danny hooper offers easy Money • News
“Considering the book was written for a niche market – non-profit organizations planning a fundraising auction – sales have been outstanding!” exclaims Hooper. “At present, the book is only available online through our website at www.dannyhooper.com, but we are currently in discussions with Chapters and other retailers. An electronic version will be available through Amazon later this year. As well, we have just launched a corporate book program, where discounted bulk purchases are made by companies who commonly receive requests for auction donations. Rather than just give an embroidered ball cap or coffee mug, these companies now include a copy of Easy Money. What do the readers of Easy Money learn? “Stop thinking like a charity and start thinking like a business,” educates Hooper. “Holding a fundraising auction event is like working an entire year to open a store that is only going to be open a few hours, then close for another year. While the doors to the store are open every minute has to count, and the focus needs to be on fundraising.” Hooper fully explains his “entertain, engage, extract” philosophy in Easy Money; a philosophy that recently helped him raise over $350,000 in 90 seconds for Sorrentino’s Compassion House. “There’s always more money in the room than you expect,” he counsels fundraisers. Easy Money teaches them how to find those hidden funds. Easy Money was developed simultaneously with Sym-
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L - R: Girlfriend Brenda Shypitka, Danny Hooper, and his mother Lillian Hooper
phony Checklist Builder (www.symphonycb.com), a powerful and comprehensive online planning tool used to organize and execute fundraising auctions of all sizes. Both the book and the web-based app were launched in Edmonton in May 2014. The book launch had all hallmarks of Hooper’s personality. “The book isn’t a bestseller yet so we are serving hot dogs and wine,” he teased on the invitation. He wasn’t kidding. Guests enjoyed hot dogs with a myriad of toppings, fruit punch, wine and cake as they mingled in the lobby of
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*Based on Calgary Co-op members saving 6¢/litre on 2013 member refund plus 3¢/litre in grocery coupons at retail pumps. Calgary Co-op cardlock customers saved 6¢/litre on 2013 member refund.
36 • September 2014 BUSINESS IN CALGARY | businessincalgary.com