online Contests are a Win-Win! • News
will use Spriza as a portal to view all contests that are interesting to them.” The key difference between conventional online promotions and contests is technology which Spriza calls advocate marketing. “The bigger the advocate you are, the better your chances of winning,” he outlines the potent value of social messaging advocacy and referrals. He grins about Spriza being a viral version of the vintage shampoo TV commercial, “I told a friend, who told a friend, who told a friend…” Danard is excited about Spriza’s uniqueness, providing advertisers and brands with a powerful advocate platform. Like most innovative and creative technology thinkers, he makes it sound so straightforward. “Spriza publishes contest content through a variety of social media platforms, allowing for organic growth. Our website/mobile interface enables consumers to push notifications of contests to their personal social networks, causing the contest to grow exponentially. Thousands and tens of thousands of your target consumers help to spread the word about the brand and the contest campaign.” SPRIZA INC. CEO ROB DANARD AND COO JAY COWLES
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Photo: Banff Lake Louise Tourism/ Paul Zizka
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50 • March 2015 BUSINESS IN CALGARY | businessincalgary.com