Images in this feature sourced from easterkins.co.uk
A Grown-Up & Sustainable Approach to Children’s Clothing This series by Cardiff Capital Region, has shown that our transformation to a decarbonised economy built on a sustainable way of living will touch every part of our lives: from the way we produce heat, energy, fuel and power, to the type of buildings we live and work in, the modes of transport we use, the agricultural methods we employ to feed our nation – and even the way we make clothes that respect the environment and help safeguard the planet for future generations. Micro and SME companies are at the heart of this revolution, delivering low carbon sustainable services that, together, will drive the green economy and a new way of life. And you’ll find a shining example of this in the Rhondda Valley, where Emma Easter has established the familyrun Blaenrhondda-based Easterkins business, pioneering the design and production of sustainable, organic, ‘climate positive’ children’s clothing. Manufacturing garments that customers can adore and cherish – made lovingly by hand in a solar powered studio, Easterkins, uses organic fibre and eco-friendly packaging, doing everything possible to offset any carbon footprint. With the brand already enjoying a glowing reputation, we talked to Emma about her approach – and a business philosophy based on the belief that building a successful business needn’t cost the Earth.
Fun & Funky garments that are climate positive “ When I started Easterkins I was well aware of how fast fashion was negatively impacting the environment” says Emma “and I really wanted to do my bit to help reduce the harm done to our
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planet in the name of fashion. Hugh and Anita’s War on Plastic shown on the BBC got me thinking seriously about making some fundamental changes and, knowing that I wanted to be a sustainable brand, I started to research and better educate myself and look at ways in which I could make it happen.” “ I set myself a mission to create fun and funky garments that our customers will adore and cherish regardless of their gender; and address the fact that so many items come wrapped in plastic and shipped from countries where working conditions are often poor and dangerous – and where that child’s t-shirt you were eying up may have been made by a child in the first place. I’m convinced that sustainable fashion is the way forward, which means your little ones can wear quality clothes with good conscience, knowing that they are made ethically with organic materials and no harm to the environment.”
We’re a zero waste business using sustainable and recycled fabrics sourced from ethical companies “ As a zero waste business, we pride ourselves on using sustainable and recycled fabrics sourced
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