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A Heritage Partnership It’s extremely rare and extraordinarily special! When two Calgary icons get together and partner it’s Calgary tradition, a boost of Calgary’s profile and good Calgary business. That’s what happened recently when the Calgary-based and legendary Lammle’s Western Wear and Tack, Canada’s largest western retailer, solidified a dynamic, multi-year merchandise partnership with the world renowned national treasure that is the Calgary Stampede. Some say it’s “heritage partnering with heritage.” Barry Lammle, the gregarious president of Lammle’s Western Wear and Tack, is thrilled, gung-ho and a bit amused. “It’s such a natural!” he roars. “We have always had a great relationship and have been working closely with the Stampede for more than 20 years. I always felt that it would be good for both of us to be partners. We never really had any serious discussions and just kibitzed about it for years. “And this year, it finally happened. We put the deal together in under three months,” explains the successful retailer and Calgary booster. Under the new arrangement, Lammle’s becomes the official year-round supplier of Calgary Stampede (CS) western wear and western giftware, takes on the responsibility for sub-licensing the CS trademark to manufacturers and for wholesaling CS-branded items to other retailers. Lammle’s will also run all Stampede merchandise operations, including the year-round CS Store in the BMO Centre as well as the grandstand and midway retail locations during Stampede.
Commonwealth Centre situated in Northeast Calgary is the Current Stampede CEO Warren Connell and former Stampede event or celebration. We offer dividable CEO Vern Kimball sign Lammle’s agreement on March 13 with rooms that can Barry and Jeff Lammle. From left to right: Warren Connell, Vern Kimball, Barry Lammle and Jeff Lammle.
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Commonwealth Centre situated in Northeast Calgary is the perfect venue for your next corporate event or celebration. We offer dividable rooms that can accommodate 50 to 1200 guests. @cw_centre |
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Phone: 403.338.2100 or info@commonwealthcentre.com Unit 1177, 3961 52 Avenue NE, Calgary, Alberta T3J 0J7 • www.commonwealthcentre.com 32 • June 2015 BUSINESS IN CALGARY | businessincalgary.com