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CLARIANT

HOW CLARIANT MASTERBATCHES IS USING TECHNOLOGY TO IMPROVE SPEED, EFFICIENCY, AND SUSTAINABILITY “

A

t Clariant Masterbatches we believe in a colourful world! Few people outside the plastics industry know what mas-

terbatches are. We are one of those obscure industries that are everywhere and in everything, yet no one knows of us,” says Chris Hansen, Head 12

of BU Masterbatches Asia Pacific. He, along with Gustavo Haruki Kume, Global Product Owner (InstaColr), and Sanjeev Sujan, Digital Program Leader for BU Masterbatches, are at the forefront of a digital transformation at the company. “Our business develops and produces color and additive concentrates, which are used by producers of various plastic articles with the purpose of getting the right colour and functionality,” Hansen continues. Perhaps what most characterises the company is the complexity of its operations, serving over 20,000 customers across a range of industries, with products tailored to each customer’s specific requirements. Clariant Masterbatches at any point in time maintains more than 70,000 active products which are continually changing as customer’s APRIL 2020

Profile for Business Review Asia

Business Chief APAC – April 2020  

Business Chief APAC – April 2020