intelligence platform that we can use with our attribution customer data.” It’s a direction that Lee is hoping to further explore, collecting data from new and varied sources. “We would like to associate more of the social information with traditional customer information. Maybe we can understand our customer more from different aspects of their online behaviors like their online browsing. We would like to consolidate it together to build up that 360-degree view and offer the most suitable loan services for each single customer to best serve his financial needs.” The complexity of such a system has required the support of a number of expert partners. “Because we would like to acquire more data, we use an enterprise scale database as our traditional database. Our relationship with Oracle has lasted over ten years, which is why we choose them as our transactional database and data warehouse platform.” Owing to the volumes of data created, UA has also found it necessary to move to the cloud. “As we convert data into a big data platform, we’re moving it a s ia . b u s in e s s c hie f. c o m
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