THE LATEST, THE NEWEST AND THE MOST DAZZLING // CALGARY AUTO & TRUCK SHOW
“Throughout North America, including the Calgary market, trucks are still very strong,” he notes. “There’s no doubt that (small, medium and large) SUVs are gaining market share and they are the most anticipated vehicles in most shows. Of course the stats vary for regions but, generally, more SUVs are sold than conventional passenger vehicles.” According to a recent survey published in Forbes, SUV sales rose 12 per cent globally in 2017, outpacing the overall industry, which rose three per cent. The market shift is unmistakable, but for now, at least, small, economical sedans still outsell SUVs on a worldwide basis. With so many established and innovative new automotive technologies, options, features and possibilities, more than 40 accessory exhibitors will also be on display. And reflecting the influential clout of the Calgary market and consumer, many manufacturers designate the Calgary International Auto and Truck Show as the opportunity to introduce new vehicles and features. It will be exciting from March 14-18, as the Volvo XC40, the Lamborghini Urus and the Mitsubishi Eclipse Cross will all have their western Canadian unveiling at the 2018 Calgary International Auto and Truck Show. In addition to the throngs of cost-comparing, info-gathering and selfie-taking browsers, the dynamic CMDA harnesses the popularity of the Calgary International Auto and Truck Show as a way to give back to the community. “Through the show, the new Calgary Motor Dealers Charitable Foundation will donate 85 per cent of its proceeds to local charities. This year, it’s Ronald McDonald House Charities,” Gillespie points out. “We are very excited that, for the first time, the 2018 Vehicles and Violins gala is open to the public and 50 per cent of the $150 gala ticket is tax deductible.”
PHOTO SOURCE: THE AIM TEAM
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MARCH 2018 // BUSINESS IN CALGARY // BUSINESSINCALGARY.COM