Justin and Michelle Bobier
creditors. Within a year of Crystal Creek taking ownership of the company, all the tradespeople were paid and 80 per cent of the homes on hold have now been completed – a huge accomplishment in a short period of time. The dynamic energy of Crystal Creek has revived a once-thriving company, and homebuilding continues at a brisk pace. “Greenboro had a great reputation as an award-winning builder and produced a quality product,” explains Bobier. “With the help of Sterling Bridge Mortgage Corp., we were able to satisfy all the deficiencies and unpaid vendors. We will continue to build on the Greenboro name but under the Crystal Creek Homes brand.” It wasn’t just the homeowners and trades watching Crystal Creek’s every move as they ventured into the Edmonton market, even the media got involved. As Greenboro’s challenges mounted, troubleshooter Julie Matthews from Global News interviewed several disgruntled homeowners. After Crystal Creek Homes stepped in, Bobier invited her to revisit the story and report on the progress. The followup story confirmed that the hard work and dedication of the Crystal Creek team had paid off and was evident by the now completed homes and elated customers. Likewise, the team has received several accolades on the Greenboro by Crystal Creek Homes Facebook page. One satisfied customer posted in August, “I would like to say a big thanks to you and your staff for having completed all the out-
standing work. Everything looks perfect and yes we wish you lots of success.” As is common in any acquisition, changes were part of the takeover. “Moving forward, there was a need for some restructuring. We wanted to ensure we had the best team who supported our policy that customers always come first,” explains Bobier. It is the same mandate that has led to 10 years of success for the homebuilder and will continue to be a top focus as construction continues in the Edmonton area. Contributing to the company culture, in addition to a number of key staff members, is one of the original executive members of Greenboro Homes. Starting as construction manager in 1992, he retired as president in 2007 and was recently encouraged by Bobier to return to his desk. He has become part of the Crystal Creek team in Edmonton, sharing his expertise as the company continues in growth mode. “We entered the Edmonton market just under a year ago,” says Bobier. “As we approach our first anniversary, I am pleased to report it has been a challenging year, but also a very successful one. We have staff members and the community to thank for everything we have achieved.” It’s not surprising that Crystal Creek has enjoyed rapid success in Edmonton. Ever since establishing the company in Calgary in 2004, Crystal Creek Homes has received accolades and
Crystal Creek Homes | 10th Anniversary | Page 2