CALGARY RAISES THE BAR ELITE ROOFING By Rennay Craats Calgary Elite Roofing is a perfect example of the Canadian dream: Greg Garcia moved from France with $300 in his pocket and over the past 10 years has built a successful roofing and exteriors company. Along the way he partnered with Robert LaPierre, a lifetime Calgarian, and together they have set out to create a different kind of company. “It’s like the integration of the new communities that are coming in and the roots of the born-and-raised Calgarian, and we’ve made a successful company with great ethics and values,” says Greg Garcia, president of Calgary Elite Roofing. The ethics and values are what set this company apart from the competition. Calgary Elite Roofing prides itself on taking the time to get to know customers and walking them through the process to ensure they are making the best decision for their situation. Whether providing a product promising a lifetime roof or the best investment for a renovation for sale, Calgary Elite only uses the best products manufactured by companies that share its philosophy of accountability and customer service. The company also only deals with other companies and subcontractors who are willing to go above and beyond for every client.
“At the end of the day it’s not about who’s giving the cheapest price. You have to stand behind your product,” says Robert LaPierre, vice president of Calgary Elite Roofing. “Our suppliers have to understand the one value we have, which is the customer’s needs must be met.” They also keep customers in the loop by taking photos before, during and after the work is complete to ensure customers are fully informed about what has been done and why. In an industry that has had to battle against stereotypes introduced by irresponsible fly-by-night crews, this exteriors company is changing the way people see their industry. And its recent expansion into Lethbridge means more of Alberta will see first hand the quality product and customerfirst attitude of Elite Roofing. Lethbridge Elite Roofing was established in the new year and welcomes another partner, Ruben Guimond, into the family. “I look forward to being able to continue to bring that smallcity, neighbourly mentality and culture from our company to another area in our province,” says LaPierre.
CALGARY ELITE ROOFING || 10 YEAR ANNIVERSARY 101