DICExp Doesn’t Take on the Future –
It is the Future By Nerissa McNaughton
T
he inuksuk is an important part of Canada’s indigenous history. Placed throughout the Arctic, inuksuit were hunting and navigational aids, coordination points and messaging centres. Clearly, innovative wayfinding has been a part of humanity’s culture for centuries, but now it has evolved beyond what most people can imagine. Here to usher smart companies through signage and wayfinding’s latest revolution is a company so cutting edge it is not on the cusp of the future – it is the future. DICExp is a boutique digital interactive media integrator with over 20 years of design, engineering, integration and fabrication experience, predominantly in the industrial sector and more recently, in the commercial, retail, and entertainment environments. “DICExp stands for digital integrated consumer experience,” says Brenda Purdie, senior director, digital market development. “We create custom digital solutions that provide firstly a return on investment (ROI), and a return on objectives (ROO) and secondly, convenience. Our solutions work in virtually any environment. We can work with you at any stage design to engineer, integrate, manufacture and service our products, providing a complete service from conception to completion.” DICExp is the Edmonton-based company that designed, fabricated and installed the interactive directories and wayfinding kiosks in West
Brenda Purdie, senior director, digital market development.
Edmonton Mall, where you, the consumer, can get your own personalized walking path to the store you are looking for by simply touching the screen. “There is increasing demand for content-rich, consumer facing digital solutions within spaces that wish to inform, orient and captivate. Convenience, which is what these things provide us with, is the new currency. Whatever the environment: retail, hospitality, residential, franchise, institutional or educational, DICExp can provide a custom solution,”
DICExp | Celebrating the Future | 1 51