing initiative,” says Mayberry.
“Before introducing any new systems,
“Through that, we’ve launched a series
we must work out why. We have to
of bids for different markets and types
always ask ourselves: ‘what problem
of freight to choose not only provid-
are we trying to solve?’ We can’t just
ers that will offer us good value, but
implement technology because it
will also compliment our business. w w w.te rex. com
T E R E X C O R P O R AT I O N
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“ Sometimes, the best solutions are working out what needs to be fixed and trying whatever you can to see if it works” — Colby Mayberry, Director of Logistics APAC, Terex
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Over the past few years, we’ve put
same customer urgency that we do as
an increased focus on aligning our
well as treat customers the same way,”
values with our partners. These part-
says Mayberry. “Whereas locally, it’s
nerships are the next level of what
all about adaptation. Take Australia
is needed in the logistics industry,
for instance, that’s a very customer-
whether that’s on the inbound side
focused market. If you have someone
to get raw materials to the factory
driving a truck and they’re upset or not
or the outbound side to get the unit to
in a good mood, then it could impact
the customer.” Mayberry understands
your next sale. So, when we’re looking
the importance of differentiating global
for partners we’re looking at how they
and local providers and believes both
train their staff, run their day to day
are influential. “With a global provider,
operations and solve problems. It’s key
it’s about having the ability to react in
that any potential partnership stands
all of the markets. They must have the
up and doesn’t just look good on paper
E X E C U T I V E P R OF IL E :
Colby Mayberry Title: Director of Logistics
Company: Terex
Industry: Lifting equipment Location: Asia Pacific region He currently leads the APAC region, optimising supply chain routings and selecting carriers to support business growth and stability globally. He has worked across supply chain functions for Terex on three continents, leading system implementations as well as aftermarket purchasing departments for their Aerial division. He is an active member on the Western Washington University supply chain board. w w w.te rex. com
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T E R E X C O R P O R AT I O N
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“ The biggest thing we’re centered around is IoT and it’s a massive part of our journey as we look to innovate and drive change in the marketplace” — Colby Mayberry, Director of Logistics APAC, Terex
but that they can actually perform the business too.” Mayberry is well aware of the latest trends in the logistics industry, particularly from an environmental point of view. “New environmental standards are affecting a range of different markets. We must always ensure we’re transparent with our partners; we know there are new structures that are being put in place but how are they planning for it? Are they ignoring the changes and hoping it goes
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away? Are they investing in technol-
initiatives such as one-day delivery,”
ogy to combat it? That is really where
he explains. “We know that’s not eco-
strategic discussions are important
nomical, however, it might be what the
because it encourages collabora-
market is demanding. We’re working
tion.” Sustainability is a key topic area
on solutions that satisfy the customer,
for Mayberry and he recognises the
environment, and cost.”
challenge of competing with giants
Looking to the future, Mayberry has
such as Amazon and staying true to
an idea of what the future will hold
Terex’s sustainability drive. “Emissions
for the logistics industry over the
from ships and airlines are one of the
next few years. “I believe there will
biggest contributors to air pollution
be increased pressure for real-time
so we must be conscious of that,
information,” says Mayberry. “You do
particularly when Amazon introduces
have that Amazon-esque experience w w w.te rex. com
T E R E X C O R P O R AT I O N
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where you can track packages, however, the shipping industry is still quite far behind. Digitalisation will start to become more transparent; whether that be standardising our radio frequency identification (RFID) tracking on the ocean freight side or clearances becoming more efficient by utilising new technology like blockchain. We’re also starting to see more creative solutions, particularly in terms of reverse logistics. It’s all centered around how we can reuse and recycle more because logistics can be quite wasteful. Being carbon neutral will be a huge thing and I expect the logistics industry to be under increased pressure which will likely drive prices up to a degree as well. However, it’s up to us and our partners to work together and strategise a way to prepare for the upcoming future. Increasing efficiency while being more environmentally friendly remains the biggest challenge but something we continually work towards.”
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