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MEET YOUR NEW It’s time for Canadian businesses to innovate. A study by The Conference Board of Canada shows that Canada is currently ranked 22nd in the world in business innovation and 26th in business sophistication.1 Fortunately, forward thinkers and business leaders recognize these statistics for what they are: an opportunity. When we embrace the transformative power that investing in technology can bring, a world of possibilities opens up before us.
TO FIND INNOVATION, LOOK UNDER “D” FOR DATA. Yellow Pages Group, a leading Canadian digital company, used IBM Smarter Analytics and IBM SmartCloud
marketing campaigns with more accuracy, improve the overall user experience and expand their online and mobile presence. These innovations created an 8.1% increase in site visits,
Gabriel Montagne Marketing Director Web Analytics, Yellow Pages Group
CONSUMER INSIGHT OFFICER. MAKE YOUR DATA WORK FOR YOU.
Every business creates data. But what separates the leaders from the followers is how they use it.
The Yellow Pages Group used analytics and cloud solutions to distill data from over 9 million monthly site visits into key consumer insights.
solutions to gain predictive insights into their visitors’ behaviours. As a result, they were able to measure
a 50% reduction in noresult searches and a 44% increase in user satisfaction.
Join the conversation at linkedin.com/company/ conversations or learn more at ibm.com/progress/ca
LET’S BUILD A SMARTER PL ANET.
1. World Economic Forum, Global Competitiveness Report 2012-2013. IBM, the IBM logo, ibm.com, Smarter Planet, and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at Copyright and trademark information at www.ibm.com/legal/copytrade.shtml. © Copyright IBM Corp. 2013.
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THE WONDERFUL WORLD OF DATA.
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Harnessing the power of analytics and cloud computing can help create efficiency, increase productivity and foster further business innovation. These key factors can have a significant impact on your business, both in the short term, and as we prepare for the future. At IBM, we believe that investment in innovation is one of the best practices for Canadian businesses looking to succeed in the modern world. It’s more than a smart strategy. It’s key to creating a smarter planet.
In order to compete more effectively, companies are using big data to create big changes within their organizations.
Solutions such as IBM Smarter Analytics and IBM SmartCloud give Canadian business leaders the ability to harness insights from their data and put those insights into practice in real time. Allowing them to reinvent their business model and create a significant advantage over their competitors.
“Gathering information is really just the first step. Using it in an innovative way to take your business to the next level is where the magic happens.”