www.business-review.eu Business Review | May 2020
26 PR
In crisis, communication should be stronger than ever Working from home. Closed or transformed businesses. The entire business environment is learning to better adapt to the pandemic with each passing day. Still, entrepreneurs must learn from the past and understand that only creativity and thinking differently and strategically will help them rise above the fray. By Romanita Oprea
Sorin Dutoiu, Yolo Media
W
Elena Bululete, Conan PR
hat should an entrepreneur do in
tion. What consumers, business partners, and
lost and confused, with oscillating emotional
terms of communication during
even employees need in times like these is a
states, so the job of a leader is to reassure
this crisis? First of all, according
reinforced feeling of togetherness. And this
them and remind them that everything will
to Alina Galeriu, managing partner at Galeriu
is something you can only do by communi-
be fine again at some point. There is a lot
& Partners Public Relations, entrepreneurs
cating even more than you would in normal
of pressure on leaders and entrepreneurs,
shouldn’t give up. Then, of course, they
times,” said Alina Galeriu.
because they have their own fears about their
should think of ways to survive, but also to be
Furthermore, according to Ioana Mano-
businesses. “People need leaders more than
helpful to their partners and the community.
iu, managing partner at GMP, permanent
ever. Employees need to feel that their leader
“They have to reinvent themselves. Think of
communication must be maintained with
is present and in control, customers want to
new ways to be of service. Show empathy.
employees and clients, and this needs to be
be sure they will get their products/services,
There is no worse time than a crisis to stop
done with confidence and optimism. During
and suppliers want to know they will get paid.
communicating. In times of distress there is
this period, we need leaders to show they
An absent leader only conveys additional
vital need for transparency and reconnec-
know what they’re doing. People are already
panic among all stakeholders, which overlaps
