TECH NEWS
TECH NEWS
Photo Sightly.com
MICRO-TARGETING The video advertising platform, Sightly, provides businesses with a way to create localized, programmatic video ads that are personalized based on consumers’ “personas.” Using Sightly’s DIY toolset, businesses can generate short promotional videos that include maps, addresses, contact details, and offers. Ad campaigns are displayed on networks like YouTube and Google, viewable on any screen. The company claims this will make ads more relevant and less annoying. More relevant, perhaps, but less annoying?
Compostable Clothing A lot of clothing says it’s made from natural fibers, but most of it has bits and pieces that don’t belong in the compost environment, like buttons, dyes, and polyester tags. Enter Swiss manufacturer,
Freitag, which has designed a new line of clothing that’s safe for the garden compost bin. The new fabric is made from a mix of hemp, flax, and modal, a fiber made from wood. Adding to its green footprint, Freitag opted to skip cotton completely because it takes so much water to grow –
Source: StreetFightMag.com
10 times as much water as that used for linen. Source: Fast Company
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