www.business-review.eu Business Review | May 2020 2016
COVER INDUSTRIES STORY 15 14
Five industries that could win in Romania’s new normality Here are five industries that have been growing in Romania during the coronavirus crisis and have a lot of potential to continue their growth throughout the next economic cycle. By Claudiu Vrinceanu
GOV-TECH Economic recovery after this difficult period will be possible through a joint effort by the public and private sectors and one of the main measures that the government can take in this regard is the digitalization of the public sector. Government officials say that we will see an explosive growth in the IT field in response to the challenges posed by the coronavirus crisis, which can generate great opportunities in the gov-tech sector, i.e. IT companies creating software products and IT
All courier companies have continued their activity at the national level
platforms for the public administration.
CYBERSECURITY
tual appointment with their doctor, and may
in the field could generate revenues of EUR
As the number of online services will
eventually change the whole discussion about
1.3 billion.
increase, the demand for cybersecurity solu-
the cost of care,” said Ruxandra Tarlescu,
tions will spike up at the corporate level, ac-
Partner at PwC Romania.
cording to investment advisory firm Wavteq.
E-COMMERCE The e-commerce market in 2019 was estimat-
This trend will become a constant as organ-
COURIER SERVICES
ed at over EUR 4.3 billion, according to ARMO
isations across Romania will carry out much
All courier companies have continued their
(Association of Romanian Online Stores). In
more remote work.
activity at the national level without any
the case of online payment processors, all
restrictions or limitations, and the main
the products and services purchased online
TELEMEDICINE
players on the market have taken numer-
have led to serial increases in their revenues.
In the context of the COVID-19 pandemic,
ous preventive measures and implemented
For 2020, expectations are very high in
telemedicine is considered to be one of the
contactless delivery options. Most online
e-commerce, and the current public health
solutions that could limit the spread of the vi-
stores have encouraged card payments, while
crisis has further changed shopping behavior.
rus and also help the healthcare system man-
couriers have been trained to deliver without
In the coming years, most corporations and
age the growing demand for minor consulta-
contact. The entire delivery process has been
large brands in traditional retail are expected
tions. This explains the emergence of online
adapted to the new security requirements for
to accelerate investments in the online area,
platforms developed both by major providers
both couriers and customers. The postal and
encouraged by new consumer trends. At the
of private medical services as well as by state
courier sector, a market valued at about EUR 1
same time, many other online stores will open
hospitals. “The coronavirus situation has
billion in 2019, may grow by 20-30 percent in
among SMEs, including many that will target
rapidly changed the way patients react to vir-
2020, so that the more than 1,500 companies
the European or even global market.
