UNIT 4
“So that relationship really works very, very closely. The interesting thing is that all our partners are not just software partners; they’re users. ITK is an IP services firm, and they use PSA to manage their practice. So they’re not only advocates for us but can showcase the value that PSA brings. They can speak to some of the challenges that they faced and how we helped them to manoeuvre them.” When it comes to selecting partners and ensuring mutually beneficial relationships, Singh prefers quality over quantity. “Otherwise, you spread yourself out too thin, and you’re able to provide them with the right level of focus and attention that they need, and it really doesn’t help you to mutually grow. So our philosophy is to focus on the right partners. “This means that we're going to have fewer partners, but the partners that we
“ We’re in the business of pivot, strengthen, and amplify. We help your business pivot. We will strengthen what you already have, and we will help you amplify your business as you've never seen before” MANAV SINGH
GENERAL MANAGER AND SCALEUP LEADER, UNIT4 PSA
are going to have will be equally invested in our vision as we are. This allows us to throw all of our weight behind those select partners and make sure they are successful, and together, we’ll drive market penetration and make them the face of the region. “You have 120% of our support, and we will make you successful. In return, all we ask is that you be as equally invested as we businesschief.asia
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