January/February 2024

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SMART BUSINESS: MOXIE CREATIVE

OUT WITH THE OLD, IN WITH THE BOLD.

Moxie Creative encourages clients to make big creative moves for an even bigger payoff

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mall businesses ______ take risks Standing: Mo Philippi, everyday. But Isabella Severson, when it comes to their Taylor Sellnow. marketing, many small Seated: Brittany Abrego, businesses are still Kelly Cane, Michael Nelsen. taking their cues from Photography by Schadow Creative. their competitors. The ______ result? A sterile, bland marketplace where nothing and nobody “Five of the six of stands out. us worked together Moxie Creative is at Gaslight, and the setting out to change newbie, Isabella, is like a this. daughter to me. We have “We get it. As a genuine chemistry, Minnesotans, we’re and we channel that modest. We don’t like chemistry into doing our to brag or call attention to The boldness we nurture comes from best work for our clients.” ourselves,” says Michael According to Kelly, each Nelsen, Moxie’s creative within. It’s the courage to step out of your Moxie has several areas of director. comfort zone and let the world experience specialty, allowing them “But playing it safe when to perform all creative it comes to your marketing how awesome your brand is. and project management runs the risk of being in-house. They are also forgettable. We encourage proud to represent three our clients to lean into what generational points of view. creative, the Moxies are actively working makes them unique and creatively shout it “We believe our own experiences and to produce these WOW moments for their from the rooftops.” perspectives make us better marketers; we clients everyday. Moxie’s award-winning team believes welcome collaboration internally and with “A little creative risk can go a long small businesses can benefit from creative our clients.” way,” says Kelly. “We give our clients the risk-taking just as big brands do. Moxie Creative’s service offerings range courage to think big and the confidence “When we encourage our clients to be from marketing consulting, branding to shine bright.” bold, we don’t mean in the literal sense of services, video, and website development to garish, in-your-face design. The boldness we full-service digital marketing. The team acts Meet the Moxies nurture comes from within. It’s the courage as an outsourced marketing department on Kelly has been helping Central Minnesota to step out of your comfort zone and let the behalf of several local and national clients. businesses grow through smart marketing world experience how awesome your brand They also take on several branding and initiatives for nearly three decades, is,” explains Kelly Cane, Moxie’s founder. website projects each month. most recently as the co-founder of “It’s fearlessly fulfilling your brand’s “We’re here because we love what we Gaslight Creative. With her new agency, potential without apologies,” adds Michael. do, and we believe in the power of small she’s assembled a team of veterans who have By combining proven marketing businesses,” says Kelly. • dedicated their careers to doing the same. principles, innovative solutions, and bold

Moxie Creative

713 West Saint Germain Street, Suite 200 • 320.310.0065 • www.moxiecreative.com

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Moxie Creative is an award-winning advertising agency specializing in branding, packaging, websites, and digital marketing. Led by founder Kelly (Zaske) Cane, formerly of Gaslight Creative, the agency is driven by a team of familiar and experienced marketing professionals who have dedicated their careers to helping Central Minnesota businesses grow.

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January/February 2024 by St. Cloud Area Chamber of Commerce - Issuu