UPFRONT
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NETWORK
N E WS R E E L William Cashman appointed to bench William J. Cashman, a Cashman shareholder in Rajkowski Hansmeier, was recently appointed to the Seventh Judicial District trial court bench in Stearns County. He is the third shareholder from Rajkowski Hansmeier in the past eight years to be appointed to the bench. Frank J. Rajkowski, Gordon H. Hansmeier, Paul A. Rajkowski, and Kevin F. Gray of Rajkowski Hansmeier were selected as 2010 Minnesota Super Lawyers. Only the top five percent of lawyers in the state make the list. Wine event nets $35,000 for YMCA The seventh annual Promenade raised more than $35,000 to support St. Cloud Area Family YMCA’s community outreach. Programs supported by the earnings include supervised visitations, parental exchanges, health and wellness programs for individuals, families, and those with special needs, and youth programming. James Beste achieves Platinum status James. J. Beste, senior financial advisor, is an Ameriprise Platinum Financial Services advisor based on the success of his financial services practice in 2009. Beste, with an office in St. Cloud, is one of approximately 15 percent of the 10,000 Ameriprise financial advisors to achieve this status. St. Cloud Hospital, staff recognized Jeffrey Bushman, RN in the Oncology Unit at St. Cloud Hospital, was selected as Nurse Teacher of the Year by the University of Minnesota/St. Cloud Hospital Family Medicine Residency Program.
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YOUR VOICE IN GOVERNMENT
Be Heard When making your case to elected officials, remember these five essential commandments of lobbying. THOU SHALT TELL THE TRUTH. Lobbying is simply the political management of information. If you want to be taken seriously, you must always tell the truth. THOU SHALT NOT PROMISE MORE THAN THOU CANST DELIVER. The best lobbyists always deliver on their promises. If you promise phone calls will be generated, that another business will sign on, that you’ll get media coverage, you’d better do it. No excuses. Otherwise don’t promise it. Far better to under promise and over deliver. THOU SHALT PROMISE TO LISTEN SO THAT THOU SHALT UNDERSTAND WHAT THOU IS HEARING. Do not jump to conclusions. Do not assume
By Rolf Lundberg
something is being said that is not actually being said. If you don’t hear the words “I’m with you,” don’t assume it is implied … no matter how much someone tells you “I understand your position.” THOU SHALT NOT CIRCUMVENT STAFF. Staff are there to be worked with. Winning the confidence and trust of staff is the first step to success. Meeting with staff is almost as good – and in some cases better – than meeting with the member of Congress. Unless you work with staff you will not succeed. THOU SHALT SPRING NO SURPRISES. Politicians hate the unexpected. They want to act upon information rather
The best lobbyists always deliver on their promises. than react to it. They are keenly interested in what is going on in their home states and districts and are especially interested in information and events that affect their own constituents. They want to know what is happening at home before someone asks them about it. To be successful, share information, don’t sit back to see what happens when they find out by surprise. BC Rolf Lundberg is the Senior Vice President of Congressional & Public Affairs at the US Chamber of Commerce.
IT’S MADE WHERE?
Made in St. Cloud, Minn.
K
armelkorn started in 1929 when Bill O’Sullivan, popcorn company owner from Casper, WY, experimented with candy-coated popcorn. In 1986 Karmelkorn Shoppes became part of IDQ, which also owns the Dairy Queen and Orange Julius franchise systems. There are 25 Karmelkorn stores in 12 states, including seven stores in Minnesota. •• Popcorn samples and discounts for gift canister orders are available.
Business Central Magazine •• SEPTEMBER/OCTOBER 2010
Popped fresh daily in the St. Cloud, Minn. store, Karmelkorn flavors vary and include: •• Original Karmelkorn •• Karmelkorn with Peanuts •• Cheesekorn (Yellow/White Cheddar)
•• Ranch •• Chocolate Drizzled Popcorn •• Sour Cream and Onion •• Kettlekorn •• Twisterkorn (Cheese and Carmel) •• Cinnamon •• Vanilla
KARMELKORN DQ/ORANGE JULIUS Crossroads Center 4101 West Division St. St. Cloud, MN 56301 (320) 252-5347 www.karmelkorn.com