A range of Short Courses to help you grow your business
Contents Introduction to Social Media. Twitter for Business. An Introduction to Facebook. Instagram for Business. LinkedIn for Business. Snapchat for Business. YouTube for Business. Social Media Scheduling. Google Analytics a Beginners Guide. Mailchimp & Email Campaigns. Trello & Evernote. Canva for Creating Amazing Images. Business Networking Skills.
Short Courses Business Connected is an award winning marketing company based in Leigh on sea, Essex. Marketing is an ever changing landscape that requires you to keep on top of what's out there to help you grow your business. We have taken all our knowledge and put them in to a range of short courses. These courses are designed to give you the skills to implement what you have learned in to your business right away.Each course is delivered at our offices in Leigh on Sea. The courses are two hours long and you will receive all the course notes to take away as well as a certificate of completion. Each course is just £39.99.
Introduction to Social Media
Twitter for Business
Many businesses now see social media as an essential part of their sales and marketing. With billions of people using social media on a daily basis now is the time to implement social media in to your business. Social Media can be used to increase brand awareness, brand loyalty, customer service, and lead to increased sales. On this short course we will show you the following: • What platforms are used by businesses • How to measure your social media • What are landing pages and lead magnets • How to save time when using social media • Scheduling tools to save time • & Much more
With over 300 million active users Twitter is up there with the best. If you are not currently using Twitter in your business you are missing the opportunity to get your brand, products and services out to the masses. On this short course we will show you the following:
Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Click to book
• How to set up your account • Branding your page • Choosing a winning Twitter handle • What to write in your bio • Writing your first tweet • What is and how to use a hashtag # • Understanding twitter terminology • Having a Twitter strategy • How to gain new followers • Scheduling your tweets • What are Twitter hours • Using Twitter Analytics • & much more Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Click to book
An Introduction to Facebook
Instagram for Business
With over a billion active users and 25 million business pages, Facebook is still the king social media. Whether you are b2b or b2c your customers and their employees are using this powerful platform and you need to be on it. On this short course we will show you the following:
There is no doubt that Instagram has taken the social media world by storm over the last few years. With over 100 million new active users in the past 12 months sees the social giant now have over 500 million monthly active users. More and more businesses now use this photosharing platform to promote their products and services. On this short course we will show you the following:
• Using Facebook for business • Creating a business page • Allocating admins to your page • What to post and when • Facebook groups • Understanding Facebook reach • Introduction in to Facebook ads • Using Facebook Live • Facebook reviews • How to invite friends to your page • Tips on growing your following • How to schedule posts • & Much more Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Click to book
• An introduction to Instagram • Setting up your account • Understanding the Instagram platform • How to post images and videos • Using filters • Adding text to your images • What is and how to use a hashtag # • Growing your following • Instagram stories • Instagram analytics • & Much more Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Click to book
LinkedIn for Business
Snapchat for Business
With over 300 million registered users, LinkedIn holds the largest professional network of businesses in the world! Are you making the most from this powerful business tool? If not, join us on our fantastic LinkedIn course. This short course is designed for total beginners through to everyday and advanced users. On this short course we will show you the following:
This relatively new social media platform is making waves in the business world. Like Facebook and Twitter of old, Snapchat is now ageing up. This simply means older generations are using the platform more and more. Snapchat now has over 7 billion video views every single day. These figures cannot be ignored by the business world. On this short course we will show you the following:
• Homepage, Timeline & Toolbars • Profiles & Branding • Sharing an update & publishing a post • Downloading connections • Interacting with new connections • Endorsements & Recommendations • Relationship tab • Inbox & Notifications • Company pages & Groups • & Much more
• Introduction to Snapchat • Creating your account • Understanding Snapchat notifications • Navigating around the platform • How to follow and add people to your account • Snapchat stories • How to post to Snapchat • How to create your Snapchat code • Snapchat Geo filters • How to drive traffic to your Snapchat account • & Much more Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Click to book
Click to book
YouTube for Business
Social Media Scheduling
YouTube is the second biggest search engine in the world, with over 4 billion views a day. Having video content on your website and social media is key to delivering great content. Hosting the videos on YouTube channel helps drive a bigger audience. On this short course we will show you the following:
There is no doubt that posting, growing and interacting with social media take time. There are though a number of social media tools to help with this. We look at a number of platforms like Hootsuite and Meet Edgar that are designed to help you be more productive in your approach to social media. On this short course we will show you the following:
• Setting up your YouTube channel • Uploading your first video • How to gain viewers and subscribers • Adding keywords and tags • Crafting the perfect length video • What content to create • Video editing • Loyalty free music for your video • Choosing the right thumbnail • & Much more Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Click to book
• When to schedule and when to not • What platforms can be scheduled • Scheduling platforms explained • How to use Hootsuite • How to use Meet Edgar • Setting up accounts • Monitoring social media via Hootsuite • Strategies and analytics • & Much more Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Click to book
Google Analytics, Beginners Guide It’s no secret that the success to any marketing activity is understanding the results. Google Analytics is a fantastic tool, which if used right can help you improve your website & drive more traffic. On this short course we will show you the following: • Setting up your Google account • Setting up your Google Analytics account • Installing the tracking code • An overview of Google Analytics • Running reports • How to analyse the reports • Editing the dashboard • & Much more Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Click to book
Mailchimp & Email Campaigns Email marketing is undoubtedly one of the best ways to get your marketing message out to a large number of people at one time. There are many different emailmarketing systems available. Mailchimp is highly regarded as one of the best for small businesses for a number of reasons. Firstly it is fairly easy to use and easy to create fantastic looking emails even if you little or no graphic design experience. Secondly it’s free to use up to 2000 emails subscribers. On this short course we will show you the following: • An introduction to email marketing and Mailchimp • Understanding email terminology • Setting up a Mailchimp account • Importing email addresses • Importing your LinkedIn contacts • Creating email campaigns in Mailchimp • Using templates • Creating lists • Sending your first campaign / newsletter • Reports and analytics • & Much more Click to book Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Trello & Evernote
Canva, Creating Amazing Images
In todays busy world we are always looking for ways to be more productive. Two great tools for doing this are Trello and Evernote. These powerful free platforms allow you to not only be more productive and organised but also allow you to easily collaborate with others. On this short course we will show you the following:
Do you wish you could create amazing artwork without employing or outsourcing to a graphic designer? Canva allows you to do that without the need of any expensive programs or even a background in graphic design. The best thing is that Canva is free. On this short course we will show you the following:
• Trello an Introduction • Trello Creating your free account • Trello create and manage boards • Trello create and manage cards and lists • Trello – Inviting others to collaborate • Evernote – an introduction • Evernote – creating your account • Evernote – adding your first note • Evernote – inserting pictures and files • Evernote – voice notes • Evernote inviting others to collaborate • & Much more Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
• How to create a Canva account • How to navigate and use Canva • Using Canva templates • Creating your first design • Adding your own images, texts and backgrounds • How to create multi page documents • Downloading your designs • Adding bleed for print • Sharing your designs on social media
Click to book
Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Click to book
Business Networking Skills Becoming good at networking is a fantastic skill not only for growing your network and gaining new clients but also the skills used are transferable across all areas of business. These skills will help you pitch better, communicate better with colleagues and give you a far better knowledge of the business community. On this short course we will show you the following: • Which groups to choose • How to prepare for an event • The follow up • How to break in to circles • Tactics for getting noticed and growing your network • How online and offline networking go hand in hand • & Much more
Duration 2 hours Price £39.99 Extras Course manual, Certificate of completion
Click to book
Special offer Here at Business Connected we love learning and we hope you do to, with this in mind to help you on your journey we have a special offer for you. Book 4 courses and you will receive an extra course free of charge. So thats 5 courses for less than £200.00. All you need to do is book your 4 courses online and we will be in contact with you to see which course youwould like to attend free of charge. To book any course please click here
Training Facilities Our short courses are delivered at our offices in Leigh on Sea, Essex. The courses are delivered like a seminar and all course material is provided. By providing all the notes frees you up to concentrate on the subject instead off trying to scribble down all the information. Of course you are more than welcome to take notes or bring a laptop but this is not essential. There is free car parking on site and full refreshments are provided. Full details about our location please see the next page.
Inhouse Training If you have a number of staff that wishes to participate in our course then we can come to you. There is no extra charge for this just a minimum of 8 people is needed. We can come to your offices anywhere in Essex, London, Kent, Hertfordshire or Suffolk. If you are further afield then please contact us for costs. To book an inhouse session please email us at info@businessconnected.co.uk
Our Office: Business Connected Dragon Enterprise Centre 28 Stephenson Road Leigh on Sea Essex SS9 5LY Phone: 01702 513113 Email: info@businessconnected.co.uk