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SIEMENS

DIGITAL REPORT 2020

Accelerating Industry 4.0 manufacturing

IN ASSOCIATION WITH


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Accelerating Industry 4.0 manufacturing

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SIEMENS

Benjamin Moey,VP of Siemens APAC, discusses how the company is fostering the adoption of advanced manufacturing technologies in the region

S

iemens has a reputation which is near-synonymous with technological innovation and visionary leadership in

the industrial manufacturing sector. The largest business of its kind currently operating in Europe, 04

the German company has enjoyed longstanding success in the manufacturing community since 1847. However, far from resting on its legacy, Siemens continues to take on truly global precedence as it expands to new markets and takes on region-specific challenges. This attitude couldn’t be expressed better than the work it is currently exhibiting in the Asia-Pacific (APAC) area, particularly Singapore, with which the company has enjoyed a long and prosperous entrepreneurial partnership since 1908. When Benjamin Moey joined the company in 2014 as the Head of Strategy and Business Development, he says that it was the unique value that Siemens brings to the APAC region which drew him in: “It was a unique opportunity. I think this company is at the cutting edge of technology and


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SIEMENS

“I think this company is at the cutting edge of technology and I’m glad to be back in Asia because this is the growing business hub of the world”

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— Benjamin Moey, Vice President (Advance Manufacturing, Digital Industries, APAC), Siemens

I’m glad to be back in Asia because this is the growing manufacturing hub of the world.” A microelectronics engineer by training, Moey has enjoyed a varied career, including roles in strategic marketing, investment management the UK and Head of Strategy at Rolls Royce Energy (Asia Pacific). After starting with Siemens, he was soon promoted to Director (Mergers & Acquisitions) at the company’s Energy Division in Orlando, Florida, before rising to his current position as Vice President (Advance Manufacturing, Digital Industries) of the APAC branch. It is this full-spectrum experience, from


Ingenuity drives us CLICK TO WATCH

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07 engineering to finance, strategy, R&D

from the hardware which gained its rep-

(research and development) and finally

utation. “There has been a lot of change

to mergers & acquisitions (M&A), that

in mindset at the management level

he believes primed him for leadership

and we have begun transitioning our-

at Siemens. “I’ve been around,” he

selves to be more digitally focused,” he

says, “and I think that the combina-

explains.”In the last four years, we have

tion of these diverse and international

been acquiring software companies in

experiences, as well as my MBA at the

the industrial space and today we are

London Business School, has really set

one of the leaders in that sector.” The

me up for my current role.”

transformation started in 2014 when

Moey’s wide breadth of experience

the company set out its 2020 vision,

and penchant for change came to the

which focused on a trinity of techno-

company at a crucial time; deciding to

logical changes within manufacturing:

fully embrace the exciting, new digital

electrification, digitalisation and auto-

era, Siemens has started to diversify

mation. Instrumental to ushering in this w w w.si e men s . com


new era for Siemens was the creation of ‘Next47’. A new unit receiving €1bn in funding over a five-year period, it is dedicated to fostering digital disruption and developing fourteen core technologies of the fourth industrial revolution (Industry 4.0), including robotics, AI (artificial intelligence), VR (virtual reality), cybersecurity and many more. Popularly conceived as a holistic integration of digital tech and the means of production, Industry 4.0 generates an exciting vision of the future, wherein self-optimising systems change the work/consumer dynamic forever. The possibilities of this paradigm shift, Moey claims, can be observed in two recent projects undertaken by Siemens, one in Vietnam and the other in Singapore. “Vinfast (a subsidiary of a Vietnamese Conglomerate Vingroup) had aspirations of building

E X E C U T I V E P R OF IL E :

Benjamin Moey Title: Vice President Company: Siemens Industry: Technology Location: Singapore Benjamin Moey, Vice President at Siemens, heads the company’s Advance Manufacturing Transformation Centre (AMTC) based in Singapore. Currently leading business development activities in the APAC region, Moey has been a strong advocate for innovative technology, having started out as an R&D process engineer in the semiconductor industry.

their own automobile plant to serve the local market,” he says. “Vinfast approached us in Vietnam asking ‘can you come and figure this out for us?’ Siemens, using the industrial software tools at our disposal and our knowledge of automation, designed and developed a digital twin of the factory. w w w.si e men s . com

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C O MPAN Y FACT S

EOS - “Siemens and EOS have been partners for almost a decade. It was the first company that we started the journey of 3D printing with at our Munich office. Since then, Siemens has acquired at least 50 or 60 EOS printers for serial production; we’ve worked very closely with them and helped to improve and optimise their machines for our own industrial manufacturing. In particular, we use EOS’ Additive Manufacturing machines to print our gas turbines components. This has accelerated our joint ventures and our alliances. Siemens is keen to demonstrate the power

of 3D printing, and that makes EOS a vital partner for us.” Benjamin Moey, Vice President (Advance Manufacturing, Digital Industries, APAC) JTC - “JTC is a local government entity that focuses on building industrial estates within Singapore. It’s a key partner to us because they are creating the possibilities and consolidating advanced manufacturing to sync with the West. JTC is helping us to make Singapore a nucleus for Industry 4.0 and beyond.” Benjamin Moey, Vice President (Advance Manufacturing, Digital Industries, APAC), Siemens.


11 Vinfast virtually commissioned it prior

imagination: Aquaculture 4.0. A

to the actual build.” Digital twin is

fish farm in Singapore approached

software which can replicate physical

Siemens to enquire how AI might be

assets in order to perform qualitative

able to help its business. Setting up

research before commencing a full

cameras to monitor fish growth pat-

project. Integrating IoT (internet of

terns, Siemens was able to compile

things), AI, machine learning and ana-

data that could be analysed by AI

lytics, Siemens’ digital twin enabled

software to find optimisation potential.

it to complete the project within 21

“Few people realise that digitalisa-

months - “It’s amazing how digitalisa-

tion is not just applicable to standard

tion and our tools have enabled this to

manufacturing facilities or production

happen within such a short period of

lines,” Moey posits. Although still in the

time,” Moey adds. The second project

data collection phase, he believes that

was slightly more unusual, yet it exem-

Aquaculture 4.0 has the potential to

plifies the diversity of the company’s

increase capacity ten-fold. w w w.si e men s . com


Transform your business with industrial 3D printing Digitization is rapidly impacting the manufacturing world. Make the decisive step towards an advanced and agile production with industrial 3D printing – including connected part and data flow.

www.eos.info

Projects and results like these

APAC region reach its full potential

could not be produced without the

by introducing next-gen manufactur-

technology to enable it or the inno-

ing techniques. “ASEAN probably

vative workplace culture to drive it.

accounts for about 20% of the world’s

Siemens, states Moey, possesses both

manufacturing revenue and growing;

of these valuable assets. Frequently

these manufacturing companies need

the two come together and this has

help and Siemens is ready to be part

led to some of the company’s greatest

of their growth story,” Moey says.

achievements. Prime examples include

A unique venture in the global market,

MindSphere, Siemens’ cloud-based IoT

the goal of AMTC is to bridge the gap

platform for connecting assets within

between developing and matured

an integrated, analytical platform, and

industrial practices, particularly with

its AMTC (Advance Manufacturing

regard to the adoption of 3D printing.

Transformation Centre) concept. The

Siemens hopes that helping compa-

latter was developed to help the

nies accelerate the adoption


a low risk, low investment basis at our “There has been a lot of AMTC facilities,” he continues. change in mindset at It’s a noble, exciting idea and one the management level which Moey has no illusions will be and we have begun transitioning ourselves to easy. “Each company’s journey will be more digitally focused” be different. But, we will have the

— Benjamin Moey, Vice President (Advance Manufacturing, Digital Industries, APAC), Siemens

right equipment builders, certification bodies, government authorities and researchers to help them get started,” he enthuses. Siemens’ goal with AMTC

is to create an ecosystem of partners and technologies to support customof advanced manufacturing tech-

ers with turnkey solutions and expert

nologies through simplification,

guidance. The company achieves this

digitalization and collaboration “can

by building strong relationships with

help them translate their prototype

its core partners/suppliers, such as

designs into industrial-scale produc-

EOS and JTC, as well as by leveraging

tion and truly harness their benefit on

the cream of the startup community

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SIEMENS

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1847

Year founded

€87.bn+ Revenue in Euros

385,000 Number of employees


with next47. “We invest a lot in startups and support them because they are at the forefront of technology,” Moey explains. “Siemens helps them to mature, develop and support our ecosystem as a whole - many times we end up acquiring them fully.” The company is interested in working with equally open-minded companies which have an innovative approach to the industry; Moey considers it essential that they share this vision. That brings us back to Industry 4.0 and Siemens’ place within it. For Moey, AMTC and the company’s work in the APAC region are leading to a new paradigm of manufacturing and customer consuming which comically dubs ‘the lazy economy’. Detailed, optimised and intelligent, ‘the lazy economy’ could change our purchasing habits significantly. “IoT is helping us deliver what consumers want when they want it and to deliver it on time using advanced manufacturing technologies like 3D printing. One day, IoT might help us understand how much food you have in your fridge and schedule deliveries accordingly,” he says. The realisation of such a thoroughly connected w w w.si e men s . com

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SIEMENS

system could dramatically increase consumption efficiencies by making products quickly to order. The challenge for the regional market, he claims, is the ready availability of cheap labour which makes companies interested in adopting next-gen manufacturing techniques lose incentive. However, Moey considers this to be a generational reservation, one which may not hinder younger businesses. “Once the new wave of leaders emerge, because they’re 16

more exposed to these technologies, they will have the right mindset and take things to the next level.”

“AMTC has been established to accelerate the adoption of advanced manufacturing technologies through simplification, digitalization and collaboration” — Benjamin Moey, Vice President (Advance Manufacturing, Digital Industries, APAC), Siemens


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Siemens is primed to equip this next

to do so. “The changes happening

generation of APAC enterprise innova-

now are here to stay,” he summarises.

tors with the technical and systemic

“I think people will evolve their mind-

advantages that they’ll need to be

set in terms of how they deal with

competitive. The company has already

change. The most important thing

made notable progress in achieving

for them to understand is that digital

this aim with AMTC and its mastery of

transformation can be a gradual pro-

Industry 4.0 technology. Accelerating

cess; it doesn’t have to be overnight;

the adoption of advanced manufactur-

we need to constantly move and

ing in the region is Moey’s staunch goal

upgrade to really take on the chal-

and he wants to make it clear that a

lenges of tomorrow.”

partnership with Siemens is a significant step for any company that wishes w w w.si e men s . com


SIEMENS WERNER-VON-SIEMENS STR ASSE 1 80333 MUNICH www.siemens.com

P0WERED BY

Profile for Business Review Asia

Siemens June 2020  

Siemens June 2020